Trademark Policy. and. Branding Guidelines

Transcription

1 Trademark Policy and Branding Guidelines Updated September 2016

2 TABLE OF CONTENTS USING THE TRADEMARKS...3 Unacceptable Uses of the Trademarks... 4 USGBC...5 Using the USGBC Logo... 5 Using USGBC in Text... 6 USGBC COMMUNITY...7 Referencing USGBC Communities... 8 USGBC MEMBERS...9 LEED...10 Using the LEED Program Logo Using LEED in Text Referencing LEED in Product Literature Referencing LEED Rating Systems LEED Credits LEED CERTIFICATION...14 Using the LEED Certification Marks Precertified Core and Shell Projects Referencing LEED -Certified Projects Referencing LEED -Registered Projects Confidential Projects LEED DYNAMIC PLAQUE...17 Referencing Use of the LEED Dynamic Plaque LEED PROFESSIONAL CREDENTIALS...18 Using the LEED AP Logos Referencing LEED Professional Credentials in Text Using the Legacy LEED AP Logo LEED GREEN ASSOCIATE LOGO...21 Using the LEED Green Associate Logo LEED FELLOW LOGO...22 Using the LEED Fellow Logo USGBC EDUCATION PARTNER...23 Using the USGBC Education Partner Mark USGBC FACULTY...25 CENTER FOR GREEN SCHOOLS AT USGBC...26 Using the Center for Green Schools at USGBC Logo LEED LAB...27 Using the LEED Lab Mark

3 USING THE TRADEMARKS We created these guidelines to help our members and the larger community use our brand assets consistently and correctly. In the pages ahead, you ll find proper uses and misuses of USGBC s brand assets, including trademarks and logos. Help protect our brand in the market by following these guidelines carefully, and contacting USGBC s Marketing Department with any questions, marketing@usgbc.org. When using trademarks owned by the U.S. Green Building Council, which are sometimes referenced in these guidelines as a mark or the marks : Only use artwork files provided by USGBC, along with the appropriate or symbol. Use the or symbol in connection with the first and most prominent usage, but it s not necessary to continue using the mark after every use within a single publication. On short promotional materials, the symbol should appear at least once. On longer materials, repeat the symbol in each section. On websites, the symbol should be used with the first and most prominent use on each page within the website. Accompany the mark with an acknowledgement of USGBC ownership, either as a footnote appearing next to the user s copyright notice, at the end of a printed document, or at the bottom of a webpage. For example: USGBC and the related logo are trademarks owned by the U.S. Green Building Council and are used with permission. Use the mark when referring to the USGBC program or USGBC services. DON'T: Use the mark as a verb or incorporate the mark into another word (e.g., LEEDER, LEEDING, LEEDERSHIP, etc.). Use the trademark (or any word that is confusingly similar to these trademarks) as part of your organization's name, logo, domain name or brand name for a product or service. Use marks on products, labels and packaging. This includes materials such as online resources, virtual products, educational offerings, LEED certification resources, etc. USGBC does not review, certify, or endorse third party products or services, and USGBC's marks must not be used under any circumstances in the following ways: To suggest or indicate any kind of endorsement by USGBC of any product or service; To indicate that an official status for any product or service has been conferred by, or is otherwise associated with USGBC; To show any kind of relationship with USGBC aside from those permitted by the guidelines specified for each proprietary mark or as mutually agreed upon by the user and USGBC through a written signed agreement. Use the mark on official or legal documents except as explicitly allowed under the USGBC member logo guidelines on page 9. 3

4 Use the mark in signatures. Use the mark in connection with any disparaging statements about USGBC or its products, services, or statements that otherwise reflects poorly on USGBC. UNACCEPTABLE USES OF THE TRADEMARKS Distorting or warping of the logo Two-color or colors other than the colors specified within the logo guidelines WRAPPING TEXT WRAPPING TEXT WRAPPING Applying effects that distort edge crispness Wrapping text WHILE THIS POLICY GENERALLY OUTLINES THIRD PARTIES USAGE OF USGBC'S MARKS IN PERMITTED AND LIMITED WAYS, USGBC RETAINS THE RIGHT TO REVOKE SUCH PERMISSION IN ITS SOLE DISCRETION. ANY UNAUTHORIZED USE OF A USGBC PROPRIETARY MARK MAY RESULT IN LEGAL ACTION. 4

5 USGBC USING THE USGBC LOGO The standard color for the USGBC logo is PMS 424U or 60% black. The black and white versions of the logo can be used when necessary. PMS 424U (Uncoated) or 60% Black Black White IN PRINT: Use the original print size is set in the EPS file. Do not reduce the logo to more than 20% or enlarge it to more than 380% of its original print size. ON-SCREEN/WEB: Use lower-resolution, web-optimized JPEG or GIF file formats. Constrain the height and width of the mark to its original proportions. Do not reduce the mark to less than a 50-pixel height, and do not enlarge the mark to more than a 200-pixel height. When designing with our brand assets: Include the following acknowledgement when applying USGBC branding: USGBC and the related logo are trademarks owned by the U.S. Green Building Council and are used with permission. 5

6 When using the logo on websites, link it to usgbc.org. Linking to sites other than usgbc.org, other pages on websites belonging to USGBC, the owner or any other third-party websites is prohibited. Contact the USGBC Marketing Department to request permission to use the USGBC logo, DON'T: Alter the logo in any way. Do not animate, color, rotate, skew, apply any effects, or wrap additional text around the logo. See page 4 for examples of unacceptable uses. Use the mark as the most prominent visual element on the materials. The user s name and logo must be significantly larger than the mark. Integrate USGBC's mark into other logos. The mark is intended to stand-alone. USING USGBC IN TEXT The official organization name is the U.S. Green Building Council and USGBC is the official acronym. Use the complete official organization name on first references, and acronym on subsequent references. When using USGBC in text: Use articles such as the or a when using USGBC as an adjective. For example: Contact the USGBC Marketing Department. Omit articles when using USGBC as a noun or in the possessive. For example: USGBC is headquartered in Washington, D.C. USGBC's headquarters. 6

7 USGBC COMMUNITY The USGBC community mark represents official networks of USGBC, and incorporates the main USGBC logo with the name of a specific region. For example: Only official integrated networks of USGBC may use the mark, and it should be used as the primary graphical representation. The mark is a powerful marketing tool as it denotes official affiliation with USGBC, and its usage is governed by USGBC trademark policies, including these guidelines, to ensure it retains its value. USGBC communities should not use their prior logos. The standard color for the mark is PMS 424U (Uncoated) or 60% black. The black and white versions of the mark can be used when necessary: PMS 424U (Uncoated) or 60% Black Black White The mark can be used in its horizontal or vertical (stacked) form, as appropriate. The space between and around the mark should be no less than the width of the letter T in the regions name font. Horizontal Vertical IN PRINT: Use the original print size as set in the EPS file. Do not reduce the mark to more than 20% or enlarge it to more than 380% of its original print size. 7

8 ON-SCREEN/WEB: Use lower-resolution, web-optimized JPEG or GIF file formats. Constrain the height and width of the mark to its original proportions. Do not reduce the mark to less than a 50-pixel height, and do not enlarge the mark to more than a 200-pixel height. When designing with the mark: When using the mark on websites, link it to the official USGBC community website on usgbc.org, for example: usgbc.org/usgbc-alabama. Linking to sites other than usgbc.org, other pages on websites belonging to USGBC, or any other third-party websites is prohibited. DON'T: Alter the mark in any way. Do not animate, color, rotate, skew, apply any effects to the mark, or wrap additional text around the mark. See page 4 of the USGBC Trademark Policy and Branding Guidelines for examples of unacceptable uses. Integrate the mark into other logos. The mark is intended to stand-alone. REFERENCING USGBC COMMUNITIES When referencing a USGBC community, the official name includes USGBC and the name of the region. For example, USGBC Alabama, and USGBC National Capital Region. When referencing a USGBC community in text: Use the symbol in connection with the first and most prominent usage. It s not necessary to continue using the mark after every use within a single publication. On short promotional materials, the symbol should appear at least once. On longer materials, repeat the symbol in each section. On websites, the symbol should be used with the first and most prominent use on each page within the website. 8

9 USGBC MEMBERS The member logo, based on the USGBC logo, incorporates the word member within its circular band. It's available for use by members in active standing to promote their membership with USGBC. If your organization's USGBC membership is terminated or lapsed, your organization is no longer permitted to use the logo. The logo is available for download in the user account section of the USGBC website, usgbc.org/account. USING THE USGBC MEMBER LOGO The standard color for the USGBC member logo is PMS 424U or 60% black. The black and white versions of the logo can be used when necessary. PMS 424U (Uncoated) or 60% Black Black White Use the member logo in connection with your organization's business and marketing materials including but not limited to stationery, letterhead, business cards, print ads, brochures, flyers, tradeshow exhibit materials and signage. When using the member logo online, link it to usgbc.org. Linking to sites other than usgbc.org, other web pages belonging to USGBC, or to any other third party website is prohibited. DON'T: Make the USGBC member logo the most prominent mark on the business and marketing materials. Use the mark on official or legal documents (i.e. sales contracts, official disclosure documents, etc.). 9

10 LEED LEED, or Leadership in Energy & Environmental Design, is a green building certification program that recognizes best-in-class building strategies and practices. The LEED program logo, based on the USGBC logo, is a globally recognized symbol of excellence in green building. It is a powerful marketing tool and its usage is governed by policies designed to ensure this logo retains its value. USING THE LEED PROGRAM LOGO The original print size for the LEED program logo is set in the EPS file. Do not reduce the logo to more than 20% or enlarge it to more than 380% of its original print size. It should not be resized smaller than 1.5" diameter, and must always appear in its standard colors: 60% and 50% Black. Include the following acknowledgement when using the LEED program logo: LEED, and its related logo, is a trademark owned by the U.S. Green Building Council and is used with permission. Include descriptive copy about LEED when using the program logo in editorial and literature: LEED is the preeminent program for the design, construction, maintenance and operations of high-performance green buildings. LEED-registered projects are entitled to use the LEED program logo on temporary building/ construction site signage to promote their LEED-registered project. Contact the USGBC Marketing Department to request permission, marketing@usgbc.org. Precertified projects are entitled to use the LEED program logo on project materials, marketing collateral and temporary signage at the building or construction site when accompanied by the text: This project has achieved LEED for Building Design and Construction: Core and Shell Development (LEED BD+C: Core and Shell) precertification at the Certified, Silver, Gold, Platinum level. Link to usgbc.org/leed when using the LEED program logo online. Linking to other pages on USGBC's website or to any other third party website is prohibited. DON'T: Place the LEED program logo on product packaging, advertisements, or as a visual reference to LEED claims in product literature. For guidelines on how to promote products and services related to LEED, see page

11 USING LEED IN TEXT LEED an acronym for Leadership in Energy and Environmental Design is a registered trademark of the U.S. Green Building Council. When referencing LEED in text: Refer to the full title, LEED green building program on first reference. When describing LEED, include descriptive text. For example: The U.S. Green Building Council's LEED green building program is the preeminent program for the design, construction, maintenance and operations of high-performance green buildings. Learn more at usgbc.org/leed. DON'T: Use the mark as a verb or incorporate the mark into another word (e.g., LEEDER, LEEDING, LEEDERSHIP, etc.). Use the mark (or any word that is confusingly similar) as part of your organization's name, logo, domain name, or brand name for a product or service. REFERENCING LEED IN PRODUCT LITERATURE Manufacturers may reference LEED in their product literature provided that the language does not state or imply endorsement by USGBC or the LEED green building program. Products that meet the LEED performance criteria can only contribute toward earning points needed for LEED certification; they cannot be said to earn points toward LEED certification on their own. DO SAY: Product 'A' contributes toward satisfying Credit 'X' under LEED. DON'T SAY: Product 'A' is LEED certified, qualified, compliant, accredited, approved. Product 'A' is a LEED Product Product 'A' meets, satisfies, fulfills, complies with Credit 'X'. 11

12 REFERENCING LEED RATING SYSTEMS The LEED green building program refers to the full suite of rating systems. Listed below are the four LEED rating systems. The shortened rating system name can be used after the first reference: RATING SYSTEM LEED for Building Design and Construction LEED for Interior Design and Construction LEED for Building Operations and Maintenance LEED for Neighborhood Development SHORTENED NAME LEED BD+C LEED ID+C LEED O+M LEED ND The official names of the rating system with adaptations are listed below, along with the shortened rating system name, which can be used after the first reference: RATING SYSTEM + ADAPTATION LEED for Building Design and Construction: New Construction and Major Renovations LEED for Building Design and Construction: Core and Shell Development LEED for Building Design and Construction: Schools LEED for Building Design and Construction: Retail LEED for Building Design and Construction: Healthcare LEED for Building Design and Construction: Data Centers LEED for Building Design and Construction: Hospitality LEED for Building Design and Construction: Warehouses and Distribution Centers LEED for Building Design and Construction: Homes and Multifamily Lowrise LEED for Building Design and Construction: Multifamily Midrise SHORTENED NAME LEED BD+C: New Construction LEED BD+C: Core and Shell LEED BD+C: Schools LEED BD+C: Retail LEED BD+C: Healthcare LEED BD+C: Data Centers LEED BD+C: Hospitality LEED BD+C: Warehouses and Distribution Centers LEED BD+C: Homes LEED BD+C: Multifamily Midrise LEED for Interior Design and Construction: Commercial Interiors LEED for Interior Design and Construction: Retail LEED for Interior Design and Construction: Hospitality LEED ID+C: Commercial Interiors LEED ID+C: Retail LEED ID+C: Hospitality LEED for Building Operations and Maintenance: Existing Buildings LEED for Building Operations and Maintenance: Data Centers LEED for Building Operations and Maintenance: Warehouses and Distribution Centers LEED for Building Operations and Maintenance: Hospitality LEED for Building Operations and Maintenance: Schools LEED for Building Operations and Maintenance: Retail LEED O+M: Existing Buildings LEED O+M: Data Centers LEED O+M: Warehouses and Distribution Centers LEED O+M: Hospitality LEED O+M: Schools LEED O+M: Retail LEED for Neighborhood Development: Plan LEED for Neighborhood Development: Built Project LEED ND: Plan LEED ND: Built Project 12

13 LEED CREDITS LEED credits address: Integrative Process Location & Transportation Sustainable Sites Water Efficiency Energy & Atmosphere Materials & Resources Indoor Environmental Quality Innovation Regional Priority Awareness & Education LEED for Neighborhood Development Smart Location & Linkage Green Infrastructure & Buildings Neighborhood Pattern & Design 13

14 LEED CERTIFICATION Once a project has been certified, the LEED certification mark appropriate to the year and level of certification achieved can be used to represent the associated project's achievement. These marks can be included in collateral and other marketing materials, and on physical installations such as LEED plaques, decals and banners. USING THE LEED CERTIFICATION MARKS The LEED certification marks must appear in 50% and 60% black. When using the LEED certification marks: Only use the LEED certification mark appropriate to the level of certification and the year certified on marketing materials associated with a particular LEED-certified project. Always include the following acknowledgement: The LEED certification trademark is owned by the U.S. Green Building Council and is used with permission. When designing a physical installation using the LEED certification mark, ensure that the image appears tone-on-tone in the color of the natural material (for example, stone or glass) without additional or contrasting colors. Plaques must be 5" or larger. When displaying a physical installation, make the project s LEED scorecard available publicly*. Contact the USGBC Marketing Department for additional guidance. DON'T: Use the LEED certification marks in connection with LEED-registered or precertified projects. Use the LEED certification marks on anything other than LEED-certified project promotion. * LEED scorecard is generated for all LEED-certified projects on LEED Online and on USGBC s Project Directory (usgbc.org/projects). 14

15 PRECERTIFIED CORE AND SHELL PROJECTS Precertified projects cannot use the LEED certification mark until full certification is achieved. However, they may use the LEED program logo on project materials, marketing collateral and temporary signage at the building or construction site when accompanied by the following text: This project has achieved LEED for Building Design and Construction: Core and Shell Development (LEED BD+C: Core and Shell) precertification at the (Certified, Silver, Gold, Platinum) level. REFERENCING LEED -CERTIFIED PROJECTS When a project achieves certification it should be referred to as a LEED-certified project, and not, for example, LEED for New Construction certified or LEED for Commercial Interiors v2.0 certified. If appropriate, supporting text may be included that gives additional details about the specific rating system under which the project was certified. LEED certification with lowercase "c" is used to describe the certification process. LEED-certified with a hyphen and lowercase "c" is used to describe a project that has been certified. LEED Certified with capital "C" and no hyphen is used to describe a project that has been certified to the base level. DO SAY: Project 'A' is LEED Certified, LEED Silver, LEED Gold, LEED Platinum. DON'T SAY: Project 'A' is LEED Certified certified. REFERENCING LEED -REGISTERED PROJECTS LEED-registered projects have been registered with the intent of earning LEED certification for their project once its complete. A project that's registered can only be referred to as LEED -registered. LEEDregistered projects are not authorized to use LEED certification marks, but may request to use the LEED program logo on temporary signage (see page 10). When describing LEED-registered projects: DO SAY: Registered with the certification goal of LEED Certified, LEED Silver, LEED Gold, LEED Platinum. Upon completion, this project will apply to become LEED -certified. Project is registered under the LEED green building program. 15

16 DON'T SAY: This project is LEED Gold Registered. Note: Projects cannot register to achieve a specific level of certification. This project is LEED Qualified, Compliant, Reviewed, Enrolled, Verified, Designed, Certifiable, or any other wording other than LEED-registered. CONFIDENTIAL PROJECTS If a project chooses to remain confidential, or private, it must not be marketed or represented to the general public as LEED-registered or LEED-certified. These projects aren't entitled to use or display any USGBC marks, including the LEED certification mark and LEED program logo. These projects may communicate their LEED-registered or LEED-certified status to government entities for the limited purposes of complying with building and tax laws, and for administrative proceedings related to land use entitlements. 16

17 LEED DYNAMIC PLAQUE The LEED Dynamic Plaque is a building performance monitoring and scoring platform, providing annual LEED recertification and global benchmarking. When referencing the LEED Dynamic Plaque in text: Use the and symbols in connection with the first and most prominent usage. It s not necessary to continue using the symbols after every use within a single publication. On short promotional materials, symbols should appear at least once. On longer materials, repeat the symbols in each section. On websites, the symbols should be used with the first and most prominent use on each page within the website. Include descriptive text. For example: The LEED Dynamic Plaque measures and displays current building performance data spanning energy, water, waste, transportation and human experience. Learn more at LEEDon.io. REFERENCING USE OF THE LEED DYNAMIC PLAQUE The LEED Dynamic Plaque performance score does not replace a project s LEED certification level earned through initial certification or through recertification using the LEED Dynamic Plaque (both affirmed by GBCI). Rather, it is an indicator of current performance. LEED-certified projects using the LEED Dynamic Plaque should reference their most recent LEED certification (or recertification) level. When describing use of the LEED Dynamic Plaque: DO SAY: This LEED [certification/recertification level Certified, Silver, Gold or Platinum] project is using the LEED Dynamic Plaque to manage its building performance. Annual recertification earned through use of the LEED Dynamic Plaque is not attributed to a specific rating system. It s a general recertification to LEED standards and should be referenced as LEED Certified, LEED Silver, LEED Gold, or LEED Platinum. 17

18 LEED PROFESSIONAL CREDENTIALS The LEED AP logos represent the LEED AP program and the professional designation. The LEED AP credential logo distinguishes professionals who have advanced knowledge in green building, as well as expertise in a particular LEED rating system. TM TM TM TM TM T TM USING THE LEED AP LOGOS The LEED AP logos must always appear in the following colors: TM TM TM TM TM T TM Cool Grey: PMS 11U Green: PMS 583U Cool Grey: PMS 11U Blue: PMS 564U Cool Grey: PMS 11U Yellow: PMS 109U Cool Grey: PMS 11U Orange: PMS 159U Cool Grey: PMS 11U Blue: PMS 298U Cool Grey: PMS 11U Green: PMS 375C The black and white versions of the logo can be used when necessary. TM TM TM TM TM T TM Black Black Black Black Black Black Include the following acknowledgement when representing your LEED professional credential on marketing materials: LEED AP and the LEED AP logos are trademarks owned by the U.S. Green Building Council and are used with permission. Contact USGBC's Marketing Department for permission, marketing@usgbc.org. DON'T: Reduce the logos less than 40 pixels, or enlarge the logos more than 100 pixels. Use logos in signatures. 18

19 REFERENCING LEED PROFESSIONAL CREDENTIALS IN TEXT LEED AP (not LEED Accredited Professional) LEEP AP with specialty LEED AP Building Design + Construction or LEED AP BD+C LEED AP Interior Design + Construction or LEED AP ID+C LEED AP Operations + Maintenance or LEED AP O+M LEED AP Homes (not LEED AP H) LEED AP Neighborhood Development or LEED AP ND When referencing LEED professional credentials in promotional materials for test preparation products, prominently include the following descriptive text: Company X is not affiliated with USGBC or GBCI and does not administer the LEED AP program. USGBC and GBCI do not endorse or recommend the products or services offered by company X. 19

20 USING THE LEGACY LEED AP LOGO The legacy LEED AP logo is a mark intended for LEED APs who completed their LEED credentials prior to the implementation of the LEED 2009 Credentialing Program. All LEED APs who hold this credential may continue to display the mark. The standard color for the legacy LEED AP logo is PMS 11U. The black and white versions of the logo can be used when necessary. PMS 11U Black White Include the following acknowledgement when using the legacy LEED AP logo to represent your LEED professional credential on marketing materials: Legacy LEED AP and the LEED AP logos are trademarks owned by the U.S. Green Building Council. This acknowledgment isn t required on business cards or other materials with similar space limitations. Contact USGBC's Marketing Department for permission, marketing@usgbc.org. DON'T: Reduce the logos less than 40 pixels, or enlarge more than 100 pixels. Use logos in signatures. 20

21 LEED GREEN ASSOCIATE LOGO The LEED Green Associate logo represents a credential awarded by GBCI on those professionals who have demonstrated knowledge and skill in practicing green design, construction, and operations by passing the LEED Green Associate exam. TM USING THE LEED GREEN ASSOCIATE LOGO The standard colors for the LEED Green Associate logo are PMS 11U and PMS 370U. The black and white versions of the logo can be used when necessary. TM TM TM PMS 11U and PMS 370U Black White Include the following acknowledgement when using the LEED Green Associate logo to represent your LEED professional credentials on marketing materials: LEED Green Associate and the LEED Green Associate logos are trademarks owned by the U.S. Green Building Council and are used with permission. This acknowledgment isn t required on business cards or other materials with similar space limitations. Contact USGBC's Marketing Department for permission, marketing@usgbc.org. DON'T: Reduce the logos less than 40 pixels, or enlarge to more than 100 pixels. Use logos in signatures. 21

22 LEED FELLOW LOGO The LEED Fellow logo signifies an elite class of leading professionals who are distinguished by their years of experience with the LEED green building program. The mark represents those who have contributed to the standards of practice and body of knowledge for achieving continuous improvement in the green building field. The logo is comprised of the LEED mark in the traditional LEED AP font, surrounded by a circle of USGBC's trademark oak leaves accompanied by the word FELLOW. USING THE LEED FELLOW LOGO The standard colors for the LEED Fellow logo are PMS 11U and PMS 370U. The black and white versions of the logo may be used when necessary. PMS 11U and PMS 370U Black White Include the following acknowledgement on marketing materials when using the LEED Fellow logo to represent your LEED professional credential: LEED Fellow and the LEED Fellow logos are trademarks owned by the U.S. Green Building Council and are used with permission. This acknowledgment isn t required on business cards or other materials with similar space limitations. To obtain the LEED Fellow logo, contact LEEDfellow@usgbc.org. DON'T: Reduce the logos less than 40 pixels, or enlarge more than 100 pixels. Use logos in signatures. 22

23 USGBC EDUCATION PARTNER A USGBC Education Partner is a trusted voice and reputable provider of green building and sustainability education through USGBC s the world-class content creation and delivery platform. USING THE USGBC EDUCATION PARTNER MARK The USGBC Education Partner mark symbolizes affiliation with the USGBC Education Partner program, the platform, and USGBC. It is only to be used by USGBC Education Partners when promoting their courses available on the platform. It is a powerful marketing tool and its usage is governed by policies to ensure this mark retains its value. The USGBC Education Partner mark incorporates the main USGBC logo along with descriptive text. The standard colors are 60% black and PMS 7472U. The black and white versions of the mark can be used when necessary. 60% black and PMS 7472U Black White When using the USGBC Education Partner mark: Only use artwork files provided by USGBC, along with the and symbols. Link to the website (usgbc.org/education-at-usgbc) or the specific course hosted on the platform. Linking to any other third party website is prohibited. 23

24 Include the following acknowledgement: USGBC Education Partner and its related logo, are trademarks owned by the U.S. Green Building Council and are used with permission. Contact the USGBC Marketing Department at for additional guidance, DON'T: Use the mark to state or imply that any courses are approved for or associated with continuing education hours. Display the mark in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to USGBC or Continue using the marks if the partnership is terminated. 24

25 USGBC FACULTY USGBC Faculty is a globally recognized network of green building and sustainability educators. The Faculty designation recognizes professionals who are highly experienced and knowledgeable on the topics of LEED, green building and/or sustainability, and maintain well-honed presentation and facilitation skills. Only current USGBC Faculty are allowed to use this designation. When referencing USGBC Faculty: Include the symbol in connection with the first and most prominent usage. It s not necessary to continue using the mark after every use within a single publication. On short promotional materials, the symbol should appear at least once. On longer materials, repeat the symbol in each section. On websites, the symbol should be used with the first and most prominent use on each page within the website. Include descriptive text. For example: USGBC Faculty are experienced educators with a strong background in professional education, training, and facilitation. Learn more at usgbc.org. 25

26 CENTER FOR GREEN SCHOOLS at USGBC The logo representing the Center for Green Schools at USGBC incorporates the main USGBC logo along with descriptive text to represent this sub-center of USGBC. The mark is intended to stand-alone. USING THE CENTER FOR GREEN SCHOOLS AT USGBC LOGO The standard color for the Center for Green Schools at USGBC logo is PMS 390U and PMS 424U. The black and white versions of the logo can be used when necessary. PMS 390U and PMS 424U THE CENTER FOR GREEN SCHOOLS THE CENTER Black White DO Include the following acknowledgement when using the logo: The Center for Green Schools at USGBC and related logo are trademarks owned by the U.S. Green Building Council and are used with permission. When using the logo on websites, link it to centerforgreenschools.org. Linking to other pages on websites belonging to USGBC, the owner or any other third-party is prohibited. Contact the USGBC Marketing Department for additional guidance, 26

27 LEED LAB LEED Lab is a multidisciplinary immersion course that utilizes the built environment to educate and prepare students to become green building leaders and sustainability-focused citizens. USING THE LEED LAB MARK The LEED Lab wordmark symbolizes affiliation with the LEED Lab course, the LEED green building program, and USGBC. It is a powerful marketing tool and its usage is governed by policies to ensure this mark retains its value. The LEED Lab mark must always appear in its standard color: PMS 646C When using the LEED Lab wordmark: Only institutions offering the course can use the LEED Lab designation in their course name and description. Only use the mark in relation to the LEED Lab course. Only use artwork files provided by USGBC, along with the and symbols. Link to the LEED Lab section on USGBC s Center for Green School s website (centerforgreenschools. org/impact#leed-lab). Linking to any other third party website is prohibited. Only use the LEED Lab mark when referencing the course name and description. Using the mark independent from the course name is not acceptable. Include the following acknowledgement: LEED, and its related logo, are trademarks owned by the U.S. Green Building Council and are used with permission. Contact the USGBC Marketing Department for additional guidance, marketing@usgbc.org. 27

28 DON'T: Use the LEED Lab mark to promote the university or university offering. Place the mark on product packaging, advertisements, or as a visual reference to LEED claims in product literature; Display the mark in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to LEED or USGBC. 28