Online Technical Appendix: Key Word. Aggregations. Adaptive questions. Automobile primary and secondary. Automobiles. markets

Transcription

1 Online Technical Appendix: Key Word Aggregations Original Word Adaptive question design Adaptive questions Adoption process Advertising and media research Advertising response functions Advertising response models Principal-agent models Analytical models Approximation algorithms Auto market Automobile industry Automobile primary and secondary Adaptive design Adaptive design Adoption Advertising and media Advertising response Advertising response Agency theory Analytical modeling Approximations Automobiles Automobiles Automobiles markets Automobile sales Bayes' factors Bayes' methods Bayesian Bayesian econometrics Bayesian estimation Bayesian inference Bayesian methods Bayesian models Automobiles 1

2 Bayesian statistics Bayes theorem Bayes rule Brand choice behavior Brand choice model Buyer Catalog mailing Catalogs Channel of distribution Distribution channel Marketing channels Choice modeling Consumer choice models Customer choice models Competition marketing strategy Competitive marketing strategy Conjoint choice Conjoint choice designs Conjoint choice experiments Conjoint model Consideration set formation Consumer decision making Consumer model Consumer product search Customer search Corner and interior solutions Brand choice Brand choice Buyer behavior Catalog marketing Catalog marketing Channel Channel Channel Choice models Choice models Choice models Competitive strategy Competitive strategy Conjoint analysis Conjoint analysis Conjoint analysis Conjoint analysis Consideration set Consumer decision Consumer decision Consumer search Consumer search Corner solutions 2

3 Coupon protability Coupon promotions Couponing Creativity in marketing CRM programs Customer relationship management Customer relationships Cross-sectional estimation Cross-sectional/time-series analysis Customer equity management Customer lifetime Lifetime value Lifetime value of customers Customer satisfaction measurement Decision support systems Decision making under uncertainty Defensive marketing Defensive marketing strategy Diusion models Diusion of innovations Direct-to-consumer advertising Durable products Durables Dynamic choice models Dynamic game-theoretic models Econometric analysis Coupons Coupons Coupons Creativity CRM CRM CRM Cross-sectional analysis Cross-sectional analysis Customer equity Customer lifetime value Customer lifetime value Customer lifetime value Customer satisfaction Decision support Decision under uncertainty Defensive strategy Defensive strategy Diusion Diusion Direct marketing Durable goods Durable goods Dynamic choice Dynamic game Econometric models 3

4 Econometric estimation Econometric methods Econometric modeling Econometrics Empirical industrial organization Empirical IO methods New empirical industrial Econometric models Econometric models Econometric models Econometric models Empirical IO Empirical IO Empirical IO organization Endogeneity biases Entertainment Entertainment industry Experiment design Factor analytic models Forward-looking customers Framing eects Gibbs sampling methods Heterogeneous Bayesian hierarchical model analysis approach model Hierarchical ian methods ian modeling Individual choice behavior Inertia/mobility Endogeneity Entertainment marketing Entertainment marketing Experimental design Factor analysis Forward-looking consumers Framing Gibbs sampling Heterogeneity Individual buying behavior Inertia 4

5 Asymmetric information Instruments IV estimation Integer mathematical programming International marketing strategy Internet market research Internet markets Kalman lter estimation Kalman ltering Latent variable models Logit choice model Logit demand model Logit demand system Logit Long-run eects Long-term eect of marketing Information asymmetry Instrumental variables Instrumental variables Integer programming International marketing Internet marketing Internet marketing Kalman lter Kalman lter Latent variable Logit model Logit model Logit model Logit model Long-term eects Long-term eects activities Frequency/loyalty/reward Loyalty programs programs Management decision models Managerial decision making under Managerial decision making Managerial decision making uncertainty Market segments Market share models Market share prediction Market structure analysis Market segmentation Market share Market share Market structure 5

6 Market structure models Marketing mix models Marketing mix reactions Marketing mix variable Marketing-mix planning Research in marketing Marketing strategy and metrics Markov chain Monte Carlo methods MCMC MCMC procedures Bayesian MCMC Matching model Maximum likelihood Estimation Mechanism design Metropolis-Hastings algorithm Missing-data problems Film production Films distribution and Market structure Marketing mix Marketing mix Marketing mix Marketing mix Marketing research Marketing strategy Markov chain Monte Carlo Markov chain Monte Carlo Markov chain Monte Carlo Markov chain Monte Carlo Matching Maximum likelihood Mechanism Metropolis Hastings Missing data exhibition industry Movie industry Movie theaters Movies Multi-attributed models Multicategory Multi-attribute utility Multicategory models 6

7 Multicategory brand choice and Multicategory models purchase incidence decision making Multicategory choice models Three-way multidimensional scaling Multinomial logit design Multinominal logit model Multinominal probit models Name-your-own-price channel Nested logit models New product research Noncompensatory decision rules Noncompensatory preference Multicategory models Multidimensional scaling Multinominal logit Multinominal logit Multinominal probit Name-your-own-price Nested Logit New products Noncompensatory decision Noncompensatory decision models Nonstationary Oligopolistic competition Oligopoly competition Order of market entry Paid search advertising Panel data estimation Perceptual mapping Perceptual mapping practice Perishable commodities Perishables Pharmaceutical industry Pharmaceutical marketing Pharmaceutical markets Nonstationarity Oligopoly Oligopoly Order of entry Paid search Panel data Perceptual map Perceptual map Perishable goods Perishable goods Pharmaceutical Pharmaceutical Pharmaceutical 7

8 PIMS data Positioning strategies Predicted choice Pretest market evaluation Pre-test market models Pretesting decisions of services policy research strategy theory under uncertainty Store brands Probabilistic models Probit Procurement strategy Product design and positioning Production dierentiation Purchase event feedback Purchase timing models Quality signaling Random coecients Random coecients logit model Random utility PIMS Positioning Predictive models Pretest market Pretest market Pretest market Private labels Probability models Probit model Procurement Product design Product dierentiation Purchase feedback Purchase timing Quality signal Random coecient model Random coecient model Random utility models 8

9 Regression and other statistical Regression techniques Replication studies Resource allocation policy Retailer pricing Retail promotion impact Retailer promotions Retail Sales response model Salesforce compensation plans Sales compensation Scanner panel Scanner panel data Segmentation and positioning Segmentation research Signaling game Spillover eects Search advertising Stochastic brand choice models Stochastic brand choice-order of Replication Resource allocation Retail pricing Retail promotions Retail promotions Retailing Sales response Salesforce compensation Salesforce compensation Scanner data Scanner data Segmentation Segmentation Signaling Spillovers Sponsored search advertising Stochastic models Stochastic models the process Stochastic choice Stochastic choice models Stochastic models of consumer Stochastic models Stochastic models Stochastic models behavior Stock return modeling Stock returns 9

10 Structural equations Structural econometrics Structural estimation Structural modeling Substitution Supply chain management Target marketing Targeting Television viewing choices Time series models Time-series analysis Timevarying parameters Trial/repeat Variety-seeking behavior Wearout eects Structural equation models Structural models Structural models Structural models Substitutes Supply chain Targeted marketing Targeted marketing Television viewing Time series Time series Time-varying eects Trial Variety seeking Wear-out 10