Graduate School of Business, University of Pittsburgh Associate professor Assistant professor
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1 Rajeev Kohli 506 Uris Hall, Graduate School of Business Columbia University, New York, NY (212) Employment 1991 Graduate School of Business, Columbia University Ira Leon Rennert Professor of Business Chairman, Marketing Division, Professor since Associate professor Graduate School of Business, University of Pittsburgh Associate professor Assistant professor Electrical Engineer, Association of Indian Engineering Industry Education 1985 PhD., Applied Economics and Decision Sciences University of Pennsylvania 1980 MBA Northern Illinois University 1977 Bachelors of Electrical Engineering Birla Institute of Technology and Science, Pilani, India Research and teaching interests Product design, choice models, emerging markets, algorithms. 1
2 Editorial boards Management Science, Guest Associate Editor (Marketing) Operations Research, Guest Associate Editor (Marketing) Journal of Interactive Marketing Management Science, Associate Editor (Marketing) Marketing Letters Advisory boards - Member of advisory board, Deepak and Neera Raj Center on Indian Economic Policies, Columbia University, Member of advisory panel, NYC Media Labs, Outside activity None. Manuscripts under review Kohli, Rajeev, Khaled Boughanmi and Vikram Kohli (2017), Randomized Algorithms for Lexicographic Inference, under first review with Operations Research. Kohli, Rajeev, Khaled Boughanmi and Vikram Kohli (2016), Linking Continuous and Discrete Linear Ordering Problems, under first review with Operations Research. Publications Aribarg, Anocha, Thomas Otter, Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler and Xin (Shane) Wang (2017), Advancing Non-Compensatory Choice Models in Marketing, Customer Needs and Solutions, forthcoming. Kohli, Rajeev and Kamel Jedidi (2017), Relation Between Elimination-by- Aspects and Nested-Logit Models, Operations Research, 65 (3),
3 Kohli, Rajeev and Kamel Jedidi (2015), Error Theory for Elimination-by- Aspects, Operations Research, 63 (3), Kohli, Rajeev and Jagdish Bhagwati (2012), Organized Retailing in India: Issues and Outlook, in Indian Economic Policies in the Twenty-First Century, Jagdish Bhagwati and Arvind Panagariya (eds.), Cambridge University Press. Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2011), The Design of Durable Goods, Marketing Science, 30 (1), Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2011), Erratum to: The Capacitated Max k-cut Problem, Mathematical Programming (Series A), 126 (1), 191. Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2010), Package Size Decisions, Management Science, 56 (3): Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2009), The Minimum Violation Problem in Commercial Scheduling, Operations Research, 57 (5), Kohli, Rajeev and Kamel Jedidi (2008), Inferring Latent Class Lexicographic Rules From Choice Data, Journal of Mathematical Psychology, 52 (4), Iyengar, Raghuram, Kamel Jedidi and Rajeev Kohli (2008), A Conjoint Approach to Multi-Part Pricing, Journal of Marketing Research, 45 (2), Finalist for the 2008 Paul Green Award for contributions to the practice of marketing research. Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2008), The Capacitated Max k-cut Problem, Mathematical Programming (Series A), 115, Also see Kohli, Rajeev and Kamel Jedidi (2007), Representation and Inference of Lexicographic Preference Models and Their Variants, Marketing Science, 26 (3),
4 Kohli, Rajeev and Ramesh Krishnamurti (2007), Probabilistic Greedy Algorithms for Satisability Problems, in Approximation Algorithms and Metaheuristics, T.F. Gonzalez (Ed.), New York: Kluwer. Kohli, Rajeev and Raaj Sah (2006), Some Empirical Regularities in Market Shares, Management Science, 52 (11), Kohli, Rajeev, Ramesh Krishnamurti and Kamel Jedidi (2006), Subset Conjunctive Rules for Breast-Cancer Diagnosis, Discrete Applied Mathematics, 154 (7), Kohli, Rajeev and Kamel Jedidi (2005), Probabilistic Subset Conjunction, Psychometrika, 70 (4), Jedidi, Kamel and Rajeev Kohli (2005), Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers, Journal of Marketing Research, 42 (3), Kohli, Rajeev, Ramesh Krishnamurti and Prakash Mirchandani (2004), Average Performance of Greedy Heuristics for the Integer Knapsack Problem, European Journal of Operational Research, 154 (1), Iyengar, Raghunath and Rajeev Kohli (2003), Why Parrondo s Paradox is Irrelevant for Utility Theory, Stock Buying and the Emergence of Life, Complexity, 9 (1), Kohli, Rajeev (2001), Infrastructure of E-Business, in Digital Marketing, Jerry Wind and Vijay Mahajan (eds.), New York: John Wiley. Ansari, Asim, Skander Essegaier and Rajeev Kohli (2000), Internet Recommendation Systems, Journal of Marketing Research, 37 (August), Finalist for the 2005 O Dell Award for the most significant, long-term contribution to marketing theory, methodology and/or practice. Kohli, Rajeev (1999), Lexicographic Systems, Complexity, 4 (4), Kohli, Rajeev, Donald R. Lehmann and Jae Pae (1999), Incubation Time, Journal of Product Innovation Management, 16 (March),
5 Jedidi, Kamel, Rajeev Kohli and Wayne DeSarbo (1996), Consideration Sets in Conjoint Analysis, Journal of Marketing Research, 28 (August), Mirchandani, Prakash, Rajeev Kohli and Arie Tamir (1996) Capacitated Location Problems on a Line, Transportation Science 30, Kohli, Rajeev, Ramesh Krishnamurti and Prakash Mirchandani (1995), The Minimum Satisfiability Problem, SIAM Journal on Discrete Mathematics, 7 (2), Kohli, Rajeev and Ramesh Krishnamurti (1995), Joint Performance of Greedy Heuristics for the Integer Knapsack Problem, Discrete Applied Mathematics, 56, Kohli, Rajeev and Heungsoo Park (1994), Coordinating Buyer-Seller Transactions Across Multiple Products, Management Science, 40 (9), September, Kohli, Rajeev and Ramesh Krishnamurti (1992), A Total Value Greedy Heuristic for the Integer Knapsack Problem, Operations Research Letters, 12, Kohli, Rajeev and Vijay Mahajan (1991), Erratum to: A Reservation Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis, Journal of Marketing Research, 28 (November), 506. Kohli, Rajeev and Vijay Mahajan (1991), A Reservation Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis, Journal of Marketing Research, 28 (August), Gupta, Sunil and Rajeev Kohli, (1990), Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues, Marketing Science, 9 (3), Summer, Kohli, Rajeev and R. Sukumar (1990), Heuristics for Product Line Design Using Conjoint Analysis. Management Science, 36 (12), December,
6 Kohli, Rajeev and Ramesh Krishnamurti (1989), Average Performance of Heuristics for Satisfiability, SIAM Journal on Discrete Mathematics, 2 (November), Kohli, Rajeev and Ramesh Krishnamurti (1989), Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms, European Journal of Operational Research, 40, Kohli, Rajeev and Heungsoo Park (1989), A Cooperative Game Theory Model for Quantity Discounts, Management Science, 35 (6), June, Kohli, Rajeev (1988), Assessing Interaction Effects in Latin-Square Type Designs, International Journal of Research in Marketing, 5, Kohli, Rajeev (1988), Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation. Journal of Marketing Research, 25 (May), Kohli, Rajeev and Ramesh Krishnamurti (1987), A Heuristic Approach to Product Design, Management Science, 33 (December), Cases (Columbia Caseworks) Kohli, Rajeev (2017), Amazon: Taking on India (in preparation). Martinez, Alonso and Rajeev Kohli (2017), Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth. Kohli, Rajeev and Alonso Martinez (2016), Sanitary Protection: Issues and- Outlook in Emerging Markets. Kohli, Rajeev and Alonso Martinez (2013), Walmart: From China to India. Kohli, Rajeev (2009), The Launch of the Indian Premier League. Kohli, Rajeev (2009), Scrabulous on Facebook. 6
7 Doctoral students Khaled Boughanmi, current. Malek Ben Sliman, current. Peter DeMeyer, Essays on Media Planning, Columbia University, Jae Pae, Incubation Time, Columbia University, Krishnakumar Srinivasan, Noncompensatory Models of Preference and Choice, University of Pittsburgh, 1987 Heungsoo Park, Three Essays on Quantity Discounts, Product Bundling and Cooperative Buying, University of Pittsburgh, Served on several dissertation committees at Columbia University and University of Pittsburgh. Selected Recent Service to School and University 2016 Chairman, PhD program, Marketing Division Chairman, Marketing Division Executive committee, Columbia Business School Executive programs committee, Columbia Business School Promotion and tenure committee, Columbia Business School. Date: July 9,
Graduate School of Business, University of Pittsburgh Associate professor Assistant professor
Rajeev Kohli 506 Uris Hall, Graduate School of Business Columbia University, New York, NY 10027. (212) 854-4361 rk35@columbia.edu Employment 1991 Graduate School of Business, Columbia University Ira Rennert
RAGHURAM IYENGAR. Tel: (215) Fax: (215) M.Phil. Marketing, 2002
January, 2010 RAGHURAM IYENGAR Assistant Professor of Marketing The Wharton School University of Pennsylvania Marketing Department Jon M. Huntsman Hall Suite 700 3730 Walnut Street University of Pennsylvania
Education. Positions Held. Academic Awards. Updated: Jan 11, 2018 ASIM ANSARI
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Ryan Dew. Columbia Business School 3022 Broadway, Uris Hall 5C New York, NY (610)
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