Annexure- II Questionnaire for Apparel

Size: px

Start display at page:

Download "Annexure- II Questionnaire for Apparel"

Camilla Griffin
5 years ago
Views:

1 City Response No. Annexure- II Questionnaire for Apparel Dear Respondent, as a part of my doctoral study, I am conducting a research to understand Consumer Buying Behavior and Preference towards Organized and Unorganized Retail Formats for the purchase of Apparel. Information shared by you would be used only for academic purposes and in any circumstances will not be shared with someone else. 1 request you to please spare some of your valuable time. Thanks a lot. Q-l Kindly give your preference for the format from where you purchase apparel wear majority of the times OR From which format did you purchase apparel maximum times in last five visits (Mark anyone format and then give your preferred store into the same ), Preferred, format Organised Formats 1 Unorganised Formats 2 Dimension A: Shopping Oriented Temporal Aspects A. Kindly give your shopping orientation that drives your preference towards the format preferred in Q-l. In the below questions, numbers indicate the code A-l. Please specify your apparel Shopping pattern /Frequency in terms of time interval A-2 Please indicate your purchase planning habit for apparel Fully Planned purchase '.Totally unfflined- ' A-3 Please specify your purchase pal (The one who accompanies you in your visit) if any for the purchase of apparel ^1 With neighbor 2 «i - pr 1 - *1 j t liember " "* A-4 Please specify your elasticity to travel the distance for the purchase of apparel 0 to 1 km 1 to 2 km ^ Cl/ ««/VI More thanilo km

Dimension B: Consumption Preference for Apparel Inventory items / Merchandise mix B. There are various items that come under Apparel/Fashion accessories. Below given is a list of these various items.

2 Dimension B: Consumption Preference for Apparel Inventory items / Merchandise mix B. There are various items that come under Apparel/Fashion accessories. Below given is a list of these various items. Please give your consumption preference(as your frequent wearing pattern) for the following apparel wear driving your preference towards the particular retail format Code Explanation 1 You have consumption preference for particular apparel wear and majority of the times you purchase it from stores in the organized formats 2 You have consumption preference for particular apparel wear and majority of the times you purchase it from stores in the unorganized formats 3 If There is no consumption preference for particular apparel wear Mens Wear Casual wear Tie Formal wear Footwear Ethnic wear 1 2 "> Wallets Occasional/Party wear Belts Sports wear Sunglasses(Designer) Socks Handkerchief Jewellery(cufflink tie pin) : Watches 'V Designer pens 1 2 Cosmetics Women's near Women s fashion accessories Indian wear (SalwarKameez) Hand bags/purses Traditional Indian wear(saari) Wallets/clutches Ethnic & Fusion wear Footwear Western casual wear Artificial/Fashion jewellery Western formal wear Matching 1 i 3 accessories(pins,rubber) Kurds Socks "> Matchings: Laggings/dupattas Belts 1 3 Occasional/Party wear Watches 1 n 3 Sports wear Sunglasses(Designer) 1 n 3 Cosmetics rc< BUI Kid s fashion accessories Infant fashion wear(0-2years) Infant accessories Junior fashion wear(3-6 years) Fashion accessories 1 2 o Senior fashion wear(7-14years) Soft toys/dolls Kids footwear Kids Socks 1 2 3

3 Dimension C: Store attributes C. State the level of influence of the following store attributes on your preference towards the format given in Q-l Please rate them on the scale of 1 to 5 Where, 5- Means Extremely influential 1- Means Not at all influential Established store image Developed ambience of the store Availability of space with arrangement of merchandise Availability of quality of merchandise Affordable Pricing structure of a particular format Convenient store location Availability of brands to decide upon Availability of multiple sizes Variety into merchandise ensuring wider options Attractive Promotions Convenient parking facility Good packaging of items Established relation with the store person Availability of exchange facility Good lighting and brightness inside the store

4 Cleanliness in the store Mode of payment Recommendation of relatives/friends In-store temperature Advertisement of the store on TV/News paper etc Fashion simulation through stock reshuffling In-store alteration facility Changing room facility Display and selfselection Availability of all items under one roof Unlimited shopping hours Luggage keeping facility Advantage of membership discounts In-store advertisement Availability of music Facility of in store cany bags Availability of snacks Attributes exclusively provided at in Availability of credit keeping facility Possibility to go for Bargaining Free home delivery facility after alteration/polishing Sitting arrangement for selection

5 Dimension D: Situational Variables D. Give your preference towards the formats in the given situation with reason (Multiple ticks are allowed) Preference towaids organized format with reasons Preference towards i! Code i Mdtion m r in 10 os iv<i is c Heavy promotions at the time of festival Fashion statements keep on changing according to festival 1 Unorganized market better understands the requirement of festival 1 2 Bargaining is possible 2 Celebration of festival at the 3 Branded apparels do not add flavor 3 shopping place makes the purchase joyful /essence of festival Branded apparels are available 1 Relation with the seller gives more trust for purchase and Special stores having special occasionwide collection like for wedding Exclusive designs are available 2 customized service 2 Status symbol 3 Bargaining is possible 3 All under one roof even complementary products 4 Unbranded apparel gives lower pricing for heavy collection like wedding Situation 3: Vt the time ot gifting. O'd/ t..v-w/ Only branded is preferred 1 Convincing price range 1 Attractive packaging 2 Proximity 2 More choice under one roof 3 Only trusted shops are preferred 3 1 4

$State your demographic and socio-economic profile that stimulus your preference towards the format preferred in Q-l l''<iinily inflwnm \ Oeinoeraphk profile ijfesjbjgmpiicates Gender Male 1 Female 2$

6 Dimension E: Consumers Characteristics D. State your demographic and socio-economic profile that stimulus your preference towards the format preferred in Q-l l''<iinily inflwnm \ Oeinoeraphk profile ijfesjbjgmpiicates Gender Male 1 Female 2 Age Education Post graduate professional(m.tech,m.b.a.,c.a. etc) 1 Post graduate general(m.a.,m.com etc) 2 Graduate professional(engineering,medicine etc) 3 Graduate general(b.com,b-a.) 4 UG literate/vocational education/diploma 5 Earning capacity Independent in earning capacity 1 Not independent in earning capacity(dependent) 2 Occupation Self employed professional 1 Service/salaried 2 Businessman 3 Household 4 Student 5 Retired 6 Marital status Unmarried/single due to any reason 1 Married 2 Socio-Economic profile (Family Details) Family structure Nuclear 1 Joint 2 Family size 1 member 1 2 members 2 3 members 3 4 members 4 5 members 5 6 members 6 7 or more members 7 Religion Hindu Gujarati 1 Hindu Non -Gujarati 2 Non Hindu 3

7 Total earning members (earners in the family Influencer is Enjoying chief earner s status in family Monthly Family income (in Rs.) 1 member 1 2 members 2 3 members 3 4 members or more 4 Influencer is a chief earner 1 Influencer is not a chief earner 2 Less than Vehicle possession Only two wheeler 1 Two wheeler and four wheeler both/only four wheeler 2 Yearly expense on apparel (Approx, in Rs.) less than Q-2 Give your level of satisfaction towards preferred format in Q-1 for the following generic attributes given consideration at the time format selection Please rate them on the scale of 1 to 5. Where, 5- Means Extremely satisfied 1- Means Not at all satisfied Price Quality Availability of brands Promotion Location Space/ proper arrangement Mode of Payment Q-3 Give your top of the mind reason responsible for not preferring the other format over the one majorly preferred by you in Q-l for apparel purchase Reason-

APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU

APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU FOR CUSTOMERS I. SOCIO-ECONOMIC FACTORS 1.1 Gender : a) Male