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7 34.5% of Indonesia citizens are youth 49.7% of Indonesia citizens are female A generation of TRENDSETTER to whom other generations are looking at 33% of Indonesia citizens are connected to the internet

8 NOW 2010 Women: 49.7% LATER % % Youth: 34.5% Total: 237 mio Female Male Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents Total: 296 mio Female Male 8

9 P 2016P 2017P 2018P Indonesia Citizen Internet Users (mio) Netizen (mio) Expon. (Internet Users (mio)) Linear (Netizen (mio)) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents

11 Source:

12 Source:

B2C Ecommerce Sales Growth Worldwide by Region and Country, 2011-2017 2011 2012 2013 2014 2015 2016 2017

90% 16.70% 14.20% Indonesia 104.50% 85% 71.30% 45.10% 37.20% 26% 22% China 103.70% 94.10% 65% 51.20% 30.

30% 8.20% 7.30% Australia 11.00% 10.50% 6.00% 5.70% 5.10% 5% 4.20% Japan 27.10% 13.20% -7.20% 7.10% 6.70% 5.60% 5% Source: http://www.

14 B2C Ecommerce Sales Growth Worldwide by Region and Country, Worldwide 23.30% 21.70% 17.10% 18.30% 14.50% 12.40% 11.00% Asia Pacific 37.20% 32.80% 23.10% 29.00% 20.90% 16.70% 14.20% Indonesia % 85% 71.30% 45.10% 37.20% 26% 22% China % 94.10% 65% 51.20% 30.60% 22.60% 28.30% India 47.20% 39.70% 34.60% 27.10% 23.70% 18.20% 16.60% South Korea 17.60% 6% 6.90% 9.30% 8.30% 8.20% 7.30% Australia 11.00% 10.50% 6.00% 5.70% 5.10% 5% 4.20% Japan 27.10% 13.20% -7.20% 7.10% 6.70% 5.60% 5% Source:

17 17 Youth: 12,652 Women: 9,823 Netizen: 3,642

18 Youth Women Netizen Values: Naïve and Idealist Values: Multiple-roles Values: Open-minded Desires: To be Established and Powerful Desires: To be Fruitful and Loveable Desires: To be Productive and Limitless Anxieties: Being Unsuccessful Anxieties: Being Alone Anxieties: To be Left Behind 1. To be Faster, Better and Easier 2. To be more Androgynous 3. To work Smarter than Harder

They don t like to be ordered, they would prefer to own a relaxed type of business I really like traveling.

It s all just a matter of clicks, faster and way more practical.. (Netizen) I don t like to be ordered around just to make some money.

(Youth) They wants everything runs so fast! They wants better condition I realized that many people have sacrificed in order for me to have my own business.

19 They don t like to be ordered, they would prefer to own a relaxed type of business I really like traveling. On the internet, I can do internet banking and also book airline tickets online, so I don t have to bother with calling a travel agent. It s all just a matter of clicks, faster and way more practical.. (Netizen) I don t like to be ordered around just to make some money.. When people are busy finding a job, i just make one of my own, I can be working on it in a more relaxed manner. Like right now, i have my own Bantam farm. (Youth) They wants everything runs so fast! They wants better condition I realized that many people have sacrificed in order for me to have my own business. That s why I think we have to really take steps to make it better and better. I have worked in a conventional job once and i saw my supervisor who worked for 20 years and still stayed at the same position. I don t want to be like that! I want to see real results in the next 15 years, I work really hard now for my life to get better (Women)

Actually my parents didn t allow me to do my own business. That made me just a bit rebellious.

(Youth) Multi-roles I stay connected with my workers via Facebook, Twitter or follow their BBM status.

Most male and female nowadays want to get attention in the social media (Netizen) So far, in caring and

20 Actually my parents didn t allow me to do my own business. That made me just a bit rebellious. But in the end, I am very proud of what I have achieved. (Youth) Multi-roles I stay connected with my workers via Facebook, Twitter or follow their BBM status.. You might think it is trivial but actually it is very effective. Most male and female nowadays want to get attention in the social media (Netizen) So far, in caring and educating children, my husband and I have shared the responsibility. I can t handle it myself, I don t have that much patience with feeding, showering.. Sometimes my husband bathes my child himself. (Women)

If I can make a query via social media, why should I go to the

that this business will be profitable, no matter what.

. (Women) Internet sure is making my life easier.

What I need can all be found on the internet.

21 If I can make a query via social media, why should I go to the bank?! (Youth) I quit my job and built a rental house, I m sure that this business will be profitable, no matter what. We just act as a foreman and monitor the business.. (Women) Internet sure is making my life easier. Say I don t want to go to mall. What I need can all be found on the internet. Transfer the money and it ll be at your doorstep the next day. Can be sooner as well if you asked. (Netizen). Why complicate things, when you can make them easier

Married Youth Respondents Source: MarkPlus Insight:

22 Spending Allocation (%) Base: All Youth Respondents (n=12,652) Spending Allocation by Gender (%) Base: All Married Youth Respondents Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents

23 Daily Needs Spending (%) Base: All Youth Respondents (n=12,652) Lifestyle Spending (%) Base: All Youth Respondents (n=12,652) Investment (%) Base: All Youth Respondents (n=12,652) Food & Beverages 65.0 Fashion 52.6 None 59.9 Monthly Bill 41.5 Social 31.4 Savings 37.3 Transportation 33.1 Recreation 22.0 Insurance 6.3 Communication Cost 28.1 Gadget 20.1 Jewellery 0.5 Credit Card Bills 17.2 Sport 17.3 Education 0.3 Health Cost 14.6 Hang Out 14.1 Land 0.2 Internet Cost 10.0 Book 1.1 Gold 0.1 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 23

24 How big is the portion of Indonesian Women who care about investment? Only 1 out of 2 Indonesian Women care about investment

25 Spending Allocation (%) Base: All Women Respondents (n=9,823) Spending Habit Marital Status (%) Base: All Women Respondents Daily needs Lifestyle Investment Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents Single (n=3,553) Married (n=6,270)

Spending Habit Bandung (%) Base: All Respondents 6.7 14.0 34.0 26.9 1.7 10.6 14.4 14.6 10.7 6.4 9.5 12.5 15.4 36.8 5.

26 Spending Habit Bandung (%) Base: All Respondents Fashion Hang out Social Others Gadget Recreation Sports Daily needs Investment 66.4 BANDUNG (n=459) Lifestyle Daily Food & Beverages Transportation Communication Cost Internet Cost Health Cost Monthly Bill Monthly Installment Others 26

27 Daily Needs (%) Base: All Women Respondents (n=9,823) Lifestyle (%) Base: All Women Respondents (n=9,823) Investment (%) Base: All Women Respondents (n=9,823) Food & Beverages 65.9 Fashion 51.6 None 55.4 Monthly Bill 45.4 Social 38.8 Saving 41.1 Transportation 32.7 Recreation 21.5 Insurance 7.7 Communication Cost 27.7 Gadget 18.0 Jewellery 0.5 Monthly Investment 18.9 Sport 15.8 Education 0.3 Health Cost 15.3 Hang Out 12.3 Land 0.2 Internet Cost 8.2 Book 1.2 Gold 0.2 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 27

Spending Allocation (%) Base: All Netizen Respondents (n=3,642) Spending Allocation by Gender (%) Base: All Respondents 9.8 10.1 9.9 27.2 27.4 27.3 62.

28 Spending Allocation (%) Base: All Netizen Respondents (n=3,642) Spending Allocation by Gender (%) Base: All Respondents Daily needs Lifestyle Investment Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents Male (n=1,926) Female (n=1,716)

29 Daily Needs (%) Base: All Netizen Respondents (n=3,642) Lifestyle (%) Base: All Netizen Respondents (n=3,642) Investment (%) Base: All Netizen Respondents (n=3,642) Internet Cost 68.0 Fashion 51.6 None 46.5 Food & Beverages 65.8 Social 32.9 Saving 39.1 Monthly Bill 44.8 Recreation 24.6 Insurance 9.1 Transportation 36.4 Gadget 24.1 Jewellery 0.5 Communication Cost 32.0 Sport 19.0 Land 0.4 Monthly Installment 20.0 Hang Out 16.3 Education 0.3 Health Cost 14.4 Books 1.0 Gold 0.3 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 29

30 Youth (%) Base: All Youth Respondents (n=12,652) Women (%) Base: All Women Respondents (n=9,823) Netizens (%) Base: All Netizen Respondents (n=3,642) Gold 33.6 Gold 39.4 Gold 34.3 Property 13.4 Property 14.8 Property 16.5 Savings 5.3 Savings 5.0 Savings 5.2 Unit Link 1.2 Unit Link 1.5 Unit Link 2.6 Stock 0.9 Stock 0.8 Stock 1.1 Business 0.3 Business 0.2 Business 0.4 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents

31 Do You Manage Your Spouse s Income? (%) Base: All Women Respondents (n=9,823) Reason to Manage Spouse s Income (%) Base: All Women Respondents who Answer Yes (n=6,434) My husband let me do it Yes No To make it controlable To manage my family spending Don t know the specific reason It's my responsibility as a wife To be allocated for my daily needs To save some money I understand household matters better That's our agreement 2.7 I plan it better 2.0 I understand it better 2.0 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents

32 Managing Spouse Income by City (%) Base: All Respondents ACEH (n=704) MEDAN (n=589) PADANG (n=591) PEKANBARU (n=664) PALEMBANG (n=630) JABODETABEK (n=1813) BANDUNG (n=582) SEMARANG (n=587) SOLO (n=577) Yes No YOGYAKARTA (n=527) SURABAYA (n=837) DENPASAR (n=598) PONTIANAK (n=581) BANJARMASIN (n=752) BALIKPAPAN (n=659) MANADO (n=533) MAKASSAR (n=639) JAYAPURA (n=789)

33 Wife Husband Husband s Decision Spouse s Influence Only Husband s Decision Strong Influence from others Insurance Vehicles Investment Electronic House Vacation Furniture Restaurant/Cafe School Wife s Decision Spouse s Influence Only Kids plaything Savings Medicine Household Food & Beverages Kids outfit Kitchenware Home cleaner Cosmetics Personal clothing Wife s Decision Strong Influence from others Self/Spouse Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents Families/relatives/friends

7 Social 10.7 PKK 10.1 Online 7.2 Sport 4.

34 Community Involvement (%) Base: All Youth (n=12,652) Participated Community (%) Base: Youth in Community (n=2,385) Religious 26.8 Arisan 22.1 Hobby 17.7 Social 10.7 PKK 10.1 Online 7.2 Sport 4.3 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents Professionals

9 PKK 21.5 Hoby 8.1 Social 7.7 Professionals 3.4 Online 3.

35 Community Involvement (%) Base: All Women (n=9,823) Participated Community (%) Base: Women in Community (n=2,312) Arisan 36.1 Religion 32.9 PKK 21.5 Hoby 8.1 Social 7.7 Professionals 3.4 Online 3.2 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 35

36 Community Involvement (%) Base: All Netizen (n=3,642) Participated Community (%) Base: Netizen in Community (n=800) Religion 26.1 Hobby Arisan Social 12 PKK 8.6 Online Professional Sports College/University Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 36

37 #1 Celebrate Achievement, Share Results #2 Empowerment, especially for Women #3 Identify Leaders and Leverage Them

38 What is the most popular media among Youth? Television, but soon will be replaced by Internet

39 Accessed Sources of Information (%) Base: All Youth Respondents (n=12,652) TV Internet Newspaper accessed Radio accessed the most Magazine Tabloid Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 39

Accessed Sources of Information (%) by Age (%) Base: All Youth

BBM 86.1 87.3 87.9 90.2 76.8 69.9 60.0 54.

o (n=2,447) 20-24 y.o (n=4,010) 25-29 y.o (n=3,200) 30-34 y.

40 Accessed Sources of Information (%) by Age (%) Base: All Youth Respondents (n=12,652) TV Internet Newspaper Radio Magazine Tabloid BBM y.o (n=2,447) y.o (n=4,010) y.o (n=3,200) y.o (n=2,995) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 40

41 Accessed Sources of Information (%) Base: All Women Respondents (n=9,823) TV Internet Newspaper accessed Radio accessed the most Magazine Tabloid Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 41

42 Accessed Sources of Information by Age (%) Base: All Respondents (n=3,642) TV Internet Newspaper Radio Magazine Tabloid yo (n=1,330) yo (n=1,862) yo (n=1,630) yo (n=1,544) yo (n=1,408) yo (n=1,162) yo (n=887) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 42

43 Accessed Sources of Information (%) Base: All Netizen Respondents (n=3,642) Internet TV Newspaper accessed Radio accessed the most Magazine Tabloid Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 43

44 Accessed Sources of Information by Age (%) Base: All Netizen Respondents (n=3,642) yo (n=800) yo (n=948) yo (n=615) yo (n=465) yo (n=366) yo (n=214) Television Internet Newspaper Radio Magazine Tabloid yo (n=126) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 44

Used Gadget for Internet Access (%) Base: All Netizen (n= 3,642) 82.8 82.6 83.0 All (n=3,642) Male (n=1,926) Female (n=1,716) 39.8 39.9 39.7 12.7 12.3 13.1 12.

45 Used Gadget for Internet Access (%) Base: All Netizen (n= 3,642) All (n=3,642) Male (n=1,926) Female (n=1,716) Smartphone Laptop / Notebook Tablet Personal Computer Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 45

46 Activities in The Internet (%) Base: All Netizen (n= 3,642) Male (n=1,926) Female (n=1,716) Social Media Browsing Check on News Chatting Read s Video's Download / Upload Buy Online Online Games Sell Online Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 46

47 Social Media Platform (%) Base: All Netizen Respondents (n= 3,642) Total (n=3,642) y.o (n=800) y.o (n=948) y.o (n=615) y.o (n=465) y.o (n=366) y.o (n=214) y.o (n=126) y.o (n=66) y.o (n=42) Facebook BBM Groups Twitter Google Whatsapp Line Instagram Kakao Path

48 What is the proportion of Netizen who shop online? Only 1 out of 5 Indonesian Netizen shop online

49 Shopping Online or Not (%) Base: All Respondents (n=3,642) Online Purchases by Product (%) Base: All Respondents (n=752) Cloth % Shoes Bag, Wallet Watch 10.8 Handphone/ Tablet % Yes Cinema Ticket 7.4 No Medicine 6.1 Airplane ticket 5.9 Cosmetic 5.2 Book 3.9 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 49

50 Cinema Tickets (%) Base: All buyers (n=125) Handbags & Wallets (%) Base: All buyers (n=455) Clothes (%) Base: All buyers (n=998) Interesting ads 24.8 Affordable price 22.0 Affordable price 22.2 Discount promotion 20.0 Famous brands 19.8 Famous brands 33.3 Affordable price 8.8 Interesting ads 16.7 Interesting ads 88.9 Avg. Expenditure : Rp. 47,561 Avg. Expenditure : Rp. 253,096 Avg. Expenditure : Rp. 343,084 Handphones/Tablets (%) Base: All buyers (n=174) Watches (%) Base: All Buyers (n=168) Affordable price 20.7 Affordable price 22.0 Famous brands 15.5 Famous brands 18.5 Discount 13.2 Discount 18.5 Avg. Expenditure : Rp. 2,063,817 Avg. Expenditure : Rp. 453,284 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 50

51 Footwear (%) Base: All Respondents (n=532) Book (%) Base: All Respondents (n=65) Cosmetics (%) Base: All Respondents (n=78) Famous brands 20.1 Recommendation 20.0 Interesting ads 25.6 Affordable price 18.4 Famous brands 15.4 Affordable price 24.4 Discount 17.3 Discount 15.4 Discount 19.2 Avg. Expenditure : Rp. 279,582 Avg. Expenditure : Rp. 229,396 Avg. Expenditure : Rp. 455,147 Medicine (%) Base: All Respondents (n=97) Plane Ticket (%) Base: All Respondents (n=121) Famous brands 2.1 Discount 27.3 Discount 2.1 Affordable price 25.6 Affordable price 2.1 Recommendation 13.2 Avg. Expenditure : Rp. 241,666 Avg. Expenditure : Rp. 1,279,096 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 51

52 Level of Trustworthiness (%) Base: Respondents who shop at official website (n=274) Satisfaction Level (%) Base: Respondents who shop at website (n=274) Trusted Untrusted Satisfied Unsatisfied Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 52

53 Level of Trustworthiness (%) Base: Respondents who shop at online store (n=417) Satisfaction Level (%) Base: Respondents who shop at online store (n=417) Trusted Untrusted Satisfied Unsatisfied Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 53

54 Level of Trustworthiness (%) Base: Respondents who shop at online forum (n=274) Satisfaction Level (%) Base: Respondents who shop at online forum (n=274) Trusted Untrusted Satisfied Unsatisfied Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 54

55 Level of Trustworthiness (%) Base: Respondents who shop at social media (n=234) Satisfaction Level (%) Base: Respondents who shop at social media(n=274) Trusted Untrusted Satisfied Unsatisfied Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 55

Level of Trustworthiness (%) Base: Respondents who shop at blackberry messenger (n=404) Satisfaction Level (%) Base: Respondents who shop at blackberry messenger

56 Level of Trustworthiness (%) Base: Respondents who shop at blackberry messenger (n=404) Satisfaction Level (%) Base: Respondents who shop at blackberry messenger (n=404) Trusted Untrusted Satisfied Unsatisfied Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 56

57 Level of Trustworthiness (%) Base: Respondents who shop at blog (n=76) Satisfaction Level (%) Base: Respondents who shop at blog (n=76) Trusted Untrusted Satisfied Unsatisfied Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 57

58 Hobby by Gender (%) Base: All Youth Respondents Listening to music Reading Doing sports Travelling Total (n=12,652) Male (n=6,286) Female (n=6,366) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 58

59 Hobby by Marital Status (%) Base: All Youth Respondents Listening Music Reading Cooking Traveling All (n=9,823) Single (n=3,553) Married (n=6,270) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 59

Hobby by Gender (%) Base: All Respondents Listen to music Reading Doing sports Travelling 44.5 41.4 48.0 20.6 20.2 29.9 25.9 15.8 14.1 14.0 14.

60 Hobby by Gender (%) Base: All Respondents Listen to music Reading Doing sports Travelling All (n=3,642) Male (n=1,926) Female (n=1,716) Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 60

61 Top Ten Products Bought Within A Year (%) Base: All Youth Respondents (n= 1 Smartphone Car Headphone Camera Motorcycle Sport Utility Laptop Cloth Tablet Shoes 0.4 Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 61

62 INSTALLED PAY TV AT HOME? (%) Base: All Youth Respondents (n=12,652) Reasons for Not Installing (%) Base: No Pay TV Subscribers (n=10,025) High installment cost Enough shows from current 10.1 Reasons for Installing (%) Base: All Pay TV Subscribers (n=2,627) 79.2 Not interested Satisfy with current channel's shows Lots of channel It is not important Clean 12.6 Lots of shows No Yes Interesting shows Foreign channel Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents 65

68 Youth Anxieties & Desires Savings Accounts Needs & Expectations Becoming rich and established Simple Requirements High return Customizable

69 Women Anxieties & Desires Savings Accounts Needs & Expectations Becoming fruitful and productive in her multiple roles Multifunctional accounts No additional (admin) fees Creates compulsive savings

Interface Additional features on internet

70 Savings Accounts Netizen Anxieties & Desires Needs & Expectations Get better, faster and easier Productive and limitless Friendly Internet Banking Interface Additional features on internet banking (stocks transaction, etc) Accessible Customer Care

Classification Data. Demographics. Business. Financial. Day of week

Classification Data. Demographics. Business. Financial. Day of week Classification Data = available in Affluent urope 2016 / M = available in Affluent Middle ast 2016 / A = available in Affluent Africa 2016 / L = available in Affluent Latin America 2015 Demographics Day