Handout 1: Business Visits

Transcription

1 Handout 1: Business Visits Directions: As you visit various businesses this week, please take time to complete the following. A. First Business: Name of Business Kinds of products/services offered at this store: What businesses compete with this business?, and What competitive advantage does this business have? (Why do you shop here instead of at another business?) B. Second Business: Name of Business Kinds of products/services offered at this store: What businesses compete with this business?, and What competitive advantage does this business have? (Why do you shop here instead of at another business?) C. Third Business: Name of Business Kinds of products/services offered at this store: What businesses compete with this business?, and What competitive advantage does this business have? (Why do you shop here instead of at another business?) Small Business Unit and Handouts Farnsworth page 3

2 Handout 2: Want Ads Directions: Find three employment ads from any three different categories of jobs from the employment section of a newspaper that you might eventually like to have: domestic restaurant factory work general drivers office/clerical skilled trades technical/professional medical Cut out or photocopy all three ads and staple/tape it to this sheet. Complete the following: First Advertisement 1. Job advertised: 2. Certification/Training required: 3. What skills are necessary for this job? 4. How do you apply? 5. Why would you apply for this job instead of a similar one? Second Advertisement 1. Job advertised: 2. Certification/Training required: 3. What skills are necessary for this job? 4. How do you apply? 5. Why would you apply for this job instead of a similar one? Third Advertisement 1. Job advertised: 2. Certification/Training required: 3. What skills are necessary for this job? 4. How do you apply? 5. Why would you apply for this job instead of a similar one? Attach ads here: Small Business Unit and Handouts Farnsworth page 4

3 Handout 3: Employment Application Directions: Complete the application in black or blue ink, and as neatly as possible. Fantastique Company NAME ADDRESS STREET APT. OR BOX? CITY STATE _ ZIP _ TELE. #. ( ) AGE HAVE YOU EVER WORKED FOR THE FANTASTIQUE COMPANY BEFORE? AVAILABILITY: M T W TH F SA SU TOTAL HOURS AVAILABLE PER WEEK. FROM: TO: ARE YOU LEGALLY ABLE TO BE EMPLOYED IN THE UNITED STATES? YES NO HOW FAR DO YOU LIVE FROM JOB WORK SITE? miles DO YOU HAVE TRANSPORTATION? YES NO DURING THE PAST 7 YEARS, HAVE YOU EVER BEEN CONVICTED OF A CRIME, EXCLUDING MISDEMEANORS AND TRAFFIC VIOLATIONS? YES NO SCHOOL MOST RECENTLY ATTENDED : SCHOOL: ADDRESS PHONE ( )_ LAST GRADE COMPLETED GRADE POINT AVERAGE RECOMENDATION: LIST TWO ADULTS NOT RELATED TO YOU WHO CAN RECOMEND YOU TEACHER OR COUNSELOR: NAME _ DEPARTMENT SCHOOL ADDRESS _ PHONE ( ) HOW LONG HAVE YOU KNOWN THIS PERSON TO ACTIVITIES NAME RELATIONSHIP ADDRESS PHONE ( ) HOW LONG HAVE YOU KNOWN THIS PERSON TO 1. I certify that the information contained in this application is correct to the best of my knowledge and understand that any omission or erroneous information is grounds for dismissal in accordance with Fantastique's policy. 2. I authorize the references listed above to you any and all information concerning my previous employment and pertinent information they may have, personal or otherwise, and release all parties for any damage that may result from furnishing same to you. SIGNATURE DATE Small Business Unit and Handouts Farnsworth page 5

4 Handout 4: Propaganda Techniques Directions: Find two different advertisements from a newspaper or magazine for a product that you might realistically purchase. Cut out or photocopy the ads and staple/tape them to this sheet. Read the descriptions below to help you understand about propaganda techniques. Complete the following: Propaganda Definitions Persuasion: the act of influencing someone to think or behave in a certain way. Propaganda: a form of persuasion that influences people to feel strongly for or against someone or something. Propaganda Techniques Bandwagon: based on the expression, jump on the bandwagon, or follow the crowd, or do what everyone else is doing Testimonial: a well-known person endorses a product (says that the product is a good product)-people choose the product based on the opinion of the person, rather than the quality of the product Transfer: a well-known person is pictured with a product but doesn t actually say anything about that product Repetition: a key word or phrase, such as the name or slogan, is used repeatedly within an advertisement Emotional Words: the use of specific words intended to create a strong feeling or emotion in the reader/viewer such as anger, fear, affection, etc. Name Calling: the use of uncomplimentary or derogatory words to describe people or objects in order to influence people about them Faulty Cause and Effect: a technique where a cause/effect relationship is suggested when it does not actually exist Compare and Contrast: a technique where two products are compared/contrasted to show that one is superior to the other Over-generalization: a technique where you are led to jump to a conclusion without enough evidence What technique do you think is most effective? How could you use this technique to sell your product? Small Business Unit and Handouts Farnsworth page 6

5 Handout 5: Print Advertisement Directions: Find two different advertisements from a newspaper or magazine for products that you might realistically purchase. Cut out or photocopy the ads and staple/tape them to this sheet. Review the propaganda techniques on handout 5. Complete the following: A. First Advertisement 1. Product/service advertised: _ 2. Propaganda technique used: 3. Who is the intended audience? 4. How is it different from other similar products/services? 5. What incentives are being offered? (sales, low cost, get more for less, deals, coupons) 6. Would you buy this product/service? Why? or Why not?: B. Second Advertisement 1. Product/service advertised: _ 2. Propaganda technique used: 3. Who is the intended audience? 4. How is it different from other similar products/services? 5. What incentives are being offered? (sales, low cost, get more for less, deals, coupons) 6. Would you buy this product/service? Why? or Why not?: Attach ads here: Small Business Unit and Handouts Farnsworth page 7

6 Handout 6: TV Commercial Directions: View two TV commercials. Complete the following. A. First Commercial 1. Product/service advertised: _ 2. Describe the commercial.: 3. Propaganda technique used: 4. Who do you think the target audience is? 5. How is it different from other similar products/services? 6. What incentives are being offered? (sales, low cost, get more for less, deals, coupons) 7. Would you buy this product? Why? or Why not B. Second Commercial 1. Product/service advertised: _ 2. Describe the commercial.: 3. Propaganda technique used: 4. Who do you think the target audience is? 5. How is it different from other similar products/services? 6. What incentives are being offered? (sales, low cost, get more for less, deals, coupons) 7. Would you buy this product? Why? or Why not Small Business Unit and Handouts Farnsworth page 8

7 Handout 7: Business Crossword Directions: Write the definitions for the following business terms terms and then use them to complete the crossword puzzle. ADVERTISMENT: _ ASSET: _ BANDWAGON: _ BUDGET: _ COMPETITION: _ CONSUMER: _ CONSUMPTION: _ CUSTOMER: _ DEMAND: _ DISTRIBUTION: _ ENTREPRENEUR: _ FIXED EXPENSES: INCOME: _ MARKET: _ MONEY: _ PROFIT: _ SERVICE: _ STOCK: _ SUPPLY: _ WAGES: _ Small Business Unit and Handouts Farnsworth page 9

8 Across: 5 Willing to pay the requested amount 7 A part of a business 8 Constant cost whether the business makes money or not 12 The money a business pays an employee 13 Someone who uses a product 14 Used to pay for goods and services 15 An exchange of goods or services 16 Having more than one business selling the same goods or services 19 A plan for using money 20 A beginner at starting a business Down: 1 A way for the costomer to learn about a product or service 2 A propaganda technique: everbody does this 3 Something a person or business owns 4 Amount of a product people want 5 The person who purchases goods or services 6 A propoganda technique: Everybody uses this. 9 The amount of money an employee earns 10 Work done for payment 11 Moving goods and services from one place to another 17 The money that remains once all expenses and taxes are paid. 18 The amount of a product that is available. Small Business Unit and Handouts Farnsworth page 10

9 Handout 8: Tracking Stocks Directions: You have up to $10,000 to invest in stocks. You must choose between 5 and 10 stocks in which to invest. You must track the stock over a period of at least 20 days, writing down the stocks value on five of those days. Name of Stock : add the totals from each row Original value: 10,000 Final value unused - total from first column + total from last column unused Final total What was your profit or loss? _ Small Business Unit and Handouts Farnsworth page 11