Media Kit 2018 FREE bbainfo.de COPYTEST 2018
Contacts Content Page Local Contacts Media Brand 3 Editorial Schedule 6 7 Print 11 Online Digital Mobile 16 Events 20 Lead Generation 23 Cross-Media 25 Rate Card No. 43 You can find our terms and conditions online at www.konradin.de. Alternatively, you can ask us to send them to you. Stefanie Murr Phone +49 711 7594-364 stefanie.murr@ konradin.de Your expert for: Outdoor facilities, non-german speaking countries, software, solar protection Konradin Medien GmbH Ernst-Mey-Straße 8 70771 Leinfelden-Echterdingen Germany Advertising Dept. Fax +49 711 7594-1372 Norbert Lichters Petra Wehinger Petra Breuer Phone +49 711 7594-381 norbert.lichters@ konradin.de Your expert for: Acoustics, automotive, fire prevention, timber construction, shopfitting and trade show stand construction, thermal insulation Cornelia Huth-Neumann Phone +49 711 7594-372 c.huth-neumann@ konradin.de Your expert for: Office furniture, heating, industrial flooring, ventilation, furniture, sanitary, (under plasters), technical building equipment Phone +49 711 7594-404 petra.wehinger@ konradin.de Your expert for: Floors, kitchens, lamps, furniture fittings, furniture components, surfaces, sanitary, textiles, home furniture Marion Hinze Phone +49 711 7594-340 marion.hinze@ konradin.de Your expert for: Drives, construction materials, fittings, drainage, paints, windows, building envelope (glass, fassade, roof etc.), gates, doors Order Management Phone +49 711 7594-312 petra.breuer@ konradin.de Hamburg, Schleswig-Holstein, Bremen, Lower Saxony, Westphalia Kommmedia GmbH & Co. KG Hubert Möller Phone +49 5242 98104-0 hubert.moeller@konradin.de Rhineland, Bergisches Land, Ruhr district WMS Werbe-Medien-Service Unterfeld GmbH Ulrich Unterfeld Phone +49 211 6502380 ulrich.unterfeld@konradin.de Hesse, Rhineland-Palatinate, Saarland, Thuringia, Saxony MEDIENplus Medien+Kommunikation Thorsten Maaß Phone +49 6126 5844910 thorsten.maass@konradin.de Baden-Württemberg, Switzerland GuTe MEDIABERATUNG Gunther Teufel Phone +49 7150 3502-3 gunther.teufel@konradin.de Bavaria, Austria Mediasüd Robert Macher Phone +49 9181 2999-477 robert.macher@konradin.de 2
Media Brand www.architektur.konradin.de/bba bba bau beratung architektur practical, product-focused and to the point the professional publication for architects and planning engineers The magazine Practical product and system information to support architects and construction engineers in providing expert advice to clients/investors and specialist planners and tradesmen. bba takes a solution-focused approach to design, building products, building physics and aesthetics, and is an essential guide for planners responsible for advertising for bids (HOAI service phases 4 permit planning and 5 execution planning). Content Reliable reporting in 5 areas: building, envelope, building components, interior finishing, energy aspects Trustworthy, objective reporting, including property reports, technical papers, product applications and inspiring product ideas. Target group: Architectural/construction engineering firms; planning departments at manufacturing companies, banks and insurance companies; municipal building departments; building and housing associations; structural engineering firms; and engineering firms specialising in statics/loadbearing structure planning Ihr direkter Weg zur besten Lösung www.bbainfo.de Ein Service von bba: Technik vor Ort events series Target group visit your past project Hands-on, interactive experience of product applications Moderated by bba Editor-in-Chief www.bba-online.de Networked search function lets users explore the latest product information quickly and simply High-impact banners available Focus: Reaching out to architects bba.info.de Leads generated through download offers for brochures, reference reports and planning documents. Online dossiers High-quality digital reference guides for target professionals, dedicated to an exclusive topic and sponsored by an industry partner Webinars and other opportunities for generating leads. 3
Editorial Schedule 2018 by Product Area www.architektur.konradin.de/kalender This editorial calendar provides an overview of which products, systems and services will be covered in the various sections of the magazine and is intended to help you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of the coverage. However, the designated issues will not necessarily deal with every sub-headword in detail. Building envelope Building components Interior finishing Energy Aspects Facade/facade facings/facade fixing bba 4 7-8 9 11 Masonry bba 3 7-8 9 11 Flat roofs steep-pitched roofs bba 1-2 9 10 12 Metal for facades and roofs bba 6 9 12 Concrete bba 5 9 11 Plasters paints ETICS bba 3 7-8 9 Balconies bba 4 7-8 9 Windows bba 3 5 7-8 9 12 Glass bba 4 5 7-8 9 10 Solar shading blinds bba 1-2 4 9 10 11 Doors bba 5 6 7-8 9 12 Gates bba 1-2 9 11 Ceiling design/ special-function ceilings bba 4 5 9 10 Floors/floor coverings bba 1-2 7-8 9 10 12 Sanitary saunas swimming pools bba 3 9 11 Dry construction bba 5 9 12 Partitioning systems/ room dividers bba 5 9 11 Stairs/banisters bba 6 9 12 Interior wall insulation, paints/ plaster, coverings bba 4 6 9 Thermal insulation: roof, facade/base/perimeter, floors, ceilings, internal walls, airtightness bba 1-2 4 7-8 9 12 Heating air conditioning ventilation cooling bba 3 5 6 9 10 11 Solar technology/photovoltaics/ energy storage bba 6 9 11 Fire protection bba 4 9 10 Soundproofing acoustics bba 5 9 11 Wood construction bba 1-2 7-8 9 Outdoor facilities parking bba 6 9 12 Light automation technical building equipment bba 3 6 9 12 Security/burglar resistance bba 3 6 9b 10 12 Software bba 3 7-8 9 11 Elevators, escalators bba 4 9 4
Editorial Schedule 2018 www.architektur.konradin.de/kalender Issue 1/2 PD: 05.02.2018 CD/MD: 15.01.2018 3 PD: 06.03.2018 CD/MD: 13.02.2018 4 PD: 04.04.2018 CD/MD: 12.03.2018 5 PD: 08.05.2018 CD/MD: 16.04.2018 6 PD: 12.06.2018 CD/MD: 18.05.2018 Building envelope Building components Interior finishing Energy Flat roof: waterproofing, insulation, wall capping and profiles, greenery, photovoltaic systems, drainage, domed skylights, rooflights flat roof windows Steep roof: Roofing and insulation Roller shutters, solar shading, antiglare, insect protection, light guidance, garage doors, industrial gates Floorings/floor designs Impact-sound insulation/ decoupling Theramal insulation: flat roof, steep roof, airtightness Masonry Masonry damp-proofing and renovation, plasters, paints, ETICS Windows, weatherstrips, ventilation Fittings, security/burglar resistance Sanitary equipment Swimming pools Sauna Heating Air conditioning Heat recovery ventilation Aspects Timber construction Lamps, light guidance, switches, building automation, technical building equipment Software: AVA, BIM, CAD & Co. Online dossier Glass windows Interior finishing floors ceilings Trade fairs Dach+Holz, 20.-23.02.2018, Cologne R+T, 27.02.-03.03.2018, Stuttgart light & building, 18.-23.03.2018, Frankfurt Fensterbau/Frontale, 21.-24.03.2018, Nürnberg Facade design and fixing systems Balconies: parapets, glazings fittings, drainage Functional/combined glazing Sliding, folding shutters Fittings Ceiling design/ functional ceilings Thermal insulation: floors, ceilings, interior walls Fire prevention Elevators, escalators Concrete Exposed concrete, precast concrete, individual textured formliners, concrete repair Sliding doors, lift, slide and folding doors Glass sliding elements Sliding fixings Partition walls/room dividers Dry construction for ceilings, walls and floors Floor, wall and ceiling heating/cooling Solar technology/summer thermal insulation Sound insulation/acoustics Metal for facade and roof Entrances/front doors, door communication/ automation, access control, door closers Stairs/banisters Interior paints/plasters Wall coverings Solar-thermal systems, photovoltaic systems, energy storage Heat pumps Geothermal energy Outdoor facilities: flooring, drainage/guttering, outdoor lighting/furniture Parking: multi-storey car parks, automated parking systems Timber construction Fire prevention Sound insulation/acoustics IFH intherm, 10.-13.04.2018, Nürnberg FREE COPYTEST 5
Editorial Schedule 2018 www.architektur.konradin.de/kalender Issue 7/8 PD: 07.08.2018 CD/MD: 17.07.2018 9 PD: 11.09.2018 CD/MD: 21.08.2018 10 PD: 09.10.2018 CD/MD: 17.09.2018 11 PD: 07.11.2018 CD/MD: 16.10.2018 12 PD: 04.12.2018 CD/MD: 13.11.2018 Building envelope Building components Interior finishing Energy Aspects Online dossier Masonry/damp proofing Facade coverings/ Photovoltaic systems Balconies Large-surface glazing Windows Glass doors Interior doors Floor: designs, flooring and coatings for trade and industry Concrete-bonded design flooring Facade insulation, ETICS, base design, perimeter insulation/load transferring insulation below floor panels Timber construction Software: AVA, BIM, CAD & Co. bba- Product Report 2017 Product highlights of the year from the areas: Building envelope Building components Interior finishing Energy Lamps electrics technical building equipment Sanitary Software Outdoor facilities Exemplary objects: Hotel Gastronomy Roof: flat roof waterproofing/ insulation, greenery, flat roof windows, domed skylights/ rooflights, drainage, roof parapet design, wall capping and profiles, roofing Functional/combined glazing: Thermal insulation, solar shading, antiglare, fire prevention, sound insulation, safety glass Ceiling design/functional ceilings Elastic flooring Heating Air conditioning Heat recovery ventilation Fire prevention Daylight, light guidance Concrete Facade Masonry Solar shading/antiglare Blinds Garage doors Industrial gates Partition walls/room dividers Sanitary equipment: floor-level showers, drainage, bathroom fittings, shower heads Panel heating and cooling in existing buildings Heat pumps Solar technology Sound insulation/acoustics Software: AVA, BIM, CAD & Co. Metal for facade and roof Windows door profiles Window ventilation systems, Security technology/locking technology, fittings Stairs/banisters Dry construction for floor, wall and ceiling Dry screeds Structural cement panels Thermal insulation: flat roof and steep roof Outdoor facilities: flooring, drainage, guttering, outdoor lighting/furniture Trade fair preview: BAU 2018 Solar shading blinds Metal for facade and roof Thermal insulation Masonry/facade Flat roof/steep roof Trade fairs glasstec, 23.-26.10.2018, Düsseldorf BAU, 14.-19.01.2019, Munich 6
1 Portrait www.architektur.konradin.de/print 01 Title: bba bau beratung architektur 02 In brief: bba is the modern magazine with the unrivalled resonance effect for architects and planning construction engineers, featuring a unique information service. Practical, problem-solving product and system know-how supports readers in advising clients, specialist planners and tradesmen on design, building products, building physics and aesthetics. bba readers benefit from the editorial team s rigorous emphasis on finding solutions to practical and design problems. The info-service is supplemented by advisory elements, download files, tips about other publications etc. Product manufacuters and service providers receive the contact details of the readers that use the bba info-service. 03 Architects and construction engineers offices, planning departments in industry, banks and insurance companies, municipal building departments, building and housing associations, building construction companies, enginee ring offices specialising in statics/loadbearing structure planning 04 Frequency: 10 x per year 05 Magazine format: DIN A4 06 Year of publication: 56 th year 2018 10 Publishing house: Konradin Medien GmbH Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen 11 Publisher: Katja Kohlhammer 12 Advertising: Cornelia Huth-Neumann, media consultation bba.anzeigen@konradin.de 13 Editorial: Jürgen Ostrowski, Editor-in Chief Eva Berggötz, Valeska Spätling Nadine Schneider, Editorial Assistant Phone +49 711 7594-560 bba.redaktion@konradin.de 14 Pagination analysis 2017 = 10 issues Total pages: 858 pages = 100.0% Editorial: 683 pages = 79.6% Advertising: 175 pages = 20.4% incl temporary adverts: 173 pages bound inserts: 2 pieces loose inserts: 7 pieces 15 Content analysis of the editorial section in 2016 683 pages = 100.0% 07 Price: Annual subscription: Germany 93.00 Abroad 93.00 Free delivery to qualified recipients only 08 Organ: 09 Media partner: agla a+b Arbeitsgemeinschaft Leseranalyse Architekten und planende Bauingenieure, www.agla-ab.de aagla a+b Building envelope 183 pages = 26.8% Building composites 128 pages = 18.7% Interior finishing 117 pages = 17.1% Energy 92 pages = 13.5% Aspects (fire prevention, sound insulation, wood, outside facilities, technical building equipment, software) 116 pages = 17.0% Content, imprint 30 pages = 4.4% Books/brochures, notes 17 pages = 2.5% 7
2 Circulation Analysis www.architektur.konradin.de/print 01 Audited by: 02 Circulation analysis: Average copies per issue (July 1, 2016 to June 30, 2017) 3.1 Circulation by postcode regions: Percentage of actual circulation Print run: 20,100 Actual circulation: 20,100 of them abroad: 138 Copies sold: 2,092 of them abroad: 6 Subscription copies: 799 of them abroad: 703 Retail sales: Other sales: 1,293 Free copies: 18,008 Residual/archive copies: 03 Geographical analysis: Share of total distributed copies Economic area % Copies Germany 99.3 19,962 Abroad 0.7 138 Actual circulation 100.0 20,100 Postcode 2 5.7% = 1,134 cop. Postcode 4 17.0% = 3,382 cop. Postcode 5 18.5% = 3,681 cop. Postcode 6 7.9% = 1,572 cop. Postcode 7 19.1% = 3,800 cop. PLZ 2 Hamburg Schwerin PLZ 1 Bremen Berlin PLZ 4 Magdeburg Potsdam Osnabrück Hannover Dortmund PLZ 3 Kassel Leipzig Düsseldorf Erfurt Dresden PLZ 0 Köln PLZ 5 Frankfurt PLZ 9 Mainz Saarbrücken PLZ 6 Nürnberg Stuttgart PLZ 7 PLZ 8 München Postcode 1 5.0% = 995 cop. Postcode 3 7.4% = 1,472 cop. Postcode 0 3.6% = 716 cop. Postcode 9 7.0% = 1,393 cop. Postcode 8 8.8% = 1,751 cop. Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July 2016 6. Survey completed by: Konradin Media Group 8
Print www.architektur.konradin.de/print Print The benefits Easy to arrange, high level of trust in the medium, guaranteed coverage, feel of paper conveys sense of quality. Studies show that readers search for the following specialist information in print publications: technical data, product information & prices, regulations & statutory requirements, latest developments & trends, past projects, company data, analyses & opinions. A must for Enhancing your image: by advertising in print, you show that you are a pro-active & relevant player in the market. Highlight your position in the market! Growing your business: a print advertisement gives readers more confidence in choosing your product, and helps establish new products on the market. Showcase your solutions and expertise. of professional decision-makers agree: By regularly advertising in the trade press, a company shows that it is an important player in the market. 76%(2017 B2B decision-maker analysis, German trade press) ADVERTISEMENTS ARE RECOMMENDATIONS. FOR READERS AND ADVERTISERS ALIKE A recent survey of architects and planners confi rms a high level of acceptance and relevance of bba In your opinion, to what extent do the following apply to bba? (% answering 1 or 2 out of 4) Authors know their subject 88,7% Relevant content 86,9% Contains interesting, helpful product information 85,5% Practical 78,4% Worthwhile reading for architects 76,6% Offers useful suggestions and solutions 66,7% Source: 2016 copy testing with 140 participants 9
Print (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/print Ads: Standard formats Formats Basic rates b/w 2-colour 3-colour 4-colour Bleed surcharge Surcharge Total rate Surcharge Total rate Surcharge 2c 3c Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 1/1 page 5,300.00 570.00 5,870.00 990.00 6,290.00 1,440.00 6,740.00 550.00 188 x 270 210 x 297 Junior page 3,560.00 390.00 3,950.00 770.00 4,330.00 990.00 4,550.00 340.00 port. 3col 140 x 190 151 x 205 1/2 page 2,900.00 390.00 3,290.00 770.00 3,670.00 990.00 3,890.00 340.00 land. 4col port. 2col 188 x 133 92 x 270 210 x 150 103 x 297 1/3 page 2,010.00 390.00 2,400.00 770.00 2,780.00 990.00 3,000.00 340.00 land. 4col 188 x 88 port. 60 x 270 210 x 105 71 x 297 1/4 page 1,540.00 390.00 1,930.00 770.00 2,310.00 990.00 2,530.00 340.00 land. 1/8 page 790.00 390.00 1,180.00 770.00 1,560.00 990.00 1,780.00 340.00 land. port. port. 4col 2col 1col 4col 2col 1col 188 x 65 92 x 133 44 x 270 188 x 32 92 x 65 44 x 133 210 x 82 103 x 150 55 x 297 210 x 50 Classified advertisemen Small recommendation -type ads: Per-millimetre prices on request Job ads, offers to act as representative offices, bids, competitions, miscellaneous, width: 44 mm, price per mm for b/w: 3.10, 4c 4.75 Jobs sought, width: 44 mm, b/w, price per mm: 1.12 Box number charge incl. postage charge for responses: 17.00 Special positions: cover pages and 1/2-page portrait ads alongside list of contents: +20% of basic b/w price, binding choice of position for 1/4 page or more: 10% 10
Print (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/print Advert Copytest 2018 FREE Free participation for advertisers COPYTEST bba - issue 6 2018 Advertising deadline: 18.05.2018 Your advantages: Efficient monitoring of advertising success Detailed information about the performance of your advertising in your target group Pointers about optimisation potential Answers to your marketing queries directly from your market 1/4 page adverts and over are monitored Exclusive marketing research is expensive - you will profit free of charge from the Copytest joint project. 11
Print (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/print Special ad formats Reference promotion (+ advertisement) We present your reference object: You provide us with text and images We take over design and publication Examples of 1/1 and 2/1 pages The prices are quoted exclusive of ad costs (from 1/3 page) Formats Number of images Text volume Prices, 4c 3/1 page 6-8 7,800 characters 2/1 page 4-5 5,000 characters 1/1 page 1-4 1,000-2,000 characters 13,000.00 8,500.00 5,000.00 12
Print (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/print Special ad formats Discounts: Formats Details Prices incl. share of postage Technical notes Bound inserts Tip-ons Loose inserts 1 leaf = 2 pages 1.5 leaves = 3 pages 2 leaves = 4 pages 2.5 leaves = 5 pages 3 leaves = 6 pages 4 leaves = 8 pages on advertisements or bound inserts Postcards up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g 80 134 gsm 5,400.00 8,020.00 9,420.00 12,080.00 13,020.00 15,640.00 In addition to carrying ad/ bound inserts 135 180 gsm 6,095.00 9,140.00 10,670.00 13,720.00 14,730.00 17,770.00 61.00 per thousand plus gluing: 37.00 per 1,000 automated/ 74.00 per 1,000 manual 240.00 per thousand 264.00 per thousand 288.00 per thousand 312.00 per thousand 336.00 per thousand 350.00 per thousand Delivery quantity: 20,760 copies Must accompany all copies Size (untrimmed): 216 x 305 mm Prices for <80 gsm and >180 gsm on request. Delivery quantity: 21,275 copies Must accompany all copies Others, e.g.: booklets, product samples, CDs/ DVDs, on request. Delivery quantity: 20,300 copies Partial print run on request Max. format: 200 x 290 mm (w x h) Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on colour and bleed surcharges, loose inserts, or any special ad formats. Discounts on bound inserts: 1 leaf = 1/1 page Frequency Volume 3 ads 5% 2 pages 5% 6 ads 10% 5 pages 10% 9 ads 12.5% 8 pages 15% 12 ads 15% 12 pages 20% 15 ads 20% 15 pages 25% 20 ads 25% 18 pages 30% Ask about our combined discounts! Approval and confirmation by the publisher is subject to submission of a binding sample. Difficulties arising during processing and any additional work (e.g. folding/gluing) will be charged for separately. Contact for submission of files and technical details: petra.breuer@konradin.de Belly band ad Fold-out cover 13
Rate Card Technical Requirements for Ad Specials (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/print Tip-ons Prices Plus cost of carrier advertisement or bound insert Per thousand copies, including postage costs, plus gluing costs Postcard 61.00 Required quantity: 21,275 cop. Other advertising materials, e.g. booklet, CD, sample are priced as loose inserts. Required quantity: on request Gluing costs: By machine 37,00 per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing 74,00 per thousand. Gluing costs: On request on submission of sample forming basis of contract. Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary. Position deviations amounting to 1-2 mm for glued products may occur due to technical reasons. Delivery of ad specials adhesive edge 70 mm Delivery note for ad specials: Delivery address for bound and glued inserts: Bound insert: Possible with perfect binding. Delivery untrimmed, trim layout diagram: 297 mm trimmed 305 mm untrimmed 6-sided 216 mm untrimmed 3 mm Addressed to "bba", issue (no.), euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) 297 mm trimmed 305 mm untrimmed 210 mm trimmed 4-sided 3 mm fold (gutter) 216 mm untrimmed cutting edge 3 mm each 432 mm 209 mm 195 mm 206 mm fold (gutter) cutting edge 3 mm each 620 mm fold 210 mm trimmed 195 mm Delivery at advertiser's expense to Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden- Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. 6:00 p.m. 5 mm 3 mm 5 mm 3 mm 297 mm trimmed Insertion direction Insertion direction Delivery address for loose inserts: Delivery at advertiser's expense to Lettershopservice GmbH, Steinbeisstraße 16, 70736 Fellbach, Germany. Delivery times: Monday to Thursday 08:00 a.m. 5:00 p.m., Friday 08:00 a.m. 4:00 p.m. 14
Online Digital Mobile (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/onlinedigitalmobil Online Digital Mobile The benefits Speed, flexibility, large coverage, good price-performance ratio. Online advertising is effective even if it is not clicked on and it remains effective for a long time. More than 50% of German Internet users perceive banner campaigns not as advertising, but as a source of information A must for Making contact: Quickly and simply send out your news, such as announcements, invitations and information about promotions, to a wide audience. Enhancing your image: Benefit from low-cost exposure for your brand over long periods, e.g. in the lead-up to trade fairs and company anniversaries. The perfect match: a PR partnership with Communicate with your target group on an editorial level Take advantage of our coverage by placing references, product solutions and industry news quickly and easily All communications will be published automatically in the next newsletter. arcguide.de Profile entry (12 months) 500 characters of text, logo, images, links, keywords etc. PR package (12 months) L S M XL 850.00 3 communications 500.00 7 communications 1,000.00 16 communications 2,100.00 Unlimited comm. 4,100.00 menschundbuero.de Profile entry (12 months) 500 characters of text, logo, images, links, keywords etc. + + PR package (12 months) M L S XL 850.00 3 communications 500.00 7 communications 900.00 16 communications 1,900.00 Unlimited comm. 3,800.00 Combined 25% discount when booking both portals 15
bba Info Service (Prices valid as of 01.10.2017, in, plus VAT) The quick and easy way to retrieve new contacts Take advantage of the bba info service to attract customers Your benefits + Presence The editorial staff will forward readers from the magazine to your microsite at bbainfo.de Your extras in detail Price Logo and company profile for 12 months 490.00 Download package 1 (up to 8 files*) 720.00 Download package 2 (up to 15 files*) 1,120.00 One-off announcement of your download offer in the editorial bba newsletter * Product data sheets, brochures, videos 430.00 + Lead generation Contact data left during registration will belong to you! + Purchasing interest Offer spot-on additional information to interested parties and turn prospective buyers into actual buyers. + Downloads The more user-oriented, the more downloads! 16
Online Digital Mobil (Prices valid as of 01.10.2017, in, plus VAT) www.bba-online.de Website www.bba-online.de Leaderboard Medium Rectangle Skyscraper Website incl. all subpages/prices valid for max. 3 ads in rotation Discounts: for 6 weeks or more = 5% for 12 weeks or more = 10% for 18 weeks or more = 15% for 24 weeks or more = 20% File formats: GIF, JPG, HTML5 (responsive), Redirect (file size max. 80 KB). HTML5 and Redirect - please send as a HTTPS-compliant attachment. File format - video ad: MPEG4 (file size max. 30 MB). Advertising medium Display Ads Positioning Desktop and tablet Desktop Size in pixels (B x H) Mobile positioning smartphone Mobile Size in pixels (B x H) Large leaderboard 970 x 90 Mobile Content Ad 6 : 1 300 x 50 Leaderboard 728 x 90 Mobile Content Ad 6 : 1 300 x 50 Skyscraper Hockeystick or wallpaper with background colour* 120 x 600 or 160 x 600 (Wide) 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. Mobile Content Ad 6 : 1 300 x 50 Mobile Content Ad 4 : 1 300 x 75 Billboard 970 x 250 Mobile Content Ad 4 : 1 300 x 75 Medium rectangle on all pages 300 x 250 Mobile Medium Rectangle 1 : 1 300 x 250 Video ad 300 x 250 Mobile Medium Rectangle 1 : 1 300 x 250 Price per week 360.00 280.00 280.00 360.00 450.00 280.00 360.00 17
Online Digital Mobil (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/onlinedigitalmobil Newsletter Editorial newsletter 2 x per month Pixel (width x height) Price per issue Text/image ad (300 char.) 200 x 150 990.00 Skyscraper 120 / 160 x 600 700.00 Full banner Premium 590 x 100 600.00 Full banner 590 x 100 500.00 Exclusive newsletter Recipients Price per issue Subscribers to 17,100 4,250.00 Other target groups of the Konradin architecture brand network Architects/planners 37,100 6,200.00 Architects/planners/interior designers 43,300 7,700.00 Architecture/construction in general 50,800 9,200.00 Submission of files: 7 days before date of dispatch by email to: auftragsmanagement@konradin.de File formats: GIF, JPG (DOC additionally for text/image ad), trackingcode is possible, tracking pixels are not built in (file size max. 60 KB). Only the first frame of the animated GIF file will be displayed. 18
Events (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/veranstaltungen manufaktour: exclusive 2-day tour with 40 architects 40 architects visit 4 manufacturers in 2 days Participants gain exclusive insight into the manufacturing areas of the companies visited Sponsors come into personal contact with architects having concrete interest in their products COMPREHENSIVE SERVICE PORTFOLIO: Complete organisation and implementation Media package» Invitation ads» Banner campaign» Special newsletter» Booklet Microsite containing all relevant information on the manufaktour and brief introduction of the sponsors with photo gallery Editorial coverage in db, md, bba and arcguide (print, online) Your partner option: per manufacturer 9,500.00 19
Lead Generation (Prices valid as of 01.10.2016, in, plus VAT) www.architektur.konradin.de/leadgenerierung bba Online Dossiers Present yourself as a competent partner to (prospective) customers. Topics 1-2/18 Glass Windows 03/18 Interior finishing Floors Ceiling 7-8/18 Solar screening/shading roller blinds 09/18 Metal for facades and roofs 04/18 Timber construction 10/18 Thermal insulation 05/18 Fire prevention 11/18 Masonry facades 06/18 Sound insulation acoustics 12/18 Flat roof steep roof Services exclusive media partner leads sent monthly naming of your company, incl. logo under dossier link to your homepage under dossier 1/1 page, bled, 4c, on one of the first pages of the online dossier run time: 12 months text/illustrated ad in dossier newsletter Costs/year 3,980.00 20
Cross-Media www.architektur.konradin.de All channels of Konradin Architecture at a glance Advertise your products and references across all channels of Konradin Architecture Print Online architecture channel Display ads Editorial newsletters Exclusive newsletters and much more Trade magazines Advertisements Inserts Advertorials Special ad formats PR partnerships Corporate Media Services Konradin relations Customer magazines, print newsletter Online magazines, e-books Events and much more Events Extras Events organized by our trade magazines Theme-related events: Colour Haptics Light Acoustics db Sufficiency Congress and more Lead generation Surveys/prize draws Address rental Webinars/web conferencing Presentation of new products and references Product-related events: db Ortstermin bba Technik vor Ort Competitions and more Further offers Print Market research Architecture on the road Reader trips manufaktour Trade-show tours and more Benefit from our competence and our unique network of media to reach architects, civil engineers, interior architects and designers 21
A strong brand network arcguide.de menschundbuero.de Konradin Media Group is one of the largest providers of specialist information in the German-speaking world. Its portfolio comprises some 50 specialist media and science magazines, online portals, and event series. Learn more at: www.konradin.de Communicating to architects, civil engineers and designers: our entire range of media at a glance: architektur.konradin.de Services: Market research and market analysis Corporate media services 100% customised: konradin-relations.de Printing specialists: konradinheckel.de, konradin-printshop.de