Konradin Architektur a strong network of brands Media Kit 2016

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1 InterIor DesIgn ArchItecture trends + DesIgn Talents, trend worlds, new products and inspiring ideas consumer goods International trade fairs quo vadis? DInIng giving LIVIng Highlights: Design Plus, Solutions, Partner Country U.S. Konradin Architektur a strong network of brands Media Kit 2016 designers special Ambiente 2015

2 Contacts Contents Page Media brand 3 Editorial schedule 4 Testimonials 6 Print 8 Lead generation 15 Online Digital Mobile 16 Events 18 Crossmedia 22 Account Manager Stefanie Schulz Phone Fax stefanie.schulz@konradin.de Order management Petra Breuer Phone Fax petra.breuer@konradin.de Rate Card No. 57 Konradin Medien GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany Fax Advertising Dept You can find our Terms and Conditions online at Alternatively, you can ask us to send them to you. More contacts can be found on page 23. 2

3 Media brand The md brand family international platform for high class interior design and contract furniture The magazine Unique source of inspiration for all professionals, who plan, construct and furnish. The content: qualifi ed and sophisticated With target-group-specific practical examples, products and design solutions in the functional context. The audience: the most important multipliers Professional planners, architects and interior designers as well as the upscale German furnishing shops. Latest news, events, md App Gallery, jobs, Young Talents including Project Forum. The Newsletter With selected topics and relevant news from the industry. Opening rate > 40%. Sent out to md readers every month. More than 9,500 highly relevant recipients. Individualized concepts and tailor-made solutions Events, sponsoring, media partnerships or corporate publishing (e.g. reference booklets and brochures), Lead generation a.s.o. Our media services are made-to-measure. As specialists in architecture, we have a direct line to your target groups! Do you have an idea for a concept? Contact us! 3

4 Editorial schedule Issue Fairs Shows Lead Story In each issue Fair Calendar Subject to change 01/2016 Publication date: Advertising deadline: Editorial deadline: /2016 Publication date: Advertising deadline: Editorial deadline: /2016 Publication date: Advertising deadline: Editorial deadline: /2016 Publication date: Advertising deadline: Editorial deadline: Trade fair special Ambiente, imm, Heimtextil, Domotex, Maison & Objet, Stockholm Furniture Fair, ZoW Bad Salzuflen Trade fair special Light + Building, SHK Review Domotex, imm, Heimtextil, Stockholm Furniture Fair und Ambiente Trade fair special isaloni and Eurocucina, Ufficio Review Light + Building isaloni, Eurocucina Furniture trends 2016 Product solutions for homes and contracts Hard or soft? Wall and floor design with a functional demand Stylish pampering Bathrooms and everything meant by wellness today More than Småland How living environments for children are designed/must be designed today At home or away from home? Kitchen furniture and appliances, accessories and furniture for the catering business Office 4.0 Acoustics, lighting and office furnishing for tomorrow s work Hotel outfittings special Bathrooms, wellness, lobbies, conference rooms and cocooning My home is my castle Furniture, floors and textiles for an even more beautiful living ambience Contract, office and home furniture January Heimtextil, Frankfurt, Swissbau, Basel, Domotex, Hannover, imm cologne, Cologne, Maison & Objet, Paris, Paperworld, Frankfurt, February Stockholm Furniture Fair, Ambiente, Frankfurt, ZOW, Bad Salzuflen, Facility Management, Frankfurt, March FARBE, Ausbau & Fassade, Munich, Blickfang, Stuttgart, light + building, Frankfurt, Münchner Stoff Frühling, Munich, April ifh, Nürnberg, isaloni Mailand, Hannover Messe Industrie, Hannover, Contact: Stefanie Schulz Phone stefanie.schulz@konradin.de 4

5 Editorial schedule Issue 05/2016 Publication date: Advertising deadline: Editorial deadline: /2016 Publication date: Advertising deadline: Editorial deadline: /2016 Publication date: Advertising deadline: Editorial deadline: /2016 Publication date: Advertising deadline: Editorial deadline: Fairs Shows Trade fair special area30 and Küchenmeile Trade fair special Orgatec Review imm cologne and Livingkitchen 2017 Lead Story The enactment of space Lighting as a basis for design The pleasures of duty Outfitting modern working environments: floor, wall, furniture Kitchen Culture Aesthetic and functional solutions for kitchens, cooking and enjoying At home out of doors New outdoor ideas for homes and contracts Orgatec 2016 special The most recent solutions for offices and contracts Surfaces and areas Innovative materials and the diversity of floorings LivingKitchen special Cooking culture and sustainable art of living Never hold up travellers Interior design for hotels and other holiday resorts In each issue Contract, office and home furniture Fair Calendar June Eunique, Karlsruhe, August Tendence, Frankfurt, Spoga, Cologne September area 30, Löhne, Mood, Brussels 100% Design, London Maison & Objet, Paris October Biennale Interieur, Kortrijk, Orgatec, Cologne, Abitare il Tempo, Verona November Designers Saturday, Langenthal, architekt@work, Berlin, December architekt@work, Stuttgart, January 2017 Heimtextil, Frankfurt, imm Cologne, Cologne, Other dates on request. Contact: Stefanie Schulz Phone stefanie.schulz@konradin.de 5

6 Print Print THE BENEFITS Easy to arrange, high level of trust in the medium, guaranteed coverage, feel of paper conveys sense of quality. Studies show that readers search for the following specialist information in print publications: technical data, product information & prices, regulations & statutory requirements, latest developments & trends, past projects, company data, analyses & opinions. A MUST FOR Enhancing your image: by advertising in print you show that you are a pro-active & relevant player in the market. Highlight your position in the market! Growing your business: a print advertisement gives readers more confidence in choosing your product, and helps establish new products on the market. Showcase your solutions and expertise. 81% of professional decision-makers agree: By regularly advertising in the trade press, a company shows that it is an important player in the market. (2013/14 B2B decision-maker analysis, DE trade press) ADVERTISEMENTS ARE RECOMMEN- DATIONS. FOR READERS AND ADVERTISERS ALIKE 6

7 Print (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w 2-colour 3-colour 4-colour Bleed Formats: width x height in mm surcharge Trim: add 3 mm to each side Surcharge Total Surcharge Total Surcharge Total rates 2c rates 3c rates 4c Type area Trimmed 1/1 page 4, , , , , , x x 297 1/2 page 2, , , , , ldsc. 4col prtrt. 2col 188 x x x x 297 1/3 page 2, , , , ldsc. 4col 188 x 88 prtrt. 60 x x x 297 1/4 page 1, , , , ldsc. 4col prtrt. 2col prtrt. 1col 1/8 page , ldsc. 4col ldsc. 2col prtrt. 1col 188 x x x x x x x x x 297 Classified ads Job ads, offers to act as representative offices, tenders, competitions, miscellaneous width: 44 mm, price per mm for b/w: 3.90 Jobs sought, width: 44 mm, b/w, price per mm: 1.95 Box number charge incl. postage charge for responses: Special positions, availability of cover pages and other formats on request. 7

8 Print (Prices valid as of , in, plus VAT) Special ad formats Discounts: Formats Details Prices incl. share of postage Technical details Bound inserts Tip-ons Loose inserts 1 leaf = 2 pages 2 leaf = 4 pages on advertisements or bound inserts Postcards up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g g/qm 4, , g/qm 5, , In addition to carrying ad/ bound inserts per thousand plus sticking: per 1,000 automated/, per 1,000 manual per thousand per thousand per thousand per thousand per thousand per thousand Required no. of copies: 12,000 Must accompany all copies Size (untrimmed): 216 x 305 mm Prices for <80 g/m2 and >180 g/m2 on request. Required no. of copies: 12,000 Must accompany all copies Others, e.g.: product samples, booklets on request. Required no. of copies: 11,500 Partial print run on request. Max. format: 200 x 290 mm (l x p) Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on loose inserts, or any special ad formats. Insert discounts: 1 leaf = 1/1 page Frequency Volume 3 ads 5% 2 pages 5% 6 ads 10% 5 pages 10% 9 ads 12,5% 8 pages 15% 12 ads 15% 12 pages 20% 15 ads 20% 15 pages 25% 20 ads 25% 18 pages 30% Inquire for our combo discounts! Approval and confirmation by the publisher is subject to submission of a binding sample. Difficulties arising during processing and any additional work (e.g. folding/sticking) will be charged for separately. Contact for submission of files and technical details: petra.breuer@konradin.de Putting more on the page A small, glued-on flyer has a neat appeal to it and a large one offers lots of additional space for content. Creativity is everything thinking out of the box when designing your ads will be rewarded with more attention. Our tip: Inserts and tip-ons with special effects Personalised postcards surprise readers with their names, pop-ups with fun factor are genuine eye-catchers. Are you looking for a particularly special ad format? Contact and advice: Stefanie Schulz Phone stefanie.schulz@konradin.de 8

9 Rate Card Technical Requirements for Ad Specials (Prices valid as of , in, plus VAT) Tip-ons Prices Plus cost of carrier advertisement or bound insert Per thousand copies, including postage costs, plus gluing costs Postcard Required quantity: 12,000 cop. Other advertising materials, eg. booklet, CD, sample are priced as loose inserts. Required quantity: on request adhesive edge 70 mm Insertion direction Insertion direction Gluing costs: By machine 37,00 per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing 74,00 per thousand. Gluing costs: On request on submission of sample forming basis of contract. Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary. Delivery of ad specials Delivery note for ad specials: Delivery address for bound and glued inserts: Delivery address for loose inserts: Bound insert: Possible with perfect binding. Delivery untrimmed, trim layout diagram: 297 mm trimmed 305 mm unntrimmed 6-sided 216 mm untrimmed 3 mm Addressed to "md", edition (no.), euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) 297 mm trimmed 305 mm untrimmed 210 mm trimmed 4-sided 3 mm fold (gutter) 216 mm untrimmed cutting edge 3 mm each 432 mm 209 mm 195 mm 206 mm fold (gutter) cutting edge 3 mm each 620 mm Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. 6:00 p.m. Lettershopservice GmbH, Steinbeisstraße 16, Fellbach, Germany. Delivery times: Monday to Thursday 08:00 a.m. 5:00 p.m., Friday 08:00 a.m. 4:00 p.m. fold 210 mm trimmed 195 mm 5 mm 3 mm 5 mm 3 mm 297 mm trimmed 9

10 Print (Prices valid as of , in, plus VAT) "Ad specials in magazines are well received by the readership and can considerably boost your campaign's advertising impact." Magazine belly bands The belly band is a genuine eye-catcher, as no reader can escape it. Calculation: 1/1 page 4c Price includes advertising rate plus wrapping for delivery with finished belly band (production costs such as print, processing and gluing not included). Prices on request Bookmarks a creative ace up your sleeve! How about event-oriented marketing, such as a bookmark serving as free trade-show pass? Or a post-it as reminder? Or a scratchcard? Individual quotation and price on request. Alternatively available with carrier page 1/1 page 4c. Inside covers with gatefold An inside cover with gatefold combines a multitude of benefits: top positioning, more attention, more content and more advertisement. 2. Inside cover with gatefold on left-hand side (spreading over 3 pages) Calculation: 3/1 pages 4c (no positioning surcharge applied to 2nd inside cover page) 2. Inside cover with french door (spreading over 3 pages) Calculation: 3/1 pages 4c (no positioning surcharge applied to 2nd inside cover page) 3. Inside cover with gatefold on rh side (spreading over 3 pages) Calculation: 3/1 pages 4c (no positioning surcharge applied to 2nd inside cover page) zuschlag 3. US) Advertorials Advertorials are a mix of advertisement and editorial content. The page can be designed according to your requests. Possible contents: detailed information on the product or a presentation of the corporate philosophy, designed in line with the look and feel of md. 10

11 1 Portrait 01 Title: md INTERIOR DESIGN ARCHITECTURE 02 In brief: md is the international platform for high-quality interior design and sophisticated furniture. In a perfectly matched cross-media brand family, interior architects, architects and interior planners are provided with target-oriented case studies, products and design solutions. Subscribers include renowned architectural offices all over the world as well as a multitude of interior architects, designers and object designers. In addition, around 2,000 copies of md are sold to upscale German interior retailers. 12,000 copies of each issue are sold digitally (IVW-certified since 2/2014). 03 Target group: Everyone involved in planning and furnishing interiors: Interior architects, architects, designers, interior fitters and premium dealers 04 Frequency: 8 x per year 05 Magazine format: DIN A4 06 Year of publication: 62th year Price: Annual subscription: Germany Abroad Retail price Publishing house: Konradin Medien GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Petra Wehinger, Advertising Manager md.anzeigen@konradin.de 13 Editorial: Susanne Tamborini-Liebenberg Phone susanne.tamborini@konradin.de Alexander Kuckuk Phone alexander.kuckuk@konradin.de md.redaktion@konradin.de 14 Pagination analysis 2014 = 8 issues Total pages: 824 pages = 100.0% Editorial: 710 pages = 86.2% Advertising: 114 pages = 13.8% including bound inserts : 8 pages loose inserts: 4 pieces 08 Organ: 09 Media partner: 11

12 2 Circulation analysis receiver structure 1 Audited by: 2 Circulation analysis: Average copies per issue (July 1, 2014 to June 30, 2015) Print run: 11,137 Total audited circulation: 10,429 of them abroad: 1,220 Paid circulation: 9,032 of them abroad: 980 Subscription copies: 2,921 of them members: Single-copy sales: 87 Other sales: 6,024 Complimentary copies: 1,397 Remaining/file copies: 70 Remission: Geographical distribution analysis: Share of total distributed copies Economic area % copies Germany ,209 Abroad ,220 Actual circulation ,429 Total circulation: Print + digital delivery = 22,000 copies (IVW-certified) 21% Designers 28% Architects, project planners 41% Interior designers, planners, furnishers 3% 7% Others Other creative professions md as catalyst and source of inspiration for everyone involved in planning and furnishing. Further details on request Source: Reader survey

13 Online Digital Mobile (Prices valid as of , in, plus VAT) Online Digital Mobile Leaderboard THE BENEFITS Speed, flexibility, large coverage, good price-performance ratio. Online advertising is effective even if it isn t clicked on and it remains effective for a long time. More than 50% of German internet users perceive banner campaigns not as advertising, but as a source of information. A MUST FOR Making contact: Quickly and simply send your news, e.g. announcements, invitations and information about promotions out to a wide audience. Enhancing your image: Benefi t from low-cost exposure for your brand over long periods, e.g. in the lead-up to trade fairs and company anniversaries. Medium Rectangle Skyscraper APP GALLERY: 12 months duration on all websites der Architektur-Medien The marketing alliance within Konradin Publishing Group for B2B online campaigns targeting architects, interior designers, workplace consultants and planners, structural engineers and construction companies. The architecture channel is based on substantiated specialized information and a wide range of community options. The architecture channel offers best the ideal basis for sucessful performance marketing and enables webbased targeting. It is that simple: You choose the desired period and target audience we manage your campaign accordingly within the architecture channel. Submission of files: Website: Newsletter: 7 days before start of campaign by to auftragsmanagement@konradin.de, fi le size: max. 60 KB Format: GIF, JPG, SWF, HTML, tracking code/redirect option available. Video: FLV and MPEG3/4 formats. Format: GIF, JPG, (plus DOC in case of text & image ad), tracking code/redirect option available, no embedding of web bugs. Please dont t send us animated images as they are displayed correctly only in the Web view. 13

14 Online Digital Mobile (Prices valid as of , in, plus VAT) Display ads Pixels (width x height) Price per week Large Leaderboard 970 x Leaderboard 728 x Skyscraper 120 / 160 x Medium rectangle 300 x Video ad 300 x Hockey stick 728 x x Wallpaper (+ background colour) 728 x x Website incl. all subpages/prices valid for max. 3 ads in rotation Discounts: 5% for 6 weeks or more, 10% for 12, 15% for 18, 20% for 24 Editorial newsletter 1 x per month Pixels (width x height) Price per issue Text/image ad 300 char. + image Leaderboard 728 x Skyscraper 120 / 160 x Full banner 590 x Exclusive newsletter Recipients Price per issue Subscribers to 9, Other target groups of the Architects/planners 33, Architects/planners/interior designers 42, Architecture/construction in general 55, The perfect match: A PR partnership with Communicate with your target group on an editorial level: press releases, company and product news, latest projects, awards, invitations to events, competitions... arcguide connects Premium entry (12 months) 3,500 characters of text, picture gallery, downloads, videos, links PR package (12 months) M L S XL communications communications 1, communications 2, Unlimited

15 Donnerstag pm 16:00 Die Bedeutung der Haptik im innenarchitektonischen Kontext The importance of haptics in an interior-design context Mit/with Hannes Bäuerle (raumprobe) Alexander Brenner (Alexander Brenner Architekten) Theodor Lange (Dipl.-Ing. Textilchemie, Consultant) Sylvia Leydecker (Innenarchitektin BDIA, 100% Interior) Eintritt kostenlos, begrenzte Besucherzahl Entrance free, limited capacities Programm und Anmeldung unter Agenda and registration on Die Veranstaltung wird von der Architektenkammer Baden-Württemberg als Fort-/Weiterbildung für die Fachrichtungen Architektur und Innenarchitektur mit drei Unterrichtsstunden für Mitglieder und Architekten/Stadtplaner im Praktikum anerkannt. Event management Sponsored by Textilien: Funktion, Design, Entwicklungen ein Expertengespräch Textiles: Function, design, trends a discussion among experts Gäste/Guests: Philippe Baumann (CEO Création Baumann) Michael Fischbacher (CEO Christian Fischbacher) Remo Roentgen (CEO Nya Nordiska) Olaf Schmidt (Heimtextil) Joachim Stock (Managing Director Rasch Textil) Klaus Winkler (Münchner Stoff Frühling) Andreas Zimmer (CEO Zimmer + Rohde) Keynote: Martin C. Poetz, Initiator Initiative Textile Räume Eintritt kostenlos, begrenzte Besucherzahl Entrance free, limited capacities Programm und Anmeldung unter Agenda and registration on Event management Events Events THE BENEFITS Closest proximity to your target group, strong customer retention, intensive contacts established within a short period of time, the "fun" factor. Events customers associate with your brand have a lasting impact on new and existing customers. A MUST FOR Making contact: Create customer loyalty with an emotional event. Utilise new contacts for a long-term increase in turnover. Enhancing your image: Network with your target group. Establish your brand as future contact partner in a pleasant, inspiring atmosphere. Increase your customer awareness. of professional decision-makers expect or would like trade media to offer events, seminars or congresses. 73%(B2B decision-maker analysis 2013/14, German trade press) HIGH-QUALITY CONTENT HIGH-CLASS SETTING Individual events with md as media partner HAPTICS 2 HAPTIK 2 Juni 2015 Thursday June 18, 2015 Uhr Design Post Köln Cologne/Germany Round Table of Textiles :00 Uhr Haus der Architekten, Stuttgart/Germany November 18, :00 pm Benefit from the market presence of our editorial teams - let us tailor your individual customer event to your requirements. We offer: Abbildungen: Graphic Concrete Ltd. Foto: Nya Nordiska Content development and organisation Initiation of further-education themes All-around support on site Sophisticated cross-media campaigns (BEFORE-DURING-AFTER) Customer confidence ensured when integrating our media brands Talk to us. We are happy to consult you! 15

16 Events The media brand md INTERIOR DESIGN ARCHITECTURE stands for an international platform for sophisticated furnishing and outstanding designs. Under a common branding and in cooperation with selected partners, we organize a series of special events for architects, interior architects and retailers. These events are characterized by extremely high content quality and provide guests and sponsors with a valuable communication platform that supports them in extending their networks. Examples of events in 2015/2016 Haptik event in Juni 2015 FARBE event in October 2015 Haptik event in November 2015 manufaktour in November 2015 Haptik event in 2016 Licht event in 2016 Further events in 2016 on request! 16

17 fachjobs24.de (Prices valid as of , in, plus VAT) The job portal for your success! 37 online partners with 6.48 million PIs per month 3.521,000 monthly visits 31 print partners with 672,100 print editions per month One address! As of January 2015 fachjobs24.de is the job portal of the Konradin Publishing Group. Fachjobs24.de is a unique media network built upon 68 print and online brands with the highest level of professional competence. The magazines and websites are used by readers and users predominantly as a source of professional information and cover the most important industry sectors. With your job advertisement in one of our six industry channels, you will directly address the future specialists and executives within your precise target group. Architecture and Design 164,000 page impressions, 64,500 visits, 85,700 print run copies The long-established brands of the Architecture and Design channel are highly accepted by the target group. They provide comprehensive information, ranging from architectural debate over the built object up to perfect interior design. The Architecture and Design channel provides you with an ideal setting for placing your job offer. 17

18 Double combo package print 30% discount on advertising rates for placements in two magazines Triple combo package print 40% discount on advertising rates for placements in three magazines The job portal for your success! PRINT JOURNAL ONLINE Architecture and Design 1/4 page 1/2 page 1/1 page mm b/w mm 4c Circulation/frequency p.a. Channel db deutsche bauzeitung 1, ,100 cop. 10x bba bau beratung architektur ,100 cop. 10x md INTERIOR DESIGN ARCHITECTURE ,300 cop. 8x Mensch&Büro ,000 cop. 6x Price for 4 weeks in the Architecture and Design channel of fachjobs24.de HandelsDIGEST ,200 cop. 6x All print ads set to type area, specific formats are available upon request. All print rates indicated are valid for 4-colour print; mm prices per column, 44 mm wide. Above publication rates are provided by the publisher and are valid as of January With print booking, the respective online channel is complimentary for 4 weeks! db-bauzeitung.de office-work.net md-mag.com handelsdigest.de db-metamorphose.de bba-online.de menschundbuero.de arcguide.de 18

19 Cross-Media All channels of Konradin Architecture at a glance Advertise your products and references across all channels of Konradin Architecture Print Online architecture channel Display ads Editorial newsletters Exclusive newsletters and much more Trade magazines Advertisements Inserts Advertorials Special ad formats PR partnerships Corporate Media Services Konradin relations Customer magazines, print newsletter Online magazines, e-books Events and much more Events Extras Events organized by our trade magazines Theme-related events: Farbe Akustik Haptik Licht db-suffizienz-kongress and more Lead generation Surveys/prize draws Address hire Webinars/webconferencing Presentation of new products and references Product-related events: db Ortstermin bba Technik vor Ort Competitions and more Further offers Print Market research Architecture on the road Reader trips manufaktour Trade-show tours and more Benefit from our competence and our unique network of media to reach architects, interior architects and designers 19

20 Team Architecture Sales Marion Hinze Cornelia Huth-Neumann Tanja Schechinger Stefanie Schulz Petra Wehinger Phone Fax Phone Fax Phone Fax Phone Fax Phone Fax Konradin Relations Your experts for Corporate Media Services Jennifer Bühling Senior Project Management Nicole Gauch Graphic Sandra Mack Project Management Marei Röding Publishing Director/ Management Architecture and Construction Stefanie Schneberger Assistant for Publishing Director 20

21 arcguide.de office-work.net A strong brand network Communicating to architects, construction engineers and designers: Our entire range of media at a glance: architektur.konradin.de Konradin Publishing Group is one of the largest providers of specialist information in the German-speaking world. Its portfolio comprises some 50 trade and general-interest publications, online portals,and events series. Learn more at: Services: Market research and market analysis Corporate Media Services 100% customised: konradin-relations.de Printing specialists: konradinheckel.de, konradin-printshop.de 21