Master Growth Marketing with Modern Analytics
|
|
- Trevor Webb
- 5 years ago
- Views:
Transcription
1 Master Growth Marketing with Modern Analytics Marketing Analytics in Periscope Data
2 Content Smarter Tools for Smarter Marketing Crunchbase Success Story Building a More Data-Driven Marketing Process Improved Segmentation/Targeting Instant Feedback on Experiments Increased Customization Attribution Conclusion Periscope Data: Master Growth Marketing with Modern Analytics 2
3 At Periscope Data, we view every company as a data company. Our customers have different products (technology, transportation, health care, education, etc.) but at their core, they re all doing the same thing analyzing data to translate metrics into decisions that will drive success. Data isn t a means of gaining information about their products; data is their product. The individual teams at those companies are no different. They perform separate functions, but at the core, every team is a data team. Each team has an output goal that can be measured and collecting data related to those goals is the best way to track progress and optimize results. As we see improvements in machine learning and predictive technology, there will be increasing separation between companies that do data right and those that haven t adapted yet. Data teams that work with marketing have a huge opportunity to take advantage of these new data tools to attract new prospects, customize their messaging approach and translate activities to dollars. Marketing in the age of big data looks far different than marketing in previous generations. It s now a real-time game of personalization and data-based optimization. With communication now heavily digital and so much information about consumers available, marketing teams are collecting and analyzing so much data that they ve practically been transformed into data scientists. 24% Increase Significantly Will Not Change Don t Know Decrease Somewhat Increase Somewhat 47% 2% 13% 14% Source: Forbes survey of 331 Marketing Executives in The Rise of a New Marketing Organization white paper Periscope Data: Master Growth Marketing with Modern Analytics 3
4 The current state of data-based marketing is exciting. Teams that use tools like Periscope Data to make marketing decisions based on a single source of truth, updated in real time, are giving themselves a huge competitive advantage. As marketing teams adopt these new tools and update their workflows to take advantage of the capabilities, a world of possibilities will open up. In this paper, we ll walk through the tools that modern data and marketing teams use and provide a few suggestions about how to update your processes to make the most of big data. Periscope Data: Master Growth Marketing with Modern Analytics 4
5 Smarter Tools for Smarter Marketing Before you can start building marketing processes that incorporate advanced analytics, you need to make sure you have the right tools. It s not enough to simply download information into an Excel spreadsheet and look for simple answers. That may have worked a few years ago, but data-driven marketing means connecting multiple inputs and running experiments across several channels at once, adapting as necessary in real time. Good data-centric marketing teams don t necessarily plan the best campaigns, but they analyze information quickly and respond to signals instantly. If your marketing team isn t making use of all the data you re collecting or if your analysis isn t efficient enough to let you respond in real time, it s time to look for new tools. Here are some of the most important qualities that you should look for in a modern marketing analytics platform: Integrated Your marketing team works best when it s collecting data from as many inputs as possible. You need information about campaigns, advertising and other promotion performance, customer activity, sales activity, web traffic and behavior, spend by channel, customer acquisition costs vs. retentions costs and a lot more. It doesn t work to look at each of these input sources in a silo, your team can generate a lot more value when all of this data can be viewed in one place. A single platform that combines all this information in one place allows your team to make connections that were previously hidden and consider a range of new variables that can be correlated with KPIs. Automated Every minute your team spends copy/pasting data from one place to another is a minute you re not spending on data analysis. You need a data platform that takes all of the manual labor out of data collection and frees you up to slice and dice the data to look for insights. When new data is available, it should update automatically. Your data platform should be updating your metrics for you, not creating work for you to do. Accessible Modern marketing teams shouldn t need to request data from other teams to get their hands on analytics related to their work. Marketers should be able to use their knowledge of the business and their audience to explore correlations to key marketing metrics. It makes sense that the people who are planning marketing campaigns should be able to consult data before, during and after every campaign. Periscope Data: Master Growth Marketing with Modern Analytics 5
6 Real-time You can t make real-time decisions based on outdated information. For some short-terms marketing campaigns, you ll only have a short window to conduct a test and change messaging or spending strategy. You can t make those decisions unless you have access to the performance of the campaign so far. Comprehensive To be utilized best, data needs to be collected, cleaned, analyzed for discoveries and published to a platform that can easily share those insights. The best analytics tools allow marketers to perform that entire process from end to end in one place. Switching tools is an easy way to open the door for data inconsistencies and errors. Shareable Data discoveries aren t very valuable unless they can be shared beyond the individual marketer who made the discovery. To make the most of these insights, analytics tools need to have an intuitive way to create visualizations of data that can be used to tell the story to other important stakeholders. This is a great way to ensure the most valuable outcomes of marketing analysis. Predictive This is where a lot of traditional business intelligence platforms fall short. It s not enough for your data platform to just give you metrics about what s happening now. You need something that has enough power to build and test machine learning models that can start predicting what will happen in the future. Robust As your data needs mature, you re going to need a platform that can process more advanced data modeling. When your team creates more complex customer profiles and builds out more complicated attribution models, your data platform will need to store information from several different data sources and refresh as often as you need it. Make sure you have something that can handle that level of usage without sacrificing speed and availability. How do your marketing analytics tools stand up? If you want to see what Periscope Data can do, start your own free trial and explore for yourself. Periscope Data: Master Growth Marketing with Modern Analytics 6
7 Success Story Crunchbase Takes Their Analytics to the Next Level Employees 80 Industry Data and Analytics Customer Since February 2017 Customer Crunchbase is the master database of the startup ecosystem, with more than 500,000 data points profiling companies, people, funds, fundings and events. Challenge With over 31 million visitors to their website each year, Crunchbase collects and uses an incredible amount of data, and therefore needed a powerful analytics platform to aggregate all its data to ask the right questions. Solution With Periscope Data, Crunchbase is able to take analytics to the next level by leveraging all their data including their marketing stack, Salesforce, website impression data and more and building a comprehensive view of their business and customers. From this single source of truth, business users can access and understand data without needing help from analytics or operations specialists. With data analysis, visualizations and customizations all controlled on the same platform, data analysts have more freedom to add complexity to their analysis. Periscope Data has helped us understand what is most important and when, and bringing together our different teams on the same platform helps us to work better as a complete organization. Alexandra Mack Head of Marketing Periscope Data: Master Growth Marketing with Modern Analytics 7
8 Building a More Data-Driven Marketing Process More powerful data tools enable today s organizations to create faster, more customized campaigns for every target. Modern marketing teams use data to transform the team into a powerful growth engine. Marketing teams need to improve their data literacy and approach metrics with the same level of rigor that a data team would employ. Data-Driven Marketing At A Glance Marketers are investing in new data tools to help them make smarter decisions. There was a time when the marketing function at an organization was just a glorified reporting team. Those teams would track data about their activity, but that information was only used at the end of campaigns and did a better job of describing the campaign than it did of detailing the audience or assessing the value of different pieces of that campaign. Marketers increased their investment in digital data by 25.4% between 2016 and % to 42% increase in reliance on marketing analytics to make decisions Periscope Data: Master Growth Marketing with Modern Analytics 8
9 Now that the marketing landscape is based around digital marketing channels along with offline channels that can provide more data about the way content is consumed, there s a new rush to build more data-driven marketing processes. Present-day marketing has already moved past simply providing media air cover and building brand awareness. Today, these teams are the primary growth driver at a data-driven company. It s a function that uses real-time analytics to make decisions and engage with prospects at every stage of the funnel to drive revenue. These new abilities come with new responsibility. Because of the focus on data, marketing teams need to improve their data literacy and approach metrics with the same level of rigor that a data or operations team would employ. Clean, accurate, up-to-date information, when analyzed through the lens of an informed marketing team, is the difference between a company that grows and one that remains stagnant. Here are a few examples of ways that a well-trained modern marketing team can use modern tools to optimize growth. Periscope Data: Master Growth Marketing with Modern Analytics 9
10 Improved Segmentation/Targeting As you add more unique marketing inputs, the profile of your audience gets exponentially more complex. Not long ago, audience profiles were reliant on survey results and demographic or behavioral information that was too general to provide any significant value. Today s audience segmentation tools get to break down an audience beyond their demographic descriptors into much more valuable information: interests, habits, purchase history, location, language preference, etc. This type of information moves your marketing team beyond just understanding who is in your audience and into understanding how they behave. Part of that behavioral knowledge is pinpointing the channels that different segments prefer to use for communication. You can take all the time you want to create a perfect to your customers, but if they d rather receive a text message, you might be wasting your time. Building out a profile of each audience segment s preferred channel will improve engagement with your marketing messages. Assigning new members to segments based on their personal information is also a great way to make sure they re receiving the right messages on the right channels and ensure that you re making the most of each opportunity to grow. Periscope Data: Master Growth Marketing with Modern Analytics 10
11 Instant Feedback on Experiments With improved analytics on web traffic, interaction and content consumption, today s marketers can conduct A/B tests at light speed. Rather than compare metrics from two completed campaigns, marketers can test two options on a small sample of their audience and use the results to dictate strategy for the larger audience. Alternatively, they can use a different sample audience to compare another variable. These experiments are a great tool for marketers to monitor the actions of the customers and prospects to build up a base of best practices for their audience. With a better grasp on the segmentation of their audience, marketers can perform A/B tests on these smaller groups to generate learnings about how to engage each one. Maybe younger customers prefer one website design and older customers prefer a different one. Prospects from the Midwest might react differently to certain language than prospects on the coasts. Marketers can create experiments using what they already know about their audiences and run tests to confirm or reject their hypotheses. Marketing teams aren t operating on hunches anymore, they re communications scientists and they re implementing the scientific method of marketing. They start with an educated guess then run a test, observe the results and adjust their hypothesis. This is the new era of marketing, treating each campaign as a laboratory to optimize growth and better understand the target audience. 87% of marketing executives say data is the most underused asset within marketing Periscope Data: Master Growth Marketing with Modern Analytics 11
12 Increased Customization At its core, marketing is about managing millions of one-on-one relationships between your brand and individual customers or prospects. The advances in segmentation and testing can be combined to tailor messages or campaigns that speak directly to certain types of people. Smart marketing finds a way to combine everything that a company knows about an individual into content that feels uniquely personalized. All that data you re collecting should ultimately result in the right messages going to the right targets at exactly the right time. Today s consumers are leaning away from one-to-many billboard-style messaging and embracing companies that demonstrate an understanding of what makes them unique. As a marketing team, this means putting more effort into designing your funnel to account of all of different ways different people can engage with your organization, but it also means you have an exciting opportunity to create relationships with your product that are deeper and more meaningful than ever before. Data should be opening doors for your marketing team, not causing confusion or holding you back. The result of all this data being collected should be an automated, but still highly-personalized approach to marketing. You don t have to be Netflix level good at determining an individual customer s tastes, but you do need to put yourself in your target s shoes for a bit and think about what will move the needle for them. When it comes to personalizing your marketing efforts, you should be looking for any opportunity to stand out; little things can go a long way toward building loyal customers. Periscope Data: Master Growth Marketing with Modern Analytics 12
13 Attribution The journey of modern customers can be extremely complex and finding a way to allot attribution to the stops along that journey can be a mess. While it s possible that someone sees a single message from your company and makes a purchase instantly, it s extremely rare. It s likely that today s consumers will need to see multiple messages across several different platforms before making a purchase decision. Even if you have a perfect view of every interaction leading up to a purchase, determining what role each played in the ultimate decision is a very inexact science. While it seems like improved data collection on digital channels would be a benefit to marketers, it turns out that most teams are so overwhelmed by the amount of data they collect that it ends up being a distraction. Instead of trying to make sense of all of the different touches across all the channels, marketing teams see that flood of information and either abandon attribution entirely or reduce it to an oversimplified model like first- or last-touch. This may have worked in the past, but if your approach to data is to throw out most or all of it, you re also losing most or all of the value that the data can bring. 70% of businesses struggle to act on attribution insights. 4 36% of companies are reducing their digital channel budgets due to attribution. 4 51% of responding companies in North America are carrying out attribution on most or all of their campaigns. 4 To do marketing data right, a good place to start is with your data team. Let them study the bigger picture of channels and the attribution model you currently have in place. From a data-centric view, maybe that team can zoom out and notice some larger trends that you might have missed. With a large dataset, a team of data professionals is uniquely suited to dig around and find valuable insights that can help your team connect certain marketing touches to value. Maybe they could even help you design some attribution experiments to begin building out your own set of best practices Periscope Data: Master Growth Marketing with Modern Analytics 13
14 Conclusion Data should be opening doors for your marketing team, not causing confusion or holding you back. It s time to start taking advantage of all the opportunities for data to teach you about your targets and the best way to communicate with them. Start by setting up a data platform that can manage the complexities of today s marketing environment. From there, the direction of your team is a series of trials and campaigns to test hypotheses and learn new things. The marketing team is a data team, so treat your communications as a laboratory to see how fast you can grow. If you have any questions about how your marketing team can use Periscope Data to drive growth, you can also request a contact and one of our experts will reach out to you soon. About Periscope Data Periscope Data builds software that turns data teams into superheroes. Its Unified Data Platform is the industry s first to address the complete analytics lifecycle, allowing data teams to ingest, store, analyze, visualize and report on data all from one connected platform. This empowers them to collaborate and drive faster insight, while allowing businesses to foster a data-driven culture around a single source of truth. Periscope Data serves customers globally, including Adobe, Crunchbase, EY, Flexport, New Relic, Supercell, Tinder and ZipRecruiter. Periscope Data: Master Growth Marketing with Modern Analytics 14
Periscope Data Presents. Optimizing Your Organization for Data-Driven Growth Marketing
Periscope Data Presents Optimizing Your Organization for Data-Driven Growth Marketing The pace of change in business today is unprecedented. Consider this stark statistic tweeted by Vala Afshar, the Chief
More informationHow to drive customer retention in e-commerce. 7 tips to transform your online business and thrive
How to drive customer retention in e-commerce 7 tips to transform your online business and thrive Table of Contents 1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of
More informationA BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM
A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM A Buyer s Guide to Choosing a Mobile Marketing Platform Today, mobile users are demanding more from their app experiences, and the priority is clear:
More information1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce
1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of Retention Marketing in e-commerce 6 03. Refine Customer Experience and drive customer retention with these 7 tips
More informationVIDEO 1: WHAT IS CONTENT MARKETING?
VIDEO 1: WHAT IS CONTENT MARKETING? Hi, I m Justin with HubSpot Academy. Welcome to the class on Understanding Content Marketing. This class will introduce you to the world of content marketing and provide
More information4 Steps to Maximizing. Customer Lifetime
4 Steps to Maximizing Customer Lifetime Value 1 Customer Lifetime Value is the most underappreciated B2C metric. Underappreciated, you say? We measure customer lifetime value and it s really important
More informationInformation Dashboards:
Information Dashboards: 1 Does your company need one? In most businesses, data is a highly underutilized tool. Existing in spreadsheets, databases, and otherwise difficult-to-access forms, it s rarely
More information6 Steps to Revamp Your Small Business Marketing Strategy
6 Steps to Revamp Your Small Business Marketing Strategy Looking for better results? Craft a new plan. 1 INTRODUCTION If you re running digital marketing tactics, you have a strategy behind it, right?
More informationChoosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...
Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing
More informationA Guide To Socialbakers Analytics and its Enhanced Facebook Insights
A Guide To Socialbakers Analytics and its Enhanced Facebook Insights 2 Introduction To make accessing and understanding your metrics easier and more useful, we ve enhanced Socialbakers Analytics with tighter
More informationHow to build a sales enablement strategy: first steps. The framework and the metrics you need to succeed
How to build a sales enablement strategy: first steps The framework and the metrics you need to succeed Introduction Sales enablement is critical for companies looking to foster happy, quotameeting sales
More informationHow to build a sales enablement strategy: first steps. The framework and the metrics you need to succeed
How to build a sales enablement strategy: first steps The framework and the metrics you need to succeed 1 Introduction Sales enablement is critical for companies looking to foster happy, quota- meeting
More informationPutting Workforce Analytics to Work: Achieving Objectives and Realizing Outcomes
Putting Workforce Analytics to Work: Achieving Objectives and Realizing Outcomes Workforce analytics turns people and business data into actionable intelligence. If you re in HR, you ve no doubt noticed
More informationDashboard. Best Practices Guide. Copyright 2016 Yellowfin International Pty Ltd
Dashboard Best Practices Guide 1 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Dashboard Best Practices Why dashboards? Page 3 Purpose Who is your intended audience? Page 4 Summarize Focus on a single subject area per
More informationSmarter Marketing Assessment
Smarter Marketing Assessment Assess how your organisation is performing in the five areas of smarter marketing and determine how you can improve. SMS How smart is your marketing strategy? The relationship
More informationHow to select the right marketing analytics solution.
How to select the right marketing analytics solution. Data powers everything you do. More and more organizations are looking to marketing analytics as a system of intelligence that adds greater value to
More informationTranslating subscriber data into actionable intelligence. A marketing goldmine just out of reach. Media & Publishing
Media & Publishing Translating subscriber data into actionable intelligence 4 imperatives for media and publishing companies A marketing goldmine just out of reach In the era of the connected customer,
More informationPush to Start: A Beginners Guide to Starting Automated Direct Mail
Push to Start: A Beginners Guide to Starting Automated Direct Mail Of all marketing tactics, direct mail may be the most intimidating. Just getting started can seem daunting. These feelings lead many marketers
More information10 Personalization Tactics the Pros Use to Impact Conversions
10 Personalization Tactics the Pros Use to Impact Conversions Explore 10 extraordinary personalization tactics to supercharge your conversion rates We make businesses in Paris successful. Contact us to
More informationTHE STRATEGY. An Adobe research report on how to succeed with mobile today.
Mobile is THE STRATEGY. An Adobe research report on how to succeed with mobile today. September 2015 TABLE OF CONTENTS 3 Times have changed. 4 Welcome to the jungle. 5 Strategy is the fuel. 9 Managing
More informationTHE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE. Your guide to winning the personalization race.
THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE. Your guide to winning the personalization race. 2018 EXECUTIVE SUMMARY The most important component for brand relevance and long-term customer
More informationWhite Paper. How to Develop a Small-Business Marketing Plan. Cole. How to Develop a small-business marketing plan
White Paper How to Develop a Small-Business Marketing Plan 1 How to Develop a Small-Business Marketing Plan Contents Introduction 3 Long-term Goals 3 Focus on Your Customer 4 Plan an Advertising Strategy
More informationHow the right CXM solutions deliver better customer experiences
The Right CXM Solutions Nurture Better Customer Experiences 1 How the right CXM solutions deliver better customer experiences www.kentico.com 2 The Right CXM Solutions Nurture Better Customer Experiences
More informationTECHNOLOGY VISION FOR SALESFORCE
TECHNOLOGY VISION FOR SALESFORCE 2017 CONTENTS INTRODUCTION 3 AI IS THE NEW UI 5 Experience Above All ECOSYSTEM POWER PLAYS 10 Beyond Platforms DESIGN FOR HUMANS 15 Inspire New Behaviors CONCLUSION 20
More informationBy: Aderatis Marketing
By: Aderatis Marketing 01803 362 026 enquiries@aderatis.com Google AdWords for Small Businesses: Mistakes to Avoid Not getting much luck from your AdWords campaign and ready to admit defeat? Don t feel
More informationHow to build a profitable customer loyalty program 7 key steps to create customers for life AGENCY OF THE YEAR
How to build a profitable customer loyalty program 7 key steps to create customers for life AGENCY OF THE YEAR INTRODUCTION Customer loyalty in the age of the customer 2 Customer loyalty in the age of
More informationGo further with. Mobile Marketing. An Ignite Guide 20 MIN READ1
Go further with Mobile Marketing An Ignite Guide 20 MIN READ1 To the marketer who s always on We know. There s a lot to do. And get to the bottom of. As the universe of marketing evolves, shape-shifting
More information5 DATA-DRIVEN TECH TRENDS SHAPING CUSTOMER EXPERIENCE AND HOW YOUR BUSINESS CAN QUICKLY ADAPT
5 DATA-DRIVEN SHAPING CUSTOMER AND HOW YOUR BUSINESS CAN QUICKLY ADAPT WHAT S INSIDE HOW DATA DRIVES CUSTOMER 5 DATA-DRIVEN TO THE NEXT LEVEL: 1. Mobile continues to intensify micro-moments 2. Artificial
More informationThe Blindspots In Your Content Marketing Analytics and How to Fix Them
The Blindspots In Your Content Marketing Analytics and How to Fix Them Build a content-centric approach to analytics and marketing performance. Illustrations by Laura Beckman You can t manage (or monetize)
More informationRevealing Digital Behavior Digital Experience Analytics
Revealing Digital Behavior Digital Experience Analytics Optimizing Digital Experiences Be it through a website or app, customers expect a seamless, quick, and easy online experience. Unfortunately, they
More informationThe ITSM Buyer s Guide 5 Must Have-Criteria in a Next Generation ITSM Solution. Presented By:
The ITSM Buyer s Guide 5 Must Have-Criteria in a Next Generation ITSM Solution Presented By: 1 Table of Contents Digital Transformation And The CIO 5 Must-Have Criteria In A Next Generation ITSM Solution
More informationUncover possibilities with predictive analytics
IBM Analytics Feature Guide IBM SPSS Modeler Uncover possibilities with predictive analytics Unlock the value of data you re already collecting by extracting information that opens a window into customer
More informationDriving Success with Personalization. for B2B Tech Marketers
Driving Success with Personalization for B2B Tech Marketers Driving Success with Personalization for B2B Tech Marketers In a business-to-business environment, the individual decision makers you are targeting
More informationChapter Dashboard & Data Metrics
Chapter Dashboard & Data Metrics Overall Trends & Highlights Identify what data is most important, meaningful and actionable to your association. KPIs and dashboards need to be flexible and adaptable,
More informationTHE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS
THE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS TABLE OF CONTENTS PART ONE: WHY INBOUND MARKETING WORKS FOR FURNITURE MANUFACTURERS 2 PART TWO: WHAT YOUR FURNITURE MANUFACTURING COMPANY NEEDS
More informationModernizing the digital customer experience. Dun & Bradstreet doubles leads in a year with a digital strategy built on Adobe Experience Cloud.
Modernizing the digital customer experience. Dun & Bradstreet doubles leads in a year with a digital strategy built on Adobe Experience Cloud. By continuing to focus on the customer experience, we can
More informationExperience Data Model The Rosetta Stone of the Experience Business
Contents Executive summary Experience Data Model The Rosetta Stone of the Experience Business Background The data explosion Introducing XDM and the Adobe Experience Platform Why Move to XDM? Adobe core
More informationA SQL-Based Approach to Cohort Retention and Analysis
PERISCOPE DATA PRESENTS A SQL-Based Approach to Cohort Retention and Analysis Why Retention Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably
More informationOracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences. An Exclusive Company Overview for
Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences An Exclusive Company Overview for Table of Contents Section 1: Brand Alignment and Mutual Customer Vision.... 8 Two
More informationThe Purpose and Value of a Customer Data Platform
The Purpose and Value of a Customer Data Platform Marketers today are faced with a seemingly insurmountable task: to gain a deep and accurate understanding of each and every customer and prospect across
More informationPredictive Marketing: Buyer s Guide
Predictive Marketing: Buyer s Guide Index Introduction 2 About This ebook 2 The Benefits of Using a Predictive Marketing Solution 2 Recommended Steps to Making an Informed Purchase 2 Step #1: How do you
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where
More informationThe Art of Optimizing Media Asset Management
December 01 The Art of Optimizing Media Asset Meet the Modern Ahead of the Content Data in Thank you to our sponsors: share: Data in By Kendra Chamberlain With the rise of IBM s Watson, Amazon, Google
More informationMarketing Automation
Your Guide to Selling Marketing Automation This guide covers: What Is SharpSpring? Keys to Selling SharpSpring Benefits for Your Clients Common Objections and Questions Agency Partner Resources Grow your
More informationTHE SECRET TO HIGH-PERFORMING DIGITAL CAMPAIGNS A Guide to Audience Targeting
THE SECRET TO HIGH-PERFORMING DIGITAL CAMPAIGNS A Guide to Audience Targeting Oregonian Media Group 2015 For more information: OregonianMediaGroup.com 866-576-1048 1 advertise@oregonian.com IN THIS REPORT
More informationA buyer s guide to data-driven HR. Which approach is best for you?
A buyer s guide to data-driven HR Which approach is best for you? You know where you want to go. Now pick your route. Smart organizations know that they need to use their HR data to do big, important things.
More informationSOCIAL LINE PAIN BEST HIGH OPERATIONS RECRUITMENT DELAYS POOLS POINTS HIRING TALENT. Strategies to Improve the Recruiter and Line Manager Relationship
Recruiter and Line Manager Relationship PROBLEM a Research ebook by: HIRING INSIGHTS SOLUTION HIRING TECHNOLOGY TIME-TO-FILL PROCESS BEST PRACTICES HIGH TURN-OVER COST POINTS SOCIAL INADEQUATE PAIN BOTTLENECKS
More information7 Trends Impacting How We Use Digital Assets
7 Trends Impacting How We Use Digital Assets Key Considerations for Creating, Managing, Delivering, and Optimizing Content 1 7 Trends in Digital Asset Use 91% Today s customers demand engaging visual content
More information5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY
5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY It seems like a no-brainer to plan campaign messaging and creative around the audiences the product or service will be most relevant to;
More informationFaster TIME TO MARKET for competitive campaigns. FASTER changes for rich, optimized content. Increase in CONVERSION with targeted web offers
A VIP experience for all customers. Dixons Carphone stays a step ahead by bringing its high-touch, personalized in-store shopping experience online, using Adobe Experience Cloud. Adobe Experience Cloud
More informationTHE ULTIMATE CUSTOMER PERSONA TEMPLATE
THE ULTIMATE CUSTOMER PERSONA TEMPLATE 1 BlueSteeleSolutions.com 1 BlueSteeleSolutions.com 940 312 7842 CONTENTS The Ultimate Customer Persona Template 3 Effective Marketing Is Tailored to a Specific Segment
More information7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA
7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA It costs a lot to acquire a new customer, but most will make a single purchase and then leave. A repeat
More information7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA
7 STEPS TO SUCCESSFUL RETENTION AUTOMATION YOUR GUIDE TO MAXIMIZING REVENUE FROM YOUR CUSTOMER DATA It costs a lot to acquire a new customer, but most will make a single purchase and then leave. A repeat
More informationGrow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED.
Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED. Table of Contents Grow Your Small Business With Salesforce 01 02 03 04 05 Introduction The Salesforce Advantage Chapter 1 Make Everyone
More informationThe Sitecore Experience Platform on Microsoft Azure. Empowering modern marketers to put the customer at the center of everything they do
The Sitecore Experience Platform on Microsoft Azure Empowering modern marketers to put the customer at the center of everything they do Table of contents The modern CMO... 3 The CMO s mission... 3 The
More informationVIDEO 1: WHAT IS CONTEXTUAL MARKETING?
VIDEO 1: WHAT IS CONTEXTUAL MARKETING? Hi there! I m Angela with HubSpot Academy and welcome to the Contextual Marketing Certification. I m sure you re ready to become an expert contextual marketer and
More informationHow to build digital, connected and adaptive Customer Experiences
V How to build digital, connected and adaptive Customer Experiences The secret to making your customers loyal 2 Keeping customers happy has never been tougher. They ve more of everything: devices, channels,
More informationCustomer Clues. SOLVE THE MYSTERY. of your audience. An Adobe Digital Marketing Financial Services Guide
Customer Clues. SOLVE THE MYSTERY of your audience. An Adobe Digital Marketing Financial Services Guide 2016 TABLE OF CONTENTS 3 Crack the code. 5 Read minds. 6 Put the pieces together. 7 Investigate the
More informationCX & CRO. Customer Experience & Conversion Rate Optimization. An ebook BRIDGELINE.COM
CX & CRO Customer Experience & Conversion Rate Optimization An ebook BRIDGELINE.COM 800.603.9936 SALES@BRIDGELINE.COM CX & CRO ABOUT BRIDGELINE DIGITAL Bridgeline Digital, The Digital Engagement Company,
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More informationMEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING
MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL
More informationGrowth Hacker s Guide to Digital Marketing on a Shoestring Budget
Growth Hacker s Guide to Digital Marketing on a Shoestring Budget Introduction It s an age-old question, but it s still more relevant than ever. How can we maximise our marketing impact and ROI with a
More informationThe future of outbound is Precision Dialling How to optimise your outbound contact activities
The future of outbound is Precision Dialling How to optimise your outbound contact activities Rostrvm Solutions Limited December 2015 Dukes Court, Duke Street Woking, Surrey GU21 5RT enquiries@rostrvm.com
More informationA Clicktale E-Book BE A CX SUPERHERO HOW TO TRANSFORM YOURSELF INTO A CUSTOMER EXPERIENCE SUPERHERO IN 10 EASY STEPS. Answer anything.
A Clicktale E-Book BE A CX SUPERHERO HOW TO TRANSFORM YOURSELF INTO A CUSTOMER EXPERIENCE SUPERHERO IN 10 EASY STEPS Answer anything. The inherent power of getting Customer Experience right in the digital
More informationWHITE PAPER. Getting to Why in Omnichannel Title Marketing Attribution
WHITE PAPER Getting to Why in Omnichannel Title Marketing Attribution ii Contents The state of affairs... 1 The limitations of summarized, siloed channel data...2 Key takeaways... 3 Learn more... 3 1 The
More information10 THINGS B2B COMPANIES
10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.
More informationDigital Marketing. Session Descriptions
Digital Marketing Session Descriptions Digital Strategy UX/UI, Content and Online Advertising Digital strategy is overwhelming, right? As the amount of digital content is growing exponentially, our attention
More informationHow to drive profits with customer segmentation. A beginner s guide to breaking down your market into targetable groups
How to drive profits with customer segmentation A beginner s guide to breaking down your market into targetable groups Table of contents 3 5 Introduction Why segmentation? 8 9 11 13 17 21 5 steps to build
More informationDeadly Sins. of e-commerce that cause Cart Abandonment. With Solutions
7 Deadly Sins of e-commerce that cause Cart Abandonment With Solutions 1 Introduction 3 What are the 7 Deadly Sins of ecommerce that cause Cart Abandonment? 4 High Price 5 TABLE OF CONTENTS Shopping on
More informationUnsung Heroes. 6 Easy Ways to Advance Your Cybersecurity Program When You Have a Small Team INTRODUCTION
WHITE PAPER 6 Easy Ways to Advance Your Cybersecurity Program When You Have a Small Team When You Lack People, You Have to Rely on the Process, or Better Yet, a Platform for Rapid Detection and Response.
More information5 REASONS FOR SALES TO EMBRACE THE POWER OF ANALYTICS
5 REASONS FOR SALES TO EMBRACE THE POWER OF ANALYTICS 5 REASONS FOR SALES TO EMBRACE THE POWER OF ANALYTICS We live in a golden age of information. IDC projects that by 2020 the digital universe will have
More informationSALESFORCE FOR MARKETERS. How marketers can leverage the customer success platform
SALESFORCE FOR MARKETERS How marketers can leverage the customer success platform SALESFORCE FOR MARKETERS We are in the middle of a marketing revolution. The lines between departments that were once completely
More informationThe marketer s guide to personalization
The marketer s guide to personalization Improving customer engagement in a digital world 2013/2014 Table of contents 02 Introduction to personalization in a digital world 05 The buyer journey: converting
More informationMarketing Metrics Handbook
Analytive Marketing Metrics Handbook The go-to guide on key marketing KPIs. Table of Contents 1. Marketing Metrics Handbook 2. Need help with Analytics? 3. About The Author Marketing Metrics Handbook Introduction:
More informationYOUR MULTI-CHANNEL LEAD NURTURING STRATEGY
YOUR MULTI-CHANNEL LEAD NURTURING STRATEGY Today s consumer moves seamlessly sometimes even quickly across digital and offline channels. She jumps from email, to social media, to your website, and then
More informationMarketing and promotional campaigns:
Marketing Marketing and promotional campaigns: laying the foundation for success A successful campaign considers each avenue at its disposal and uses the right channels at the right time to guide targets
More informationThe B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
More informationCognitive, Cross-Channel & Customer- Centric:
Cognitive, Cross-Channel & Customer- Centric: 5 Ideas to Impact Your Marketing Approach Antonia Edmunds Watson Marketing: Go to Market Leader - AP aedmunds@sg.ibm.com Marketing in the cognitive era Producing
More informationStep-by-step CRM data analytics for sales teams. How to go beyond metrics and find actionable insights to improve sales performance
Step-by-step CRM data analytics for sales teams How to go beyond metrics and find actionable insights to improve sales performance On average, On average, Finding insights is hard don t make it any harder
More informationTHE ULTIMATE GUIDE TO MOBILE APP A/B TESTING
THE ULTIMATE GUIDE TO MOBILE APP A/B TESTING Contents Introduction: The Rise of App Demand and The Need for Analytics...01 How A/B Testing Can Supercharge Your App Analytics...04 What Can You A/B Test?...07
More informationThe Segment of One. Utilizing One-to-One Marketing to Enrich the Customer Experience. An NGDATA White Paper
Utilizing One-to-One Marketing to Enrich the Customer Experience An NGDATA White Paper Executive Summary One-to-one marketing is a customer relationship management strategy that centers on personalized
More informationCall-To-Action. Using Call-to-Action Marketing to Get More Leads
Call-To-Action. Using Call-to-Action Marketing to Get More Leads Call-to-action, or CTA, is a foundational marketing element that is designed to persuade someone to an action that you as the advertiser
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationONLINE EVALUATION FOR: Name
ONLINE EVALUATION FOR: Name Address URL Phone This product is fulfilled by Platypus - Media, Advertising & Design. Platypus has been working with local BBB s for over 20 years. We specialize in providing
More information+38% Your Path to Personalization: A Framework for Digital Marketing Advancement
Your Path to Personalization: A Framework for Digital Marketing Advancement White Paper +38% According to our survey, 38% more companies plan to increase investments in personalization in the next 12-18
More informationTHE ART AND SCIENCE OF SOCIAL MEDIA ROI. By Justin Gray
THE ART AND SCIENCE OF SOCIAL MEDIA ROI By Justin Gray to the pinnacle of the marketing universe. It seems like just yesterday Facebook was a social network for college students and not a globally recognized,
More informationThe Complete Guide to Inbound Marketing
The Complete Guide to Inbound Marketing Introduction Inbound marketing and marketing automation are the big current buzzwords in the industry. The nature of marketing has changed drastically over recent
More informationMARKETING DARK DATA: 5 DARK DATA SOURCES THAT LEAD TO BETTER MARKETING INSIGHTS WITH IBM WATSON ANALYTICS AND COGNOS ANALYTICS
MARKETING DARK DATA: 5 DARK DATA SOURCES THAT LEAD TO BETTER MARKETING INSIGHTS WITH IBM WATSON ANALYTICS AND COGNOS ANALYTICS There are greater opportunities and means to reach target audiences today
More information5 Steps to Increase Revenue Through Customer Experience. A guide to picking the right technology for delivering competitive customer service
5 Steps to Increase Revenue Through Customer Experience A guide to picking the right technology for delivering competitive customer service A guide from Mitel Ten years ago, people would simply pick up
More informationA Strategic Approach To Environmental Branding
A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental
More information5 Best Practices for Transforming Financial Planning and Analysis
WHITE PAPER 5 Best Practices for Transforming Financial Planning and Analysis Accenture s Findings on Transforming Finance Table of Contents 1 Why Transform Finance? Closing the knowledge gap: the Accenture
More informationEmpowering the Digital Marketer With Big Data Visualization
Conclusions Paper Empowering the Digital Marketer With Big Data Visualization Insights from the DMA Annual Conference Preview Webinar Series Big Digital Data, Visualization and Answering the Question:
More informationCapability White Paper Prescriptive Maintenance
Capability White Paper Prescriptive Maintenance How will it make managing your assets better, faster, smarter, more comprehensive and affordable? Introduction This is an overview for those folks who do
More informationA BUSINESS CASE FOR B2B MARKETING AUTOMATION
A BUSINESS CASE FOR B2B MARKETING AUTOMATION TURN MARKETING INTO A REVENUE DRIVER RATHER THAN A COST CENTER 1. Generate and Nurture Leads 2. Align Sales and Marketing 3. Measure Results and Optimize Investments
More informationAn Introduction to Multi-Channel Marketing
An Introduction to Multi-Channel Marketing Table of Contents 3 Chapter 1: What is Multi-Channel Marketing? 5 Chapter 2: Implementing a Multi-Channel Program and Best Practices 9 Chapter 3: The Benefits
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 Introduction As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital
More informationProving Marketing Impact:
Proving Marketing Impact: 3 Keys to Doing It Right THE RUNDOWN One of the most serious challenges in marketing is identifying the true impact of a given marketing spend change. In this guide, we show you
More informationHow to select the right campaign management solution.
How to select the right campaign management solution. Every organization is at a different point in their progression with campaign management. Maybe you ve had some success with marketing and you want
More informationTHE DEFINITIVE GUIDE TO DIGITAL MARKETING SUCCESS
THE DEFINITIVE GUIDE TO DIGITAL MARKETING SUCCESS CONTENTS What Is Digital Marketing? 3 Building Your Digital Marketing Strategy 4 Identify your goals and audience 4 Reach your audience 4 Engage with them
More informationEngineering organizational change. RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud.
Engineering organizational change. RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud. Thanks to the powerful suite of Adobe solutions, there has been a
More information