A Clicktale E-Book BE A CX SUPERHERO HOW TO TRANSFORM YOURSELF INTO A CUSTOMER EXPERIENCE SUPERHERO IN 10 EASY STEPS. Answer anything.
|
|
- Mitchell Woods
- 6 years ago
- Views:
Transcription
1 A Clicktale E-Book BE A CX SUPERHERO HOW TO TRANSFORM YOURSELF INTO A CUSTOMER EXPERIENCE SUPERHERO IN 10 EASY STEPS Answer anything.
2 The inherent power of getting Customer Experience right in the digital world is clear -- it's the main predictor of whether visitors will return to a website or app. CX measures how your visitors feel about your brand. And it's the reason that all forward-thinking enterprises are investing in CX solutions. The question is, how do we maximize the organizational impact of the insights CX solutions generate? Someone needs to drive adoption from within. Someone needs to nudge stakeholders in the right direction. Someone needs to help them make sense of the data and insights CX solutions churn out hourly. Someone needs to help them derive value from datasets no one has ever leveraged before. Someone, in short, needs to be a CX Superhero. WHY SHOULDN T IT BE YOU?
3 Ask Wonder Woman or Batman no superhero ever had it easy. There s no question that transforming yourself into your organization s CX Superhero will involve challenges and let s be honest - legwork. What do you gain by becoming your organization s CX Superhero? Quite a bit, in fact. Demonstrate your initiative to decision-makers Expand your exposure across the enterprise Enhance your personal brand equity Position yourself as an expert who shares knowledge Reach and influence organizational decision makers Play a measurable role in shaping corporate strategy Make a true impact on your customers CONVINCED? NOW LET S SEE HOW YOU CAN MAKE IT HAPPEN.
4 Study your organization s CX solution of choice from top to bottom, and learn how it can be integrated with the rest of your marketing technology stack: analytics, A/B testing, Voice of Customer, content management, tag management, and so on. TIP #1 DIY Those who can, do. Get access, even as just an observer, to your group s or organization s CX dashboard. Get your hands on CX data and learn how you can use it to further goals in your group and in other organizational units. LEARN, EXPLORE, AND FIND OUT ALL YOU CAN BY DOING WITH YOUR OWN TWO HANDS. If you get stuck, ask for help from your CX vendor s customer success team!
5 TIP #2 MEASURE Measure and document your CX revelations. KEEP TRACK OF THE CHANGES YOU VE MADE, AND THEIR EXACT IMPACT. For example, document conversions, engagement time and scroll reach before and after a change to a given page. Then, try extrapolating how similar changes could affect other aspects of your organization s business or online presence.
6 SHARE AND SHOW OFF YOUR RESULTS INTERNALLY. TIP #3 SHOW OFF Establish yourself as an expert by demonstrating your track record. This can be done via existing media like monthly conference calls with counterparts, internal newsletters, webinars and town hall meetings, or through a brand-new medium that you initiate. Some CX Superheroes have established CX Movie Nights, where digital stakeholders from UX to digital analysts to product line managers to executives gather to watch specific user sessions and discuss their implications.
7 TIP #4 R O T N E M BE A A true CX Superhero isn t a gatekeeper, but an enabler. Once you ve learned the basics, and established your expertise, don t keep it to yourself. Become a mentor by teaching others to successfully use CX solutions and data. Initiate periodic formal or informal training sessions. And don t be shy about asking your CX vendor to help out with these, too. The more experts you create, the more you shine! ENCOURAGE OTHERS TO SHARE THEIR QUESTIONS, TIPS AND TRICKS. Consider creating a sharing venue, like a Slack channel or internal forum, to keep up with what everyone else in the organization is doing.
8 Deepen your engagement with internal stakeholders by applying some basic marketing skills. SEGMENT YOUR AUDIENCE INTO GROUPS AND MAKE SURE YOU UNDERSTAND EACH GROUP S ROLE, GOALS, AND NEEDS. TIP #5 SEGMENT AND CONQUER Help users in each group understand what they re missing, and create specific use cases for each stakeholder, based on data specifically-tailored to their interests or areas of responsibility. Then, establish working groups comprised of similarlyoriented CXers. Expand these forums into cross-functional task forces to avoid siloed application of CX knowledge.
9 TIP #6 DIG DEEP A true Superhero doesn t balk or back down. Actively encourage your mentees to surface issues that underlie CX challenges. SHINE LIGHT ON STUBBORN RELICS OF PRACTICES WHOSE EXPIRATION DATE IS LONG PAST. Make sure they re not afraid to examine sore spots, understand the emotional, behavioral and technological factors that contribute to their existence, and use CX technology to quantify their downstream impact. Then, present these findings in an accessible and easy-to-grasp way, make management aware of the challenge and their KPI implications, and don t stop following-up until change happens.
10 TIP #7 GO WIDE AND BUILD A PROCESS Expand your circle to encompass indirect or secondary stakeholders, who may not be candidates for mentoring but who could benefit from CX input. CREATE A PROCESS FOR ANALYSIS REQUESTS. Help requestors delineate their CX-related hypothesis clearly, state their goals, and then understand the results of their queries.
11 TIP #8 CREATE A WISH LIST CX Superheroes know that everyone has an interest in deepening engagement with solutions that promote CX. DON T BE SHY ABOUT SUGGESTING PRODUCT CHANGES AND NEW FEATURES TO YOUR VENDOR TO BETTER MEET YOUR UNIQUE GOALS AND KPIS.
12 TIP #9 DRIVE INTEGRATIONS NO ENTERPRISE SOLUTION LIVES IN A VACUUM. A CX SOLUTION IS DRAMATICALLY MORE VALUABLE WHEN IT THRIVES IN THE COMPLEX ENTERPRISE DIGITAL ECOSYSTEM. By driving integrations, uncover deep insights and understand the context of your data from existing marketing technology investments. Then, be the catalyst that drives these integrations - with analytics, A/B testing software, VOC software, chat, CMS, , and other enterprise tools.
13 TIP #10 CONSULT As mentioned, if there s anyone with an even greater interest in the success of a CX solutions than a CX Superhero it s the CX vendor. The savvy vendors have dedicated resources that are more than happy to work closely with advocates like you to deepen engagement with CX insights, and help your organization derive the most value from their solutions. DON'T HESITATE TO REACH OUT TO YOUR VENDOR'S CUSTOMER SUCCESS TEAM -- THAT'S THEIR JOB!
14 CONCLUSION Becoming a CX Superhero is within reach for anyone with the right level of motivation, professional passion, career ambition, and domain interest. By transforming yourself into a CX Superhero, you re not only benefiting your organization and yourself you re playing an active role in the ongoing CX revolution. It s not always easy, but it is always rewarding. Just ask Superman. WANT TO LEARN HOW CLICKTALE CAN HELP YOU BECOME A CX SUPERHERO? GET IN TOUCH Answer anything.
Volunteer Management In-House Course Outlines
Volunteer Management In-House Course Outlines Contents About our courses... 3 Volunteer Management The Essentials... 4 Planning for Volunteering... 7 Attracting Volunteers... 8 Supporting Volunteers...
More informationOne-on-One Template
One-on-One Email Template How to get your employees to buy into One-on-Ones: Use the cover letter provided to email to your employees to explain the process The Benefits of Regular One-on-Ones: One-on-Ones
More informationExclusive Voice of the Customer framework for smart CX managers: Delivering world-class customer experience every step of the way
Exclusive Voice of the Customer framework for smart CX managers: Delivering world-class customer experience every step of the way VoC programs enable you to engage with customers at key points across the
More information1. Diversity and Inclusion statement
Recruitment Process A complete guide to Oaktree s recruitment process Hello there, Congrats, you ve taken the first step to getting involved with an organisation that brings about meaningful impact! Read
More informationDigital Content Editorial Calendar. Title page.
Digital Content Editorial Calendar Title page Page 1 INTRODUCTION So you re revving up your content marketing and wondering how you re going to get started. Enter this wonderful exercise allowing you to
More informationBUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS
BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS Tom @Tortorici Inc.com Q: What turns a website design into an active business website? A: Copy that s optimized to convert. I
More informationINTERACTIVE TABLE OF CONTENTS
INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find
More informationBecoming a Better Mentor
Becoming a Better Mentor Lesson Plan: Duration: 50 Minutes Teaching Method: Discussion References: Student Guide Teaching Aids/Handouts: Student Guide & Slide Presentation Reading Assignment: Student Guide
More informationCustomer Relationship Management (CRM)
Guidance for businesses that install air conditioning, boilers, kitchens, mining equipment, landscaping, or any other type of equipment on-site. Customer Relationship Management (CRM) 7 Tips for Construction
More informationHelping Your Online Community Succeed
Helping Your Online Community Succeed Introduction Building an online community can help your organization create exceptional relationships with its customers, advocates, and staff. It can also help future-proof
More informationMentors: Measuring Success
Mentors: Measuring Success Your success is measured by many milestones. Your Mentee may realize for the first time that he/she has potential is confident and self-assured values education and the learning
More informationtalent grid a manager s guide
TALENT GRID talent grid a manager s guide SP19493_174402_GK Talent_Grid_Managers Guide_148x210.indd 1 14/02/2017 08:50 introduction The key to our success as a business is identifying and developing our
More informationEffective Performance Evaluations
By: Lauren M. Bernardi The following is a partial excerpt from the Manager s Manual section of Lauren Bernardi s book: Powerful Employment Policies. Performance Management Is More Than Just Filling Out
More informationFAST TRACK YOUR SUPPLY CHAIN CAREER THROUGH MENTORSHIP. By Rodney Apple PRESIDENT, SCM TALENT GROUP LLC APICS CAREER COACH
FAST TRACK YOUR SUPPLY CHAIN CAREER THROUGH MENTORSHIP By Rodney Apple PRESIDENT, SCM TALENT GROUP LLC APICS CAREER COACH FAST TRACK YOUR SUPPLY CHAIN CAREER THROUGH MENTORSHIP BY RODNEY APPLE PRESIDENT,
More informationLead Generation for IT Providers
EBOOK Pull text goes here and bold some of the copy Lead Generation for IT Providers Tips and Tricks to Fill Your Pipeline 1 datto.com/uk CREATE A LEAD GENERATION PLAN Pull text goes here and bold some
More informationyour guide to boosting booth presence
BONUS STRATEGIC PLANNING WORKSHEET your guide to boosting booth presence Brand Experience Strategies for Exhibitors 2017 Freeman. All Rights Reserved. 2 Brand experience is no longer just a buzzword. It
More informationPASSPORT TO PERFORMANCE Your Year-End. Empowering you to do your best work every day
Your Journey @ Year-End Empowering you to do your best work every day YOUR JOURNEY We know that our success as a business depends on the success of the people within it. When we help everyone continue
More information10 THINGS B2B COMPANIES
10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.
More informationTechnical Assistance Center Webinar. Building a Social Media Presence
Technical Assistance Center Webinar Building a Social Media Presence Congratulations! You now own your own network & newspaper Five Things We Can Do Be Strategic: Don t lose sight of priorities Become
More informationUSING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
More informationHOW YOUR CAREER BACKGROUND CAN HELP YOU BECOME A BUSINESS ANALYST
By Laura Brandenburg Lesson Objective: After completing this lesson, you ll be able to identify strengths from your career background that will directly support your transition into business analysis.
More informationEXECUTIVE SUMMARY. Union Metrics unionmetrics.com
EXECUTIVE SUMMARY In this comprehensive guide, you'll learn how to develop - or improve - your social strategy, no matter the social media channels where you spend your time. Based on our experience working
More informationThinking about competence (this is you)
CPD In today s working environment, anyone who values their career must be prepared to continually add to their skills, whether it be formally through a learning programme, or informally through experience
More informationServInsights. Turn Multi-channel Analytics on. Unlock Real Business Value from Customer Interactions.
ServInsights Turn Multi-channel Analytics on Unlock Real Business Value from Customer Interactions www.servion.com Today s customers are more empowered than ever before. They are digitally savvy, demanding,
More informationMOVE YOUR DIGITAL EXPERIENCE FORWARD
MOVE YOUR DIGITAL EXPERIENCE FORWARD An Adobe Experience Manager Perspective perficientdigital.com We re living in the Age of the Customer, where balance of brand power has shifted from businesses to the
More informationWHITE PAPER: CUSTOMER DATA PLATFORMS FOR BUSINESS-TO-BUSINESS SOFTWARE AS A SERVICE (SAAS) MARKETING
WHITE PAPER: CUSTOMER DATA PLATFORMS FOR BUSINESS-TO-BUSINESS SOFTWARE AS A SERVICE (SAAS) MARKETING PUBLISHED BY: SPONSORED BY: INTRODUCTION: B2B MARKETERS JOIN THE CDP REVOLUTION Customer Data Platforms
More informationThe Coaching Playbook. Your Must-Have Game Plan for Maximizing Employee Performance
The Coaching Playbook Your Must-Have Game Plan for Maximizing Employee Performance CONTENTS Coaching Overview What is Coaching? Coaching Categories Coaching Relationships Who Can Be a Coach? Coaching Personas
More informationInsurance Marketing Benchmarks Report
Insurance Marketing Benchmarks Report 2017 Introduction How can I attract and maintain policyholders? That s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive
More informationInnovative Marketing Ideas That Work
INNOVATIVE MARKETING IDEAS THAT WORK Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility
More informationVirtual Experience Platform. An Overview
Virtual Experience Platform An Overview Virtual Business Solutions That Help You Take The Lead Our Virtual Experience Platform is changing how companies communicate and collaborate. Social business networks
More information5 STEPS TO TO DATA-DRIVEN BUSINESS DECISIONS
5 STEPS TO TO DATA-DRIVEN BUSINESS DECISIONS INTRODUCTION Tons of companies today want to be data-driven, and with all of the powerful insights data can provide to guide your company, they should be. Yet,
More informationMotivating Your Team: Increase Employee Engagement
Motivating Your Team: to Increase Employee 25Ways Engagement 1 How likely is it that you would leave your current position if you did not feel engaged? Why Employee Engagement Matters 37% Somewhat likely
More informationLeadership Agility Profile: 360 Assessment. Prepared for J. SAMPLE DATE
Prepared for J. SAMPLE About this Report Introduction LEADERSHIP that special quality that enables leaders to achieve extraordinary success. In today's uncertain world the need for leadership is at an
More informationThe Full Stack Difference
NOVEMBER 2016 The Full Stack Difference Build better demand generation from the ground up: supporting the perfect customer experience by aligning technology, data, people and process. Introducing full
More informationThe Future Of Social Selling
A Forrester Consulting Thought Leadership Paper Commissioned By Hearsay Social Customer Life-Cycle Selling Requires A New Approach May 2013 Table Of Contents Executive Summary... 2 Current State/Concept
More informationCommunication Is Hard
Communication Is Hard It s not just you and it s not just now. It always has been hard for one human being to come to a full understanding with another human being. We literally don t see the world the
More informationBouncing Back. Managing work stress
Bouncing Back Managing work stress Mental Wellbeing at Work Our places of work are important for mental wellbeing as they help us to feel productive, provide us with a source of income and give us opportunities
More informationManagers at Bryant University
The Character of Success for Managers at Bryant University Interviewing Guide (Revised 8/25/04) Career Strategies, Inc. Boston, MA A New Approach to Interviewing for Managers at Bryant University An interviewer
More informationPhotography Marketing & Selling Guide Transform your passion into a profitable online business
Photography Marketing & Selling Guide Transform your passion into a profitable online business You may be the most talented photographer in your genre, but unless you have an excellent web presence and
More informationBeyond the ScrumMaster Role: Becoming an Agile Coach
Beyond the ScrumMaster Role: Becoming an Agile Coach Angela Druckman Agile Coach and Certified Scrum Trainer angela@angeladruckman.com In partnership with: Making the most of this webinar series Dial In
More informationFive Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
More informationHOW TO HIRE A SECURITY TEAM STRONG AND EFFECTIVE HOW TO HIRE A STRONG AND EFFECTIVE SECURITY TEAM - 1
HOW TO HIRE A STRONG AND EFFECTIVE SECURITY TEAM HOW TO HIRE A STRONG AND EFFECTIVE SECURITY TEAM - 1 Introduction Your organization is thinking about building a dedicated security team, but do you know
More informationSEO & CONTENT MARKETING: A SPEED DATE
SEO & CONTENT MARKETING: A SPEED DATE EBOOK Oct 2017 www.castleford.com.au SEO & CONTENT MARKETING: A SPEED DATE Search engine optimisation (SEO) and content marketing have both had their moments in the
More informationMost organizations spend
Why Onboarding That New Hire Will Increase Your Bottom Line Most organizations spend tens of thousands of dollars on sourcing and interviewing potential candidates for positions in their companies, only
More informationTOOL 9.4. HR Competency Development Priorities. The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT
TOOL 9.4 HR Competency Development Priorities The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT 84604 801.373.4238 www.hrfromtheoutsidein.com [9.4] HR COMPETENCY DEVELOPMENT PRIORITIES Directions:
More informationSocial Media Marketing & Analytics for B2B
N 0 6 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really, really
More informationYou ve met our apprentices. Now meet yours.
You ve met our apprentices. Now meet yours. Managers Guide Recruiting an apprentice INTERNAL ONLY The practical part By now, you should know the facts about our apprentices, and we hope you want to get
More informationAuctions Quick-Start Guide
Auctions Quick-Start Guide Provided by AutoTec 01 Today, buyers rely on more auction locations than ever before. And with the growing popularity of social media and smartphones, we believe there s a tremendous
More informationThe Power of Personal Branding for Career Success. Karen Wensley
The Power of Personal Branding for Career Success Karen Wensley Why should you develop your Personal Brand? You already have a brand You may not know what it is It may not be accurate It may not be the
More informationLearning Center Key Message Guide. 3M Company
Learning Center Key Message Guide The purpose of this Guide is to enable Learning Center communicators to achieve their communication objectives by delivery of consistent messaging, linking to 3M and LC
More informationTurning Feedback Into Change
White Paper FEEDBACK Turning Feedback Into Change The key to improving personal success Thought leader, Joe Folkman describes a model consisting of three elements to help accept feedback from others and
More informationC R E A T I V E P L A Y B O O K. Tier 3 Automotive
C R E A T I V E P L A Y B O O K Tier 3 Automotive 2017 What is this? This document will help empower you to build next-level Tier 3 Auto-specific creative that will help drive stronger business results
More informationUnit 6 Good Choice. What is the most important thing to consider when you buy a product? Rank them 1 4. (1 = most important) Answer the question.
Unit 6 Good Choice In this unit, I will... talk about products and their characteristics. talk about preferences. report commands and questions. write a product review. Answer the question. What is the
More informationReal Estate Marketing Mistakes to Avoid
Real Estate Marketing Mistakes to Avoid And What to Do Instead Before you go on your next listing appointment, write your next email or send another just listed flyer. Take a look at these 3 common marketing
More informationUSING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE
USING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE Dear Reader, Thank you for downloading this how-to guide: Using PR Measurement to Beat Your Competitors. I hope you will find it to be a valuable
More informationMentoring Project Managers. Chris Arricale, PMP, CPHIMS Director, Business Operations PMO WellMed Medical Management
Mentoring Project Managers Chris Arricale, PMP, CPHIMS Director, Business Operations PMO WellMed Medical Management Famous Mentor-Mentee Relationships Who Said It? Tell me and I forget, teach me and I
More informationHow to Perform Full Funnel Conversion Rate Optimization. Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience
How to Perform Full Funnel Conversion Rate Optimization Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience 1352 1011 660 243 1 Index Introduction 3 Identifying Unique
More informationELM Guide. A Resource for Both F&ES Mentor and Mentee. Tell me and I forget, teach me and I may remember, involve me and I learn. -Benjamin Franklin
ELM Guide A Resource for Both F&ES Mentor and Mentee Tell me and I forget, teach me and I may remember, involve me and I learn. -Benjamin Franklin 1 Table of Contents 1. Introduction & Mission 3 2. Benefits
More informationPERSONAL BRANDING SOCIAL SELLING NOT FOR PUBLICATION - PROPERTY OF GAIL MERCER-MACKAY
PERSONAL BRANDING SOCIAL SELLING WELCOME BACK Managing your digital footprint Pictures & words Marathon, not a sprint Define your brand LinkedIn and Twitter WHAT YOU LEARNED Coming up with 'key' descriptive
More informationWatson-Glaser II Critical Thinking Appraisal. Development Report. John Sample COMPANY/ORGANIZATION NAME. March 31, 2009.
Watson-Glaser II TM Critical Thinking Appraisal Development Report John Sample COMPANY/ORGANIZATION NAME March 31, 2009 Form (D,E) How to Use Your Report Success in the 21st century workplace demands critical
More informationgetting the most out of the middle thought paper
thought paper getting the most out of the middle Why your middle and frontline managers are more important than ever - and how to make sure they succeed 03 introduction 04 what's changed and why 05 a shift
More information[ know me ] A Strategic Approach to Customer Engagement Optimization
[ know me ] A Strategic Approach to Customer Engagement Optimization A Verint White Paper Table of contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical for business
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More information8 Ways To Build Your Brand Using Social Media
TIP SHEET 8 Ways To Build Your Brand Using Social Media TABLE OF CONTENTS: 03 04 04 05 05 06 06 07 07 08 Intro Tip 1 - Determine Goals for Your Social Media Engagement Tip 2 - Determine Your Online Brand
More informationScrum Master / Agile Project Manager An Approach for Personal Competency Development
Scrum Master / Agile Project Manager An Approach for Personal Competency Development Summer 2013 www.illustratedagile.com 2013 Len Lagestee HOW TO USE THIS APPROACH There are two ways to use this document.
More informationIBM Customer Analytics Five best practices for understanding customer journeys
IBM Customer Analytics Five best practices for understanding customer journeys Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across
More informationYour Guide + Workbook to. Developing Employees Into Leaders
Your Guide + Workbook to Developing Employees Into Leaders ONLY 13% of companies say they do an excellent job developing leaders at all levels. Yikes. The most successful companies don t recruit leaders.
More informationDON T FORGET ABOUT MEASUREMENT. Written by: Miko Kershberg, WSI Digital Marketing Expert
Don t Forget About Measurement // 1 2 12.ch DON T FORGET ABOUT MEASUREMENT Written by: Miko Kershberg, WSI Digital Marketing Expert Don t Forget About Measurement // 2 Table of Contents Introduction...
More informationDo You Need to Grow Your. Social Media Audience?
Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still
More informationSeven Ways to Create an Unbeatable Enterprise Mobility Strategy
Seven Ways to Create an Unbeatable Enterprise Mobility Strategy A practical guide to what business and IT leaders need to do NOW to manage their business s mobile future By Arun Bhattacharya, CA Technologies
More informationA Strategic Approach To Environmental Branding
A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental
More informationdeveloper.* The Independent Magazine for Software Professionals Automating Software Development Processes by Tim Kitchens
developer.* The Independent Magazine for Software Professionals Automating Software Development Processes by Tim Kitchens Automating repetitive procedures can provide real value to software development
More informationMedicare Advantage risk adjustment: How deep is the well?
Medicare Advantage risk adjustment: How deep is the well? With increasing regulation and focus on quality, comprehensive risk and quality programs are more important than ever. Whether you re engaging
More informationTHE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS
THE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS SIMPLE STEPS TO MAXIMIZE YOUR ROI Career fairs can be a highly effective part of campus recruiting and brand building. But when you add all the time and
More informationWhy Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle
A Forrester Consulting April 2016 Thought Leadership Paper Commissioned By Catalyst, Part of GroupM Connect Why Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle
More informationFoursquare aims to encourage people to explore their neighborhoods and then reward people for doing so.
Foursquare Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics
More informationIntegrated Health and Wellness Advantage. The Anthem Blue Cross health and wellness approach
Integrated Health and Wellness Advantage The Anthem Blue Cross health and wellness approach It takes an organizational commitment to health and healthy behaviors to reach true wellness success. Together,
More informationTotal. Innovation Networking Professional Development
2016 2017 February February 9 & 10, 10, 2017 2016 San San Francisco Francisco, CA Total User Customer Experience Experience Customer Experience Planning Customer Experience Planning Aligning CX, UX and
More informationCreating an inclusive digital communications strategy. 5 July 2016
Creating an inclusive digital communications strategy 5 July 2016 What we ll be looking at today How to write a social media strategy Understanding of key trends Understanding of opportunities and risks
More informationBasics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
More informationTips for today s webinar Share ideas and tips in the questions pane.
NO CERTIFICATES FOR TODAY S SESSION Marketing Basics for Consultants Who Serve Early Education How to use personal branding and professional Inbound marketing tactics to attract clients. Tips for today
More informationAn Introduction to INTRANET ANALYTICS How to Measure and Optimize your Intranet Portal to Make Intelligent Business Decisions A publication of
An Introduction to INTRANET ANALYTICS How to Measure and Optimize your Intranet Portal to Make Intelligent Business Decisions A publication of 1 AN INTRODUCTION TO INTRANET ANALYTICS WHICH METRICS SHOULD
More informationThe slightest perception of something negative happening can affect an employee s emotional state.
Employee feedback is the core of personal and professional growth. Feedback can help an employee get better at what they do, and surprisingly employees crave feedback. Most managers don t provide enough
More informationREFINING A UTILITIES VOICE OF THE CUSTOMER (VOC) PROGRAM APPROACH USING THE LADDER OF INFERENCE. by Torin Lacher with contributions from Paul Hagen
REFINING A UTILITIES VOICE OF THE CUSTOMER (VOC) PROGRAM APPROACH USING THE LADDER OF INFERENCE by Torin Lacher with contributions from Paul Hagen A recent Energy & Utilities newsletter article, discussed
More informationRole of the Business Development Center (BDC)
Role of the Business Development Center (BDC) Over the years, many dealerships have struggled to get the entire team to realize and respect the role and value of a BDC. From being the first impression
More informationWhite paper. Getting better business results from your CRM
White paper Getting better business results from your CRM Table of contents: Introduction...1 Customer relationship management continues to grow...1 Poor quality CRM data and its impact on an organization...1
More informationA Modern Intranet Defined
A Modern Intranet Defined 1 What is a modern intranet? Success in today s competitive marketplace is often measured on how quickly a company adapts to market conditions, industry trends, competitive threats,
More informationWhere to Start: Implementing an effective Voice of the Customer (VoC) Program. A CentraCX Webinar
Where to Start: Implementing an effective Voice of the Customer (VoC) Program A CentraCX Webinar Housekeeping Items: Participants are muted Webinar is being recorded Use chat for questions/issues Polling
More informationWhy Do So Many Online Businesses Fail?
Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,
More informationBadge-based Compensation App v1.0
Badge-based Compensation App v1.0 Summary This app allows partners to define and earn Badges, where each Badge represents a useful skill (or a talent, capacity, achievement, area of knowledge, or something
More informationHousekeeping this webinar is being recorded for alumni who were not able to join us today. You will also be able to access it after if you choose.
Welcome to Unstick your career for RIT alumni! We will be covering some resources which will help you become Unstuck whether you are just looking at some options, looking to change jobs, or think you may
More informationWHITE PAPER. Optimize Your Customer Engagement with Customer Communications Management (CCM)
WHITE PAPER Optimize Your Customer Engagement with Customer Communications Management (CCM) Overview Customers engage with their vendors through more channels than ever before. And, customer preferences
More informationContents. Foreword 4. ResQ at a glance 5. Our purpose 6. Our core values 7. Our business model 8. Our services 9. What we are 10. Phrases we like 11
Contents Foreword 4 ResQ at a glance 5 Our purpose 6 Our core values 7 Our business model 8 Our services 9 What we are 10 Phrases we like 11 Greater than 12 Non negotiables 13 Lifelong learning 15 It s
More informationVIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT?
VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? Hi, I m Sarah from HubSpot Academy. Welcome to, Creating a Strategy Plan for your Clients. At this point in the client engagement, you ve conducted a content
More informationWHERE TO START AND HOW TO PLAN FOR nd Avenue, Suite 1400, Seattle, WA (425)
WHERE TO START AND FINISH WITH DEVOPS HOW TO PLAN FOR ORGANIZATIONAL CHANGE 506 2nd Avenue, Suite 1400, Seattle, WA 98104 1 (425) 502 6883 info@bluemeric.com http://bluemeric.com WHAT IS DEVOPS You ve
More informationCCA for Data Centres Do I need an energy consultant?
May 2014 CCA for Data Centres Do I need an energy consultant? Introduction A number of our members report that they have been approached by energy management consultants offering to facilitate the CCA
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationRedtail Actively Addresses the Challenge of CRM User Adoption
Reprint from August 2013 Redtail Actively Addresses the Challenge of CRM User Adoption By Paul Cantrell, Redtail If your office has implemented a CRM tool, or if you are considering doing so, you should
More informationBill Brooks, Founder of The Brooks Group, wrote a small but powerful book called The
Bill Brooks, Founder of, wrote a small but powerful book called The Universal Sales Truths 101 Sales Truths to Guide Your Career, many years ago. This short publication has proven to be a bestseller, and
More informationBe the COMPLIMENTS OF INTUIT PAYROLL BEST BOSS. Your Employees Ever Had By Ken Darrow
Be the BEST BOSS COMPLIMENTS OF INTUIT PAYROLL Your Employees Ever Had By Ken Darrow Be the BEST BOSS Your Employees Ever Had 2 Hiring your first employee is a big milestone on the road to becoming a real
More information