Table of Contents. Are You Ready for Digital Transformation? page 04. Take Advantage of This Big Data Opportunity with Cisco and Hortonworks page 06
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2 Table of Contents Are You Ready for Digital Transformation? page 04 Take Advantage of This Big Data Opportunity with Cisco and Hortonworks page Get Open Access to Your Data and Help Ensure That It Is Enterprise Ready page See Businesses Benefiting from Big Data Right Now page Make Big Impressions with Your Big Data page 12 Transform Your Business with Big Data 03
3 01 Organizations using data-driven intelligence are emerging as leaders in their industries. Are You Ready for Digital Transformation? Today s enterprises face massive amounts of constantly growing data and a huge opportunity to gain a competitive advantage from it. Why? Because big data can provide actionable insights that increase efficiency, revenue, and improve customer and employee experiences. Enterprises realize they are data businesses. They understand that data is their future and a valuable business asset. They know they must unlock its true value by activating the value chain: from data to actionable intelligence. In fact, organizations using data-based intelligence are already engaged in digital transformation and emerging as leaders in their industries. There s data in motion and data at rest, and data that is real time, predictive, streaming, structured, unstructured, mission-critical, and everything in between. To take advantage of all this data, organizations need three main key components: Robust data center ingestion capabilities Scalable, integrated infrastructure A comprehensive suite of data analysis tools Together, these components enable companies to store data at extreme scale, access the data in a fast and intelligent way, and perform rapid analytics processes that help the business stay ahead of a changing market. Data is growing dramatically and it will continue to increase. 95 percent of Fortune 1000 companies expect to undertake digital projects by These leaders know that digital transformation is about all data, not just big data. That includes data from every endpoint, person, device, click, swipe, server log, and stream that can be collected, conducted, and curated to deliver actionable intelligence. Four out of ten market leaders will be displaced by digital disruption in the next three years. 66 percent of CIOs listed digital initiatives among the top-three factors that will affect revenue. 04 Tame Big Data and Transform Your Business There s More Data than Ever But Transform Are Your Business Getting Table Value of with Contents Big From Data It? 05 03
4 02 Together, Cisco and Hortonworks provide a powerful data management platform. Take Advantage of This Big Data Opportunity with Cisco and Hortonworks According to a recent Bain & Company study, early adopters of big data and analytics have become industry leaders. 1 To join these leaders, you must optimize your data warehouse with an integrated, fully tested solution that allows your business to make full use of all its data. Together, Cisco and Hortonworks provide a powerful and highly secure data management platform so you can take advantage of the big data opportunity. By combining data center infrastructure with 100 percent open-source Hortonworks DataFlow (HDF) and Hadoop-based Hortonworks Data Platform (HDP), Cisco and Hortonworks offer a jointly validated and integrated solution. The Cisco Unified Computing System TM (Cisco UCS ) solution for Hortonworks is based on Cisco UCS Infrastructure for Big Data, a highly scalable architecture that includes computing, storage, connectivity, and unified management. It is designed to meet a wide range of scale-out application demands with transparent data and management integration capabilities. Hortonworks Connected Data Platforms deliver actionable intelligence to leaders in business, government, and academia by managing data in motion and data at rest. These connected data platforms power the creation of modern data applications. HDF manages data in motion by securely acquiring data and transporting it to HDP. HDP manages data at rest for all types of data with enterprise-class governance, security, and operations. Data promotes digital transformation but businesses must use all their data to get there. Without Hadoop, most businesses use only 33 percent of their data. With Hadoop, businesses can use 100 percent of their data. Hortonworks Exec Highlights the Benefits of Cisco UCS for Big Data (3:10) Watch Video 1 Bain & Company, The Who, Why and How of Big Data, There s More Data than Ever But Transform Are Your Business Getting Value with Big From Data It? 05 07
5 03 Cisco UCS Integrated Infrastructure for Big Data with Hortonworks Data Platform View PDF Get Open Access to Your Data and Help Ensure That It Is Enterprise Ready Cisco UCS Integrated Infrastructure for Big Data with HDP and HDF provides your organization with the exceptional scalability, open data access, and tiered security required for real-time insights and predictive analytics so you can master business today and anticipate future needs. With Cisco and Hortonworks, you can deploy a future-ready infrastructure that grows with your data needs and allows you to process data faster. You can deploy Cisco UCS servers quickly and easily while automating deployment of your Hadoop data clusters with Cisco UCS Director Express for Big Data. What does this mean? It means that you can offload low-value processing tasks and storage to your Hortonworks Connected Data Platforms to free enterprise data warehouse (EDW) resources and reduce your operating costs. Early Adopters of Big Data Analytics Are Leading the Corporate World. Will You Join Them? Five Times more likely to make fast decisions Three Times more likely to implement strategies according to plans Two Times more likely to outperform 75 percent of the industry 1 Scalable, Efficient Big Data Platform with Cisco and Hortonworks View Infographic 1 Bain & Company, The Who, Why and How of Big Data, Transform Your Business with Big Data 09
6 04 See Businesses Benefiting from Blazing Trails With Big Data Right Now Healthcare: Use genomic data in medical trials and monitor patient visits in real time. Oil and gas: Unify exploration and production data and monitor rig safety in real time. Manufacturing: Optimize supply chain and logistics and improve quality assurance. Cisco & Hortonworks together deliver innovations to help your customers capitalize on Big Data Watch Now Organizations in every industry are realizing the value that big data can bring to their business. No matter what business you re in, Cisco UCS and Hortonworks Connected Data Platforms offer the flexibility to implement innovative, unique use cases to help ensure your success. Here are examples of applications used by industries to take advantage of big data: Financial services: Evaluate risk and enable improved insurance underwriting. Telecommunications: Collect call detail records, identify infrastructure investment, and optimize real-time bandwidth allocation. Retail: Provide a 360-degree view of customers to empower localized, personalized promotions and website optimization. Government: Offload extract-transform-load (ETL) processing in response to federal budgetary pressures, and perform sentiment analysis for government programs. Leading Insurance Provider Now Processes Data Seven Times Faster A leading North American insurance company was mired in its data. Its EDW system was expensive to operate and supported only a limited amount of data, and queries took 14 days to process. But using Cisco UCS and Hortonworks Connected Data Platforms, the company was able to merge all types of data sources, with no limit on the amount of data it could analyze at one time. Now, in addition to improving customer relationships and increasing revenue, the firm s analysts can process data seven times faster and run 10 to 15 times the number of models. Big data has big traction with global CIOs. 64 percent have already invested heavily in big data. 69 percent say that big data is a critical or a high priority for their businesses. 1 1 CDC Sixth Annual Global Survey Transform Your Business with Big Data 11
7 05 Make Big Impressions with Your Big Data Big data and analytics are leading the digital transformation, and enterprises are trying to keep pace with the volume and variety of information entering their systems from more sources than ever. But they don t need to face this challenge alone. Why Cisco UCS? It s All in the Numbers. With Hadoop, businesses can use At-A-Glance: 100% Cisco Capital of their data. Ebook: Big Data and Analytics for Dummies, Cisco Special Edition IDC White Paper: The Business Value of Cisco UCS for Big Data Blog: Cisco UCS Integrated Infrastructure for Big Data CTO Tool: Register to access our Advisor Toolset Cisco and Hortonworks offer a fully integrated platform to handle all types of data. Cisco and Hortonworks offer an industry-leading, optimized, highly secure and fully integrated connected platform to handle all types of structured and unstructured data. With open access to all your data, simplified management capabilities, and an extensive portfolio of security solutions and tools, you now have a clear path to transform your business and keep your competitors running. For More Information Learn more at: and 1 Gartner. Gartner Survey Reveals that 73% of Organizations Invested or Plan to Invest in Big Data in the4 Next Two Years. September 17, Transform Your Business with Big Data 13
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