The Future of Cloud for Digital Business

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1 Robert LeBlanc Senior Vice President Software and Cloud Solutions

2 We are in an era of dramatic industry innovation & transformation Retail Healthcare Banking Insight for targeted campaigns Collaboration improved outcomes Mobile banking Rich shopping experience Point of care insight i Continuous app delivery Personalized mobile engagement Patient mobile engagement Aggregated customer insight 250% improvement in conversion rate from shopper to customer Saving children s lives with global social learning Reinventing the mobile banking experience 2

3 Cloud is at the nexus of forces enabling this change Data Put to work in the cloud as the new basis of competitive advantage Mobile The activation point to engage customers in context using cloud-based services 1 Trillion 150 Times Per Day Connected things on the planet generating data by 2015 The average mobile phone user checks their phone Social Revolutionize customer touch points with cloud-based social media 2 Billion Social connections occur daily Cloud Gives organizations of all sizes the ability to innovate at speed 72% of business leaders say cloud will be extremely important to their business success by

4 A composable business is the new way forward for digital business People Transform how people work to empower rapid innovation Process Restlessly reinvent and innovate your processes and customer engagement Technology Accelerate your time to market with continuous delivery using hybrid IT Using data of all types and sources to provide context and deliver new insights Composable Business Processes, apps, services and data become building blocks that are assembled and re-assembled in the cloud to find new ways to rapidly innovate and engage with customers 4

5 The marketplace for cloud is evolving Traditional Drivers of Cloud Savings by shifting from CapEx to OpEx; alignment of cost-to-revenue Flexibility to use open environments for software and hardware across public and private clouds Emerging Focus and Value Data analyzing and acting upon all types and volumes of data for competitive advantage Integration with existing investments in mission critical systems via hybrid cloud Control of data residency, latency, privacy and security Speed of response to business needs with Dev/Ops methodology for continuous delivery Mobile driving new ways to interact between people, systems and resources 5

6 The path to a composable business is a hybrid IT environment Seamlessly extending enterprise IT with Cloud: Acts as one dynamically managed, secure environment Flexible choice of delivery models Interoperable through open standards Systems of Record Hybrid Systems of Engagement ~70% of enterprises to pursue hybrid cloud computing by 2015 * 6 *Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G , Sept 6, 2013

7 We are seeing clients innovate faster and save costs with hybrid IT SOR/SOE Integration Scale-Out Capacity Traditional IT Private Public Private App (1) App (2) Public Systems of Record Systems of Engagement App Portability and Optimization Backup and Archive Private Public Private Public App (Production) App (Dev/Test) App/Data 7

8 The stack of cloud services provides opportunities for innovation Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Enabling business transformation Marketplace of high value consumable business applications Composable and integrated application development platform Enterprise class, optimized infrastructure Smarter Commerce Big Data & Analytics Smarter Cities Bluemix TM Smarter Workforce Watson Solutions Software Solutions GBS Cloud Business Solutions Cloud Managed Services Infrastructure Services On Premises Cloud Infrastructure 8 Public. Private. Hybrid.

9 Choose global class infrastructure-as-a-service Complete control, access, and transparency Seamless faulttolerant, multi-site topography Single-tenant and multi-tenant environments Complete portfolio available on demand in global data centers Expansive global deployment 9 Broad portfolio of infrastructure choices for greater business agility (bare metal, dedicated, shared) Granular API offers more control, increased productivity and security Ti Triple-network architecture fundamental to infrastructure performance Enterprise-grade, best-in-class performance and reliability Visit to learn more

10 Provide a platform to deliver new mobile & web apps rapidly IBM Bluemix Developers gain Prototype and deploy new apps. Fast. Access IBM s middleware and SaaS portfolios, 3rd party and open source services. Instantly. Connect systems of engagement (e.g. mobile) with systems of record with integration services. Rapidly scale new apps and services with infrastructure services from IBM SoftLayer. Bluemix provides expertise and services for: DevOps Big Data Mobile Cloud Integration Security Internet of Things Business Analytics Database Web and application 10 Visit to learn more

11 IBM DevOps for Bluemix offers integrated toolset for development and continuous delivery in the cloud "Instead of the typical six-months effort that an organization would take to build an application like that, t it took us 15 days, from concept to a running system." - Slavik Zorin, CEO, Synchrony Systems, on developing with IBM Bluemix DevOps services for Bay Area Rapid Transit (BART) 11

12 Charaka Kithulegoda Chief Information Officer Tangerine Bank 12

13 Demo: From idea to production in minutes 13

14 Leverage data and analytic services in cloud apps E-commerce Mobile Insight Internet of Things SQL Database MobileData Embeddable Geospatial Reporting Analytics Analytics Warehouse Cloudant NoSQL DB Analytics Warehouse Analytics for Hadoop Time Series Database 14

15 Cloud is about helping you re-imagine the way people work Software-as-a-Service Accelerate business innovation with the time- to-value and economics of cloud Engage and collaborate with employees, customers, and partners Connect core business processes fueled by powerful analytics 100+ IBM SaaS offerings for Marketing, Sales, HR, Finance, Analytics, IT, and more Key SaaS Considerations Stay Secure Ensure Privacy Scale Globally Integrate Systems Preserve Choice Align Organizations 15

16 IBM as-a-service empowers innovation across the continuum Create Consume Choose enterprise grade platform for off-premises cloud SoftLayer Bring your own Accelerate existing applications to the cloud Software Patterns on SoftLayer Rapidly develop new cloud applications Bluemix Fuel the front and back office 100+ SaaS Applications License Application Idea Customers 16

17 At the heart of the composable business is the individual enterprise Innovate at the speed the customer expects by tapping into cloud services. Create the next great killer app by rapidly assembling cloud services. Deliver the easily consumable hybrid cloud environment. Individual Enterprise Places power at the fingertips of business leaders, developers and IT leaders to work in new, faster, more impactful ways as their roles change. 17

18 Business leaders must collaborate with IT to increase speed Use software-as-aservice intelligently Be the leader in customer engagement Look for new ways to leverage your data "70% of Pacesetters say SaaS strengthens the relationship between IT and LoB * 18 *Source: IBM Center for Applied Insights, "Champions of SaaS" study, January 2014

19 Developers must rapidly assemble and continuously deliver Leverage an open cloud DevOps platform Integrate with systems of record and 3 rd party services Compose and deploy data-rich applications 19

20 CIOs must become innovation leaders that create and manage a diversified IT portfolio Make own vs consume decisions: Balance CapEx/OpEx and speed/risk Choose vendors embracing open standards to avoid lock in Ensure robust enterprise-grade capabilities for all environments Leverage expertise to: Understand and execute the process changes around the technology Balance what you do yourself and what you have others do for you Augment your in-house skills Pay special attention to three critical areas: 20 Hybrid Data: transform industries and professions with data in the cloud Integration: easily extend IT with open cloud services for a seamless experience Security: protect the privacy of your customers and integrity of your business

21 Use an online marketplace as the front door to cloud innovation IBM Cloud Marketplace 200+ IBM and Third-Party Software and Services Leverage world-class IBM partner ecosystem Curated solution pages with IBM expertise Easy access to discover, try, buy, and deploy services ibm.com/cloud click on Marketplace 21

22 The real difference is how you leverage cloud technology to change your business Adjust your processes to fit your new technologies and business model Provide an platform for rapid innovation Solve for data, integration and security across your hybrid IT environment for a digital business without borders 40% of IT-led cloud projects start with a lift and shift mentality. Less than 20% survive that mistake. You have to design for cloud and do new things or the old things will leave you wanting. Daryl Plummer, Gartner 22

23 Visit us at: Adopting Cloud in your IT Sourcing Environment 10:15 am Dolphin, Europe 10 Re-imagine Enterprise Mobility and Security 3:15 pm Dolphin, Southern 3 New Cloud Services and Apps in a Fraction of the Time 10:15 am Dolphin, Southern 2 IBM Engagement Zone Dolphin Hotel Lobby Made With IBM Booth 10, Expo Join us at the IBM Cloud Café at the Yacht and Beach Club Schedule your own IBM-supported hackathon. Develop apps in the time it takes to order a latte. 23 #THINKTech