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Stanley Barker
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1 vii TABLE OF CONTENTS CHAPTER TITLE PAGE TITLE PAGE DECLARATION DEDICATION ACKNOWLEDGEMENT ABSTRACT ABSTRAK TABLE OF CONTENTS LIST OF TABLES LIST OF FIGURES LIST OF APPENDICES I II III IV VI VII VIII XII XIII XIV 1. DISSERTATION OVERVIEW Introduction Background of the Problem Statement of the Problem Project Objectives Scope of the Project Importance of Research Summary 5

2 viii 2. LITERATURE REVIEW Introduction Definition of Social Network Social Networking Sites Social Networking Sites Growth in Marketing Trust and Privacy in Social Network Sites Use of Social Network Sites at Work Motivations of Using Social Network Sites Social Network Services Roles of Social Network Services Online Social Networking Components of online social networking Tools for Online Corporate Business Social Network Tools for Online Corporate Business LinkedIn LinkedIn as a Business Tool LinkedIn, Build Resource & Promote Market Ideas Facebook as a Business Tool in Making Money Facebook Build Resource and Promote 29 Market Ideas MySpace MySpace and Businesses/Industries Twitter Twitter and Businesses/Industries Twitter Build Resource and Promote 34 Market Ideas Flickr Flickr and Businesses/Industries Youtube Youtube and Businesses/Industries Social Network Strategy Benefit of Social Network Tools For Corporate Businesses 39

3 ix 2.9 Summary METHODOLOGY Introduction Research Design Defining the Research Questions Determining the Research Approach Research Strategy Data Collection Survey Sampling Project Methodology Phase Phase Phase Phase Project Schedule Chapter Summary COMPARATIVE ANALYSIS & QUESTIONNAIRE 53 DEVELOPMENT 4.1 Introduction Corporate Business and Social Network Context Social Network Strategy Analysis of Some Successful 55 Companies Coca-Cola Ford Fiesta Movement IBM Sears Corporation Company Comparative Analysis Data Collection Survey Sampling Questionnaire Design Instrumental Design Participant Presentation Data Analysis Tools 76

4 x 4.8 Chapter Summary DATA ANALYSIS AND FINDINGS Introduction Questionnaire Analysis Questionnaire Findings Interview Analysis Summary DISCUSSIONS Introduction Social Network Tools for Corporate Businesses Social Network Strategy Employed by Successful Company Social Network Usage Suitable For Corporate Business Recommendations of using Social Network by Corporate 97 Companies 6.7 Summary CONCLUSIONS Introduction Achievements Limitation of the Research Aspiration Recommendation for Future Work Summary 106 REFERENCES 107 APPENDICES A-E

5 xi LIST OF TABLES TABLE NO. TITLE PAGE 3.1 Relevant situation for different research strategies Social network strategy analysis of Coca-cola company Social network strategy analysis of Ford fiesta movement Social network strategy analysis of IBM Social network strategy analysis of Sears corporation Comparative case summary Summary for reasons of using social networking sites Summary for how social networks help in promoting business Summary for promoting products & services using social 83 networking sites. 5.4 Summary for how businesses could be influenced more by 85 social network option 5.5 Summary scores for the recommendation of social networking 86 sites for corporate businesses. 5.6 Summary scores for recommendations for employees to use 87 social network tools for corporate business 5.7 Summary scores for corporate companies to lunch their own 88 social networking site 5.8 Summary of interview responses Social network tools used by corporate companies Social network market strategies Showing Recommendations of Social Network Usage 98

6 xii LIST OF FIGURES FIGURE NO TITLE PAGE Literature review framework How group of individuals are connected socially Top Five Fastest Growing Online Categories (Marketing 11 Leadership Council 2008) 2.4 Online social Network Ad Spend(Marketing Leadership 12 Council 2008) 2.5 The spectrum of online social networking (Ching-man et 22 al, 2009) 3.1 Operational Research Frameworks The position of the respondents Kind of social network tools used by selected corporate companies 80

7 xiii LIST OF APPENDICES APPENDIX TITLE PAGE A Set Of The Questionnaire 111 B Set of The Interview Questions 116 C Set Of The Response By Interviewees 117 D Gant t chart of the research study 123 E Article Published in International Journal 124

ASSESSMENT OF EARLY SUPPLIER INVOLVEMENT IN PRODUCT DEVELOPMENT IN MALAYSIA FOOD INDUSTRY YAP JESSICA

ASSESSMENT OF EARLY SUPPLIER INVOLVEMENT IN PRODUCT DEVELOPMENT IN MALAYSIA FOOD INDUSTRY YAP JESSICA Thesis submitted in fulfilment of the requirements for the award of the degree of Bachelor of Industrial