LIFE - AMMOS - Integrated information campaign for the reduction of smoking related litter on beaches LIFE12 INF/GR/000985

Transcription

1 LIFE - AMMOS - Integrated information campaign for the reduction of smoking related litter on beaches LIFE12 INF/GR/ Project description Environmental issues Beneficiaries Administrative data Read more Contact details: Contact person: Natalia ROUMELIOTI Tel: Fax: coasts@medsos.gr Project description: Background Marine litter is a major environmental problem that has adverse economic impacts on tourism, fisheries and other sectors (including aquaculture, agriculture, shipping and leisure boating). It is also potentially harmful to human health. Reduction of litter, especially discarded cigarette butts, would improve the aesthetic value of beaches and boost hygiene, as well as eliminating the need for expensive clean ups. Litter affects sensitive coastal zones, and causes considerable damage to marine animals and birds. Cigarette filters are non-biodegradable and contain numerous hazardous chemicals, such as nicotine, cadmium, lead and arsenic. When the butts are discarded, these chemicals leach into the environment, adding to existing water and soil pollution, and posing a threat to wildlife. Furthermore, cigarette butts are frequent cause of fires when carelessly discarded. There is an urgent need to inform beach users of the risks of smoking-related litter, including visitors (especially smokers) and commercial operations, to prevent pollution on Mediterranean coasts, such as the beaches on Greece s extensive coastline that attract high visitor numbers. Objectives The objective of the LIFE - AMMOS project was to implement an integrated information campaign for the prevention/reduction of smoking-related litter in

2 coastal areas of Greece. It addressed the main causes of the problem, including ignorance of the environmental impacts of discarded cigarette butts, a lack of integrated approaches for tackling marine litter, and an absence of appropriate, user-friendly and affordable infrastructure. The project aimed to change behaviour through the combined use of technology and awareness-raising practices, to prevent coastal pollution from cigarette butts. In addition to protecting the marine and coastal environments, and safeguarding public health, the project also contributed to the implementation of relevant EU legislation. The project also aimed to launch on-site campaigns on coasts to inform the public and provide applicable solutions (e.g. single-use ashtrays); carry out training activities at schools to inform students and establish behavioural change; and monitor the project s impact to enhance its effectiveness and encourage replication in other areas affected by the same problem. Results The LIFE - AMMOS project helped reduce amounts of smoking-related litter on beaches in Greece, through a campaign aiming to change the behaviour of visitors (especially smokers) and to develop innovative tools for abating the problem of littering. The project established a novel methodology for assessing the impact of its integrated communication and information campaign on the environmental status of beaches in relation to smoking litter. LIFE - AMMOS staff surveyed a total of 15 Greek beaches, at 5 different periods within one year, and showed that all the examined beaches were characterised by significant or high levels of discarded cigarette butts. The average values measured ranged from 0.4 to 8.5 butts per square meter (for the examined squares on each beach). These results were in accordance with the existing literature showing that cigarette butt abundance on coasts is directly proportional to distance from urban centres and the number of visitors. During its two-year lifetime, LIFE - AMMOS developed and implemented a communication campaign and a series of tools addressing the issue of coastal littering. Public awareness was raised by promotional actions in local and nationwide media, via social networks and through information campaigns on the project beaches. An environmental education package entitled Marine litter The human footprint on coasts and seas was developed and has been used for educating high school children on marine and coastal environment littering. The project also built information kiosks on the 15 beaches, installed litter bins, and produced posters, leaflets, factsheets, a website, a TV and radio spot and an informative video. Through LIFE - AMMOS, three innovative tools were developed: i) an integrated monitoring system for cigarette-related litter on beaches; ii) an advanced application for smartphones named "Ammos" (ios & Android) for informing the public about the problem and the levels of smoking-related litter on Greek beaches (users input grades for levels of litter on all these beaches); and iii) a disposable ashtray. The project produced of these recycled paper one-use ashtrays ( were distributed on the 15 project beaches and another by Blue Star Ferries). A "Do It Yourself" campaign was launched to encourage citizens to replicate the

3 on-site activities of the LIFE - AMMOS project by organising their own voluntary campaigns, using the same tools and methods. Four parallel voluntary actions were implemented, with the participation of a total of 72 students. The assessment of the data collected showed that LIFE - AMMOS directly resulted in visible and measurable reductions in smoking-related litter. During the project s implementation ( ), the litter load was decreased in total by 67% (with a range between 19% and 90%). The data were collected through fieldwork, and the analysed results were included in the project s Report on cigarettes butts density in Greek beaches. The most important qualitative benefit of the project was shown to be a greater understanding of coastal littering amongst school children, local communities and tourists. The project contributed to achieving the objectives of the EU Marine Strategy Framework Directive (2008/56/EC), according to which Member States have to achieve Good Environmental Status by 2020 for their marine waters, and the Convention for the Protection of the Mediterranean Sea against Pollution (the Barcelona Convention) of Marine litter is a serious affront to the visual and aesthetic sensitivities of tourists and local visitors to beaches, and cigarette butts are potentially dangerous to small children if ingested. For these reasons, tourists tend to avoid beaches with high marine litter concentrations. The project therefore has the potential to substantially aid the sustainable development of coastal areas of Greece. Further information on the project can be found in the project's layman report and After-LIFE Communication Plan (see "Read more" section). Environmental issues addressed: Themes Services & Commerce - Tourism and Accommodation Keywords coastal area waste reduction marine environment environmental impact of tourism Target EU Legislation Marine environment and Coasts Directive 2008/56 - Framework for community action in the field of marine environmental policy (M... Natura 2000 sites

4 Not applicable Beneficiaries: Coordinator Type of organisation Description Partners MEDITERRANEAN SOS Network NGO-Foundation MEDITERRANEAN SOS Network, a non-profit NGO, was founded in It is dedicated to the protection of the environment and the promotion of sustainability in the Euro-Mediterranean area, emphasizing on the integrated management of marine, coastal and inland water resources, through campaigns, volunteer and environmental education programmes, public events, publications, social media, collaborations on local, national and regional level and numerous national and EU projects. Marketing Erevna Epikoinonia S.A., Greece Terra Nova Environmental Engineering Consultancy Ltd., Greece University of Patras, Greece Administrative data: Project reference LIFE12 INF/GR/ Duration 01-JUL-2013 to 31-MAR Total budget 599, EU contribution 299, Anatoliki Makedonia, Thraki(Ellas) Kentriki Makedonia(Ellas) Dytiki Makedonia(Ellas) Thessalia(Ellas) Ipeiros(Ellas) Ionia Nisia(Ellas) Project location Dytiki Ellada(Ellas) Sterea Ellada(Ellas) Peloponnisos(Ellas) Attiki(Ellas) Voreio Aigaio(Ellas) Notio Aigaio(Ellas) Kriti(Ellas) Read more:

5 Newsletter Project web site Publication Publication: After-LIFE Communication Plan Publication: Layman report Title: "Newsletter #1 Απξίιηνο 2014" (242 KB) Year: 2014 Editor: LIFE AMMOS Project No of pages: 1 Project's website Title: Project's Final technical report (Greek version) Year: 2015 No of pages: 98 Title: After-LIFE Communication Plan Year: 2015 Editor: MEDITERRANEAN SOS Network No of pages: 13 Title: Layman report Editor: LIFE AMMOS Project No of pages: 12 Title: "Ακτή, ένα μέρος ιδανικό για εξερεύνηση: Explanation 1" (667 KB) Title: "Ανθρωπογενείζ δραστηριότητεζ στιζ ακτέζ: Explanation 2" (2.05 MB) Editor: Δίκτυο ΜΕΣΟΓΕΙΟΣ SOS No of pages: 2 Title: "Απορρίμματα καπνιστών (αποτσίγαρα) στις ακτές: Explanation 4" (1.27 MB) Title: "Διευκρινίσειζ προζ τουζ εκπαιδευτικούζ : Teacher guide" (575 KB) Title: "Αζ ενημερωθεί η τοπική κοινωνία: Pedagogical tool 5" (608 KB) Editor: Δίκτυο ΜΕΣΟΓΕΙΟΣ SOS No of pages: 2 Title: "Απορρίμματα καπνιστών (αποτσίγαρα) στις ακτές: Pedagogical tool 4" (979 KB) Title: "Θαηάσσια απορρίμματα: Pedagogical tool 3" (1.85 MB) Editor: Δίκτυο ΜΕΣΟΓΕΙΟΣ SOS No of pages: 11 Title: "Ανθρωπογενείζ δραστηριότητεζ στιζ ακτέζ: Pedagogical tool 2" (713 KB) Title: "Θαηάσσια απορρίμματα: Explanation 3" (1.00 MB) Editor: Δίκτυο ΜΕΣΟΓΕΙΟΣ SOS No of pages: 6 Title: "Ακτή, ένα μέρος ιδανικό για εξερεύνηση: Pedagogical tool 1" (869 KB) Video link LIFE AMMOS video (on Youtube) (Greek version) Project description Environmental issues Beneficiaries Administrative data Read more