Accelerating Business Execution The Value of Fusion Middleware for Oracle Applications Customers. Leon Chen Sr. Sales Consultant Oracle

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2 Accelerating Business Execution The Value of Fusion Middleware for Oracle Applications Customers Leon Chen Sr. Sales Consultant Oracle

3 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

4 What your CEO wants from IT Support Growth & Change Deliver Business Insight Ensure Compliance & Security

5 IT Gap When business conditions evolve faster than the company s ability to measure and manage Performance Business Requirements 3 4 Business Execution Gap 1 2 ERP Deployment CRM Deployment 3 Internet Explosion 1 2 IT Platform 4 Industry Consolidation Time business performance suffers

6 Performance Oracle Fusion Middleware helps close this IT Gap Time Time

7 What your CEO wants from IT Support Growth & Change Deliver Business Insight Ensure Compliance & Security

8 An Illustration of this Shift Need: Support Business Processes Ordering Warehousing Invoicing Order $

9 An Illustration The Past: Implemented as Apps Silos Ordering Warehousing Invoicing Order $ CRM SCM Financials Integration Integration

10 An Illustration The Past: Application Customizations Interfaces

11 An Illustration Now: Modern Architecture across Silos Modern Architecture Invoicing Order Warehousing Order $ WS WS WS WS CRM SCM Financials Third Party

12 An Illustration Now: Flexibility & Ease of Use Standardization & Abstraction of Complexity Simplification & Rationalization of Applications

13 Business Process Management Service Oriented Architecture

14 Unified Business Process Platform Single Workflow Engine for People, Systems, Documents Web-based Business Editors Rich Business Editors Integrated Process Analytics Rich AJAX Workflow Forms Native BPEL and BPMN Enterprise Scale SOA Platform Developer Tooling

15 Business Process Lifecycle Business Analysts Process Modeling, Simulation and Documentation Process Implementer BPEL Process Development and Systems Integration Oracle SOA Suite DB Business Owners Use Cases Get Get the the stuff stuff Build Build the the picture picture BAM BAM Consoles Requirements Process Diagram Launch screen screen Monitoring screen screen Apps Business Systems Process Management and Real-Time BAM Historical & Trend Analysis Tools Process Participants Process Server and Monitoring Repository

16 Oracle SOA Platform DESIGN DESIGN SECURE SECURE MANAGE MANAGE MONITOR MONITOR PATTERN PATTERN DETECTION DETECTION BUSINESS BUSINESS VISIBILITY VISIBILITY JDEV POLICY MANAGER EM CEP BAM BPEL PROCESS MGR BUSINESS RULES HUMAN WORKFLOW ORCHESTRATE ORCHESTRATE SERVICE BUS DATA INTEGRATOR INTEGRATE INTEGRATE VIRTUALIZE VIRTUALIZE ERP MAINFRAME SERVICES DB PARTNERS EVENTS Adapters & B2B REG/REP

17 Oracle E-Business Suite Adapter PL/SQL API, Views, Business Events XML & ecommerce Gateway Open Interface Table & Concurrent Programs Integration Repository Oracle E-Business Suite Adapter Oracle SOA Suite BPEL PM ESB BAM B2B

18 Customer Examples Oracle SOA Suite with EBS, PeopleSoft and Siebel Increased user experience scores by retiring 46 legacy apps Reduced maintenance and application upgrade costs Oracle AIA, SOA and BPM Reduced integration time 30%, reuse project components Improves customer service through reliable order management infrastructure Oracle BPM technologies to streamline invoice processing Cost per transaction reduced by 80%, realized ROI of 300% over two years Maximized cash flow and reduced personnel costs Oracle SOA Suite with Oracle EBS, Siebel and other applications Dramatically reduced time to access physician information 2x improvement in service reuse for new projects

19 What your CEO wants from IT Support Growth & Change Deliver Business Insight Ensure Compliance & Security

20 Business Intelligence Typical Scenario Call Center Agent Warehouse Manager Financial Analyst Business Intelligence Analyst Data Marts CRM SCM Financials Enterprise Data Warehouse Custom ETL

21 Oracle s Recommendation BI Enterprise Edition Analytic Server Pre-Packaged Dashboards Pre-Packaged Metadata Pre-Packaged ETL Maps CRM SCM Financials Real Time Heterogeneous Oracle GoldenGate Oracle Data Integrator Pre-built DW schemas

22 Oracle GoldenGate Oracle Data Integrator

23 Oracle Real Time Business Intelligence Complete, Flexible, Integrated Log-based, Real-time Data Feeds EMP DEPT tx4 tx3 tx2 tx1 Source OLTP System Oracle GoldenGate 23 EMP DEPT ODS Schema

24 Oracle Real Time Business Intelligence Complete, Flexible, Integrated Batch Feed Log-based, Real-time Data Feeds Oracle Data Integrator EMP DEPT tx4 tx3 tx2 tx1 Source OLTP System Oracle GoldenGate 24 EMP DEPT ODS Schema 14

25 Oracle Real Time Business Intelligence Complete, Flexible, Integrated Batch Feed Log-based, Real-time Data Feeds Oracle Data Integrator DIM DIM EMP DEPT tx4 tx3 tx2 tx1 FACT Source OLTP System Oracle GoldenGate 25 EMP DEPT ODS Schema DIM DW Schema DIM 15

26 Oracle Real Time Business Intelligence Complete, Flexible, Integrated Real Time Batch Feed Heterogeneous Oracle, DB2, SQL Server Log-based, Real-time Data Feeds Oracle Data Integrator DIM DIM EMP DEPT tx4 tx3 tx2 tx1 FACT Source OLTP System Oracle GoldenGate 26 EMP DEPT ODS Schema DIM DW Schema DIM Oracle Exadata

27 Event-Driven Business Intelligence versus Traditional Business Intelligence Traditional BI Analyze the Past Guess Present and Future Analytics BI Layer Reporting Event-Driven BI Analyze the Past, Monitor Present and Take Action for the Future Fusion Middleware BI, BAM and BPA Infrastructure Oracle BI Oracle BAM Oracle BPA and Human Workflow Daily, Monthly, Yearly Data Warehouse ETL Analyze Data Monitor Events Daily, Hourly, Every minute On-Event, CDC, Real-time ODI +OGG Bulk E-LTE Services Active Data Fusion Middleware Integration Infrastructure Events Oracle Enterprise Service Bus Take Action Write Back Oracle BPEL Process Manager Other Source s Bulk Data Processing Oracle EBS People Soft SAP/R 3 Queue CRM Bulk Data, Events, Changed Data Capture and Data Services Other Source CDC s Oracle EBS People Soft SAP/R 3 Queue CRM Closed Loop Analytics

28 SOA + BI + ODI Integrated Environment Examples of Event-Driven BI Oracle BPA and Human Workflow Oracle BI Invoke Invoke Dashboards, Reporting, Analysis, Publishing Invoke Invoke BPEL Process Manager Invoke ODI + OGG Transformatio n Services Data Services Invoke Oracle BAM E-LT Agent Knowledge Modules Metadata Repository Active Data Cache WSDL Generate Data Services Service as Data Source High speed Batch ELT High speed JMS ELT CDC based ELT XML Oracle BI Enterprise Data Warehouse Oracle JMS CDC

29 Business Activity Monitoring

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31 User Interaction and Portal

32 Integrated User Experience Richer Connections, Improved Communications, Worker Efficiencies Oracle WebCenter Pervasive Information Sources Presence, Tags, Blogs, Linking Personalization, Teams, Wikis Processes Any Device

33 Interactive & Intuitive User Experience Richer, Interactive, Role-Based Pages in Oracle WebCenter Unified user experience creates 1 view of the business Integration with enterprise applications eliminates siloes Desktop integration & embedded analytics for information incontext Role-based dashboards Enterprise 2.0 services for collaboration

34 Integrated Intelligence BI Applications Enterprise Visibility, Accurate Reporting, Easy for End Users Pre-built dashboards, reports, and alerts built on best practices Embedded best practice calculations, metrics & KPIs Pre-built integration of data from applications & other sources User-friendly info model to access & analyze information Analysis and reporting across applications & information sources Oracle BI Applications Sales Service Contact Ctr Mkt Order Mgt & Fulfill. Supply Chain Financials HR Projects Oracle BI Suite Oracle Business Intelligence Foundation Common Enterprise Information Model Oracle Essbase

35 Enterprise Reporting & Publishing Empowering End Users without IT Involvement

36 Application Development Framework

37 Oracle Fusion Applications

38 Oracle Fusion Applications

39 Data Visualization Components

40 ADF Mobile Client Renders to an ondevice mobile client with device-native UI components

41 Application Development Framework MVC Development for the Enterprise Device View Controller Model Device & Browser Adaptation JSF Components JSF Page Flow Ajax & DHTML JSR 227 Data Flash Binding O-R Mapping EJB 3, JPA WebServices

42 Oracle ADF Standards based Productivity with Choice Desktop Browser-Based ADF Swing Office JSP JSF ADF Faces View Struts JSF/ADF Task Flow Controller ADF Bindings (JSR 227) Model Java EJB TopLink BAM BPEL Web Services ADFbc BI Essbase Portlets Business Services Relational Data XML Data Legacy Data Packaged Apps Data Services

43 Forms As A Framework Java UI Renderer PL/SQL engine Block Record Manager SQL Interface

44 Forms Mapping to ADF UI Logic Java UI Renderer Block UI Defn Rich Clients Web, Wireless Clients Navigation Logic Controller Data Logic Block Data Defn Record Manager SQL Interface Model Business Services

45 Forms Mapping to ADF Rich Clients Web, Wireless Clients Navigation Logic Controller Model Business Services

46 Forms Mapping to ADF UI Logic Java UI Renderer Block UI Defn Rich Clients Web, Wireless Clients Navigation Logic Controller Model Business Services

47 Customer Examples Oracle Business Intelligence, Enterprise Edition and EBS Used by McDonalds executives, logistics, sales & marketing Improved forecasting, more efficient use of inventory, reduced out-of-stocks and improved efficiency of regional promotions WebCenter, UCM, OBIEE and EBS for Global Support Portal Portal offers personalization based on user profile in EBS Users collaborate through Wikis, Blogs and Forums Lower TCO and strategic advantage in customer service Oracle BI Sales Analytics for better visibility into sales performance 5-9% of analytics-driven sales alerts result in new business opportunities & save 2,400 hours of work/week Oracle ECM with E-Business Suite ROI in less than 18 months Currently processing 250,000 invoices per week, with over 1 billion documents in storage Reduced document retrieval time from 2-3 days to seconds

48 What your CEO wants from IT Support Growth & Change Deliver Business Insight Ensure Compliance & Security

49 Integrated Security Across Applications & Data Securing Applications Risk-Based Access Control Authorization Management Identity Administration Sustaining Compliance Securing Data Privileged User Controls Data Encryption and Masking Activity Monitoring and Audit

50 Identity Management

51 Oracle Identity Management Manage Users, Sustain Compliance, Control Access User provisioning & role management Centralized risk-based access control & Single Sign-On Virtual consolidation of user stores Automate compliance reporting, rich analytics Easily weave security into applications Oracle Identity Management Identity Administration Access Management Directory Services Identity Audit and Governance Platform Security Services

52 Managing Users and Entitlements Account Provisioning & Role Management Oracle Identity Manager GRANT REVOKE GRANT REVOKE GRANT REVOKE Employee Joins / Departs HR System Approval Workflows Applications Automate Provisioning / De-provisioning Automate Role Management Report on Who has access to what Self-service account requests

53 Centralized Access Control Single Sign-On Desktop Login Oracle Access Manager Extranet & Intranet SSO Web login Authentication Audit User Access Optional Bolt-On Stronger Authentication Corporate Directory

54 Customer Examples Oracle Identity Management with PeopleSoft, Siebel Automated provisioning to core applications Eliminated > 90% of ghost, orphaned and rogue accounts Self-service password management reduced help desk calls Oracle Identity Management for over 1,100 applications under centralized management Comprehensive Who has --and had -- access to what database for compliance and process automation Near Zero wait for new resources Oracle Application Management Pack for Oracle EBS Monitors performance for application components to find root causes of problems that could slow performance or create outages Serve customers 84% faster Oracle Database Vault, Oracle Audit Vault, Oracle Advanced Security, Oracle E-Business Suite Ensure customer, employee data privacy through robust data security for Oracle E-Business Suite applications Tightened security processes for data protection

55 What your CEO wants from IT Support Growth & Change Deliver Business Insight Ensure Compliance & Security

56 Typical IT Architecture Post-SOA Worklist Process Portal MS Office Online Shopping Mobile Devices Employee On-boarding Customer On-boarding COMPOSITE APPLICATIONS Order2Cash Expense Approval Customer Employee SHARED SERVICES PLATFORM Purchase Order MAINFRAME

57 Performance SUMMARY: Oracle Fusion Middleware Helps Close the Business Execution Gap Time Time

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61 IT Environment Multiple Core Applications CRM: Siebel Financials: Oracle EBS SCM: SAP HR: PeopleSoft

62 IT Environment Further Applications Specialized Packaged Apps Custom Apps (J2EE,.Net, Forms) Mainframe Document Mgmt. Business Intelligence Tools

63 The Challenge How to.? 80% Maintenance 20% New Projects IT Spending and Demand Survey automate processes across apps? easily modify such processes? make relevant biz insight available to the masses? provide access across apps?

64 Oracle Fusion Middleware

65 Oracle Fusion Middleware Innovations & Unrivalled Customer Growth 90, ,000 Application Grid 90,000 80,000 70,000 60,000 SOA Suite Enterprise Content Management Business Intelligence 50,000 40,000 30,000 BPEL Process Manager Enterprise Portals 20,000 Development Tools 10,000 0 Identity Management Application Server Q104 Q204 Q205 Q305 Q405 Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409 Customer Growth