Intelligence, a powerful
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1 Lotus and Cognos Business Intelligence, a powerful combination Combining the power of business intelligence and Lotus Juha Teljo Business Analytics Solution Executive IBM 1
2 Agenda Objective: Learn about possible ways of combining Business Intelligence and Lotus Technologies to help drive better and more informed decisions in your organization. Business Intelligence and Ibm Leveraging Cognos BI and Lotus Notes Using Lotus Connections and Cognos BI to transform your business culture. 2
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5 TomTom Caught Selling Speed Data to Dutch Police PcWorld 28. April
6 Welcome to the Zettabyte era! 6
7 Bridging the Gap Business Value Basic Information Interaction Information in Context Real-time Single View of the Truth Flexible Information Architecture Adaptive Business Performance Information to Enable Innovation Information as a Strategic Asset Information as a Competitive Differentiator Focus on Data And Reporting Information to Manage the Business Data to Run the Business Maturity of Information Use
8 An Information Agenda is a proven approach for establishing value Establish an information driven strategy & objectives to enable business priorities Discover & design trusted information with unified tools and expertise to sustain competitive advantage over time Accelerate information intensive projects aligned with the strategy to speed both short- and long-term returns on investment Deploy open and agile technology and leverage existing information assets for speed and flexibility
9 9
10 IBM Business Analytics and Optimization turns Information into Insight Advanced Case Management Content Analytics Document Imaging and Capture Information Lifecycle Governance Social Content Management Enterprise Content Management Business Analytics Analytic Applications Business Intelligence Predictive Analytics Financial i l Performance Management Governance, Risk & Compliance Web Analytics Text Mining / Data Mining Information Integration & Federation Information Integration Master Data Management Data Warehousing Big Data and Streams Data Management Information Governance Database Software Database D t b Management Tools Data Lifecycle Management Data D t Security and Privacy 10
11 Improve Production Capacity Reduce Buffer Inventory Optmize Staffing Mix Benchmark Benefits Human Resources Reduce Churn Improve po ecustomer Satisfaction and Loyalty Operations Reduce Portfolio Gaps Reduce Development Risk Product Development Strengthen IT Capabilities Across Business Units IT Customer Service Sales Close Deals Faster Improve Customer Profitability Marketing Improve Competitive Positioning Pi Prioritize iti Profitable Product tdelivery Drive Greater Demand Finance Drive Growth and Profit Through Resource Allocation Comply with Confidence 11 11
12 Operations Human Resources Product Development IT Customer Service Sales Finance Marketing 12
13 How are we doing? Immediate Insights to Business Performance Scorecards & Dashboards, Reports, Real-time Monitoring Ad Hoc Query Analysis & Data Exploration Trend & Statistical Analysis What If Scenario Modeling Predictive Modeling Top down view Drillable reports Sort top & bottom Review then query Monitor Real time transactional data Personal exploration Compare & contrast Rotate and nest Augment with external data Set thresholds, watch rules, and conditions Define tasks, threaded discussions, and activities Model scenarios Reorganize, reshape Compare scenarios Save versions Uncover patterns Apply algorithms Mine data / text Predict outcomes 13
14 Why? Deeper Analysis of Trends & Patterns Scorecards & Dashboards, Reports, Real-time Monitoring Ad Hoc Query Analysis & Data Exploration Trend & Statistical Analysis What If Scenario Modeling Predictive Modeling Top down view Drillable reports Sort top & bottom Review then query Monitor Real time transactional data Personal exploration Compare & contrast Rotate and nest Augment with external data Set thresholds, watch rules, and conditions Define tasks, threaded discussions, and activities Model scenarios Reorganize, reshape Compare scenarios Save versions Uncover patterns Apply algorithms Mine data / text Predict outcomes 14
15 What should we be doing? Foresight to Plan & Allocate Resources Scorecards & Dashboards, Reports, Real-time Monitoring Ad Hoc Query Analysis & Data Exploration Trend & Statistical Analysis What If Scenario Modeling Predictive Modeling Top down view Drillable reports Sort top & bottom Review then query Monitor Real time transactional data Personal exploration Compare & contrast Rotate and nest Augment with external data Set thresholds, watch rules, and conditions Define tasks, threaded discussions, and activities Model scenarios Reorganize, reshape Compare scenarios Save versions Uncover patterns Apply algorithms Mine data / text Predict outcomes 15
16 Introducing Cognos 10 Business Intelligence Dashboards Scorecards Ad-hoc Query Predictive Analysis Analysis & Exploration Reports Real-Time Monitoring What-If Analysis Trend & Statistical Analysis 16
17 A Unified Workspace instantly usable by everyone All Time Horizons Unified Workspace Progressive Interaction Built-in Collaboration 17
18 Available to everyone when, where and how needed Mobile Full BI interactivity including drill up/down/through Scheduled reports for immediate access to key content iphone, ipad, BlackBerry, Windows Mobile, Symbian Disconnected BI Self-contained, interactive content Offline BI application, fun and fast Easy delivery to wide audiences 18
19 IBM Cognos Collaboration Built-in Collaboration Accelerate alignment and improved decision making 19
20 Just as people expect from their social networks I want to connect and share things with the friends in my life. I want to be updated on what s new in my fi friends lives. I want to look back at old times we ve enjoyed. 20
21 They also need in their organizations I need to easily connect with people who are relevant to the decisions I make. I need to better understand the perspectives of my colleagues. I need to easily access decision history in order to learn, reference and create best-practices. 21
22 Collaborative Decision Making: The Human Dimension in Business Performance Collaboration and Event Management Find the right people, connect with them, share insights, i activities & BI data in one place Make decisions with BI fact based evidence and track history: why / who / what data? Easily reference decision history in order to learn from mistakes, reference best practices, and learn iteratively Annotations in cell, on charts or dashboards Event management providing workflow for BI applications Collaboration on dashboards or in Lotus Connections Today's decision-making software doesn't support teaming Collaborative Decision i Making the Human Dimension of Performance Management Collaborative Decision Making 22
23 Social Networks connect decisions across the organization 23 Strategic Few decisions i made Financially i oriented quarterly, annually Monitored with scorecards and Senior audience including CEO, dashboards COO, business/financial Understood d with complex analysts analysis and modeling Tactical Daily, weekly, monthly decision support Mid-level management including director, VP level Operational Driving 1000s of decisions on information now Broad audience of users across operational units Decision i triggers include escalations, reporting periods, product or release cycles, etc Processes understood but not formalized Data complements expertise Self service autonomy Take action with exceptions, alerting and collaboration Highly structured processes, exceptions driving response
24 IBM Cognos Collaboration IBM Cognos 10 BI Lotus Connections Reports Ad-hoc queries IBM Cognos Collaboration Blogs Activities Profiles Files Analysis Wikis Bookmarks Communities Dashboards 24
25 Collect, organize, share and reuse work Build stronger relationships IBM Cognos Collaboration Collaboration Button Solution Highlights: Link directly from Lotus Connections to a Cognos Business Insight Dashboard Single sign-on for both Business Insight Dashboards and Lotus Connections Send notifications directly from the Lotus Connections Activity Filter Activities based on the dashboard 25
26 Why Collaborative Decision Making Example: Customer Service Escalations Situation Hot situations are escalated for specialized investigation or to defuse friction with the account During regular review meeting, senior staff review case load to determine which ones are customer-specific, which ones warrant a product change or possibly something more unique. Pain Points People miss the meeting, change roles, and the corporate memory from previous escalations is in notebooks and The more time zones, locations, and teams requires greater support for asynchronous communication Follow up on actions is inconsistent or untraceable Solution Single point of reference for notes, actions, links to reports and dashboards and information (Lotus Activity) Contribute specific data points, performance metrics 26
27 With IBM Cognos Collaboration you can: Bring together the data s, IM chats, documents Increase efficiency and effectiveness Use existing skills discovered through the professional network Instill I greater confidence in decisions i Easily vet decisions by experts Stimulate innovation Access the experience and knowledge of more stakeholders 27
28 Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 28
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