In markets suffering from evolutionary rigidity the potential rewards from innovating are Significant.

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1 10.1 Reach is short for? % of target customers that company distribution reaches. In markets suffering from evolutionary rigidity the potential rewards from innovating are Significant. Channel evolutionary rigidity occurs when channels? Very slowly to adopt new technology and processes that increase efficiency. Risk-taking and financing activities of channel intermediaries? Have been greatly reduced over the last one hundred years. Intermediaries add what type of utility to a manufacturers' product? Time and place utility. Which of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchant's warehouse? Which of the following criteria does the basic channel choice NOT depend on? Conviviality Which of the following is the basic channel activity discussed in distribution? Which of the following statements is true about reaching target customers? A, B and C As markets mature

2 10.2 What kinds of products are best suited for mass distribution? Products that are frequently purchased. Reseller, image, services, and marketing are NOT as important in? Mass distribution. Which of the following statements is true about franchising? Franchising is a way for an innovator to earn higher innovation profits. What is the major concern for a supplier of a mass distribution product as discussed in the distribution module? How to get into the mass distribution channels. Which of the following products is suited for mass distribution? A pack of Charmin toilet paper. Which of the following statements best describes convenience products? A retail store's assortment of customers has varying degrees of uniqueness measured in terms of: Most of the focus in mass distribution is on?

3 10.3 Relationship synergy occurs when there is a served market fit and a fit between the marketing strategies and implementation skills of two trading partners. High, high In trading relationship and processes, which of the following statements is true? Relationship synergy occurs when the effectiveness, capability, and success of the partnership is: More than the sum of the seller's and buyer's separate capabilities. When choosing a channel partner, a manufacturer seeks:

4 10.4 Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the right-side box? Transportation process quality and cost. If the reliability of a delivery system (longest time - average time) is reduced by five days, a buyer uses 100 boxes a day, and the annual inventory carrying cost of each box is $12, how much does the buyer save annually? $6,000 Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the left-side box? Order-taking, picking and packing process quality and costs. Safety stock is held? Against running out of supply because of order-delivery process unreliability. When containers were first introduced, a Harvard University transportation economist container-based transportation would lead to a reduction in U.S. manufacturing jobs. Could not see how If the reliability of a delivery system (longest time - average time) is reduced by 10 days and a buyer uses 200 boxes a day, and the annual inventory carrying cost of each box is $150, how much does the buyer save annually? $300,000 When you make a physical distribution system more reliable and regular in its processes? You reduce the need for inventory. Which of the following is/are advantage(s) of computerization in order-taking processes? What is/are the competitive advantage(s) for IKEA? The development of a new logistics relationship between businesses and trading partners requires which of the following: All of the above

5 10.5 A manufacturer prefers? Intra-brand competition. A manufacturer has to reach its target customers, and if those customers shift which channels they shop, then the manufacturer has to? Add such channels. As discussed in the distribution module, a common source of conflict between manufacturers and partners is misunderstanding the other party's viewpoint when it comes to planning and implementing joint marketing programs such as? Manufacturers get upset when they run advertisements that draw prospective customers into the retail store but lose sales because the in-store marketing push is missing. Which of the following company successfully added new distribution channels as discussed in the distribution module? Levi Strauss. A manufacturer's launching of its own outlet stores is mainly because? Retail channels take advantage of generous buy-back programs and return a lot of stuff. When a manufacturer creates its own retail outlets, what is the real rationale for it? The manufacturer can make higher profits by retailing as well as manufacturing them. Which of the following statements is the key to operating multiple channels? Both A and C Which of the following might be a reason for a company to distribute through new channels?

6 10.6 Which of the following channel members was negatively affected by Internet marketing? Travel agencies. Which of the following retailing has been greatly impacted by Internet marketing as mentioned in the distribution module? Auto market. Retailers and manufacturers need to seek a balance in: Quality and price. Which of the following is the biggest retail line of business in the U.S. according to U. S. Commerce Department Statistics? Automotive dealers retailing. Which of the following statements is true about Wal-Mart in Britain? WalMart continued to promote every-day low price, ignoring the fact that rivals were flourishing by marketing selection, quality, organic brands and prepared foods. As discussed in distribution module, retailing is about: Retailing success depends on: