MAPR: THE CONVERGED PLATFORM FOR TELECOMMUNICATIONS

Transcription

1 OVERVIEW MAPR: THE CONVERGED PLATFORM FOR TELECOMMUNICATIONS 1

2 THE MOTIVATION FOR DATA AND ANALYTICS In a dynamic and turbulent time for communications, Telecom firms must find innovative solutions to building sustaining growth. Once a highly regulated business with fixed prices, monopoly market control, and little customer choice, the telecom market has been upended by digitization and mobility. Customers now expect access from any device, anywhere. Their bandwidth needs have expanded to include video and high-speed data. Customers also have plenty of carriers to choose from, ranging from traditional phone service providers to cable companies to VOIP services to over-the-top (OTT) applications that provide services over the Internet and bypass traditional distribution. With full mobile phone number portability, customers can move their service from one carrier to another with virtually no disruption. This has created pressure on Telecom firms, challenging them to address key priorities in their business. System-wide cost take out and optimization Operational expenses typically consume 30-40% of revenue, and network operations account for about 45% of that cost. Service providers are always looking for ways to optimize their existing infrastructure and reduce the cost of expansion. Improve customer loyalty, acquisition, and retention Service providers need to understand customer needs at a fine-grained level in order to provide fast and friendly service, and customize service plans for businesses and individual customers. Monetize data and analytics Service providers are uniquely positioned to offer actionable insights to new and adjacent businesses Digital advertisers, content providers, retailers, and more. Mass Personalization Customers appreciate having up-to-the minute data on account status. Service providers can enhance customer satisfaction by offering complete reports and recommendations for account changes that can optimize each customer s spending. 2

3 PUTTING DATA TO BIG USE Big data and analytics technologies are revolutionizing telecommunications. A converged data management system such as MapR Converged Platform and tools like streaming analytics and machine learning are opening up new opportunities for Telcos to gain insights from data sets that were previously unwieldy. MapR will help you master this transformation and drive sustainable growth, from storing your data more cost-effectively to making sense of the data. The MapR Converged Data Platform integrates analytics with operational processes in real time so that you can create intelligent applications that optimize network performance, improve customer loyalty, and enhance security. DATA SOURCES Call Data Record (CDR) DATA MANAGEMENT & PROCESSING OUTCOMES Cost Reduction Mobile Internet Usage Time Reduction Smart Device/IoT Usage Automotive Data Network Equipment Data Server, Network, and Application Logs Real-time Events Customer 360 Recommendation Engine Anomaly Detection Actionable Insight New Product/ Service Development Service Optimization Call Network Optimization Billing Data Machine-to-Machine Data Prediction Scenarios Advanced Analytics Advanced Data Management Social Network Data 3

4 5X FASTER ANALYSIS OF LOG DATA IMPROVE EFFICIENCY, SERVICE, AND GENERATE NEW BUSINESS Telecom operators transport and capture huge volumes of information about customer calling patterns, wireless data usage, location, network bandwidth statistics, and even the individual apps and webpages accessed by mobile devices. The growth of data at an accelerating rate is very expensive to store and process. Our enterprise class solutions help to efficiently store, access, analyze, and act on vast amounts and variety of data from a single platform that scales to petabytes. DATA WAREHOUSE WORKLOAD REDUCTION AT 1/10 TH THE COST USE CASES ACQUIRE AND RETAIN CUSTOMERS Use a variety of internal and external metrics for churn analysis. OPTIMIZE CALL NETWORK Use real time call detail record analysis to identify service problems and forecast capacity needs. REAL-TIME INTERACTION WITH CUSTOMERS 4

5 SUMMARY Customers now expect access from any device, anywhere. Their bandwidth needs have expanded to include video and high-speed data. With a range of carriers to choose from and full mobile phone number portability, customers have created pressure on Telecom firms, challenging them to address key priorities in their business. TELECOM KEY PRIORITIES System-wide cost take out and optimization Monetize data and analytics Improve customer loyalty, acquisition, and retention Mass Personalization The MapR Converged Platform with tools like streaming analytics and machine learning are opening up new opportunities for Telcos to gain insights from data sets that were previously unwieldy. USE CASES Acquire and retain customers Optimize call network Improve efficiency Improve service Generate new businesses CONTACT US info@mapr.com TRY MAPR Download MapR and the MapR logo are registered trademarks of MapR and its subsidiaries in the United States and other countries. Other marks and brands may be claimed as the property of others. The product plans, specifications, and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied. Copyright 2017 MapR Technologies, Inc. 5