Chapter 9. Ecology of the Mass Media Cengage Learning. All Rights Reserved.
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1 Chapter 9 Ecology of the Mass Media
2 The medium is the message. Marshall McLuhan
3 Understanding Mass Media Media affect socialization because they influence values, beliefs, attitudes, and behavior. The effects of media are bidirectional.
4 Terms Mass media Communication in which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver
5 Chronosystem Influences on Mass Media Cable TV Satellite dishes Wireless technology DVR Computers Game consoles Smart phones
6 Macrosystem Influences on Mass Media Politics Economics Technology
7 Children and Screen Media: Television and Movies (Videos, DVDs) Television, Movies, and Affect on Culture Theories Regarding How Screen Media Influence Children Social Cognitive Theory Cultivation Theory Motivation Theory Displacement Theory
8 Television and Movies Children spend 3-5 hours per day in front of the television. Advances in television have created changes in family interactions. Sleep habits Meal arrangements Leisure time Conversation patterns
9 Screen Media and Socialization Concerns Socioemotional Developments and Relationships Physical Development and Health Psychological Development and Behavior Cognitive Development and Achievement Moral Development and Values Mediating Influences on the Socialization Outcomes of Screen Media Selective Attention
10 Messages Attitudes Behavior Sexuality Stereotypes Desensitization The gradual reduction in response to a stimulus after repeated exposure
11 Concerns Advertising Fantasy vs. reality Screen Media Creative/ Imaginative play Violence Values
12 Concerns Aggression Rule-bound Logic Video Games Stereotyping Values
13 Terms Stereotype An oversimplified representation of members of a particular group
14 Mediating Influences Selective attention Choosing stimuli from one s environment to notice, observe, and consider Adult involvement
15
16 Mesosystem Influences on Screen Media
17 Mesosystem Influences on Screen Media Community-Media Linkages PBS Cable and satellite television Recording devices Public interest groups School-Media Linkages Peer Group-Media Linkages Family-Media Linkages
18 Children and Print Media: Books and Magazines
19 Children and Print Media: Books and Magazines How Books and Magazines Socialize Children Print Media and Socialization Concerns
20 Print Media How print media influences children Language, reading, and cognitive development Psychosocial development Literacy The ability to communicate through reading and writing
21 Caldecott Caldecott Award given yearly for the most distinguished picture book for children Newbery Award given yearly for the most distinguished contribution to American literature for children
22 Concerns Fantasy vs. reality Violence Print Media Stereotyping Values
23 Children and Audio Media: Popular Music
24 Children and Audio Media: Popular Effects of Music Lyrics Music The medium of vocal music is a socializing influence in that it engages one s attention and emotions with the sound espousing certain values with the lyrics.
25 Audio Media Engage children s attention and emotions with sound while espousing certain values Provides means of identifying with a particular group or performer, influencing dress, behavior, friends, and self-concept
26 Contagion The phenomenon in which an individual exposed to a suggestion will act on it
27 Children and Digital Media: The Internet
28 Children and Digital Media: The Internet Coping with Internet Information Overload Internet Communication: Social Networking
29 Children and Multimedia: Devices and Games Multimedia Devices TV Digital Video Recorders Computers Tablets MP3 players Smart Phones Video Game Consoles
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