ChannelAdvisor Where to Buy How Branded Manufacturers Can Maximize Sales Opportunities

Transcription

1

2 ChannelAdvisor Where to Buy ChannelAdvisor Where to Buy How Branded Manufacturers Can Maximize Sales Opportunities For branded manufacturers, e-commerce has shaken up traditional channels and presented new ways to engage with consumers and drive sales. Consumers are now knocking on the virtual doors of brands to find out more information about products or purchase them directly from the source. For many brands, this uptick in direct web traffic causes a dilemma. Many don t yet have the capabilities needed to sell directly to their consumers, whether it s due to shipping infrastructure geared toward wholesale, inexperience with direct customer service or any number of other reasons. And many brands don t want to sell directly to consumers because they risk upsetting authorized resellers or channel partners. So what should brands do? Enter ChannelAdvisor Where to Buy. An integral part of our ChannelAdvisor for Brands initiative, the ChannelAdvisor Where to Buy solution directs and manages qualified sales traffic from a brand s website to authorized resellers websites. With ChannelAdvisor Where to Buy, brands can: Improve the consumer experience by connecting shoppers directly with buying options. Easily and automatically manage retailer integrations to ensure products are in stock. Strengthen relationships with authorized channel partners. Turn website and digital marketing efforts (such as social media, and video) into online sales channels. Gain intelligence on how customers interact with marketing efforts and click through to retail partner sites. Complement other direct and indirect sales strategies. ChannelAdvisor for Brands Maximizing Sales Opportunities for Your Products With ChannelAdvisor for Brands, we ve created the industry s first holistic initiative to enable e-commerce success for brands, harnessing the power of our industry-leading software and 14 years of e-commerce expertise. We support brands at all stages of the online journey, from partnering with resellers to selling directly to consumers. Our goal is to help brands maximize sales opportunities for their products, whether it s on your brand website, your preferred retailers sites or any other e-commerce channel.

3 ChannelAdvisor Where to Buy Why Do Brands Need a Where to Buy Solution? The rise of e-commerce has created a seismic shift in the way the world buys and sells goods. As new online channels come into use, the traditional online distribution model for brands continues to be disrupted. Traditional Distribution Network The traditional model of brands pushing their products through resellers and other channel partners is still in widespread use today. But at the same time, the emergence of new channels and changing consumer behavior is creating a crowded and increasingly fragmented buying landscape. Current Distribution Network

4 ChannelAdvisor Where to Buy The Reality Facing Brands with No Solution in Place As a brand, more consumer traffic is likely finding its way to your website, either for research purposes or because some consumers would rather buy from you than a reseller. Also, quite likely, your website is the first result that pops up after they search for your product. This increase in qualified traffic presents an opportunity to grow your brand and get more of your products to consumers. Take advantage of it and give them options. Otherwise, potential buyers of your products could leave your site and encounter any number of obstacles that keep them from purchasing the product they fell in love with on your site. They could be lured by ads from competitors. They might be tempted by cheap deals from unauthorized resellers. Or they may just get distracted by something else in their busy lives, begin checking their or simply lose themselves and their intent in the vast labyrinth of the internet ultimately abandoning the buying process altogether. The bottom line is that the moment is lost. Shoppers are gone, and you have no way to help them or track them. So how do you take advantage of all these consumers knocking at your door? With a Where to Buy solution. A Where to Buy solution connects brand websites directly to your preferred retailers product pages or even shopping carts. It can be the first step toward a healthy, overall online strategy for your brand, or simply a way to supplement your current online efforts and strengthen relationships with your resellers. However you use it, a Where to Buy solution gives you and your potential customers options.

5 ChannelAdvisor Where to Buy Why ChannelAdvisor Where to Buy? ChannelAdvisor Where to Buy allows you to drive your qualified website traffic to your authorized retail partners. It also gives you access to data to learn more about how consumers are discovering and purchasing your products: which channels they re coming from and what they do after they leave your site. It s even valuable for brands that offer on-site transactions. You can augment your transactional site and manage channel conflict with retail partners by offering consumers multiple purchase options. ChannelAdvisor Where to Buy currently supports multinational brands in nearly 40 countries and gives brands control, customization, flexibility, detailed reporting and more. How It Works Customizable Widget ChannelAdvisor Where to Buy integrates with your website through an easy-to-install, customizable widget. We can work with you to design the widget to match the look and feel of your website, creating a seamless customer experience. Or we can provide an API that allows you to be in full control of the widget design. Once the widget is up and running, your site s visitors can see a list of online retailers that currently have your product in stock. You re able to control which retailers appear on the list, and in which order. That way, you can prioritize trusted retailers and partners and always have your eye on what s available. This functionality can exist on more than just your website. The Where to Buy experience can be incorporated into your digital marketing efforts, such as Facebook, Twitter, YouTube, video, , and display and retargeting advertising. The end result? You ll be able to reach more shoppers in more places and turn them into buyers.

6 ChannelAdvisor Where to Buy In-House Web Indexing Too often, brands provide links on their sites to preferred retailers, only to have those links fall quickly out of date. ChannelAdvisor Where to Buy addresses that problem head on. To ensure the widgets on your website and in your digital marketing assets display products that are in stock, our in-house web indexing tool monitors retail sites. That data is updated multiple times a day. If one of your authorized resellers sells out of your product, we ll automatically remove the link to its site or include an out-of-stock message. Additional data sources such as retailer feeds, APIs, affiliate feeds and more can be used to reduce dependence on just one data source. Full-Time Team of Experts With ChannelAdvisor Where to Buy, you re not just benefiting from our robust technology you ll also get access to a team of experienced data analysts who make sure the data that powers Where to Buy is accurate and up to date. Our team conducts monthly audits of back-end data to make sure everything s running smoothly. We re the only solution that offers a team dedicated to ensuring that our technology is meeting the needs of our customers. Reporting and Tracking ChannelAdvisor Where to Buy can track how successful your efforts are by allowing you to analyze impressions and clicks by product, category, retailer and time. You can view sales data when provided by retailers via affiliate feeds or a pixel. Third-party analytics can also be integrated during the implementation process. To make it even more convenient for you, you can schedule reports to be sent directly to your .

7 ChannelAdvisor Where to Buy Next Steps For more information on how ChannelAdvisor Where to Buy can help you maximize your sales opportunities, call us at or info@channeladvisor.com. And for the latest e-commerce news, tips and updates delivered straight to your inbox, sign up for ECOMmunicator, our monthly e-newsletter. Trust us. Be Seen. To learn more: Call US UK AU Visit info@channeladvisor.com Copyright 2015 ChannelAdvisor Corporation. All rights reserved. The global standard for e-commerce leaders.