Revised BAFS Curriculum 2013 To be implemented in S4 in 2013/14 school year

Transcription

1 Compulsory Part 1(a) Business Environment Hong Kong Business Environment Describe the role and importance of business in the Hong Kong economy. (ii) Analyse the recent development and characteristics of the Hong Kong economy. (iii) Evaluate how economic, technological, cultural, physical, social, political and legal factors affect business decisions. (iv) Describe Hong Kong s economic and business relationships with the Mainland. (v) Be aware of the economic policies and general business practices in the Mainland. (vi) Describe the impact of globalization on business. (vii) Explain the roles of major international trade organisations. Revised BAFS Curriculum 2013 To be implemented in S4 in 2013/14 school year Describe the role and importance of business in the Hong Kong economy. (ii) Analyse the recent development and characteristics of the Hong Kong economy. (iii) Evaluate how economic, technological, cultural, physical, social, political and legal factors affect business decisions. - Confine the coverage in Supplementary Notes 2013/14. - The contents of these topics should be covered under the context of (ii) and (iii). - Subsumed under (iii). 1

2 Forms of Business Ownership Distinguish between the major forms of business ownership: sole Distinguish between the major forms of business ownership: sole proprietorship, partnership, limited proprietorship, partnership, limited company, joint-venture, franchise and company, joint-venture, franchise and public enterprise. public enterprise. (ii) Evaluate the pros and cons of the (ii) Evaluate the pros and cons of the different forms of business ownership. different forms of business ownership. (iii) Compare the characteristics of small and medium enterprises and multinational corporations in Hong (iii) Describe the characteristics of multinational corporations in Hong Kong. - Remove characteristics of small and medium enterprises, which is to be discussed in SMEs. Kong. Business Ethics and Social Responsibilities Explain why and how a business should be ethically responsible to various stakeholders. Explain why and how a business should be ethically responsible to various stakeholders. (ii) Describe how business ethics and (ii) Describe how business ethics and social responsibilities affect business social responsibilities affect business decisions. decisions. (iii) Explain the principles and objectives of corporate governance, and appreciate the importance of good corporate governance. 2

3 1(b) Introduction to Management Management Explain the importance of Explain the importance of Functions management. management. (ii) Demonstrate a basic understanding of (ii) Demonstrate a basic understanding of the following management functions the following management functions for organisations: planning, organising, for organisations: planning, organising, leading and controlling. leading and controlling. Effective Illustrate the major management skills Management required of managers. (ii) Apply the following principles of effective management: division of (iii) Apply the following principles of effective management: division of - Merge two subheadings into one; effective management is deleted. work, unity of command, unity of work, unity of command, unity of direction, authority and responsibility, direction, authority and responsibility, and management by objectives. and management by objectives. Key Business Describe the role and importance of the Describe the role and importance of the Functions following key functional areas in following key business functions: business: human resources human resources management, management, financial management, financial management, operations operations management, marketing management, marketing management, management, information management information management and risk and risk management. management. 3

4 Entrepreneurship and Small and Medium Enterprises (SMEs) Management Entrepreneurship SME Management (ii) Explain and appreciate the interrelationship and integrated nature of different business functions in solving business problems. Describe the characteristics and aptitudes of an entrepreneur. (ii) Explain the importance of entrepreneurship in business development and economic growth. (ii) Explain and appreciate the interrelationship and integrated nature of different business functions in solving business problems. (iii) Describe the characteristics of SMEs Describe the characteristics of SMEs (iv) Explain the importance of SMEs to the local economy. (v) Compare the differences between small and large businesses from management perspectives. (ii) Explain the importance of SMEs to the local economy. - Rename the topic as SMEs. Entrepreneurship is covered under SMEs. - Move to (iii) of this topic. (iii) Explain the importance of entrepreneurship in business development. (vi) Describe the governmental support measures for the development of SMEs. 4

5 (vii) Describe the process of developing a business plan. Business Communication Means and principles of effective communication Appreciate the need for and importance of effective communication. (ii) Explain the following principles of effective communication: clarity, courtesy, conciseness, completeness and concreteness. (iii) Identify barriers to effective communication and means for enhancing communication. Business Information (iv) Describe the characteristics of quality business information. (v) Discuss the contribution of information and communication technology (ICT) to information management. 1(c) Introduction to Accounting Purposes and the Role of Accounting (Original version 2007) Describe the functions of accounting. - Sequence is re-arranged for better illustration of concepts. 5

6 (Original version 2007) (ii) Appreciate the importance of Appreciate the importance of accounting and its relevance to accounting and its relevance to decision-making. decision-making. (ii) Describe the functions of accounting. (iii) Describe the flow of the accounting cycle. The Accounting Cycle Explain the accounting equation and demonstrate how transactions affect it. Double entry system (ii) Apply the principles of double entry to the recording of business transactions. Trial balance (vi) Explain the functions and limitations of a trial balance. (vii) Prepare a trial balance. Financial (viii) Prepare income statements and balance statements sheets for sole proprietorships. Explain the accounting equation and demonstrate how transactions affect it. (ii) Apply the principles of double entry to the recording of business transactions in ledger. (iii) Explain the functions and limitations of a trial balance. (iv) Balance off the accounts and prepare a trial balance. (v) Prepare income statement and statement of financial position for sole proprietorship. - Books of original entry and different types of ledgers under The Accounting Cycle is removed to Elective Part - Accounting Module. Uses of Financial Explain how information in financial Explain how information in financial - Only require knowledge of the Statements statements can assist decision-making. statements can assist decision-making. financial statements of a limited company (single company). (ii) Explain the uses and limitations of (ii) Explain the uses and limitations of financial statements. financial statements. 6

7 (Original version 2007) Accounting State the meaning of fundamental Explain the meaning of the following: - The Compulsory Part requires Assumptions, accounting principles and conventions: business entity, going concern, historical application of the accounting Principles and business entity, going concern, accrual, cost, consistency and accrual. principles and conventions. Conventions historical cost and consistency. - Sequence is re-arranged for better illustration of concepts. The Accounting Cycle Double entry system Explain the accounting equation and demonstrate how transactions affect it. (ii) Apply the principles of double entry to the recording of business transactions. Move to the front after Purposes and the Role of Accounting (p.6) Books of original entry and different types of ledgers (iii) Explain the functions of books of original entry and ledgers. (iv) Record transactions in books of original entry and post to ledger accounts. Move to Elective Part Accounting Module (v) Identify the major classifications in ledgers. Trial balance (vi) Explain the functions and limitations of Financial statements a trial balance. (vii) Prepare a trial balance. (viii) Prepare income statements and balance sheets for sole proprietorships. Move to the front after Purposes and the Role of Accounting (p.6) Basic Ratio State the general functions of State the general functions of Analysis accounting ratios. accounting ratios. 7

8 (Original version 2007) (ii) Calculate and interpret the following (ii) Calculate and interpret the following - Re-arrange the sequence that starts ratios: gross profit ratio, net profit ratios: working capital/current ratio, with liquidity ratios of a business, ratio, working capital/current ratio, quick/liquid ratio, gross profit ratio, net followed by profitability ratios. quick/liquid ratio and return on capital profit ratio and return on capital employed. employed. (iii) Evaluate the profitability and liquidity (iii) Evaluate the liquidity and profitability - Sequence changed to align with (ii). of a business using accounting ratios. of a business using accounting ratios. 1(d) Basics of Personal Financial Management (Original version 2007) Fundamentals of Financial Management Structure and role of Differentiate the roles of different sectors of the Hong Kong financial market. Move to the end of 1(d), renamed as Stock Trading as an Investment financial market (ii) Distinguish between: 1. primary and secondary markets 2. capital and money markets 3. listed exchanges and over-the-counter. (iii) Discuss the roles of different participants in the financial market. 8

9 (Original version 2007) Time Value of (iv) Define opportunity cost and Money demonstrate how it relates to personal financial decisions. (v) Explain the concepts of compounding, discounting, present value and future value. Explain the concepts of compounding, discounting, present value and future value. (vi) Apply the concepts of present value and (ii) Apply the concepts of present value future value to compute net present and future value to compute net present value. value. (vii) Distinguish between nominal and (iii) Distinguish between nominal and - To confine coverage in effective rate of return. effective rate of return. Supplementary Notes 2013/14. The relationship (viii) Identify the basic characteristics and the - Moved to of Personal Financial between risks and relationship between risks and returns Planning and Investments. returns of common financial products. (ix) Identify the factors that affect the risks and returns of common financial products. Personal Financial Explain different types of consumer Compare different types of consumer - Deleted and finance products. Management credit and finance products. credit. Consumer Credit (ii) Compare and select the most suitable consumer credit and finance products with understanding of how interest is calculated. 9

10 (Original version 2007) (iii) Appreciate the importance of (ii) Explain the importance of maintaining - Appreciate is changed to explain maintaining a good personal credit a good personal credit record. to make it an assessable skill. record. Personal Financial Identify the basic characteristics and Planning and the relationship between risk and return Investments for the following investments: saving/term deposits, bonds/debentures, stocks. (iv) Adopt positive values and attitudes (ii) Explain the importance of personal towards personal financial planning in a financial planning at different life life-cycle context. stages. (v) Adopt a proper personal financial planning process: setting investment objectives, portfolio construction and portfolio review. (vi) Discuss the issues to be considered in selecting appropriate financial products for a personal investment portfolio. (vii) Apply budgeting principles and techniques to prepare personal budgets. 10

11 (Original version 2007) (viii)demonstrate a basic understanding of (iii) Describe the rights and responsibilities - To simplify and specify the scope the Mandatory Provident Fund (MPF) of employees and self-employed and depth of knowledge about MPF. system. persons under Mandatory Provident Fund (MPF) Investor (ix) Explain the roles of regulators in protection in regulating financial products and Hong Kong financial service providers in Hong Kong. (x) Describe the investor compensation regime in Hong Kong. (xi) Be aware of the rights and responsibilities of individual investors and consumers of financial services. (xii) Demonstrate how to make an informed investment decision. (iv) Describe the rights and responsibilities of individual investors and consumers of financial services. - Be aware of is changed to Describe to make it an assessable skill. Structure and role of financial market Stock Trading as an Investment Differentiate the roles of different sectors of the Hong Kong financial market. Explain the factors affecting share prices. (ii) Describe the platforms of stock trading in Hong Kong: main board and Growth Enterprise Market (GEM). (iii) Describe the importance of Hang Seng Index (HSI) 11

12 Revised BAFS Curriculum 2013 To be implemented in S4 in 2013/14 school year [Updated as of May 2013] Elective Part -- Accounting Module 2(a) Financial Accounting Books of Original Entry and Types of Ledgers Explain the functions of books of original entry and ledgers. (ii) Record transactions in books of original entry and post to ledger accounts. (iii) Identify the major classifications in ledgers. Explain the functions of books of original entry and ledgers. (ii) Record transactions in books of original entry and post to ledger accounts. (iii) Identify the major classifications in ledgers. - Removed from Compulsory Part- 1(c) Introduction to Accounting. Period-end Adjustments Relating Differentiate between cash accounting and accrual accounting. Differentiate between cash accounting and accrual accounting. - Balancing-day is an old-fashioned term. to the Preparation of Financial Statements (ii) Distinguish between bad debts and (ii) Distinguish between bad debts and allowance for doubtful accounts. allowance for doubtful accounts. (iii) State the meaning and objectives of (iii) State the meaning and objectives of providing depreciation in accounting. providing depreciation in accounting. 12

13 (iv) Distinguish between capital and - To spell out the requirements of revenue expenditures. the curriculum. -- Students should be able to distinguish between capital and revenue expenditures before calculating depreciation for non-current assets. (iv) Compare the commonly used depreciation methods: straight-line, reducing-balance and depreciation based on usage; and explain the effect (v) Compare the commonly used methods of depreciation: straight-line, reducing-balance and depreciation based on usage; and explain the effect - To spell out the requirements of the curriculum. -- Disposal of non-current assets including trade-in is required. of depreciation charge on profits. of depreciation charge (including disposal) on profits. (vi) Apply the following to determine the - Valuation of inventory under value of inventory: other cost flow assumptions 1. lower of cost and net realisable (FIFO, LIFO, AVCO) are not value required. 2. sale or return - Perpetual inventory system is 3. weighted average cost not required. (v) Prepare adjusting entries in the general (vii) Prepare adjusting entries at the close of journal, income statement and balance accounting period and show their effect sheet. on income statement and statement of financial position (balance sheet). 13

14 Financial Reporting for Different Forms of Business Ownership Prepare properly presented income statements and balance sheets for sole proprietorships, partnerships and Prepare properly presented income statement and statement of financial position (balance sheet) for sole - Both horizontal and vertical forms for preparing the financial statements are accepted. Financial statements limited companies. proprietorship, partnership and limited company. Accounting for partnership (ii) Prepare appropriation accounts and current accounts for partnership. - To spell out the requirements of the curriculum. (ii) Define goodwill and explain the factors affecting its valuation. (iii) Define goodwill and explain the factors affecting its valuation. - Ascertaining the amount of goodwill is not required. (iii) Prepare the necessary adjustments to (iv) Prepare the necessary adjustments to partner(s) capital and/or net assets partner(s) capital and/or net assets arising from changes in profit-sharing arising from changes in profit-sharing ratio, admission and retirement of ratio, admission and retirement of partner(s). partner(s) at the beginning or end of a financial period. (iv) Analyse the factors leading to the - Deleted for trimming the dissolution of a partnership. curriculum. (v) Prepare the necessary accounting entries required in dissolution. (v) Prepare the necessary accounting entries required in dissolution. - Piecemeal realisation and the Garner v Murray rule are not required. - Conversion or sale of a partnership to a limited company is not required. 14

15 Accounting for (vi) Distinguish between authorised / (vi) Explain the nature of share capital - Revaluation of non-current limited company registered and issued capital. (preference shares and ordinary shares), assets is not required. loan capital (debentures), reserve and - Calculation of impairment loss provision. is not required. (vii) Prepare journal and ledger entries (vii) Prepare journal and ledger entries - Only requires knowledge of issue relating to the issue of ordinary shares relating to the issue of ordinary shares of shares at par or at a premium, and debentures fully paid on and debentures fully paid on and issue of debentures at par. application. application. - Oversubscription and the related refunds are required. - Rights and bonus (capitalisation) issues of shares are not required. (viii)prepare appropriation accounts and - To spell out the requirements of calculate the balance of retained profits the curriculum. for limited companies. (viii)distinguish between the nature of - Subsumed under (vi). reserves and provisions. (ix) Describe the regulatory framework of - Deleted for trimming the accounting in Hong Kong. curriculum. Control Systems Explain the need to keep ledger control - Deleted for trimming the Control accounts accounts for the accounts receivable curriculum. and their and accounts payable ledgers. reconciliation (ii) Prepare ledger control accounts and - Deleted for trimming the reconcile them with respective curriculum. subsidiary ledgers. 15

16 Bank reconciliation (iii) Explain the functions of a bank Explain the functions of a bank statement reconciliation statement. reconciliation statement. (iv) Identify reasons for discrepancies (ii) Identify reasons for discrepancies between cash book and bank statement between cash book and bank statement balances and prepare a bank balances and prepare a bank reconciliation statement. reconciliation statement. Correction of errors (v) Identify the types of accounting errors (iii) Identify the types of accounting errors and their effects on accounting records. and their effects on accounting records. (vi) Prepare correcting entries and, where (iv) Prepare correcting entries and, where appropriate, a suspense account. appropriate, a suspense account. Generally Accepted Explain the key assumptions underlying - Subsumed under. Accounting Principles the preparation of financial statements: accrual and going concern. (ii) Describe the principal qualitative - Deleted for trimming the characteristics of financial statements: curriculum. understandability, relevance, reliability and comparability. (iii) Explain the meaning, importance and Explain the meaning, importance and - Substance over form is deleted. shortcomings of the following shortcomings of the following principles and concepts: business entity, principles and conventions: business historical cost, prudence, consistency, entity, going concern, historical cost, materiality, matching, objectivity, consistency, accrual, matching, timeliness, realisation, money realisation, prudence, materiality, measurement and substance over form. objectivity, timeliness and money measurement. 16

17 (iv) Apply the relevant accounting (ii) Apply the relevant accounting principles and concepts in accounting principles and conventions in situations. accounting situations. Financial Analysis Describe the following types of financial statement analysis: ratio - Deleted for trimming the curriculum. analysis, trend analysis, horizontal analysis and vertical analysis. (ii) Calculate ratios and comment on a company s profitability, liquidity, solvency, management efficiency and return on investment: mark-up, margin, inventory turnover, days sales in accounts receivable, days purchases in accounts payable, accounts Calculate ratios and comment on a company s profitability, liquidity, solvency, management efficiency and return on investment: mark-up, margin, inventory turnover, average trade receivables collection period, average trade payables repayment period, trade - Refer to Supplementary Notes 2013/14 for the required ratios covered in the Compulsory Part.:working capital/current ratio, quick/liquid ratio, gross profit ratio, net profit ratio and return on capital employed. receivable turnover, accounts payable receivables turnover, trade payables turnover, earnings per share, total turnover, earnings per share, total assets assets turnover, gearing, dividend turnover, gearing, dividend cover and cover and price-earnings ratio. price-earnings ratio. (iii) Propose remedial actions which will improve the financial performance of a company. (iv) Explain the functions and limitations of accounting ratios in financial analysis. (ii) Explain the functions and limitations of accounting ratios in financial analysis. - Deleted for trimming the curriculum. 17

18 Incomplete Records Determine profits or losses from Determine profits or losses from statement of affairs. statement of affairs. (ii) Prepare an income statement and a (ii) Prepare an income statement and a balance sheet from incomplete records. statement of financial position (balance sheet) from incomplete records. (iii) Calculate the cash and inventory value - To spell out the requirements of from incomplete record. the curriculum. The scenarios include cash stolen, inventory loss, and physical stocktaking after period-end. Information and Communication Identify the major types of ICT applications in accounting. - Deleted for trimming the curriculum. Technology (ICT) (ii) Discuss the advantages and Applications in disadvantages of using computerised Accounting accounting. (iii) Describe and appreciate the importance of an accounting information system in management decisions. Ethical Issues in Accounting Discuss the ethical issues involved in accounting activities. - Deleted for trimming the curriculum. (ii) Adopt positive values and attitudes in making ethical decisions. (iii) Explain and appreciate the significance of accounting information in corporate governance. 18

19 2(b) Cost Accounting Cost Classification, Explain the general nature of cost Explain the general nature of cost Concepts and accounting and appreciate its importance accounting and appreciate its importance Terminology for financial decision-making. for financial decision-making. (ii) Distinguish between direct and indirect (ii) Distinguish between direct and indirect costs, fixed and variable costs, and costs, fixed and variable costs, and factory and administrative overheads. factory and administrative overheads. Job Costing Explain the job costing system for manufacturing operations. - Deleted for trimming the curriculum. (ii) Illustrate the allocation and apportionment of costs to a single job or product. Marginal and Absorption Costing Compare the use of marginal and absorption costing in preparing: 1. manufacturing accounts 2. income statements. Prepare income statements under marginal and absorption costing. - Delete preparation of manufacturing account as it is more related to financial accounting than cost accounting. (ii) Compare the advantages and (ii) Compare the advantages and disadvantages of adopting marginal and disadvantages of adopting marginal and absorption costing. absorption costing. 19

20 Cost Accounting for Identify the nature of various cost items Identify the nature of various cost items Decision-making and their relevance to decision-making: and their relevance to decision-making: sunk costs, incremental costs and sunk costs, incremental costs and opportunity costs. opportunity costs. (ii) Apply costing concepts and techniques in business decisions e.g. hire, make or (ii) Apply costing concepts and techniques in business decisions e.g. hire, make or - Joint product costing is not required. buy, accept or reject an order at a buy, accept or reject an order at a special price, retain or replace special price, retain or replace equipment, sell or process further, and equipment, sell or process further, and eliminate or retain an unprofitable eliminate or retain an unprofitable segment. segment. (iii) Conduct cost-volume-profit analysis to assess the effects of changes in costs, selling price and units sold on the breakeven point and target profit. (iii) Conduct cost-volume-profit analysis to assess the effects of changes in costs, selling price and units sold on the breakeven point and target profit. 20

21 Elective Part -- Business Management Module 3(a) Financial Management Revised BAFS Curriculum 2013 To be implemented in S4 in 2013/14 school year Financial Analysis Explain the role of financial Explain the role of financial management in running an management in running an organisation. organisation. (ii) Assess business performance from a range of accounting ratios in terms of profitability, liquidity, solvency and management efficiency. (ii) Assess business performance from a range of accounting ratios in terms of profitability, liquidity, solvency and management efficiency Budgeting Explain the purposes of budgeting. Explain the purposes of budgeting. - Refer to Supplementary Notes 2013/14 for the required ratios. (ii) Describe the usefulness and limitations of budgetary control. (iii) Identify the causes of budgeting variance and propose remedial action. (ii) Describe the usefulness and limitations of budgetary control. (iii) Identify the causes of budgeting variance and propose remedial action. Sources of Compare different sources of Compare different sources of Financing financing: debt and equity financing, financing: debt and equity financing, short-term and long-term financing, short-term and long-term financing, and internal and external financing. and internal and external financing. (ii) Apply the basic principles for selecting financing methods. (ii) Apply the basic principles for selecting financing methods. 21

22 Capital Investment Evaluate financial and non-financial Evaluate financial and non-financial Appraisal factors affecting capital investment factors affecting capital investment decisions. decisions. (ii) Apply the basic capital investment appraisal methods to evaluate capital projects: payback period, net present value, internal rate of return and accounting rate of return. (iii) Compare the usefulness and limitations of different capital investment appraisal methods. (ii) Apply the basic capital investment appraisal methods to evaluate capital projects: payback period, net present value, internal rate of return and accounting rate of return. (iii) Compare the usefulness and limitations of different capital investment appraisal methods. Working Capital Explain the importance of working Explain the importance of working Management capital management. capital management. (ii) Describe the basic principles of cash management and the relevance of cash budgeting. (iii) Analyse the factors affecting the formulation of accounts receivable and accounts payable policies. (ii) Describe the basic principles of cash management and the relevance of cash budgeting. (iii) Analyse the factors affecting the formulation of accounts receivable and accounts payable policies. 22

23 (iv) Explain the objectives of inventory (iv) Explain the objectives of inventory management and apply simple management and apply simple inventory control techniques: inventory control techniques: Economic Order Quantity (EOQ) and Economic Order Quantity (EOQ) and re-order level methods. re-order level methods. Risk Management Appreciate the importance of risk management in a business organisation. (ii) Identify different types of risk faced by Identify different types of risk faced by - Specify the types of risk in business firms and analyse their business firms and analyse their Supplementary Notes 2013/14. impact on business activities. impact on business activities. (iii) Demonstrate an understanding of various types of insurance protection available to business. (iv) Explain the following risk management strategies: risk avoidance, risk assumption, risk reduction and risk transfer. (ii) Demonstrate an understanding of various types of insurance protection available to business. (iii) Explain the following risk management strategies: risk avoidance, risk assumption, risk reduction and risk transfer. - Specify the types of insurance protection in Supplementary Notes 2013/14. 23

24 3(b) Human Resources Management Functions of Explain the importance of manpower Explain the importance of manpower Human Resources planning for an organisation. planning for an organisation. Management (ii) Describe the manpower planning (ii) Describe the manpower planning Manpower process. process. planning Staffing (iii) Describe the staffing process. (iii) Describe the staffing process. (iv) Compare different methods of staffing. (iv) Compare different methods of staffing. Performance (v) Describe the objectives of (v) Describe the objectives of management performance management. performance management. (vi) Explain the methods, processes and application of performance management. (vi) Describe the basic steps in the performance management process. - To simplify and specify the scope of performance management. Compensation (vii) Describe the characteristics and (vii) Describe the characteristics and and benefit advantages of direct and indirect advantages of monetary and management compensation. non-monetary rewards. (viii)compare different forms of (viii)compare different forms of compensation. compensation. (ix) Explain job evaluation and its relationship with compensation. 24

25 (x) Explain grade and salary structure and related administration. (xi) Explain the purposes of benefits. (ix) Explain the purposes of benefits. (xii) Describe how to conduct and analyse compensation and benefit surveys. Training and (xiii)explain the objectives of training and (x) Explain the objectives of training and development development. development. (xiv) Describe the essential features of a systematic training function. (xv) Evaluate the effectiveness of different modes of training. (xi) Evaluate the effectiveness of different modes of training. - Confine the coverage in Supplementary Notes 2013/14 Development of a Quality Workforce - Rearrange the sequence of topics to convey a perspective that development of a quality workforce should start from good labour relations to employee relations. 25

26 Motivation and (vi) Apply the following motivation Apply the following motivation - Delete Vroom s Expectancy group dynamics theories to enhance staff efficiency theories to enhance staff efficiency and Theory and Adams s Equity and reduce absenteeism: reduce absenteeism: Theory for trimming the curriculum. 1. Maslow s Hierarchy of Needs 1. Maslow s Hierarchy of Needs Theory Theory 2. Herzberg s Dual-factor Theory 2. Herzberg s Dual-factor Theory 3. McGregor s Theory X and 3. McGregor s Theory X and Theory Y Theory Y 4. Vroom s Expectancy Theory 5. Adams s Equity Theory (vii) Evaluate the impact of different types of work group on organisational efficiency and productivity. (viii)apply the major team-building techniques and appreciate the synergetic effect of teamwork. Employee Describe the industrial relations relations system. (ii) Explain the application of employment-related legislation. 26

27 (iii) Explain the functions of collective bargaining, conciliation, mediation and arbitration in industrial conflicts. (iv) Suggest appropriate orientation and (ii) Suggest appropriate internal internal communication programmes. communication programmes to enhance employee relations (v) Explain grievances handling and disciplinary action procedures. 3(c) Marketing Management Topic Role of Marketing Explain the marketing concept. Explain the marketing concept. (ii) Discuss the importance of marketing as a business function. (iii) Describe the planning, organising, implementing and controlling of marketing activities. (iv) Discuss the objectives, strategies and resources of the marketing process. (ii) Discuss the importance of marketing as a business function. (iii) Describe the planning, organising, implementing and controlling of marketing activities. (iv) Discuss the objectives, strategies and resources of the marketing process. 27

28 Topic Marketing Explain the importance and major Explain the importance and major Research objectives of marketing research. objectives of marketing research. (ii) Apply basic principles for designing (ii) Apply basic principles for designing marketing research: data collection marketing research: data collection methods and sampling techniques. methods and sampling techniques. (iii) Prepare a simple market research report. Customer Describe the customer Describe the customer Behaviour decision-making process. decision-making process. (ii) Analyse the factors which affect (ii) Analyse the factors which affect customer decisions. customer decisions. (iii) Identify the major business customers: (iii) Identify the major business customers: producers, resellers, governments and producers, resellers, governments and institutions. institutions. (iv) Distinguish between business and (iv) Distinguish between business and consumer markets. consumer markets. Marketing Explain different types of market Explain different types of market Strategies for segmentation methods. segmentation methods. Goods and Services Target markets (ii) Explain the factors affecting the (ii) Explain the factors affecting the determination of target market: market determination of target market: market niche and positioning. niche and positioning. 28

29 Topic Marketing mix (iii) Explain the concept of marketing mix. (iii) Explain the concept of marketing mix. (iv) Illustrate different pricing, promotion, (iv) Illustrate different pricing, promotion, product and place strategies for goods. product and place strategies for goods. (v) Apply various marketing mix (v) Apply various marketing mix strategies to different stages of the strategies to different stages of the product life cycle. product life cycle. (vi) Explain the characteristics of services (vi) Explain the characteristics of services and their effect on marketing mix and their effect on marketing mix design. design. (vii) Compare the differences between (vii) Compare the differences between traditional marketing strategies and traditional marketing strategies and e-marketing strategies. e-marketing strategies. Customer (viii)explain the importance of CRM to the (viii)explain the importance of CRM to the relationship marketing process. marketing process. management (CRM) (ix) Evaluate the factors affecting customer loyalty and develop marketing (ix) Evaluate the factors affecting customer loyalty and develop marketing strategies to enhance customer loyalty. strategies to enhance customer loyalty. Consumerism Adopt appropriate consumer values and attitudes in making consumption decisions. 29

30 Topic (ii) Explain and appreciate the importance of contracts in business. (iii) Evaluate the rights and responsibilities of consumers. (iv) Describe the major consumer protection measures in Hong Kong. 30