Executive MBA. Semester I

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1 Executive MBA Semester I

2 Course Code- EMB- 101 Course Name- Principles of Management Course Outline Definition, Functions, Process and Importance of Management, Managerial Roles, Managerial Skills and Activities. Differences between Management and Administration, Importance of Values and Ethics in Management. Evolution of Management Thought, Various Approaches to Management, Functions of Management. Nature and Purpose of Planning, Objectives, Types and Significance of Planning, Steps in Planning, Decision- Making. Nature and Purpose of Organizing, Organizing Principles, Span of Control, Line and Staff Relationship, Authority, Delegation and Decentralisation, Effective Organizing, Organizational Structures, Formal and Informal Organizations. Nature and Purpose of Staffing, Manpower Planning, Recruitment and Selection, Training and Development, Performance Appraisal. Directing: Effective Directing, Supervision, Motivation, Theories of Motivation, Job Satisfaction. Leadership: Concepts, Theories and Styles, Communication Process: Channels and Barriers, Effective Communication. Controlling: Elements of Managerial Control, Control Systems, Management Control Techniques, Effective Control Systems. Coordination: Concepts, Importance, Principles and Techniques of Coordination Concepts of Managerial Effectiveness. Unit 1: Nature of Management Unit 2: Managerial Roles, Functions and Skills Unit 3: Evolution of Management Thought Unit 4: Planning and Decision Making Unit 5: Organizing I Unit 6: Organizing II Unit 7: Staffing Unit 8: Motivation Unit 9: Leadership Unit 10: Controlling Unit 11: Coordination Unit 12: Communication

3 Course Code- EMB- 102 Course Name- Managerial Economics Course Outline - Definition, Nature and Scope of Business Economics, Wealth Definition, Scarcity Definition, Growth Definition, Production Possibility Curve, Circular Flow of Economic Theory to a Firm s Level Business Problems. Characteristics and Classification of Human Wantslaw of Diminishing Marginal Utility, Laws of Equimarginal Utility. Demand Analysis and Forecasting: Meaning of Demand, Determinants of Demand, Assumptions of Law of Demand, Exceptions to Law of Demand, Reasons for Change in Demand, Elasticity of Demand, Demand Forecasting, Law of Supply, Elasticity of Supply. Cost and Revenues: Money, Real and Opportunity Costs, Fixed and Variable Costs, Average and Marginal Costs, Average and Marginal Revenues. Production Function, Cost-output Relationship, Law of Variable Proportions, Law of Increasing Returns, Law of Diminishing Returns. Pricing under different Market Conditions: Nature of Markets, Pricing under Perfect, Monopoly and Monopolistic Market Conditions, Pricing in Actual Practice, Cost Plus Pricing, Transfer Pricing. Profit Management and Appropriation: Economic Versus Accounting Profit, Concept of True Profit, Factors in Profit Measurement, Appropriation of Profit Policy, Capitalization of Profit. Business Cycle: Causes and Effect of Inflation and Recession, Measures of Economic Stabilization. Money and Banking: Meaning of Money, Functions, Measurement of Money and Value of Money-functions of Commercial and Central Banks-credit Creation by Commercial Banks Methods of Credit Control. National Income and Income Determination: Circular Flow of Income, National Income and Related Concepts. Unit 1: The Nature and Scope of Managerial Economics Unit 2: Analysis of Individual Demand Unit 3: Analysis of Market Demand and Demand Elasticities Unit 4: Demand Forecasting Unit 5: Theory of production Unit 6: Theory of Cost Unit 7: Market Structure and Pricing Decisions Unit 8: Pricing Strategies and Practices Unit 9: Profit As Business Objective and Profit Planning Unit 10: National Income: Concept and Measurement Unit 11: Inflation Unit 12: Fiscal and Monetary Policies

4 Course Code- EMB- 103 Course Name- Management Accounting Course Outline - Accounting: Introduction, Importance and Scope, Concepts & Conventions: Introduction, Generally Accepted Accounting Principles. Double Entry Framework: The Accounting Equation. Accounting Cycle: Journals, Ledgers, Purchase Book, Sales Book, Cash Book, Petty Cash Book, Trial Balance. Unit 1: Accounting: Meaning, Scope and Principles Unit 2: Journalising Transactions Unit 3: Ledger Posting and Trial Balance Unit 4: Subdivision of a Journal Preparation of Financial Statements: Profit and Loss Account and Balance Sheet with Necessary Adjustments. Analysis and Interpretation of Financial Statement: Meaning and Significance. Tools of Financial Analysis: Ratio Analysis, Trend Analysis, Common Size and Comparative Financial Statement, Fund Flow Statement and Cash Flow Statement, Marginal Costing, Break Even Analysis, Applications of Marginal Costing. Unit 5: Company Financial Statements Unit 6: Financial Statements: Analysis and Interpretation Unit 7: Cash and Funds Flow Statements Unit 8: Marginal Costing and Cost Volume Profit Analysis

5 Course Code- EMB- 104 Course Name- Financial Management Course Outline - Evolution of Financial-management, Scope and Objectives of Financial Management. Capital Budgeting: Capital Budgeting Process, Project Formulation & Project Selection, Introduction to Various Capital Budgeting Techniques; Payback Period Method, Average rate of return, Net Present Value method, IRR, Benefit-Cost Ratio, Capital Rationing. Sources of Long Term Funds: Equity Shares, Preference Shares, Debentures, Public Deposits, Factors Affecting long Term Funds Requirements Lease Financing: Concept, Types. Advantages and Disadvantages of Leasing. Capital Structure: Determinants of Capital Structure, Capital Structure Theories, Cost of Capital, Operating and Financial Leverage. Working Capital: Concept s, Factors affecting Working Capital Requirements, Determining Working Capital Requirements, Sources of Working Capital. Management of Retained Earnings: Retained Earnings & Dividend Policy, Consideration in Dividend Policy, Forms of Dividends, Dividend Theories, Bonus Shares. Corporate Restructuring: Reasons and Factors Affecting Mergers, Acquisitions, Takeovers and Selloffs. Unit 1: Nature of Financial Management Unit 2: Capital Budgeting Decisions Unit 3: Long-Term Finance Unit 4: Asset-based Financing: Lease, Hire Purchase and Project Financing Unit 5: Capital Structure: Theory and Policy Unit 6: The Cost of Capital Unit 7: Financial and Operating Leverage Unit 8: Principles of Working Capital Mgt Unit 9: Dividend Theory Unit 10: Dividend Policy Unit 11: Corporate Restructuring, Mergers & Acquisitions Recent Developments Introduction to Concepts of EVA, MVA, and CAPM. Unit 12: Return, Risk and Shareholder Value

6 Course Code- EMB- 105 Course Name- Marketing Management Course Outline - Marketing Concepts and Orientations, Marketing Tasks, Marketing in Modern Context. Strategic Planning, Marketing System & Marketing Environment, Marketing Planning & Marketing Process. Unit 1: Fundamentals of Marketing Unit 2: Marketing Environment and Marketing System Unit 3: Marketing Planning and Control Marketing Information System: Concept and Components. Consumer Behaviour: Factors Influencing Consumer Buying Behaviour, Buying Process. Organising for Marketing, Marketing Implementation & Control. Market Segmentation & Targeting. Product Decisions: Product Mix, Differentiation & Positioning, New Product Development, Consumer Adoption Process, Product Life Cycle and Strategies, Branding. Pricing Decisions: Objectives, Factors Affecting Pricing Decisions, Pricing Methods, Pricing Strategies. Channel Decisions: Channel Design and Channel Management Decisions, Promotion Decisions: Promotion Mix, Advertising, Sales Promotion, Public Relations. Unit 5: Marketing Information Unit 6: Consumer Behaviour Unit 4: Organizing for Marketing Unit 3, 3.4 Marketing Implementation and Control Unit 7: Segmentation and Targeting Unit 8: Overview of Product Management

7 Course Code- EMB- 106 Course Name- Human Resource Management Course Outline- Section-I Introduction: Meaning, scope, objectives and importance of Human Resource Management, Personnel Management, its functions, policies & roles. Organizing the Human Resource Management department in the organisation. Human Resource Management practices in India.HR audit Unit 1: Introduction to Human Resource Management Human Resource Planning: Definition, objectives, process and importance, job analysis, description, specification, Recruitment, selection, placement and induction process. Unit 2: HR Planning, Recruitment, Selection, Placement and Induction Section-II Personnel Development Program: Employee training, executive development and career planning & development, performance appraisal. Job Compensation: Job evaluation, wage & salary administration, incentive plans & fringe benefits, variable compensation individual & group. Promotions, demotions, transfers, separation, absenteeism & turnover. Unit 3: Personnel Development Programme Unit 4: Job Compensation Unit 5: Promotions, Demotions, Transfers, Separation, Absenteeism and Turnover Section-III Quality of work life & quality circles, job satisfaction and morale. Social security, health and safety, employee welfare Counselling for effective Human Resource Development. Human Relations: definition, objectives & approaches to human relations, employee grievances and discipline, participation & empowerment, Introduction to collective bargaining. Unit 6: Quality of Work Life Unit 7: Counselling for Effective HR Development Unit 8: Human Relations

8 Course Code- EMB- 107 Course Name- Organisational Behaviour Course Outline- Introduction: What is Organizational Behaviour? Its Relevance in Today s Business Environment. Individual Behaviour in Organization: Understanding Self, Perception: Nature and Importance, Perceptual Selectivity, Stereotyping, Halo Effect. Unit 1: Introduction to OB Unit 2: Approaches to Organizational Behaviour Unit 3: Foundations of Individual Behaviour Unit 4: Perception Learning and Behaviour Modification, Attitudes. Personality: Meaning, Self Concept, Self Esteem, Major Determinants of Personality. Motivation: Types of Motivation, Theories of Work Motivation given by Maslow, Herzberg McGregor, Vroom and Porter-Lawler. Group Behaviours in Organization: Group Dynamics; Type of Groups, Group Norms and Roles, Group Cohesiveness, Group Development and Facilitation. Dynamics of Managerial Leadership: Leadership Styles, Trait Approach, Behavioural Approaches, Managerial Grid. Inter-personal Behaviour in Organization: Transactional Analysis, Management of Conflict. Stress Management. Unit 5: Learning and Behaviour Reinforcement Unit 6: Personality Unit 7: Motivation and Behaviour Unit 8: Group Behaviour Unit 9: Group Decision-Making Unit 10: Leadership in Organizations Unit 11: Inter-group Relations and Conflict Management Unit 12: Stress and Behaviour

9 Course Code- EMB- 108 Course Name- Operations Management Course Outline- Introduction: Concept of planning for production, technology importance of production functions. Manufacturing Systems: Process design and process selection adoption of appropriate technology as per market requirements. Planning and Control: Functions of production planning and control, routing and scheduling of planning, production automation technology, concept and importance of product design, production, and quality. Unit 1: Production and Operations Management Unit 2: Manufacturing Systems Unit 3: Production Planning and Control Unit 4: Product Design and Forecasting Project Analysis: Introduction PERT/CPM, concept of critical path. Capacity Planning and Work Study: Plant location, plant layout, importance of maintenance management, objectives of work study, importance of method study and work management. Objectives of: Supply chain management, just in time system forecasting, computer system and packages. Unit 5: Project Analysis PERT/CPM Unit 6: Plant Location and Layout Unit 7: Capacity Planning and Maintenance Management Unit 8: Work Study Unit 9: JIT and Quality Unit 10: Supply Chain Management, Computer Systems and Packages Unit 11: Random Variables and Probability Distributions Unit 12: Inventory Management

10 Course Code- EMB- 109 Course Name- Legal Aspects for Business Course Outline- Law of Contract Law of Sale of Goods Law of Negotiable Instruments Unit 1: Nature and Kinds of Contracts Unit 2: Offer and Acceptance Unit 3: Consideration Unit 4: Capacity of Parties Unit 5: Free Consent Unit 6: Legality of Object and Consideration Unit 7: Void Agreements Unit 8: Contingent Contracts Unit 9: Performance of Contracts Unit 10: Discharge of Contracts Unit 11: Quasi-Contracts Unit 12: Remedies for Breach of Contract Unit 13: Indemnity and Guarantee Unit 14: Bailment and Pledge Unit 15: Agency Unit 16: Contract of Sale of Goods Unit 17: Conditions and Warranties Unit 18: Transfer of Property Unit 19: Performance of Contract of Sale Unit 20: Remedial Measures Unit 21: Negotiable Instruments Unit 22: Parties to Negotiable Instruments Unit 23: Presentment of Negotiable Instruments Unit 24: Negotiation of Negotiable Instruments Unit 25: Dishonour and Discharge of Negotiable Instruments Unit 26: Banker and Customer The Consumer Protection Act, 1986 Unit 27: Consumer Protection Act, 1986

11 Law of Arbitration and Concilliation Unit 28: General Provisions Regarding Arbitration Unit 29: Arbitral Tribunal Unit 30: Arbitration Proceedings Unit 31: Conciliation Unit 32: Enforcement of Certain Foreign Awards Law of Information Technology Elements of Company Law (a) Basic Concepts of Company Law (b) Kinds of Companies (c) Memorandum and Articles of Association Unit 33: Information Technology Act, 2000 Unit 34: The Company Unit 35: Kinds of Companies Unit 36: Memorandum of Association and Articles of Association

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