RECENT GOOGLE ANNOUNCEMENTS WHAT SHOULD YOU KNOW & WHAT SHOULD YOU DO?
|
|
|
- Julian Conley
- 6 years ago
- Views:
Transcription
1 RECENT GOOGLE ANNOUNCEMENTS WHAT SHOULD YOU KNOW & WHAT SHOULD YOU DO?
2
3 WHO WE ARE Mission: To Help Digital Marketers Succeed Online. Incorporated: Global Offices: Princeton (HQ). London. Hyderabad. Team: 100+ fanatically analytical search marketers with over 5.5 MM hours of hands-on retail search marketing experience. 3
4
5
6 CLIENT LIST Within 12 months of implementing our strategy, organic traffic more than doubled & transactions went up significantly. Ken Bausch, VP Interactive Marketing, World Kitchen 6
7 ABOUT UDAYAN BOSE Founder & CEO of NetElixir Founded PartyBingo.com (PartyGaming, Plc) Guest Lecturer: Johnson School of Management, Cornell University City University of New York, Baruch Indian School of Business 7
8 PRESENTATION STRUCTURE Announcement POV NetElixir Recommends
9 EXPANDED TEXT ADS (ETA) FOR SUPERIOR MOBILE USER EXPERIENCE. +20% INCREASE IN CTR 9
10 Test the 80 character description and longer headlines to understand what copy works for you and what doesn t. The ad format will be new for customers as well and the consumer experience will be different from what it is today. As a part of our NetElixir ad lab initiative, we will be testing as well and will publish results the results from time to time. Ad Copy Championship Webinar
11 Implement for Trademark and bottom of funnel keywords. Test constantly. With ETAs, two paths or directories can be added to the display URLs. An interesting SEM hack would be to bid on your competitor s trademark terms and use those terms in the display URL. {Google s trademark restrictions are not applicable for display URLs}
12 INDIVIDUAL BID ADJUSTMENTS FOR EACH DEVICE TYPE (TABLET, PHONE, DESKTOP).
13 Greater control. More flexibility and creativity in bid management based on unique, device-specific consumer behaviour. For businesses which have seen a higher CPA across tablet devices, this feature will help in cut down cost across tablets. It is interesting to note that Google has been pretty late in bringing out this feature as Bing Ads and Yahoo had launched it way back in 2013.
14 USE THIS FORMULA TO SET DEVICE LEVEL INDIVIDUAL BIDS
15 SIMPLIFYING GOOGLE DISPLAY ADVERTISING FOR GREATER IMPACT 15
16 Terrific operational ease. {Just the content, image and URL needs to be provided. Google will automatically design responsive ads.} This also unlocks native ad inventory. App advertising becomes more effective. With native responsive ads, ads will stop distracting users. Food for Thought: Is Google doing this because a key challenge with display ads is un-inspiring creatives used by advertisers that fail to evoke desired emotion?
17 Only for mobile optimized websites: Capture top-of-the-funnel searchers for branding. Target {keywords and topics} for best results. Target {in-market audiences} for lead generation.
18 { LOCAL + MOBILE } HARNESSING THE LOCAL IMPACT OF MOBILE SEARCH
19 Arguably the most exciting announcement made on 5/24. Driven by the combination of two very powerful facts - Searches on Google Maps have increased by 50% (1.5 B destination visited based on searches done on Google) - 30% of all mobile searches are location related. Mobile searches have a massive influence in driving store visits. (Store visits through search exceed online purchases made).
20 Google is the world s largest omni-channel measurement provider. It aims to bridge the gap between online and offline. New ad format: Promoted Pins will be tested over the next few months by Google
21 Beef up your local SEO listings by using structured data. Use this tool - Retailers who have a single view of stock will benefit. Local Inventory Management and SKU specific promotions will be key. (Google shopping feed)
22 Google is making a Big Push to connect Online and Offline Customer Journeys. Mobile. Maps. Localization. Beacons.
23 Redesigned AdWords interface aims to make adwords platform less daunting for marketers and more focused on meeting their marketing goals
24 Mobile friendly design for marketers Inspiring to see how Google is embracing Material Design.
25 IT LOOKS TOO MUCH LIKE OUR NEW ADWORDS RECOMMENDATION ENGINE - LXRGUIDE
26 GOOGLE ANALYTICS EMBRACES MACHINE LEARNING
27 FROM ANALYTICS TOOL TO A SMART INSIGHTS ENGINE Google Analytics 360 Suite Google Optimize 360 Google Data Studio 360 Google Data Studio
28 June 13-17, 2016 (2pm-3pm ET) 5 days of Analytics Web-Training Request an Invite: University@NetElixir.com
29 SIMILAR AUDIENCES IN SEARCH FOR OPTIMIZING CAMPAIGNS
30 Search marketing was predominantly targeting keywords. Later Google gave the lists of users or cookies who visited our website. Now machine learning is entering the ecosystem. Google is providing the list of cookies who are lookalikes of your best customers. First time, Google is providing the capability to target non visitors through allowing similar audiences. This is also termed as twin targeting.
31 ARE YOU READY FOR THE PROGRAMMATIC ERA? Unique ads/offers for similar audiences Target and Bid for top and middle of the funnel keywords. Track performance per audience list, per message.
32 DEMOGRAPHICS IN SEARCH ENABLING DIFFERENTIAL TARGETING
33 This enables different approach for different demographic segments. You can create your own granular audience sets for targeting directly. For e.g., if you know female users are your most appropriate segment, you can configure that in AdWords and target them specifically.
34 Implement different bid adjustments and ads for different demographic segments. E.g.: For a female apparel category, you can show separate ads for men and women for the same keywords.
35 ADWORDS IS TRANSFORMING FROM BEING A SEARCH MARKETING TO AN OMNI-CHANNEL MARKETING PLATFORM 35
36 MOBILE + LOCAL WILL BRIDGE THE GAP BETWEEN OFFLINE & ONLINE
37 THE FUTURE IS PROGRAMMATIC
38 WE WILL BE COVERING EACH ANNOUNCEMENT IN DETAIL OVER THE NEXT COUPLE OF WEEKS. STAY IN THE KNOW: BLOG.NETELIXIR.COM
39 ARE YOU ATTENDING IRCE 2016? DROP BY BOOTH 1008 TO SAY HELLO!
40 { Udayan Bose. Join the NetElixir Inc. + 3 Independence Way Suite Princeton, NJ
5 MISTAKES TO AVOID FOR YOUR GOOGLE SHOPPING CAMPAIGNS THIS HOLIDAY SEASON + PRO TIPS FROM GOOGLE
5 MISTAKES TO AVOID FOR YOUR GOOGLE SHOPPING CAMPAIGNS THIS HOLIDAY SEASON + PRO TIPS FROM GOOGLE WHO WE ARE Mission: To Help Digital Marketers Succeed Online. Incorporated: 2005. Global Offices: Princeton
A Guide to Using Google Ads. v 1.3 Updated October 11, 2018
v 1.3 Updated October 11, 2018 Table of Contents 1. Introduction......................................................................3 2. Glossary of Terms.................................................................
Client Presentation. What You Need To Know
Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content
google EnhanceD Campaigns
google EnhanceD Campaigns February 2013 Lead Contributors Alan Boughen SVP, Global Search Director Havas Media alan.boughen@havasmedia.com Jacob Davis Search Marketing Director Havas Media USA jacob.davis@havasmedia.com
Your back-to-school campaign syllabus
Your back-to-school campaign syllabus COURSE DESCRIPTION: Discover how you can be there for your client and their customers with this guide and help from Bing Ads. PREREQUISITES: A Bing Ads account and
Title. How to use paid search as part of a multi-channel strategy. Body text
Title Subtitle Body text How to use paid search as part of a multi-channel strategy Ann Stanley F o u n d e r & M a n a g i n g D i r e c t o r o f A n i c c a D i g i t a l A bit about Anicca. Agenda
Title. How to use paid search as part of a multi-channel strategy. Body text
Title Subtitle Body text How to use paid search as part of a multi-channel strategy Ann Stanley F o u n d e r & M a n a g i n g D i r e c t o r o f A n i c c a D i g i t a l A bit about me A bit about
TRANSLATE INTO INCREASED SALES
CASE STUDY GENERATING QUALIFIED LEADS THAT TRANSLATE INTO INCREASED SALES Insight Selling EDUCATION MARKETING Inbound Marketing LEAD GENERATION Outbound Marketing ACCOUNT BASED MARKETING Content Marketing
P P C G L O S S A R Y PPC GLOSSARY
The following is a glossary of terms which you will see as you explore the world of PPC. A ACCELERATED AD DELIVERY A method of ad delivery which endeavours to show an ad as often as possible until the
RETAIL PERFORMANCE MARKETING INDEX: Q4 2014
THE RETAIL PERFORMANCE MARKETING INDEX: Q4 2014 An Analysis Of Purchase-Stage Google Advertising Campaigns We Turn Browsers Into Buyers 2 Introduction With the scale and profitability of Google Shopping,
Keyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
The Multiplier Effect of Integrating Search and Social Advertising
BEST PRACTICE SERIES The Multiplier Effect of Integrating Search and Social Advertising Best Practices for Cross-Channel Marketing 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com
Excelling in the New Era of Paid Search Marketing
Excelling in the New Era of Paid Search Marketing Vincent Sciplini VP, Digital Operations & Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations & Strategy Carnegie Communications We
Marketing. Digital Marketing. Integrated Marketing. Strategic Marketing
Marketing Digital Marketing Consumer Behaviour, Marketing Fundamentals, Building a Web Presence, Social Media Marketing, SEO, SEM, Display Advertising, Content Marketing, User Nurturing, Marketing Analytics
Introduction AdWords Guide
2018 AdWords Guide Introduction In the perfect scenario, you would be able to advertise to potential customers at the exact moment they show purchase intent. That is exactly what Google AdWords does. AdWords
How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
If you decide to set-up AdWords on your own, here are nine steps to do it correctly from the very beginning.
If you decide to set-up AdWords on your own, here are nine steps to do it correctly from the very beginning. STEP 1 Create your AdWords account To create your account, you must use a Google Account that
The Future of Marketing, Channels & Optimisation.
The Future of Marketing, Channels & Optimisation. 1 CONVERT &MINE The mission of &Mine s digital advertising is to provide ideal and scalable results for brand awareness, marketing, lead generation and
Paid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords
WHAT EVERY B2B MARKETER NEEDS TO KNOW
WHAT EVERY B2B MARKETER NEEDS TO KNOW The news is out: B2B marketing isn t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects,
PRACTICAL CASE How Torfs capitalized on Google Tools and leveraged technology to reinforce its Digital Strategy beyond Google. 6 1. Introduction Fact and Figures Schoenen Torfs Family Company Pur Sang
PPC: Staying Up to Date With Trends & Developing a Strategy
PPC: Staying Up to Date With Trends & Developing a Strategy Melissa Rekos @RekosM Search Engine Marketing Paid placement (PPC: ranked by max CPC and relevance) Organic placement (SEO: ranked by relevance)
Top Google AdWords Features You Should Be Using. We are Carnegie. Let s go.
Top Google AdWords Features You Should Be Using. We are Carnegie. Let s go. Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications L E A D G E N E R A T I O N D I G I T A L M A R
Lowering CPAs with CRO
Lowering CPAs with CRO 11:30-12:15 #3QSUMMIT Aaron Bart, VP of Creative Services at 3Q Jeremy Epperson, Director of Optimization at 3Q Hudson Arnold, Strategy Consultant at Optimizely Lowering CPAs with
Preliminary Analysis -----
Preliminary Analysis Define your target audience What does your trial / study cover? Who would be most interested? What would they be looking to get out of the trial/study? Define your metrics How many
Digital Capabilities Packet
Digital Capabilities Packet Position your company on the first page of major search engines when persons are actively searching for products or services you offer! Keys to Success Relevance: Achieve higher
Your back-to-school campaign syllabus
Your back-to-school campaign syllabus COURSE DESCRIPTION: Discover how you can be there for your client and their customers with this guide and help from Bing Ads. PREREQUISITES: A Bing Ads account and
MSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
CERTIFIED PROFESSIONAL DIGITAL MARKETER
CERTIFIED PROFESSIONAL DIGITAL MARKETER Introduction Marketing has evolved over the years. With the rapid growth of technology, digital marketing has become the latest marketing skills that is very much
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
HOW TO MASTER DIGITAL MARKETING
HOW TO MASTER DIGITAL MARKETING Defining Industry Terms Intimidated by marketing industry terms and techie business lingo? Well then, this handy dandy cheat sheet is for you. You re welcome. Organic SEO
Supercharge your marketing efforts on LinkedIn
INNOVATIONS Supercharge your marketing efforts on LinkedIn Lana Khavinson Senior Product Marketing Manager, LinkedIn Will Hambly Product Marketing Manager, LinkedIn Please rate this session! http://bit.ly/inbound12
An Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
Accelerate Lesson 9 FACEBOOK ADVERTISING
Accelerate Lesson 9 FACEBOOK ADVERTISING On completion of this lesson you should: Be aware of the advantages that Facebook advertising can provide Be aware of different Ad types for each objective Be aware
David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
INTENT-BASED DIGITAL MARKETING. October 20, 2015
INTENT-BASED DIGITAL MARKETING October 20, 2015 1 grow your audience. grow your revenue. 3 THE CHALLENGE FOR BRANDS IS TO BE VISIBLE IN THE MOMENTS WHENEVER THEIR TARGET CONSUMERS CHOOSE TO SEARCH DURING
GUIDE Introduction to Social Networks. A Guide to Getting Started on Social Media
GUIDE Introduction to Social Networks A Guide to Getting Started on Social Media Introduction to Social Networks A Guide to Getting Started on Social Media Getting Started With a growing number of social
Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing
Introduction of Digital Marketing Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing Website Creation Definition about Internet, Website, Domain,
Holiday Optimization Guide 2013
Holiday Optimization Guide 2013 Contents Yahoo! Bing Network Drives Value for the Retail Industry Audience Insights in Retail Category Optimization Strategies and Timelines Must-Haves for the Holiday Audience
Paid Search Trends 2017 Q1. By Charlotte Morris, Michael Kelley, Jessica Freistat and Michael Engels
i PROSPECT QUARTERLY REPORT: Paid Search Trends 2017 By Charlotte Morris, Michael Kelley, Jessica Freistat and Michael Engels i PROSPECT QUARTERLY REPORT PAID SEARCH TRENDS 2017 Introduction iprospect
WEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW
WEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over traditional Marketing? Understanding Digital
Certificate Program in Digital Marketing
Certificate Program in Digital Marketing Months 3 months Hours 72 hours Fees Rs. 40,000 all inclusive 1. Introduction to Digital Media & Fundamentals The media shift from traditional media to Digital Understanding
GOOGLE SHOPPING CAMPAIGN TRENDS IN 2014 AND THE FUTURE OF GOOGLE SHOPPING
GOOGLE SHOPPING 2014 WHITE PAPER PART 2: GOOGLE SHOPPING CAMPAIGN TRENDS IN 2014 AND THE FUTURE OF GOOGLE SHOPPING GOOGLE SHOPPING CAMPAIGNS are a very large part of any e-commerce brand s strategy, as
Marketing & Communications in the Digital Age
Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing
webinar for YMCAs Jump Start January
2 15 webinar for YMCAs Jump Start January website TV Radio Print Outdoor Using Google AdWords Remarketing Simply add a tag to your site or configure using Google Analytics Setup ALL VISITORS audience or
Direct Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
Facebook ads options. Or how to replace the loss in organic/free Facebook traffic. Ann Stanley Founder & MD of Anicca Digital Ltd February 2018
Facebook ads options Or how to replace the loss in organic/free Facebook traffic Ann Stanley Founder & MD of Anicca Digital Ltd February 2018 About Anicca Anicca was founded in 2007 by Ann Stanley, when
Converting leads to sales Creating an Integrated Customer Experience. Presented by Ed Truman Head of Analytics
Converting leads to sales Creating an Integrated Customer Experience Presented by Ed Truman Head of Analytics What does an Integrated Customer Experience Mean Step 1 Identifying The Right Audience Who
Digital Marketing Strategy Workflow and Content Automation
Digital Marketing Strategy Workflow and Content Automation Who are we? Nintex is simple, point-and-click workflow that connects every person, department and system inside or outside of your business. Nintex
2019 Media Co-op Recommendations
2019 Media Co-op Recommendations Media Objectives Review task force suggestions and provide Iowa Tourism partners with a variety of exciting and high profile cooperative partnership opportunities so they
Digital Advertising, PPC Strategies, Processes and Fees
Digital Advertising, PPC Strategies, Processes and Fees Since 2007 Sandpaper have been established in the region servicing clients digital advertising requirements. We help deliver successful PPC advertising
Behavioural targeting Driving new visitors to your site & enticing non-converting visitors back Carola York, Managing Director, Jellyfish Publishing
Behavioural targeting Driving new visitors to your site & enticing non-converting visitors back Carola York, Managing Director, Jellyfish Publishing Jellyfish Publishing 2014 About Jellyfish & Jellyfish
Digital Marketing. Most Demanded Brand for Shaping IT Career. Images in Photoshop and Image Ready. Website Planning & Creation
Digital Marketing Duration - 6 Months Images in Photoshop and Image Ready File BrowserWelcome Window Introduction System Requirements Image size and resolution Scanning Images creating new images Opening,
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
DIGITAL MARKETING 101. The basics you should know about Digital Marketing
DIGITAL MARKETING 101 The basics you should know about Digital Marketing THE DIGITAL MENU 1. Imagine 2. Components of Digital Marketing 3. Social Media Marketing 4. Search Engine Marketing 5. Content Marketing
Improve Google AdWords Performance with Ratings & Reviews
Improve Google AdWords Performance with Ratings & Reviews Feedback you can trust to increase Click-Through Rate, reduce Bounce Rates and lower Cost Per Click. Presenting The Feefo PPC Whitepaper Index
4.8/5 FIRST PREMIUM INSTITUTE TO OFFER COMPLETE DIGITAL MARKETING COURSES IN VIJAYAWADA DIGITAL MARKETING CERTIFIED COURSES
DIGITAL CERTIFIED COURSES FIRST PREMIUM INSTITUTE TO OFFER COMPLETE DIGITAL COURSES IN VIJAYAWADA SUCCESSFULLY COMPLETED 50+ Batches 1000+ Students Today every company needs a digital marketer. Top MNCs
ADVANCED DIGITAL MARKETING PROGRAM COURSE CONTENT & DIGITAL MARKETING OVERVIEW
ADVANCED DIGITAL MARKETING PROGRAM DIGITAL MARKETING Know the topics covered under Digital Marketing Course & DIGITAL MARKETING OVERVIEW CERTIFICATION AND STUDENT SUPPORT SECURE YOUR CAREER & FUTURE Demand
LinkedIn for Leads A QUICK-START GUIDE FOR BUSY B2B PROFESSIONALS. Sagefrog Marketing Group
LinkedIn for Leads A QUICK-START GUIDE FOR BUSY B2B PROFESSIONALS Sagefrog Marketing Group 1? Does it surprise you that there are more than 530 million professionals on LinkedIn? If you re a B2B professional,
AgentDrive.com. The real estate sales, marketing and advertising platform
AgentDrive.com The real estate sales, marketing and advertising platform AgentDrive.com Boost your sales with our data-driven real estate platform for agents, brokers, franchises and developers. SALES
Advanced Tech Tools for Stretching Your Marketing Budget
Advanced Tech Tools for Stretching Your Marketing Budget Heather Rappaport, CCEP Assistant Director, Sales & Business Operations, UNLV Steven Kaczmarczyk Assistant Director, Conferencing & College Events,
Online advertising. A brief introduction to Ad-networks Prepared by: Anna Alikhani
Online advertising A brief introduction to Ad-networks Prepared by: Anna Alikhani Ad Networking or Banner Dealing Business Overview in Iran It seems that the market is ruled with old dinosaurs, with the
A Small Business Guide to Maximizing Paid Search Results Part 2
Section Title A Small Business Guide to Maximizing Paid Search Results Part 2 Learn how to launch a successful Google AdWords campaign that will drive leads, increase sales, and help build your base of
DIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing
a platform to love User Experience
a platform to love a platform to love Every human being's life exists around love. Loving someone or something, it makes no difference. When we designed ADA, we wanted to transform the connection with
SEED Certified Digital Marketing Specialist
SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune - 411004. India www.seedinfotech.com Course Name Duration : 84Hrs. Product Code: ST-MD-60001 Everything is
The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps
The DoubleClick guide to advertising in apps Reach, engage and measure your audience on mobile apps Executive summary State of viewability for video ads in 2017 The screen in our hands is now a gateway
Your 2016 Mobile Marketing Playbook. Tactics and Methods for Your Mobile Marketing Campaigns
Your 2016 Mobile Marketing Playbook Tactics and Methods for Your Mobile Marketing Campaigns Table of Contents Introduction: What You ll Find in This Playbook 3 Why are Mobile Campaigns Necessary? 5 Strategies
The Complete Digital Marketing Course Duration: Hours
The Complete Digital Marketing Course Duration: 70 80 Hours This course is suitable for your marketing/sales team who wish to design and create end-to-end digital marketing strategies for your organization.
AD COPY CHAMPIONSHIPS: TESTS, TRICKS, & TACTICS TO CRAFT THE PERFECT PPC ADS
AD COPY CHAMPIONSHIPS: TESTS, TRICKS, & TACTICS TO CRAFT THE PERFECT PPC ADS ABOUT NETELIXIR OUR TEAM: 120+ fanatically analytical search marketers, operating in three countries. OUR PARTNERSHIPS: We are
Introduction 1. Part one Digital branding in perspective What digital branding really means Focusing on value 13
CONTENTS Foreword xii Introduction 1 Part one Digital branding in perspective 3 01 What digital branding really means 7 How digital has changed branding 7 Global soapbox 8 Social media fail 10 Traditional
Five Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
DealerOn Digital Advertising
DealerOn Digital Advertising Basic Premium Elite $1,995/mo $4,995/mo $9,995+/mo Google AdWords Certified Account Manager 24/7 Online Reporting Google Analytics Integrated Reporting Mobile-Optimized Campaigns
What s Now, New, and Next.
What s Now, New, and Next. Mark Cunningham EVP, Client Solutions and Strategies Carnegie Communications #1 think goals first. Always. #1b think audience next. Always. Display Advertising Site Placement
learningpeople.co.uk #work2live #RUdigital
Digital marketing is everywhere Our digital marketing training covers search engine optimisation, social media, Google Analytics, pay per click, strategy, planning, email marketing and lots more. Perfect
Digital Marketing Strategies for Law Firms
Digital Marketing Strategies for Law Firms Overview The purpose of digital marketing is to generate leads and raise brand awareness. Some strategies are more effective for a Law firms. This Ebook outlines
A Case Study Presentation by Seven Boats. (Business: Optical Store)
A Case Study Presentation by Seven Boats (Business: Optical Store) Business Name: i2i Optic Brief About the Project: i2i Optical today is renowned in Mauritius for range of branded lenses, contact lenses,
QUICK GUIDE TO GOOGLE ADWORDS
QUICK GUIDE TO GOOGLE ADWORDS PixelPerfect Solutions Website: http://pixelperfect.online Contact Us: hello@pixelperfect.online 1. Why you should read this? 2 2. How Does Google Adwords Work? 3 3. How To
Measuring online impact on offline conversations
Measuring online impact on offline conversations Strategies to bridge the online-to-offline data gap Accurately evaluating marketing performance in multi-channel organizations requires the ability to link
DIGITAL ADVERTISING SOLUTIONS MAKE AN IMPACT THROUGH ONLINE MARKETING
DIGITAL ADVERTISING SOLUTIONS MAKE AN IMPACT THROUGH ONLINE MARKETING It all starts with a beautifully designed, responsive website a place to communicate your services, enhance your brand, and convert
Digital Advertising Strategies with Google AdWords
Digital Advertising Strategies with Google AdWords Reach Google s audiences through search, Display, Mobile & Video Ads Almost 20 years ago, Google shot out of the silicon valley into the world with a
THE STATE OF Digital Advertising 2017
HT SIG S IN ERIE S THE STATE OF Digital Advertising 2017 Summary Marin Software interviewed 500 digital marketing managers from leading agencies and brands around the world to discover the trends, opportunities,
Planningyour Marketing Funnel
Planningyour Marketing Funnel John Daniels Introductions What are your marketing challenges? What do you want from today? Marketing in a "big bowl of 55% of Visitors Read Your Articles wrong"... Are Conversion
Day Two. November 20, Getting the Most Out of Social Media. Search Engine Optimization. Digital Advertising
MARKETING BOOTCAMP Day Two November 20, 2014 Getting the Most Out of Social Media Search Engine Optimization Digital Advertising DIGITAL ADVERTISING Marketing Bootcamp Session #3 AGENDA 1 Google AdWords
THE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES
THE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES Lance Bachmann President & CEO 1SEO.COM DIGITAL AGENCY As a digital marketing specialist and owner of 1SEO.com Digital Agency, Lance works with businesses
The Smart Marketer's Guide to Google Shopping
The Smart Marketer's Guide to Google Shopping Can Google Shopping be machine learned? 1 GOOGLE SHOPPING FOR SMART MARKETERS - 2017 How to Crush Your Campaigns and Drive Sales The keys to success Google
Introduction We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals.
Introduction We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals. This document outlines what Google AdWords is, & how ProCloud Marketing
Bing Ads Product Updates
Bing Ads Product Updates Dynamic Search Ads Automatically target relevant search queries based on the content of your website. Reduce burden of bulky operations No need to maintain keywords, ad titles,
GET TO KNOW NATIVE FROM A PROGRAMMATIC PERSPECTIVE
GET TO KNOW NATIVE FROM A PROGRAMMATIC PERSPECTIVE TABLE OF CONTENTS WHAT IS NATIVE? 3 WHAT DOES NATIVE LOOK LIKE? 4 HOW TO BUY NATIVE 6 HOW DOES NATIVE PROGRAMMATIC WORK? 8 REAL-TIME BIDDING (RTB) 9 WHY
Advertising on Google. 8 tactics every marketer should use
Advertising on Google 8 tactics every marketer should use Why advertise on Google? Over a million businesses rely on Google AdWords. Here s why: 1. Get your business found online 2. Totally measureable
How To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
Google AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.
Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your
PPC Case Study: Implementing Automation for Working with Website Partners. Client: Pokupon.ua
PPC Case Study: Implementing Automation for Working with Website Partners Client: Pokupon.ua Client Pokupon.ua is a Ukrainian service designed to help its users find significant discounts on various goods
Top Google AdWords Features You Should Be Using
Top Google AdWords Features You Should Be Using Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications
Executive Summary Avenue is a sneaker store located in Antwerp, Belgium that mostly offers exclusive models of sneaker brands like adidas, Nike,
Executive Summary Avenue is a sneaker store located in Antwerp, Belgium that mostly offers exclusive models of sneaker brands like adidas, Nike, Reebok, Asics, etc. Since December 2016 the store has a
Digital Marketing Nanodegree Syllabus
Digital Marketing Nanodegree Syllabus Course 1: Marketing Fundamentals 2 Course 2: Content Strategy 3 Course 3: Social Media Marketing (Organic) 3 Course 4: Social Media Advertising (Paid) 4 Course 5:
Advanced Digital Marketing. Contents are subject to change. For the latest updates visit
Advanced Digital Marketing Page 1 of 7 Why Attend The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous
Reaching Today s Health Care Consumer
CONSUMER ENGAGEMENT Reaching Today s Health Care Consumer Digital Marketing Best Practices Cheryl Haas Managing Director, Audience Rx 2 3 Today s HEALTH CARE Consumer 4 Digital Usage 280M INTERNET USERS
- Empowering Real-Time Marketing -
- Empowering Real-Time Marketing - About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict
Provides insights on relevant content development to ensure there will be sufficient assets available for the insights identified
Programmatic campaigns require a new way of thinking and doing. This 5-step framework provides a collaborative, agile process to help marketers and agencies successfully execute data-driven creative for