Agenda. Next & Now Yahoo Bing Search Alliance Microsoft. Bing Ads Product Update. Advertising Excellence. World-class marketing
|
|
- Frederick Hines
- 6 years ago
- Views:
Transcription
1 Agenda Next & Now Yahoo Bing Search Alliance Microsoft Bing Ads Product Update Strategy & Roadmap Advertising Excellence World-class marketing
2 Bing Ads Product Strategy
3 Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny Goodwin, Momentology
4 Core themes of focus for 2015 Time & Efficiency Streamlining tools, and saving you time Relevant Volume Bringing you more for your business Campaign Performance Empowering you with more information
5 Growing valuable clicks while insuring a great search experience YoY US Growth Q % 29% 31% 27% 14% 11% 18% 18% 3% -1% 3% 0% Marin Ignition One RKG Kenshoo Spend Clicks CPC Sources: IgnitionOne Q Digital Marketing Report, Kenshoo Search Ad Trends Q42014; Marin Q Global Advertising Benchmark; RKG-Merkle DMR Q4 2014
6 Bing Ads Mobile momentum Bing as Kindle Fire search default Spotlight Mac/iOS Bing powers Siri search Cortana on Windows Phone +157% Mobile clicks % Mobile SRPVs
7 Driving more engagement with ads +23 %
8 Paid search evolution
9
10 What features just released in the last 6 months?
11 Bing Ads Editor 10.7 Editable keyword text and UX improvements Import 1M Keywords & Ads from AdWords Scale Web UI Google import to 1M keywords and ads Competitive Bid Opportunities Increase keyword bids to beat competitors Enhanced Sitelinks Add 2 lines of text to your Sitelink Extensions Faster Reporting Get performance reports in an hour or less Top Mover Report Diagnose campaign performance changes Auction Insights Get competitive auction information Global Global US Global except HK and TW Global Global Campaign Planner Get marketplace insights to plan your campaigns Universal Event Tracking Create and track goals for your business Accounts Summary Manage multiple accounts from one place Bulk Editing Make bulk changes in Bing Ads online Negative Keyword Libraries Manage negative keywords more easily Improved Targeting Get greater control and flexibility Global Unified Device Targeting Phase 1 and 2 Reach customers with combined PC/tablet/smartphone targeting US, UK, AU, CA Global Global Global Global Global Global Time & Efficiency Relevant Audience Volume Campaign Performance
12 Time & Efficiency
13 The new Bing Ads homepage
14 Customizable modules
15 Clear and upfront
16 Bing Ads Bulk Keyword Quickly edit multiple keywords or destination URLs at one time Increase or decrease keyword bids by dollar amount or percentage with the option to set an upper limit. Raise keyword bids to estimated placement on first page or top of page. Set URL for multiple keywords at once Changes process in the background Replace, clear or append destination URLs for keywords. Preview changes before submitting. Once submitted, changes process in the background so that you can move on to other tasks.
17 Negative Keywords & Shared Libraries FPO Quickly link Negative Keywords lists to any campaign Create up to 20 lists per account. Each list can include up to 5,000 Negative Keywords. Manage lists from one location to create, read, update or delete Keywords. Lists can be modified from within the Web UI, API tool or Bing Ads Editor.
18 Bing Ads for ios App Quickly and easily update your account on the go View performance data, edit budgets and change bids, all while you re away from your desktop. Manage multiple accounts and view your campaign dashboard with the ease of using a mobile app. Get notifications when your credit card is about to expire.
19 Relevant Audience Volume
20 Call Extensions Overview Get more phone calls to your business by showing your business phone number on search ads Smartphones Make it easy for customers on the go to reach your business. Increased Conversions Phone calls are 10x more likely to drive a sale than a click. - BIA/Kelsey (2012) Call-Based Ads: Eliminating the Unknown From Advertising ( Skype on PC or tablet Make it easy for customers to connect directly with you on a PC or tablet with phone calls via Skype.
21 Call Extensions Highlights Get more phone calls to your business by showing your business phone number on search ads World s first search engine with in-browser calling through Skype. Full call tracking in Bing Ads with Call Metering (free phone and local prefix numbers). Integrated from Location Extensions. Cost the same as a click on your ad. Only pay for completed calls when a customer manually dials No charge for calls under 10 seconds
22 Sitelink Extensions Drive more traffic to your website by promoting specific pages on your search ads Display up to six sitelink extensions on your ad, or four sitelinks on mobile search ads. Tailor the text for each sitelink extension. Manage sitelink extensions through Bing Ads UI, Bing Ads Editor or API. Get performance details with sitelink level reporting. Manage sitelink extensions at the ad group or campaign level.
23 Enhanced Sitelinks Enhanced Sitelinks can contain two lines of descriptive text, up to 70 characters total. Up to four Enhanced Sitelinks can be displayed with each ad. The number of Enhanced Sitelinks served depends on the ad quality and relevance of the sitelinks. Up to 2 lines of additional content Increased size and prominence of the sitelinks headlines High quality ads in the mainline 1 position will trigger Enhanced Sitelinks Achieve best results when using high traffic keywords, such as brand terms.
24 App Extensions Attract customers Smart targeting Drive application downloads Target specific device and by adding App Extensions to your ad. operating systems to ensure compatibility and smooth installation of your app. Mix it up Configure multiple versions of App Extensions to rotate into your ads. Evolves with you App Extensions will automatically update as you make changes to your app metadata. Coho Winery
25 App Extensions Comparison App Extensions Bing Ads AdWords App stores supported: itunes, Google Play, Windows Phone store & Windows 1 App installs automatically tracked for Android Apps Tracking of installs available through third party partners Apply extensions to campaign or ad group level Smart detection of app store and device including mobile, tablet & PC 1 Scheduling for dates, days of week or time of day 1. Does not support Windows Phone/Windows.
26 Campaign Performance
27 Bing Ads Top Mover Top Movers Identify campaigns or ad groups that had the largest performance variation Possible causes Review possible causes for the change in performance Quickly identify performance opportunities See up to 10 campaigns and ad groups with the largest change; up or down in performance. Review possible causes for performance change such as Account Changes, Search Traffic Changes or Competitor Changes. Compare spend and click performance for your account with previous 7, 14 or 28 day time periods. Possible actions Easy access to the change history report and opportunities within context
28 Performance Reports Quality Score Understand how relevant your keywords and landing pages are to a customer s search queries Get feedback on how relevant your landing pages and keywords are. Get Quality Impact Scores, that help you identify the impact of improving your quality scores. Quality Impact Scores are exclusive to Bing Ads. Historical quality scores are available for you to monitor the trend of your campaign performance over time.
29 Change History Reporting Visually connect your actions to impact See a list of changes that have been made to your campaigns, including when they were made and who made them. Track the changes to your campaigns and the impact it has made. Track changes such as bids, budgets, keywords, targeting and more.
30 Demographic Targeting Get your message across to customers who speak your language *Ads will still be displayed to all searchers on Bing, but advertisers will ONLY pay the extra bid amount for clicks that come from the specified target demographic.
31 Improved Targeting Highlights 15 Minute Ad Scheduling Pinpoint the scheduling of your ads to 15 minute increments throughout the day. Adjust your bids based on peak or low traffic volumes. Location Targeting Specify a radius within a city or US postal code for serving your ads. Include customers inquiring about a location within the targeting specifications
32 TIME & EFFICIENCY Bing Shopping Campaigns A feed-specific campaign type used to manage your Product Ads US RELEVANT AUDIENCE VOLUME Product Ads on Mobile & Syndication A feed-based ad format that includes attributes like product image, price and promotional messages US
33 TIME & EFFICIENCY RELEVANT AUDIENCE VOLUME Customer Level Invoicing Receive one invoice across all invoice accounts Bulk eio Management Edit eio details and create bulk eios in a single place Upgraded URLs Support for new dynamic text placeholders in Destination URLs Product Ads/Bing Shopping Campaigns Product Ads is a feed-based ad format that includes attributes like product image, price and promotional messages. Bing Shopping Campaign is a feed-specific campaign type used to manage your Product Ads. Will be available in new markets. Remarketing in Paid Search Re-engage with your customers Image extensions Global Global Global UK, FR, DE, AU Global Global
34 2015 priorities recap RELEVANT AUDIENCE VOLUME Enabling advertisers to engage with more people New Extensions: Image and Action Extensions, Bing Shopping Campaigns Rich Annotations Mobile CAMPAIGN PERFORMANCE Empowering advertisers with more information Universal Event Tracking Search Remarketing (V1) Audience Insights TIME AND EFFICIENCY Increasing advertiser efficiency and satisfaction System Speed, Reliability and Scale Transparent Editorial Parity
35
36 Bing Ads Shopping UET Remarketing
37
38 Introducing Bing Shopping Campaigns Beta
39 565%
40 Product Ads is an engaging ad format And Bing Shopping Campaigns are a new, optimal way to manage your Product Ads. Bing Shopping Campaigns give advertisers more control over targeting, deeper insight into performance data, and allow advertisers to directly import their Google Shopping campaigns.
41 100% Market share on desktop 100% Market share on tablet 1% 40% on Mobile (in Beta flight)
42 Bing shopping campaign: Full beta features Feed Updates Support for Custom Labels in the feeds (via ftp and Content API) Hierarchical support for taxonomy of the Category and Product Type feed attributes Campaign Structure Updates Create and edit Bing Shopping Campaigns as a separate campaign type Support for Product Groups in BSC Ability to build a hierarchical tree structure for Product Groups in Web UI Support for Exclusions & Everything Else in Product Group Support Campaign Priority for BSC and PA campaigns Ability to import Google Shopping Campaigns into via Web UI Show Catalog data during creation of Product Group and in Product tab Reporting Reporting in Product Group Grids Dimensions tab and additional Product Group Report API for data feeds including Reporting APIs
43 Bing Ads Shopping Timelines Mobile GA (TBD) Mobile PA International Availability Beta (TBD) UK, FR, GE, AUS
44 Best practices: Campaign setup 1. Create new campaigns for your Bing Shopping Campaigns. Instead of adding Bing Shopping Campaigns to existing campaigns, create new campaigns to ensure that performance statistics for each can be isolated. 2. Use Campaign Priority settings to indicate which of your campaigns should serve with priority over others.. Use campaign priority settings to have your top campaigns serve ahead of your nonperforming campaigns by setting them to High priority. If a Bing Shopping Campaign is set at Low priority, the campaign with the highest bid will serve. Low the default setting for regular Bing Product Ads. Medium Will serve Bing Shopping Campaigns over standard Product Ads campaigns. High Will serve over your standard Product Ads campaigns and any Bing Shopping Campaigns that are set at medium.
45 1 Million
46
47 Saving time and effort Improved ROI Better campaign attribution Audience Based Buying Tag your entire site once. No need to generate new tags each time a new account or conversion goal is added. Measure and optimize campaigns more effectively by tracking site level activity like duration on site, average pages visit and more. See how your customers interact and convert across devices, campaigns and accounts for better insights. Implement once - Universal Event Tracking tags are also Remarketing in Paid Search tags.
48 Cross Devices Cross Campaigns Cross Accounts
49
50 Tag creation Tag ID xxxxxx
51
52 Pop Quiz: Where does UET need to go on your site?
53
54 What is the difference between a tag and a goal? With one tag you can track as many goals as you need. Using just one tag across all of your site allows you to add goals later without having to make changes to your website script Goals Tag
55 Get enhanced insights with new performance metrics such as: Total visits Average duration per visit Pages per visit Bounce rates Metrics available in the following reports Keyword Account Campaign Ad Group
56 Bing Ads Place the Universal Event Tracking tags directly on your web pages. Tag Management Systems Place the tag in a supported tag management provider template or copy/paste the tag in their UI.
57 Out of Box Tested Template Ready Google Tag Manager Adobe Tag Manager Signal (BrightTag) Not Supported (currently in progress) Not Supported Not Supported Ensighten Tealium QuBit
58
59 Forrester, Understanding Shopping Cart Abandonment, May 2010
60
61 < HTML > on
62 Boost your campaign performance by reengaging with high value users who have previously visited your site. Target and segment audiences Optimize your campaigns by segmenting users into different behavioral categories like visiting your home page or abandoning a shopping cart. Easy to implement Universal Event Tracking (UET) tags are enabled for remarketing. Your campaigns are ready for remarketing if you have UET implemented. Improve your ROI Customize ad copy, landing pages and bids and broaden your reach by adding new keywords or expanding your match types to your segmented audiences.
63 Thank You
Bing Ads Product Update. #BingAdsConnect
Bing Ads Product Update Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny
More informationKeyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
More informationA Guide to Using Google Ads. v 1.3 Updated October 11, 2018
v 1.3 Updated October 11, 2018 Table of Contents 1. Introduction......................................................................3 2. Glossary of Terms.................................................................
More informationComplete Google AdWords Professional Certification Training
Complete Google AdWords Professional Certification Training Duration: 13+ hours; e-learning content WHAT YOU WILL LEARN Complete Google AdWords Professional Training course ensures that you become a complete
More informationPPC: Staying Up to Date With Trends & Developing a Strategy
PPC: Staying Up to Date With Trends & Developing a Strategy Melissa Rekos @RekosM Search Engine Marketing Paid placement (PPC: ranked by max CPC and relevance) Organic placement (SEO: ranked by relevance)
More informationTrueView Comes to AdWords. August 2017
TrueView Comes to AdWords August 2017 Section 1: Creating your TrueView campaign in AdWords TrueView is now fully integrated into the core AdWords interface! As we welcome TrueView into AdWords, we re
More informationP P C G L O S S A R Y PPC GLOSSARY
The following is a glossary of terms which you will see as you explore the world of PPC. A ACCELERATED AD DELIVERY A method of ad delivery which endeavours to show an ad as often as possible until the
More informationStep 2. Set Bid Automation Rules
Step 1: Pick your keywords Use keyword tool, we recommend Spyfu.com For easy campaigns the free version will do. For more advanced campaigns with many keywords we suggest buying paid version. Find top
More informationDigital Marketing. Most Demanded Brand for Shaping IT Career. Images in Photoshop and Image Ready. Website Planning & Creation
Digital Marketing Duration - 6 Months Images in Photoshop and Image Ready File BrowserWelcome Window Introduction System Requirements Image size and resolution Scanning Images creating new images Opening,
More informationWEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW
WEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over traditional Marketing? Understanding Digital
More informationDay Two. November 20, Getting the Most Out of Social Media. Search Engine Optimization. Digital Advertising
MARKETING BOOTCAMP Day Two November 20, 2014 Getting the Most Out of Social Media Search Engine Optimization Digital Advertising DIGITAL ADVERTISING Marketing Bootcamp Session #3 AGENDA 1 Google AdWords
More informationPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords
More informationIntroduction AdWords Guide
2018 AdWords Guide Introduction In the perfect scenario, you would be able to advertise to potential customers at the exact moment they show purchase intent. That is exactly what Google AdWords does. AdWords
More informationAccelerate Lesson 10 Google AdWords
Accelerate Lesson 10 Google AdWords On completion of this lesson you should: Be aware of what Google AdWords is and what you can use it for Be aware of how Google AdWords works Be aware of the cost system
More informationPhases. Phase I - Review on Search Fundamentals. Phase II - Ad Formats. Phase III - Ad Quality. Phase IV - Adwords Tools
Advanced Search Phases Phase I - Review on Search Fundamentals Phase II - Ad Formats Phase III - Ad Quality Phase IV - Adwords Tools Phase V - Performance Monitoring and Reporting Phase VI - Performance,
More informationCertificate Program in Digital Marketing
Certificate Program in Digital Marketing Months 3 months Hours 72 hours Fees Rs. 40,000 all inclusive 1. Introduction to Digital Media & Fundamentals The media shift from traditional media to Digital Understanding
More informationRETAIL PERFORMANCE MARKETING INDEX: Q4 2014
THE RETAIL PERFORMANCE MARKETING INDEX: Q4 2014 An Analysis Of Purchase-Stage Google Advertising Campaigns We Turn Browsers Into Buyers 2 Introduction With the scale and profitability of Google Shopping,
More informationMobile Marketing and PPC. What SMBs Should Be Doing, NOW! A WordStream Guide
Mobile Marketing and PPC What SMBs Should Be Doing, NOW! A WordStream Guide Mobile Marketing and PPC What SMBs Should Be Doing, NOW! Did you know that just under half of all Internet searches are performed
More informationwebinar for YMCAs Jump Start January
2 15 webinar for YMCAs Jump Start January website TV Radio Print Outdoor Using Google AdWords Remarketing Simply add a tag to your site or configure using Google Analytics Setup ALL VISITORS audience or
More information2012 U.S. Online Retail Holiday Shopping Report
2012 U.S. Online Retail Holiday Shopping Report E A R L Y E D I T I O N Covering Search Advertising Trends in the United States Updated through Release Date: December 7th, 2012 Ke nsh oo, Inc. 20 12 CO
More informationgoogle EnhanceD Campaigns
google EnhanceD Campaigns February 2013 Lead Contributors Alan Boughen SVP, Global Search Director Havas Media alan.boughen@havasmedia.com Jacob Davis Search Marketing Director Havas Media USA jacob.davis@havasmedia.com
More informationPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords
More informationQ Digital Marketing Report. Follow us on
Q2 2016 Digital Marketing Report Follow us on Twitter: @IgnitionOne Contents 2 Executive Summary... 3 Detailed Findings U.S. Paid Search: Spend Trends...4 U.S. Search: Mobile Device Trends...6 U.S. Search:
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationExcelling in the New Era of Paid Search Marketing
Excelling in the New Era of Paid Search Marketing Vincent Sciplini VP, Digital Operations & Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations & Strategy Carnegie Communications We
More information2011 Holiday Season Guide
2011 Holiday Season Guide Covering Search Advertising October 2011 CONTENTS Contents Introduction... 3 2010 Holiday Season Recap... 4 Key Trends... 4 Consumer Search Behaviour... 5 Online Advertiser Behaviour...
More informationPAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE:
DATA SHEET be seen. PAID SEARCH ChannelAdvisor s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo! and Bing from one interface.
More informationWorking of Pay per Click
Pay Per Click Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
More informationARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT
ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But
More informationHoliday Optimization Guide 2013
Holiday Optimization Guide 2013 Contents Yahoo! Bing Network Drives Value for the Retail Industry Audience Insights in Retail Category Optimization Strategies and Timelines Must-Haves for the Holiday Audience
More informationPowered by Your Website URL
Powered by Your Website URL Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from
More informationEmpowering SMBs with Big Business Tools
Empowering SMBs with Big Business Tools August 2018 The Right Plan, For Every Business vcita s all-in-one business management solution offers a wide range of value-bringing features for SMBs. vcita includes
More informationMicrosoft Dynamics 365 for Marketing. CAPABILITIES GUIDE Dec 2017
Microsoft CAPABILITIES GUIDE Dec 2017 Microsoft TURN PROSPECTS INTO BUSINESS RELATIONSHIPS Microsoft is a marketing automation solution that can help companies that need more than basic email marketing
More informationPinterest Ads Manager Guide
Pinterest Ads Manager Guide Create and manage ads using the Pinterest Ads Manager and see how your ads help your business grow. Promoted Pins are ads that you pay for so they can reach a specific audience
More informationTHE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES
THE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES Lance Bachmann President & CEO 1SEO.COM DIGITAL AGENCY As a digital marketing specialist and owner of 1SEO.com Digital Agency, Lance works with businesses
More informationHealth & Wellness Get more out of your mobile campaigns
Health & Wellness Get more out of your mobile campaigns Table of contents Mobile user search behavior: Health & Wellness Bing Network marketplace performance trends Best-performing ad copy Recommendations
More informationBefore the Last Click: How Programmatic Media Fuels Search
Before the Last Click: How Programmatic Media Fuels Search Michelle Alfano Director, Display Media Megan Pagliuca General Manager, Digital Media Digital Media lives in a VAST space with a lot of players
More informationThe HubSpot Growth Platform
The HubSpot Growth Platform Hubspot offers a full stack of products for marketing, sales, and customer relationship management that are powerful alone, and even better when used together. Marketing Hub
More informationGet to Grips with Personalization, Retargeting and Remarketing Google Ads; how does it actually work
Get to Grips with Personalization, Retargeting and Remarketing Google Ads; how does it actually work Edita Matic Regional Director of Revenue Management Highgate Hotels What are Google Ads? Google s online
More informationQUICK GUIDE TO GOOGLE ADWORDS
QUICK GUIDE TO GOOGLE ADWORDS PixelPerfect Solutions Website: http://pixelperfect.online Contact Us: hello@pixelperfect.online 1. Why you should read this? 2 2. How Does Google Adwords Work? 3 3. How To
More informationGoogle Advertising Overview
Google Advertising Overview Welcome. If you ve had any exposure to online advertising, you re probably familiar with Google Adwords - the leader in online advertising. Adwords is best known for its Paid
More informationis Advanced Google Ads
or tri N s di IO n tio AT uc od pr re U ed AL riz ho ut na EV U n is i ib d tie PY oh pr O C io t bu Advanced Google Ads Advanced Google Ads (ADW201 version 4.0.0) Copyright Information Copyright 2018
More informationFIVE TACTICS YOU STILL HAVE TIME TO DEPLOY TO MAXIMIZE HOLIDAY 2014 Katy Tonkin. Director of International Paid Search at Point It
FIVE TACTICS YOU STILL HAVE TIME TO DEPLOY TO MAXIMIZE HOLIDAY 2014 Katy Tonkin Director of International Paid Search at Point It Download Presentation www.pointit.com/shoporg14 Why I m the Gal Talking
More informationWelcome to Broward SCORE. Take Advantage of the Resources Available
Welcome to Broward SCORE Take Advantage of the Resources Available About Broward SCORE What We Do 90+ Experienced Executives Successful and Experienced Business Owners and Executives Providing Free Volunteer
More informationDIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing
More informationUNDERSTANDING GOOGLE S AD EXTENSIONS
Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers in an effort to walk that fine line between helping searchers find what they need and keeping
More informationSupplemental Document 6. Lease Maturation Ad. socialmedia. For Honda Dealers
Supplemental Document 6 Lease Maturation Ad Introduction Like virtually all media channels, Facebook and Twitter provide a powerful opportunity to connect brands with their target audiences. These connections
More informationAgenda. Next & Now. Bing Ads Product Update. Advertising Excellence. Insights to Impress. Yahoo Bing Search Alliance Microsoft
Agenda Next & Now Yahoo Bing Search Alliance Bing @ Microsoft Bing Ads Product Update Strategy & Roadmap Blockbuster Features Advertising Excellence Insights to Impress Insights to Impress 1 2 3 Bing Ads
More informationThe Art and Science of Bing Ads Reporting
The Art and Science of Bing Ads Reporting Table of contents Reporting Reminders 4 Inline Reports 6 Standard Reports 12 Next Level Reporting: 17 ROI & Quality Score Reporting Tips & Tricks 25 Research is
More informationDigital Advertising Made Easy CAMPAIGN OVERVIEW. Campaign Planner Guide CPM Cheat Sheet Smart Container Tag Reporting
CAMPAIGN OVERVIEW Campaign Planner Guide CPM Cheat Sheet Smart Container Tag Reporting Campaign Planner Guide 1 Complete Campaign Parameters The first step in creating a digital advertising strategy is
More informationAmazon Marketing Services Product Updates
What: Sponsored Products Performance Dashboard for Sellers When it launched: 3/13/2018 Sponsored Products within Seller Central now has a performance dashboard to help advertisers analyze the performance
More informationGetting The Best ROI in Marketing
Getting The Best ROI in Marketing Google Adwords Edition Table of Contents Getting The Best ROI in Marketing 1 Table of Contents 1 Introduction 1 Researching Your Marketing & Initial Setup Preparation
More informationBy: Kupiter Pty Ltd
By: Kupiter Pty Ltd edwin@kupiter.com TABLE OF CONTENTS Introduction... 3 What is Google AdWords?... 4 Benefits of Google AdWords for Local Businesses... 5 How Google AdWords Works... 8 How to Set Up a
More informationIntroduction. If you are curious of what to expect, then read on
Introduction If you are reading this, then you re probably preparing to take the Advertising Fundamentals exam and are not quite sure of what s in store for you? or you feel a little under confident about
More informationImportant Considerations Before Switching To Enhanced Campaigns
Important Considerations Before Switching To Enhanced Campaigns How do I set my bid multipliers? How will location targeting change? What do I need to know before I switch to enhanced campaigns? Google
More informationAdvanced Tech Tools for Stretching Your Marketing Budget
Advanced Tech Tools for Stretching Your Marketing Budget Heather Rappaport, CCEP Assistant Director, Sales & Business Operations, UNLV Steven Kaczmarczyk Assistant Director, Conferencing & College Events,
More informationSEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL
SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business
More informationTop Google AdWords Features You Should Be Using. We are Carnegie. Let s go.
Top Google AdWords Features You Should Be Using. We are Carnegie. Let s go. Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications L E A D G E N E R A T I O N D I G I T A L M A R
More informationDynamics CRM Powering the future of CRM. Itai Aharonov Solution Specialist Dynamics CRM Israel MBS
Dynamics CRM 2016 Powering the future of CRM Itai Aharonov Solution Specialist Dynamics CRM Israel MBS Omni Channel Self-Service Agent Enablement Field Service Knowledge Email Chat Social Web Messaging
More informationUNDERSTANDING FACEBOOK AD TYPES & FEATURES
UNDERSTANDING FACEBOOK AD TYPES & FEATURES WHAT YOU LL LEARN Understanding Different Ad Types And Features The Ad Types & Features Available Are Based On The Ad Objective That You Use If Your Ad Objective
More informationConverting leads to sales Creating an Integrated Customer Experience. Presented by Ed Truman Head of Analytics
Converting leads to sales Creating an Integrated Customer Experience Presented by Ed Truman Head of Analytics What does an Integrated Customer Experience Mean Step 1 Identifying The Right Audience Who
More informationBing Ads Product Updates
Bing Ads Product Updates Dynamic Search Ads Automatically target relevant search queries based on the content of your website. Reduce burden of bulky operations No need to maintain keywords, ad titles,
More informationTop Google AdWords Features You Should Be Using
Top Google AdWords Features You Should Be Using Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications
More informationPRIMISTA ONLINE MARKETING MADE EASY
PRIMISTA ONLINE MARKETING MADE EASY Agenda Presentation Topics: 1. Introduction to Targeted Marketing 2. Ad Distribution Network 3. Primary Benefits of Targeted Marketing 4. Online Advertising Stats and
More informationLoad-on-scroll + non-scrolling placements to ensure maximum viewability.
INTRODUCTION AppNexus & MAX Exclusive programmatic access to a quality, engaged audience in a brand safe environment. QUALITY ENGAGED AUDIENCE 4.8B + monthly US display impressions, available in 45 markets
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationGROW YOUR BUSINESS FACEBOOK ADS
GROW YOUR BUSINESS FACEBOOK ADS ABOUT VANESSA BAKER Digital Marketing Consultant for over 30 businesses. Have spent $13,748 so far in Facebook Advertising Social media Manager for 6 organizations, including
More informationSOCIALBAKERS SUITE FULL FEATURE LIST
SOCIALBAKERS SUITE FULL FEATURE LIST Socialbakers Suite Plans PROFESSIONAL I want to easily understand my social media performance Compare yourself against the competition and industry, and manage all
More informationD) contain words that are duplicated in a display campaign. 2. What is a benefit of online advertising with Google AdWords?
1. An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords: A) generate many clicks and conversions B)
More informationYour business always on. 1. Booking Management
Your business always on 1. Booking Management 1 CONTENTS CONTENTS... 2 1. INTRODUCTION... 3 About this Document... 3 Overview... 3 Payment & Account Cancellation... 5 2. BOOKINGS... 6 Login & Logout...
More informationIndex. Sarah Critchley 2018 S. Critchley, Dynamics 365 CE Essentials,
A Accounts and contacts activities activities tab, 37 advantage of, 32 business, 29 capabilities, 35 case resolution form, 33 configuration, 36 definition, 28 feature, 29 filter, 38 form component, 34
More informationAdvertising on Google. 8 tactics every marketer should use
Advertising on Google 8 tactics every marketer should use Why advertise on Google? Over a million businesses rely on Google AdWords. Here s why: 1. Get your business found online 2. Totally measureable
More informationHOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
More informationDealerOn Digital Advertising
DealerOn Digital Advertising Basic Premium Elite $1,995/mo $4,995/mo $9,995+/mo Google AdWords Certified Account Manager 24/7 Online Reporting Google Analytics Integrated Reporting Mobile-Optimized Campaigns
More informationMulti Vendor Marketplace
Multi Vendor Marketplace webkul.com/blog/magento2-multi-vendor-marketplace/ December 24, 2015 Multi Vendor Marketplace Extension converts your Magento Store into a complete online marketplace shop. Using
More informatione-book Series HOW TO SAVE MONEY ON GOOGLE ADWORDS
e-book Series $ HOW TO SAVE MONEY ON GOOGLE ADWORDS www.chooserethink.com HOW TO SAVE MONEY ON GOOGLE ADWORDS TABLE OF CONTENTS www.chooserethink.com 19 Spear Road, Suite 102 Ramsey, New Jersey 07644 Phone:
More informationMagento Features List
Magento Features List 1 Magento General Feature List Features found in all Magento projects Marketing, Promotions, and Conversion Tools Set related products, up-sells, and cross-sells Set promotional pricing
More informationDETAILED MODULE WISE CONTENT
DETAILED MODULE WISE CONTENT Module 1- Introduction to Digital Marketing The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including:
More informationACTIVATING AUDIENCES: BEST PRACTICES FOR ADVERTISERS Ashu Mathura
ACTIVATING AUDIENCES: BEST PRACTICES FOR ADVERTISERS Ashu Mathura WHAT IS A DMP? & WHY DO YOU NEED ONE? AUDIENCE BASE ENABLES BRANDS AND PUBLISHERS TO CAPTURE CONSUMER-SPECIFIC DATA IN ORDER TO CREATE
More informationRemarketing. Google AdWords. What is Google AdWords Remarketing?
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationIntermediate Google AdWords Instructors: Alice Kassinger
Intermediate Google AdWords Instructors: Alice Kassinger Class Objectives: Understand how Ads show on the results page Analyze the progress and success of your Ads Learn how to improve your Ad Rank with
More informationCDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
More informationWhy Dealer Inspire? Package Solutions. Standard $1,200. Premium $2,299 DEALERINSPIRE.COM
Why Dealer Inspire? Flexible, fast, and custom-designed, the Dealer Inspire (DI) website platform adapts to each individual shopper with personalization and geofencing technology. Now featuring Lightning
More informationMSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
More informationNEW: Ft. Lauderdale User Group Meeting: August 2013
#MktoTour13 NEW: Ft. Lauderdale User Group Meeting: August 2013 Led by: Rafael Santoni, Citrix Chris Morris, Citrix To receive meeting notifications, visit: marketo.com/usergroup #MktoTour13 Agenda 3:30-4:30
More informationGoogle Advertising. An introduction to using Google adverts. Award winners. Maria Ketteringham, Strategy & Planning Manager Broker Consultancy, Aviva
Thursday 7 February 2019 Webinar will begin at 2:30pm Google Advertising An introduction to using Google adverts Maria Ketteringham, Strategy & Planning Manager Broker Consultancy, Aviva Justin Deaville
More informationThe 20-Minute PPC Work Week
Your hub for all things ppc The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time 3 Habit 1: Regular Account Activity The 20-Minute PPC Work Week Making the Most of Your PPC Account
More informationFun & Profit with Dynamic Ads
Fun & Profit with Dynamic Ads Webinar Maddie Cary Point it Digital Marketing www.pointit.com 05.20.2015 1 @MaddieMarketer // @point_it // #PI_PPC Housekeeping Slide Raise your hand if you are having technical
More informationChat Module Feature List
Key Differentiators Seamless Integration Informed and empowered interactions in every channel and every touch point - inbound and outbound calls, Email, Web Chat, Social Media and SMS all from the same
More informationGoogle AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.
Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your
More information2011 Christmas Season Guide
2011 Christmas Season Guide Covering Search Advertising in the United Kingdom October 2011 CONTENTS Contents Contents Introduction... 3 2010 Christmas Season Recap... 4 Key Trends... 4 Consumer Search
More informationQ4 PLAYBOOK. Creating Your Own Personalized Q4 Game Plan. AdDiego Summit 2017 Presented by CPC Strategy & Google
Q4 PLAYBOOK Creating Your Own Personalized Q4 Game Plan AdDiego Summit 2017 Presented by CPC Strategy & Google Our Speakers Today Jostin Munar Sr. Manager,Retail Search Josh Brisco Sr. Manager, Retail
More informationAgentDrive.com. The real estate sales, marketing and advertising platform
AgentDrive.com The real estate sales, marketing and advertising platform AgentDrive.com Boost your sales with our data-driven real estate platform for agents, brokers, franchises and developers. SALES
More informationClient Presentation. What You Need To Know
Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content
More informationAdHawk. The Google AdWords Glossary
A. Active View: A piece of technology on Google s Display Network that let s AdWords know if your display ad is actually viewable by potential customers. This term might be found on display specific columns
More informationET MedialabsPvt. Ltd. Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi ; Contact :
ET MedialabsPvt. Ltd. www.etmedialabs.com Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi -110017 ; Contact : 011-41016331 Managing Large Scale Google PPC Campaigns Running ecommerce campaigns on
More information02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager
Advanced Guide to PPC Acount Audits 01 Introduction 02 AdWords 03 Shared Library & Bulk Operations 04 Campaign Settings 05 Tools & Reports 06 Google Analytics & Google Tag Manager 07 Appendix A & B Paid
More informationSearch Bing for Love Valentine s Day 2017 Insights for Digital Marketers
Search Bing for Love Valentine s Day 2017 Insights for Digital Marketers Even though over 50% of Australians don't celebrate Valentine's Day, those who do, are spending more each year. 3 % increase from
More informationGoogle s Shopping Campaigns 101
Google s Shopping Campaigns 101.......................................................................................... 1 Google s Shopping Campaigns 101 Everything Retailers Need to Know About Google
More information