RETAIL COUNCIL OF CANADA CANADIAN RETAILER MEDIA PACKAGE Putting you in front of Canada s leading retail decision makers.
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1 RETAIL COUNCIL OF CANADA CANADIAN RETAILER 2014 MEDIA PACKAGE Putting you in front of Canada s leading retail decision makers.
2 CANADIAN RETAILER S REACH EXTENDS ACROSS THE ENTIRE RETAIL INDUSTRY, PUTTING ADVERTISERS IN FRONT OF A TOTAL AUDIENCE OF MORE THAN 85,000 READERS. Each issue of Canadian Retailer delivers the latest industry news, research and best practices to retailers across the country. More than 45,000 storefronts, represented by 85,500 readers, rely on the award-winning bimonthly magazine to keep them informed of all the latest trends within the industry. Canadian Retailer s readers are owners, presidents/ CEOs, executive managers/vps, financial managers and marketing managers with purchasing power. They are the industry s key decision makers who are involved in every step of the decision making process. As Canada s only national, authoritative retail publication, Canadian Retailer puts advertisers in front of the industry that is the driving force of the Canadian economy. Generating nearly $500-billion in annual sales, the Canadian retail industry is represented by more than 215,000 retail establishments, and is the country s largest employer with 2.2 million Canadians employed. WHY PARTNER WITH RETAIL COUNCIL OF CANADA? Canadian Retailer delivers to advertisers all of the key retail professionals working within all retail formats, including department, specialty, discount and independent stores, as well as online merchants. They purchasing interests extend across their entire organizations, including human resources, information technology, administration, security and loss prevention, marketing and more. In our most recent reader survey, our readers say they plan to buy the following: Retail Technology/Systems/ Equipment Financial Services/Banking/ Auditing Web design/e-commerce Furniture and Fixtures Telecommunications Consulting Services Lighting Store Design/Display Media Advertising Credit/Collection Loss Prevention/Security Training/professional development Supply Chain Logistics Health and Safety 2 CANADIAN RETAILER 2014 MEDIA PACKAGE
3 Canadian Retailer is a bimonthly magazine dedicated to exploring the issues and trends affecting the nation s retail industry. Special placement within Canadian Retailer ensures high visibility and relevancy for your advertisement. Your message can be strategically placed in an uncluttered position next to a feature article or column. Positions are available next to some of Canadian Retailer s most popular articles. In addition to print, Canadian Retailer is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on the association s website. A full archive of past issues is available, ensuring longevity for your online presence. DIGITAL EDITION Digital Edition Sponsorship* $2, Your message will be prominently displayed directly across from the cover of the magazine. *Animation and video capabilities available Digital Edition Online Exclusive Content Sponsor $3,000/3 or $5,000/6 Issues Positioned on the Separator Page, it includes a logo and a small amount of text. Digital Edition Toolbar $1, Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. Digital Edition Skyscraper $2, The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Digital Edition Belly Band $2, The Belly Band is included on the front cover of the digital edition, making your company s ad one of the first that readers see when they receive their digital edition. It also extends to the back of the digital edition s back cover, wrapping your company s message around the entire digital edition. Digital Edition eadvertorial $1, In a special web only edition of Canadian Retailer. Celebrating 50 Years of Retail Inspiration, Innovation and Growth RETAIL COUNCIL OF CANADA 3
4 READERS SPAN THE NATION PROVINCE PRINT ONLINE TOTAL B.C./YUKON 1, ,008 ALBERTA/NWT/NUNAVUT 928 1,038 1,966 SASKATCHEWAN/MANITOBA ,131 ONTARIO 8,778 7,241 16,019 QUEBEC ,343 MARITIMES ,408 INTERNATIONAL TOTAL 12,703 11,951 24,654 READERS ARE INTERESTED IN: Personalized Service Entertainment/Food Concept Centres Power Centres Recruitment and retention of Staff Increased Customer Convenience Kiosks Destination Store Concept Supply Chain Management and Merchandise Planning Customer Relationship Management. E-commerce Internationalization Retail Consolidation Outsourcing Government Issues Economy Fierce Competition Loss Prevention/Retail Organized Crime Credit Card/Debit Card Fees Consumer Trends Taxation Health & Safety Social Media/Advertising Financing Omni-Channel Retailing Retail Labour Challenges Demographic Shifts (ie. Generation Y) Sustainability/Environmental Issues Mobile Payments Showrooming International entrants to Canadian market BY THE NUMBERS 24,654 CIRCULATION including digital 79.1% of readers pass information to someone else or keep for reference 3.47 Readers per copy 57.8% of readers visit a website after reading Canadian Retailer 8 out of 10 readers read at least half of each issue 63.1% of recipients read all six issues of Canadian Retailer each year 85,550 TOTAL AUDIENCE Source: Canadian Retailer 2012 Reader Survey 4 CANADIAN RETAILER 2014 MEDIA PACKAGE
5 ADVERTISING RATES* Reach over 80,000 qualified decision makers who need your products and services by advertising in Canadian Retailer. Revisions and Proofs: $50 Position Guarantee: 15% Premium NET COLOUR NON-MEMBER RATES 1x 3x 6x Double-Page Spread $11, $10, $10, Outside Back Cover 7, , , Inside Front or Inside Back Cover 6, , , Heavy Stock Insert 9, , , Full Page 5, , , /3 Page 5, , , /2 Page Island 4, , , /2 Page 4, , , /3 Page 3, , , /4 Page 3, , , NET COLOUR MEMBER RATES 1x 3x 6x Double-Page Spread $10, $9, $9, Outside Back Cover 6, , , Inside Front or Inside Back Cover 6, , , Heavy Stock Insert 9, , , Full Page 5, , , /3 Page 4, , , /2 Page Island 4, , , /2 Page 3, , , /3 Page 3, , , /4 Page 2, , , MAGAZINE PRINT SPECIFICATIONS *Contact your Naylor account executive for black-and-white rates. All rates include the e-link feature. BONUS: All advertisers will receive a free, customized listing in the Advertiser.com section. Your company name will be listed alphabetically along with your company s website and the page number of your ad. DIGITAL ADD-ON Transform your static, passive display advertisement into an attention-grabbing, animated message. The digital edition of the magazine offers dynamic capabilities not available in the print version. $ DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL 1/2 PAGE HORIZONTAL 16.5" x " 7" x 9.5" 8.375" x " 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL ISLAND 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 1/3 PAGE VERTICAL 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 3.333" x 9.5" 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" Magazine Trim Size: 8.125" x " DPS Live Area: x 9.5 Full-Page Live Area: 7 x 9.5 Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Advertiser indemnifies Naylor (Canada), Inc. and the Association against losses or liabilities arising from this advertising. Naylor (Canada), Inc. assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30 will be levied against all returned cheques. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor (Canada), Inc. any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). Celebrating 50 Years of Retail Inspiration, Innovation and Growth RETAIL COUNCIL OF CANADA 5
6 2014 CANADIAN RETAILER EDITORIAL CALENDAR* From tips to trends and everything between, we cover the issues that are important to the retail industry. ISSUE #1 WINTER Ships February 2014 ISSUE #2 SPRING Ships April 2014 ISSUE #3 SUMMER Ships June 2014 ISSUE #4 STORE Ships August 2014 ISSUE #5 FALL Ships October 2014 ISSUE #6 HOLIDAY Ships December 2014 HUMAN RESOURCES HEALTH AND SAFETY ADVERTORIAL LABOUR RELATIONS MOBILE, OMNICHANNEL AND E-COMMERCE MARKETING ADVERTORIAL TECHNOLOGY FOOD/GROCERY GOVERNMENTAL ISSUES ADVERTORIAL SUPPLY CHAIN THE NEW RETAIL LANDSCAPE LOSS PREVENTION ADVERTORIAL MEMBER BENEFITS/SERVICES ENVIRONMENTAL SUSTAINABILITY ECONOMY ADVERTORIAL LOSS PREVENTION LEADERSHIP CONSUMER TRENDS ADVERTORIAL CONSUMER PACKAGED GOODS *Editorial plan is subject to change without notice. 6 CANADIAN RETAILER 2014 MEDIA PACKAGE
7 For advertising rates and other advertising-related inquiries, contact: Kim Davies Project Manager, Naylor (Canada), Inc. 1 (800) , ext Direct: (204) kdavies@naylor.com
8 Delivering you the leaders in Canada s retail industry. Retail Council of Canada NATIONAL OFFICE 1881 Yonge Street, Suite 800 Toronto, Ontario M4S 3C4
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