Market your brand to Houston's top commercial real estate professionals!

Transcription

1 M E D I A Market your brand to Houston's top commercial real estate professionals! FOR MORE INFORMATION, PLEASE CONTACT: Kira Krewson Project Manager Naylor Association Solutions (770) kkrewson@naylor.com K I T

2 The Premier Houston Commercial Real Estate Association The Advantage of Houston BOMA: Our membership includes Houston's top building owners, property managers, facility managers, and engineers, who are responsible for purchasing decisions and spend more than $4 billion on products and services annually. Our membership encompasses over 300 million square feet of commercial real estate in more than 2,200 buildings throughout Houston. The commercial real estate industry in Texas is the third-largest in the U.S.* Texas has the second-largest economy is the nation and is home to the majority of Fortune 500 companies headquarters.* Our Reach: Our communications are viewed regularly by leaders in Houston's commercial real estate market, with 97% of members reporting they rely on Houston BOMA communications for industry information.** Gain the attention of members in the third-largest commercial real estate industry in the U.S. Contact your Naylor account executive today! Annual Buyers' Guide Print & Digital Publication *Source: IBISWorld Industry Report #NN007 ** Source: Houston BOMA 2017 Membership Satisfaction Survey

3 Net Advertising Rates All rates include an Ad Link in the digital edition of the guide. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread $2, Outside Back Cover $2, Inside Front or Inside Back Cover $2, Full Page $1, /2 Page $1, /4 Page $ /6 Page $ Black-and-White Full Page Rates $1, /2 Page $ /4 Page $ /6 Page $ Digital Edition Branding Opportunities Sponsorship Max $1, Sponsorship $1, Skyscraper $1, Toolbar $ For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (HBO-G0018) Rates as of Feb. 2016

4 digital edition Digital Edition In addition to print, the Annual Buyers' Guide will be available in a digital version. Viewers can flip through the pages, forward content of interest to colleagues and click ads to be redirected to advertisers' websites. The guide will be ed to readers and posted on the Houston BOMA website. Readers can: Bookmark pages and insert notes Keyword search the entire guide Navigate and magnify pages with one click Share content on news and social networking sites View the show guide instantly from most smartphones and tablets Read the Annual Buyers' Guide online or download and print for later Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar $ Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. Digital Skyscraper $1, The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Digital Sponsorship $1, Digital Sponsorship Max $1, Your message will be prominently displayed directly across from the cover of the buyers' guide. For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. houstonboma.org

5 digital edition Digital Edition Branding Opportunities Please select from the following options and return the completed form to your account executive today. All positions are exclusive and will be awarded on a first-come, first-served basis. Please select from the following options: Digital Edition Sponsorship Max $1, Digital Edition Skyscraper $1, Digital Edition Sponsorship $1, Digital Edition Toolbar $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (HBO-G0018) Please sign and return to: houstonboma.org

6 Print Advertising Specifications Buyers' Guide Trim Size: 5.75" x 8.5" 1/2 Page Double Page Spread Bleed 1/2 Page Vertical Full-Page Bleed 1/3 Page Full-Page No Bleed 1/3 Page Vertical 2/3 Page 11.75" x 8.75" 6" x 8.75" 5" x 7.5" 5" x 4.916" 1/4 Page Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 5" x 3.666" 2.333" x 7.5" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" 1/4 Page Vertical 1/6 Page 2.333" x 3.666" 2.333" x 2.333" Ad Material Upload Go to the Naylor website at Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Specs for Outsert/Inserts Roster 1 Pg / 2 Surface 5.75" x 8.5" Heavy Card Stock Insert 5.25" x 8.25" 3 Pg / 6 Surface 5.75" x 8.5" Postal flysheets 5.75" x 8.5" Postcards 6" x 4.25" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: 10.75" x 7.5" Full Page Live Area: 5" x 7.5" Digital Edition - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

7 Direct-Mail and Belly Band Opportunities Catch readers' attention by placing a flier, brochure or postcard inside the clear bag in which the Annual Buyers' Guide is packaged. Guarantee your message gets exposure with a direct-mail piece distributed with the publication. Or, ensure readers interact with your message by wrapping it around the Annual Buyers' Guide with a belly band. This exclusive position is only sold to one advertiser. Readers must detach the full-color belly band to access the show guide, positioning your ad to be noticed. In addition to the printed version, we can attach your direct-mail piece or belly band to the digital publication for a nominal fee simply supply the digital file of the ad in high-resolution PDF format. Additional charges apply to animated ads. Net Rates* Your Message Here! Sample Belly Band Surfaces Print Distribution Only Digital Distribution Only Print & Digital Distribution Belly Band $3, $1,000 $4, Page (2 surfaces) $1, $500 $1, Pages (4 surfaces)** $1, $750 $1, Postcard $1, $500 $1, Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by the advertiser. *Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3-Pages/6-Surfaces or more available; quotes supplied upon request. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (HBO-G0018) Please sign and return to: houstonboma.org

8 Exhibitor Listing Enhancement Available exclusively to exhibitors at the annual Houston BOMA Trade show, this special opportunity allows you to highlight your company to the members of Houston BOMA. Add your company's logo and profile to your exhibitor listing in the show guide to showcase your products and services to the building owners and managers attending the show. Complete this form and return it to your Naylor account executive to reserve your space today. Please select from the following options: Full-Color Logo with 50-Word Profile $ Black-and-White Logo with 50-Word Profile $ Full-Color Logo $ Black-and-White Logo $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (HBO-G0018) Please sign and return to: houstonboma.org