MANONMANIAM SUNDARANAR UNIVERSITY TIRUNELVELI CHOICE BASED CREDIT SYSTEM COURSE STRUCTURE FOR B.A.
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1 MANONMANIAM SUNDARANAR UNIVERSITY TIRUNELVELI CHOICE BASED CREDIT SYSTEM COURSE STRUCTURE FOR B.A. Economics (With effect from the Academic Year onwards) I SEMESTER PART SUBJECT STATUS SUBJECT HOURS L C I Language Tamil II Language English Core 1 Micro Economics I III Core 2 Statistical Methods I Allied I Principles of Advertisement I IV Common Environmental Studies TOTAL Page 1 of 12
2 II SEMESTER PART SUBJECT STATUS SUBJECT HOURS L C I Language Tamil II Language English Core 3 Micro Economics II III Core 4 Statistical Methods II Allied II Principles of Advertisement II IV Common 2 Value Based Education FIELD WORK TOTAL Page 2 of 12
3 III SEMESTER PART SUBJECT STATUS SUBJECT HOURS L C I Language Tamil II Language English Core 5 Mathematical Methods I III Allied III Entrepreneurial Development I IV Skill Based Core 1 International Economics I IV Non Major Elective 1 Economics for Completive Examination I FIELD WORK TOTAL Page 3 of 12
4 IV SEMESTER PART SUBJECT STATUS SUBJECT HOURS L C I Language Tamil II Language English Core 6 Mathematics II III Allied IV Entrepreneurial Development II Skill Based Core 2 International Economics II IV Non Major Elective 2 Economics for Completive Exam II V Extension Activities 1 NSS, NCC, YRC,YWF FIELD WORK TOTAL Page 4 of 12
5 V SEMESTER PART SUBJECT STATUS SUBJECT HOURS L C Core 7 Macro Economics I III Core 8 Public Finance I Core 9 Money and Banking I IV Major elective 1 Major elective 2 Indian Economy I Labour Economics Skill based common I Personality Development Effective / Youth Leadership TOTAL Page 5 of 12
6 VI SEMESTER PART SUBJECT STATUS SUBJECT HOURS L C Core 10 Macro Economics II Core 11 Public Finance II III Core 12 Money and Banking II Core 13 Indian Economy II IV Major Elective 3 Planning and Growth Project Group TOTAL Hours Total : 180 Credit Total : 141 Core: 13 Allied :04 Skill Based Core: 02 Skill Based Common: 01 Non Major Elective: 02 Major Elective: 03 Field Work : 03 Common : 02 Project : 01 Extension Activity : 01 Page 6 of 12
7 MICRO ECONOMICS I Unit I Introduction Definition of Economics Main Divisions of Economics Micro Economics Importance and Limitations Distinction between Micro and Macro Economics Economic Laws Basic Concepts. Unit II Consumption Human wants - Law of Diminishing Marginal Utility Law of Equi Marginal Utility Consumer s Surplus Law of Demand Elasticity of demand types Factors determining elasticity of demand Measurement of Elasticity of demand. Unit III Indifference curve Analysis Indifference Curve Analysis Properties of Indifference Curves Marginal Rate of Substitution - Consumer s equilibrium in terms of indifference curves Price Effect Income effect Substitution effect Uses of IC Analysis. Unit IV Production : Meaning of Production Factors of production Characteristics Theories of Population Capital formation Functions of Entrepreneurs Division of Labour Merits and Demerits Large and Small scale Production Merits and Demerits. Unit V Production Function Production Function Types of Production Functions Law of Variable proportion Law of Diminishing Returns Law of increasing Returns Law of constant Returns. Reference: 1. Principles of Economics - K.P.M.Sundaram 2. Micro Economics - M.L.Seth 3. Advanced Economic Theory - M.L.Jhingan Page 7 of 12
8 Unit I Unit II Introduction: STATISTICAL METHODS I Definition of statistics and explanations collection of data primary and secondary data. Classification and Tabulation: Meaning and objectives of classification Tabulation Rules for constructing diagrams graphs of time series data and frequency distribution. Unit III Averages: Averages Qualities of a good average Measurement of average Arithmetic Mean, Media, Mode Relative merits and demerits. Unit IV Dispersion: Measures of Dispersion Qualities of good measure of dispersion Types of dispersion Range, Quartile deviation Mean deviation Standard deviation absolute and relative measures. Unit V Skewness and kurtosis: Skewness Types Measures of Skewness absolute and relative measures Four types of moments Kurtosis. Text Books: 1. S.P.Gupta, Statistical Methods, Sultan Chand & Sons, New Delhi, R.S.N.Pillai & Mrs.Bagawathi, Statistics, S.Chand & Company, Ramnagar, New Delhi, Reference Books: 1. H.C.Sexeva and P.V.Surendran, Statistical inference, S.Chand & Company New Delhi. 2. Raonald J.Wonnacott, Introductory Statistics, John Wiley & Sons, New York. 3. Atty Marry R Spie Gel, Statistics in S.I.Units, McGraw Hill International Book Company, Newyork. 4. G.Undy Yule, Theory of Statistics, Universal Book Stall, New Delhi. 5. R.P.Hooda, Introduction to statistics, Macmilan & company, New Delhi, B.L.Agarwal, Basic Statistics, New Age International New Delhi D.M.Mithani, Economics Statistics, Oxford & IPH Publishing Company, New Delhi, C.P.Gupta, Statistical Methods, Vikas Publishers Pvt. Ltd., New Delhi Girija, M.Sasikala.L, and Girija Bai, Introduction to Statistics, Vrinda publications, New Delhi, Page 8 of 12
9 Principles of Advertisement- I Allied I Unit I - Introduction Meaning- definition - features and importance of advertising - types of advertising. Unit II - Advertising media - meaning - selection - Factors influencing selection of media - Display advertising. Unit III - Press advertising Newspapers, Foreign papers, magazines - magazine circulation. Unit IV - Outdoor advertising Features - Forms of outdoor advertising - merits & Demerits -indoor vs outdoor Unit V - Electronic media Radio Advertising - Television advertising - Film advertising - Internet - Audio - visual cassettes - screen slides - Electronic signs. Page 9 of 12
10 SEM II MICRO ECONOMICS II Unit I Cost and Revenue Cost concepts Fixed cost and variable cost Average cost and marginal cost Shortrun cost curves Longrun curves. Revenue concepts Revenue curves under different market conditions. Unit II Market theories Perfect competition Features Price determination Equilibrium of firm and industry. Monopoly Types Features Price determination Monopolistic competition Features Price determination. Unit III Distribution Theory The Marginal Productivity theory of Distribution Rent Ricardian theory of rent Quasi rent Modern theory of rent. Unit IV Wages wages. Wages Money wage Real wage Difference in wage Theories of wages Trade union and Unit V Interest and Profit Interest Net interest Gross interest Theories of interest Liquidity Preference theory Loanable fund theory Profit Net Profit Gross Profit Theories of Profit Risk and uncertainty theories Dynamic theory of profit. Reference : 1. Micro Economics - S. Sankaran 2. Principles of Economics - M.L. Seth 3. Advanced Economic theory - M.L. Jhingan Page 10 of 12
11 UNIT I : Correlation And Regression : STATISTICAL METHODS - II Meaning Types of Correlation Karl Pearson s Co-efficient of Correlation Rank Correlation. Regression: Meaning Uses of Regression analysis difference between correlation and regression line equations. UNIT II : Analysis of Time Series : Secular Trend Seasonal Variations Classification of time series- Measurement of trend Free hand or Graphic Method Method of least squares. UNIT III: Index Number : Uses, Problems in the construction of Index Number Methods of Constructing index number- Lapser s method Pastel s method Fisher s ideal index number Consumer Price. UNIT IV: Probability: Definition mutually exclusive events Equally likely events Simple and Compound events addition and multiplication theorems (Without proof- Only basic elementary level simple problems) UNIT V: Association of Attributes: Meaning Uses Consistency of data Methods of studying association Yule s co-efficient. Reference Books: 1. D.G.Rees, Essential Statistics, Chapman and Hall, London, Newyork, 2 nd Edition, Ronald J.Wonnacott, Introductory Statistics, Johnwiley & Sons, New York, 4 th Edition, Murray.R. Spiegel, Statistics, McGraw Hill International Book Company, New York, 1 st Edition, B.L.Agarwal, Basic Statistics, Wiley Easter Ltd., New Age International Ltd., New Delhi. 2 nd Edition, D.C.Sancheti, Statistics, Sultan Chand & sons, New Delhi, 7 th Edition, P.N. Arora, Statistics, S.Chand & company Ltd., Ram Nagar, New Delhi. 1 st Edition, J.Medhi, Statistical Methods, Wiley Eastern Limited New Delhi, 7 th Edition, Shivakumar, Practical Statistics, Sulthan chand & Sans, Daryaganj, New Delhi, First Edition, M. Manokaran, Statistical Methods, Palani Paramount Publications, Anna Nagar, Palani, 1 st Edition, Agarwal D.R. Mathematics and Statistics in economics, Vrinda Publications, (P) Ltd., New Delhi, 1 st Edition, Page 11 of 12
12 Principles of Advertisement - II Allied II Unit I - Advertising budget Advertising Budget - methods of Budgeting - importance and factors affecting advertising Budget. Unit II - Advertising copy Preparation of an effective advertising copy - Qualities of a good advertising copy - classification -elements. Unit III - Layout : Meaning - preparation of layout - types of layout - components - Printing - Typography - Proof reading & proof correction - Language for advertisement - correction marks Unit IV - Advertising Appeal - meaning - types - Buying motives - Evaluation of Advertising effectiveness - methods of Advertising effectiveness. Unit V - Advertising agency Reference Books Advertising agency - Types and structure of advertising agency - functions - selection of advertising agency - services of advertising agency. Advertising planning and Implementation - Sangeetha Sharma Advertising - Dr. Pazhani & Dr. Jessi Advertising management - R.K. Chandran Advertising as career - Subrata Bannerjee Marketing - Rajan Nair Principles of Marketing - Rajan Nair & Ranjit Nair Page 12 of 12
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