NEWSPAPER 968,000 READERS 1,338,000 READERS $7,317 $4,009 REACHES CONSUMERS OTHER NEWSPAPERS CAN T THE STRAITS TIMES SINGAPORE NO.

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1 THE STRAITS TIMES SINGAPORE NO.1 NEWSPAPER REACHES CONSUMERS OTHER NEWSPAPERS CAN T PRINT & DIGITAL REPLICA 968,000 READERS PRINT & DIGITAL* 1,338,000 READERS *Print edition refers to Monday - Sunday. Digital includes both exact replica and other formats. Adult Age 15+. Source: Nielsen Singapore Media Index % 87% 65% 72% PMEBS & WHITE COLLARS LIVE IN 4-ROOM FLATS & ABOVE WITH DIPLOMAS & HIGHER HOUSEHOLD INCOME > $5,000 $4,009 MEDIAN PERSONAL INCOME $7,317 MEDIAN HOUSEHOLD INCOME Demographic data refers to ST print (Monday to Sunday) and Digital Readers Profile. Compared to national median of $2,866 monthly personal and $5,166 monthly household income. Source: Nielsen Singapore Media Index 2017

2 THE STRAITS TIMES is a national icon that has journeyed with Singapore for more than 170 years. Your advertisements are essential to all readers, enabling them to enjoy a better lifestyle with your products and services. TOP OF THE NEWS The key stories of the day that readers must know WORLD Updates on important events round the world ASIA Extensive coverage of Asia OPINION Insightful features and commentaries FORUM Platform for sharing views and concerns BIG PICTURE Daily inspirational story, picture or column HOME Most essential local news and talking point stories BUSINESS Expanded scope including foreign business news SPORT Latest sporting action worldwide LIFE Refreshing guide to living life fully

3 WEEKLY FEATURES Focusing on different lifestyle-centric content every day, the weekly features offer varied topics of interests to readers. This opens up a world of opportunities for advertisers to synergise their ad campaigns with the targeted editorial environments and reap more effective results. MONDAY EDUCATION / PEOPLE / HOME FOCUS TUESDAY MIND & BODY / BON VOYAGE / BOOKS / ARTS / WORLD FOCUS WEDNESDAY COMMUNITY / TECH THURSDAY SCIENCE / ENTERTAINMENT FRIDAY STYLE SATURDAY HOME & GARDEN / MOTORING / WEEKEND All images are for illustration purposes only.

4 THE SUNDAY TIMES is a relaxing read designed to brighten up your weekend. It is a stimulating read with the latest news, burning issues, hot lifestyle trends, useful advice, interesting personalities, food reviews and family topics. TOP OF THE NEWS The news of the day HOME Local headlines and more WORLD Exclusive stories from local journalists and ST bureaus SPORT The heart of the most thrilling sporting action INSIGHT Political issues, thought-provoking commentaries and social media updates INVEST Tips on growing your money and financial family matters LIFE FEATURES Lifestyle and social trends LIFE TRAVEL The newest places to wine and dine and exotic holidays LIFE FAMILY Everything that interests young families, from parenting features to product reviews LIFE FOOD & DRINK Food writers on the best eats in town

5 STUDENT MAGAZINES TO ENGAGE THE YOUNG IN (Every Monday) Goes to over 60 schools weekly (school term) The award-winning IN focuses on youth culture, concerns and causes, while addressing language, values and 21st-century competency needs Little Red Dot (Every Tuesday) Goes to 120 schools weekly (school term) Little Red Dot speaks to the hearts and minds of primary school pupils, and imparts to them values and life skills learning CLASSIFIEDS Offering consumer-related tips and news, Classifieds section is a conducive platform that enables buyers and sellers to find one another. Main Classifieds Section More than 300 Classifications, which include Properties, Vehicles, Travel and Education Recruitment Comprehensive career opportunities, covering job openings from executive appointments to part-time vacancies Available as a special pullout section on Saturdays Notices The platform for a wide variety of announcements including financial results, IPO advertisements, calls for tender and Government notices

6 CONTENT MARKETING SPH Content Lab s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing. ADVERTORIALS Present your business in an illuminating, informative manner that gives potential consumers the confidence to take action. SPONSORED SERIES Partner editorial team on themed content for added credibility and trust (subject to approval). SPECIAL SUPPLEMENTS Leverage the themed environments to enhance the advertising message: Festive: Chinese New Year, Mother's Day, Singapore National Day Mooncake Festival, Christmas Technology: Tech Show Specials Education: Post Graduate Studies, Knowledge Quest, (IT Show, PC Show, Comex, Sitex), Fintech Festival supplement Education Special, Learning Ladder Travel: NATAS Travel, NATAS Holidays, Travel Malaysia, Retail: Great Singapore Sale Fabulous Vacations, Rest & Relax, Incredible Getaways Wellness: Health & You Swing: A golf-centric publication targeted at the well-to-do Motoring: My Lifestyle My Drive professional

7 MAXIMISE VISIBILITY WITH CREATIVE BUYS Affording new possibilities in execution, the alignment of editorial and advertising grids opens the door to more creative ads. PREMIUM POSITION BUYS Cover Page Strip Ad Centrespread Attention getting Creative Buy INNOVATIVE EXECUTIONS Cover wraps & section wraps Creative positioning Out-of-print creative buys - e.g. stick-on labels, belly bands, envelopes Other creative options - e.g. Variable Print, scented ink, 3D, coloured newspaper

8 ENGAGE THROUGH JOINT PROMOTIONS & EVENTS The Straits Times Singaporean of the Year The Straits Times Athlete of the Year and Young Athlete of the Year The Straits Times Education Forum The Straits Times National Spelling Championship Scholar's Choice Preview The Straits Times National Current Affairs Quiz The Straits Times Mind and Body 360 Health Management Seminar Health & You Exhibition and Seminar The Straits Times Global Outlook Forum The Sunday Times Baby Ready Seminar The Straits Times Run Singapore Coffee Festival VivoCity Expo

9 THE STRAITS TIMES DIGITAL offers access to Singapore s best-read publication 24/7. Enjoy live breaking news, in-depth analyses, impactful commentaries, award-winning photography, videos and interactive graphics. Singapore Politics Asia World Videos Multimedia Lifestyle Food Forum Opinion Business Sport Tech STANDARD AD UNITS LEADERBOARD IMU HALF PAGE HIGH IMPACT AD UNITS SYNCHRONISED BANNERS Advertisers can run complementary banners on the same page to create high impact. TRANSITIONAL ADS Advertisers can run high impact ads that appear when users first arrive at The Straits Times website. MEGA LEADERBOARD (only applicable to desktop) Advertisers can run full-width banners that enable hosting of rich media or video for high visibility and impact. MOTION ADS (only applicable to mobile web) The transitional ads utilise sensors on mobile devices to encourage more user interaction. All images are for illustration purposes only.

10 HIGH IMPACT AD UNITS Scroll up to view MOBILE SCROLLERS (only applicable to mobile web) The scroller appears within the article page while the user scrolls through content. Its full-page format makes it impactful. PRE-ROLL VIDEOS The promotional video message appears within the video player before the video content appears. It will only play when the player is in view. IN-ARTICLE VIDEOS The video appears within the article page while users scroll through the content. It will only play when the player is in view. TVCs A video ad unit is always in-view and located at the bottom right of the screen. It will expand to full screen when the user clicks to view. THE STRAITS TIMES enewsletter contains news that is hand-picked by The Straits Times editors daily to ensure readers will never miss the most important breaking news. All images are for illustration purposes only.

11 MOBILE / TABLET APP is free to download, and all users can read stories in their entirety. Subscribers have access to unlimited number of stories and our epaper (PDF of the newspaper). FULL PAGE SPLASH INPAGE BANNER IMU CONTENT MARKETING SPH Content Lab s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing. BRANDINSIDER Tap on our publisher experience to engage your target audience with customised content tailored by the SPH BrandInsider team. ADVERTORIALS Present your business in an illuminating, informative manner that gives potential consumers the confidence to take action. All images are for illustration purposes only.

12 PRINT AD RATES FOR COMMON SIZES THE STRAITS TIMES & THE SUNDAY TIMES PER COLUMN CM 1/4 PAGE (27CM X 3 COL) 1/2 PAGE (27CM X 6COL) FULL PAGE (54CM X 6COL) MON-WED $55.00 $4,455 $8,910 $17,820 THU-FRI $61.00 $4,941 $9,882 $19,764 SATURDAY $62.00 $5,022 $10,044 $20,088 THE SUNDAY TIMES $61.00 $4,941 $9,882 $19,764 Great value at $0.05 per thousand readers (per column cm) COLOUR SURCHARGE 1-SPOT COLOUR + $3,800 FULL COLOUR + $9,900 DIGITAL PACKAGES Package Name Duration Package Price Digital Starter Packages 4, 8, 12 weeks From $5,000 onwards The Straits Times Plus Mobile Apps Package (with splash) 1 week $6,360 The Straits Times Plus Mobile Apps Package (without splash) 1 week $4,240 The Straits Times ipad and Android Tablet Package 1 week $12,730 The Straits Times enewsletter Package (Morning) 1 week $8,320 The Straits Times enewsletter Package (Evening) 1 week $8,320 The Straits Times enewsletter Package (Street Smart) 1 fortnightly issue $2,080 The Straits Times Digital Advertorial Package 1 week $10,500 The Straits Times BrandInsider Package 4 weeks $70,000 The Straits Times BrandInsider Package 12 weeks $147,000 Tap on the expertise of our sales team who specialises in customising solutions for your specific needs. displayads@sph.com.sg January 2018