Sell me. This Pen. free. A lesson in. Persuasion

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1 Sell me This Pen free A lesson in Persuasion

Sell me this pen A lesson in persuasive appeals Writing/Speaking and Listening Guide Created by Kelly Congrove For iteacher Lady Productions 2015 iteacher Lady. All rights reserved.

2 Sell me this pen A lesson in persuasive appeals Writing/Speaking and Listening Guide Created by Kelly Congrove For iteacher Lady Productions 2015 iteacher Lady. All rights reserved. An individual classroom teacher who has purchased this Guide may photocopy or print the materials in this publication for his/her classroom use only. Use, storage, or reproduction by a part of or an entire school system, by for-profit learning centers and like institutions, or for commercial sale, is strictly prohibited. No part of this publication may be posted, loaned, reproduced, transmitted, translated, or shared in any form without the express written permission of the publisher. Created and printed in the United States of America. iteacher Lady Polished, practiced, and professional 2015 iteacher Lady Productions -2-

3 Table of Contents Sell Me This Pen Writing/Speaking and Listening Guide A Lesson in Persuasive Appeals Rhetorical Appeals- Logos, Ethos, & Pathos...4 Sell Me This Pen Worksheet...5 iteacher Lady Page iteacher Lady Productions -3-

Name: Date: Period: Rhetorical Appeals Logos, Ethos, and Pathos The goal of persuasive writing is to persuade to your audience that your ideas are valid- or more valid than someone else s.

The use of logic to support a claim. Facts and statistics are used to enhance a point. Giving reason is the heart of persuasion, which could be why this was Aristotle s favorite appeal.

Emotional: persuading by appealing to the reader s emotions. The emotional appeal can effectively be used to enhance a point. Use vivid language, emotional language, and numerous sensory details.

4 Name: Date: Period: Rhetorical Appeals Logos, Ethos, and Pathos The goal of persuasive writing is to persuade to your audience that your ideas are valid- or more valid than someone else s. Greek philosopher Aristotle divided the art of persuasion into three appeals- Logos (Logical), Ethos (Ethical), and Pathos (Emotional). Logos Logical: persuasion by the use of reasoning. The use of logic to support a claim. Facts and statistics are used to enhance a point. Giving reason is the heart of persuasion, which could be why this was Aristotle s favorite appeal. Ethical: convincing by the character of the author. People tend to believe people they respect. You need to convince the audience your authority on the topic- Why should they believe YOU? Emotional: persuading by appealing to the reader s emotions. The emotional appeal can effectively be used to enhance a point. Use vivid language, emotional language, and numerous sensory details. The Commercial Effect: List commercials that reflect different appeals. Logos Commercial: Why is it logical? Ethos Commercial: Why is it ethical? Pathos Commercial: Why is it emotional? 2015 iteacher Lady Productions -4-

5 Name: Date: Period: Rhetorical Appeals Sell me this pen Directions: Try your best to sell the pen shown above. List three examples of the three persuasive appeals and give reasoning that back your claims. Goal: To sell my teacher this pen. Logical Appeal: Reasons/Examples: Ethical Appeal: Reasons/Examples: Emotional Appeal: Reasons/Examples: 2015 iteacher Lady Productions -5-

6 iteacher Lady Polished, practiced, and professional Thank you for your support! Hello! I am glad you chose this product to use in your classroom! I pride myself on creating original worksheets that not only speak to the students, they speak to the teacher as well! (And let s be honest, a sigh of relief as well isn t too bad either!) Because you purchased my product, you are eligible to leave feedback! Feedback/ratings on products are important for me as well as for YOU. Not only can you encourage other buyers to purchase this product, you can get CREDITS from TpT as well! Who doesn t love free money on future products? Also, if you have a quick sec, follow me on my TpT store! Ela I am known for adding pages to my products all the time- Don t miss out and I ll keep you updated! ***************************************************************** UGH- (If there is a problem with your product) P lease me at kellycongrove@gmail.com and I will fix it for you right away! Again, thank you, *high-five*, and keep rockin. -Kelly iteacher Lady Productions 2015 iteacher Lady Productions -6-

Pathos Logos. Ethos. looking at persuasive techniques in commercials

Pathos Logos. Ethos. looking at persuasive techniques in commercials Pathos Logos Ethos looking at persuasive techniques in commercials Persuasion Many types of papers and speeches require you to use persuasion. You (almost always!) want people to believe or do something.