International organic markets and Organic 3.0 Acting for more! Markus Arbenz, IFOAM - Organics International ED

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1 International organic markets and Organic 3.0 Acting for more! Markus Arbenz, IFOAM - Organics International ED

2 Who is IFOAM Organics InternationaI? join the IFOAM umbrella help us Lead Unite & Assist 2!

3 Who is IFOAM Organics International? From%IFOAM%to% IFOAM%,%Organics%International % LEADING,)UNITING)AND)ASSISTING)THE)ORGANIC) MOVEMENT)WORLDWIDE)SINCE)1972

4 History, Organic 1.0 Sir Albert Howard ( 1947) Lady Eve Balfour ( 1990)! Bashkar Save! M. Fukuoka! Hans ( 1988) und Maria Müller ( 1969) Hans-Peter Rusch ( 1977) Rudolf Steiner ( 1925)

5 Our way of understanding Organic Agriculture Organic agriculture is more than covering a market s demand

6 Organic Agriculture offers the world an alternative to address global challenges Food security Climate change mitigation/adaptation Biodiversity conservation Sustainable natural resources (water, soil)

7 Impact? The impact ambition Towards more sustainable agriculture 1).Increasing the adoption of organic principles in.mainstream agriculture («organic lighthouse») Global. agriculture Frequency 2).Growing the organic sector (certified and nonacertified).while making it more sustainable Organic agriculture low Sustainability high

8 The%Organic%Movement% Agriculture% Land%in%ha% N %Certified% Farmers%% 37#mil# 1.8#mil# # 2011% 2015% 43.1.#mil#ha# 2,0#mil# # Market%in%US$% 55#bn#US$# 72#bn#US$# N %IFOAM% Affiliates% 757#(2010)# 815#(2014)#

9 The Movement!! 9!

10 Growth of the organic agricultural land $ 45$ 43,1$ Million$hectares$ 40$ 35$ 30$ 25$ 20$ 15$ 10$ 36,3$ 37,4$ 37,5$ 36,0$ 34,4$ 29,8$ 29,0$ 30,1$ 31,5$ 25,7$ 19,8$ 14,9$ 17,2$ 11,0$ 5$ 0$ 1999$2000$2001$2002$2003$2004$2005$2006$2007$2008$2009$2010$2011$2012$2013$

11 Distribu(on+of+main+land+use+types+and+crop+ categories Source:$FiBLJIFOAM$Survey$2015;$based$on$informaPon$from$the$private$ sector,$cerpfiers,$and$governments.$ $ $ Land$use$types$2013$ No$details$ 10%$ Other$agr.$ Land$ 2%$ Permanent$ grassland$ 63%$ Arable$land$ crops$ 18%$ Permanent$ crops$ 7%$ Cereals$ Green$fodders$ Oilseeds$ Vegetables$ Protein$crops$ Coffee$ Olives$ Nuts$ Grapes$ Cocoa$ Key$arable$crops$ 0,78$ 0,31$ 0,30$ 3,31$ 2,38$ 0,0$ 1,5$ 3,0$ 4,5$ Million$hectares$ Key$permanent$crops$ 0,32$ 0,31$ 0,23$ 0,73$ 0,61$ 0,0$ 0,5$ 1,0$ Million$hectares$

12 The ten countries with the largest numbers of organic producers 2012 India$ Uganda$(2012)$ Mexico$ Tanzania$ Ethiopia$(2012)$ Turkey$ Peru$ Italy$ Spain$ Poland$(2012)$ $ $ $ $ $ $ $ $ $ Organic+producers+by+region Source:$FiBLJIFOAM$Survey$2015$ Europe$ 17%$ North$America$ 1%$ LaPn$America$ 16%$ Africa$ 29%$ $ Oceania$ 1%$ 0$ $ $ $ $ $ $ $ Number$of$producers$ Asia$ 36%$

13 Development+of+the+number+of+organic+producers+1999>2013+ Source:$FiBLJIFOAMJSOELJSurveys$1999J2015$ 2,5$ 2,0$ 1,8$ 1,8$ 1,9$ 2,0$ Producers$ 1,5$ 1,0$ 0,5$ 0,2$ 0,3$ 0,4$ 0,4$ 0,4$ 0,5$ 0,7$ 0,9$ 1,2$ 1,4$ 1,6$ 0,0$ 1999$2000$2001$2002$2003$2004$2005$2006$2007$2008$2009$2010$2011$2012$2013$

14 Organic Markets worldwidebal Source: Organic Monitor Revenues (US$ billion)

15 North America Market size Leading country US $35 billion USA Market share ~ 4% Main channels Supermarkets Latest developments Healthy growth continues Undersupply remains

16 Europe Market size US $31 billion Leading countries Germany, France, Italy Market share 2-3% Main channels Specialists, supermarkets Latest developments Steady growth Weak economic sentiment

17 Asia Market size US $4.4 billion Market share < 1% Leading countries China, Japan, South Korea Latest Developments Local markets developing Labeling issues Government incentives

18 Growth outlook Conclusions for the regions North America healthy growth rates to continue Europe influence of political & economic factors Asia rising consumer affluence Latin America internal markets developing Other regions growth mainly in affluent countries

19 Organic is not alone any more 19

20 Area covered by various schemes Thousand$hectares$ Total+harvested+area+cer(fied+by+crop+for+selected+crops+2012$ Source:$SSI$Report$2014$ $The$State$of$Sustainability$IniPaPves$Review$2014$ 1.800$ 1.600$ 1.400$ 1.200$ 1.000$ 800$ 600$ 400$ 200$ 0$ RSPO$ Organic$ (2011)$ UTZ$ Fairtrade$ 4C$ ProTerra$ RA$ Bonsucro$ CMIA$ BCI$ RTRS$ Bananas$ Cocoa$ Coffee$ Cocon$ Palm$Oil$ Soybeans$ Sugarcane$ Tea$ 20

21 Organic and Fairtrade: Global market development Organic+and+Fairtrade:+Development+global+retail+sales+ 2009>2013+ Source:$FiBL$Survey$and$Fairtrade$(no$market$data$for$2009)$ $ $ Million$Euros$ $ $ $ $ 0$ 2009$ 2010$ 2011$ 2012$ 2013$ Organic$ Fairtrade$ 21

22 Indicator+ World+ Leading+countries++ Countries+with+data+on+ cer(fied+organic+agriculture+ Organic+agricultural+land++ Share+of+total+agricultural+ land+ 2013:$170$countries$ $$ 2013:$43.1$million$hectares$$ (1999:$11$million$hectares)$ 2013:$0.98$%$$ $ Australia$(17.2$mio.$hectares)$ ArgenPna$(3.2$mio.$hectares)$ US$(2.2$mio.$hectares,$2011)$ Falkland$Islands$(Malvinas)$(36.3$%)$ Liechtenstein$(31$%)$ Austria$(19.5$%)$ Finland$(9$million$hectares)$ Zambia$(6.1$million$hectares;$2009)$ India$(5.2$million$hectares)$ India$( ),$Uganda$( ;$2012),$$ Mexico$( )$$ Further,+non>agricultural+ organic+areas+(mainly+wild+ collec(on)+ 2011:$35.1$million$hectares$$ (2012:$30.4$million$hectares;$ 2011:$31.7$million$hectares)$$ Producers++ 2$million$producers$$ (2012:$1.9$million$producers;$ 2011:$1.8$million$producers)$ Organic+market+size++ 72$billion$US$dollars$ US$(24.3$billion$euros)$$ (1999:$15.2$billion$US$dollars)$ Germany$(7.6$billion$euros)$ Source:$Organic$Monitor$ France$(4.4$billion$euros)$ Per+capita+consump(on+ 2013:$10.05$US$dollars$ Switzerland$(210$euros)$$ Denmark$(163$euros)$ Luxemburg$(157$euros)$ Number+of+countries+with+ organic+regula(ons Number+of+IFOAM+affiliates+ 82$countries$$ $$ 2014:$815affiliates$from$120$countries$ $ Germany:$89$affiliates;$China:$55$affiliates;$ United$States:$51$affiliates;$India:$47$affiliates$$

23 The Organic World in 2011 at a Glance We are successful, but still inorganic the niche. The soils The deserve World in that we scale up! Organic Producers (in millions), Organic Market Size (in billion USD) billion USD The 13th edition of The World of Organic Agriculture documents recent developments in global organic agriculture. It includes contributions from representatives of the organic sector from throughout the world and provides comprehensive organic farming statistics that cover surface area under organic management, specific information about land use in organic systems, numbers of farms and other operators as well as selected market data The book also contains information on the global market for organic food, the latest developments in organic certification, information on standards and regulations as well as insights into current and emerging trends for organic agriculture by region In addition, the volume contains a number of country reports: Australia, Azerbaijan, Benin, Bulgaria, Canada, Ethiopia, Germany, Iran, Pacific Islands, Peru, Thailand, and the United States. The latest data are presented annually at BioFach in Nürnberg, Germany 2013: February. 30 Organic Producers (in millions), Organic agriculture is practiced in 160 countries and 37 million hectares of agricultural land are managed organically by 1.6 million farmers. The global sales of organic food and drink reached 59 billion US dollars in Supported by Forschungsinstitut für biologischen Landbau Institut de recherche de l agriculture biologique Research Institute of Organic Agriculture FiBL AND IFOAM E X C E L L E N C E F O R S U S TA I N A B I L I T Y THE WORLD OF ORGANIC AGRICULTURE Organic Market Size (in billion USD) FiBL AND IFOAM THE WORLD OF ORGANIC AGRICULTURE 2012 STATISTICS FiBL AND IFOAM THE WORLD OF ORGANIC AGRICULTURE at a Glance 60 billion USD ! In cooperation with ISBN IFOAM ISBN FiBL STATISTICS & EMERGING TRENDS 2012 OCEANIA 12.1 MILLION HA EUROPE 10.0 MILLION HA LATIN AMERICA 8.4 MILLION HA ASIA 2.8 MILLION HA NORTH AMERICA 2.7 MILLION HA AFRICA 1.1 MILLION HA Supported by

24 Organic%1.0%>>%2.0%>>%3.0% % # 1.0%The%World%of%the%Organic%Pioneers% 3.0%The%future% SOAAN,%the%process%of%describing% the%revolution% 2.0%Todays%well,codified%Organic%World%with%65%bil%$% consumer%purchases%%%

25 The Movement Visioning Developing & Scaling & Norming Mainstreaming Organic 1.0 Organic 2.0 Organic 3.0 Idea Pioneers laying the philosophical and practical foundation Some pockets Certified Standard, Market Niche Innovating the practice and guaranteeing organic with certification. Building the value chains and developing the markets 1%: 55 bil consumer purchases, 70 mil ha, 2 mil producers Transparent Production & Trade, Recognized Good Practice Continuous social & material innovation towards best practice and expanding the compliance options. >10% market share

26 SOAAN Worldview Culture of Innovation On-going improvement towards best practice Transparent integrity Inclusiveness 1.0 Conventional Agriculture 2.0 Sustainability Standards Modern Conventional Agriculture 3.0 Organic Agriculture Sustainable Food & Farming Systems Traditional Farming

27 Markets and Trade Economy Soil Accountability Ecology Best Practice Agriculture and Value Chain Culture Society Labor Rights Safety and Hygiene Organic 3.0: Towards True Sustainability in Agriculture From Organic 2.0 to Organic 3.0 Traditional Farming 1.0 Conventional Agriculture 2.0 Sustainability Standards Modern Conventional Agriculture Culture of Innovation On-going improvement towards best practice Transparent integrity Inclusiveness 3.0 Organic Agriculture Animal Husbandry Sustainable Food & Farming Systems Investment Local Economy and Resilience Materials/Waste/ Contaminants Holistic Management Water Transparency and Reporting Participation Biodiversity Atmosphere Energy Food Security and Sovereignty Product Quality Equity and Gender Right Livelihood Community From compliance with standards to continuous improvements to best practice From certification only to multi options for building trust and authenticity From Organic as an objective to development towards true sustainability in agriculture and value chains From exclusion of non-compliant producers to inclusive embracing of aspiring stakeholders From focusing on quality products of impressive producers towards a system that also relevantly addresses global challenges From proofing a pioneer technology to innovation for up-scaling From celebrating philosophy and showcasing success stories to policy tool for mainstreaming From creating value with price premium to true cost pricing.

28 Thank%you%for%your%attention% Working%towards%impact!% % %

29 In diesem Gespräch hatten wir uns darauf verständigt, dass Sie ein paar Worte zum internationalen Markt sagen und einen Ausblick auf Organic 3.0 Handeln für mehr Bio zur BIOFACH 2016 geben. Zeitlich hatten wir min. ins Auge gefasst. Wenn Sie Slides bzw. eine ppt mitbringen freuen wir uns darüber wir kümmern uns um die Technik!