The Meat Industry Yesterday, Today and Tomorrow

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1 The Meat Industry Yesterday, Today and Tomorrow PRESENTED BY: DOUG BUSH, BUSH BROTHERS PROVISIONS JOHN LELAND, CREEKSTONE FARMS PREMIUM BEEF AND PORK

2 Meat Industry: The Basics Breeding Claims (Natural/Organic/Etc.) Aging (Wet vs. Dry) Feeding Grading

3 Breeding

4 Breeding, British Breeds Hereford Angus Shorthorn

5 G-Schedule

6 Continental Beasts of Burden Influx Limousin (1971) Simmental (1967) Salers (1975) Then Now Then Now Then Now Chianina (1971) Maine Anjou (1969) Then Now Then Now

7 Bos Indicus Influence & Dairy Breeds Brahman (1980) Holstein Brangus 50% Brahman 51% Black Holstein

8 Program Beef, is it a Breed or a Brand? BREEDS Angus BRANDS Shorthorn Hereford Piedmontese

9 The future of Beef Breeding: Where are we heading?

10 Hot Label Claims: Natural, Organic, AB-Free, and more What do the claims mean? What don t they mean?

11 Labels on your meat!

12 USDA Organic vs. Natural vs Conventional

13 What does Antibiotic-Free mean? Common Myths: Antibiotics wouldn t be required if animals were raised differently in conditions that were less crowded or more sanitary. 80 percent of antibiotics are used in animals. Antibiotics may become ineffective in humans if they are given to food producing livestock and poultry. Antibiotic resistant infections in humans like MRSA often come from meat and poultry products. Antibiotic resistant bacteria are increasing on U.S. meat and poultry products.

14 GMO Myths as well! 10: Genetic Modification of Food Is New 9: GMOs Are Just a Modern Version of Selective Breeding 8: There's Solid Evidence That GMO Foods Cause Cancer 7: GMO Crops Are Dangerous Since They Contain Toxic Substances 6: GMO Crops Pose a Health Risk to People With Allergies 5: Altered Genes From GMO Plants Invariably Will Spread and Cause Havoc 4: If Patented GMO Seeds Accidentally Grow on Your Property, You Could Be Sued 3: GMO Crops Cause Catastrophic Honeybee Decline 2: Almost All Crops Today Are GMOs 1: GMOs Are Unlabeled and Impossible to Avoid

15 How to cut through the labels? KNOW YOUR BUTCHER OR PURVEYOR!

16 Aged Beef

17 Origins of Aged Beef In the Pre-Refrigeration Era, Dry Aging was the norm. But food safety was not focused on. Today we control time/temperature/humidity/air flow To make a high quality, artisan, SAFE product.

18

19 Dry Aged vs Wet Aged DRY AGED Whole primals are exposed to the air over time to break down connective tissue and concentrate flavor. Very tender meat with an intense aged or beefy flavor. Significant weight loss in aging as well as trimming. Strong flavor is not for everyone. WET AGED Meat is left in vacuum package and natural enzymes break down connective tissue. Meat is tenderized, but flavor is not changed. Yields are greater, thus more affordable costs. Flavor appeals to a broader audience.

20 Feeding Cattle

21 How cattle are fed

22 Old World Butchery: The Meat Industry Yesterday, Today, and Tomorrow Breeding Original beef breeds Modern mixes Brands vs Breeds Future of breed control Natural, organic, gmo free, etc. What do they mean? Why choose one? Where are these trends going? Aging (wet/dry) Origins of aged beef How wet aging affects product Dry aging, what is it and when to use it. Feeding Grass vs grain Affect on beef quality Health myths? Grading Modern grades of beef Pre1978 grades

23 Grain-finished vs. Grass-finished GRAIN Fed grass for the first 9+ months Finished on grain ration including corn, milo, sorghum, and other whole grains. Yields USDA Choice and Prime levels of marbling Rich, beefy taste. Higher fat content GRASS Fed grass for the entire lifecycle Takes quite a bit longer to grow to full size Yields leaner beef, generally ungraded or USDA Select levels of marbling. Earthy, grassy taste, similar to game meat. Both Grain-finished and grass-finished beef has similar levels of nutritional value, including high levels of Iron, and good fats. Neither has a statistically significant level of Omega-3 fatty acids. For that, seek out fish.

24 USDA Grading of Beef Now vs Then

25 USDA Grading before 1978 USDA Prime USDA Choice US Good

26 USDA Grading after 1978 USDA Prime USDA Choice USDA Select

27 Questions???

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