Introducing the first antimicrobial-treated doormat product line designed for home use. A technical innovation in doormats.

Transcription

1 Introducing the first antimicrobial-treated doormat product line designed for home use. A technical innovation in doormats.

2 It s All About Protecting The Ones We Love! Debbie Greenspan, the founder of Dr. Doormat was a lifetime allergy sufferer and became a first time Mom in With a new baby crawling on the floor Debbie soon became increasingly concerned about the street dirt and debris that we track into our homes. She reached out to experts at the American Lung Association and EPA and researched the issues. It wasn t long after that she found herself in a pool of home environmental engineers and microbiologists. What she discovered was shocking, she learned that a substantial amount of common house dust is tracked in on our shoes and can include pesticides, toxins, heavy metals such as, lead, cadmium and mercury, microorganisms (bacteria, fungus and mold), dust-mites and other allergens. Debbie felt a responsibility to take action and when she couldn t find a product to solve the problem she decided to create it with the help and guidance of the team of experts. Microbes & Toxins Go Marching Into Your Home By The Millions! Every time you wipe your shoes on a common doormat, it s like stepping into a reservoir of microbial growth. Think of it as a convention of nasty grime at your doorstep. How Can You Stop Them? Third party lab tests show that simply wiping your shoes thoroughly (at least twice) on Dr. Doormat Can REMOVE up to 90% of the DEBRIS from the bottom of your shoes or paws. Effectively starts to DISABLE odors from MICROORGANISMS (bacteria, fungus, mold) on the mat ON CONTACT. For indoor use - covered entrance

3 About the Antimicrobial: Dr. Doormat line of mats is infused deep into the microscopic layers of the mat during the manufacturing process, with a specially formulated antimicrobial treatment that permanently bonds to the fibers of the doormat and cannot be tracked through your home. The antimicrobial technology is biodegradable, can t track off or penetrate the skin and prevents deterioration and odors extending the life of the mat. This antimicrobial treatment is safe for all family members. Care Instruction: Simply shake it out (outside), vacuum twice a week or wash when needed. The antimicrobial treatment will maintain its efficacy for up to 20 washes. Where s The Proof? The magnified photo on the left shows what the sole of a shoe looked like before using Dr. Doormat. The photo on the right shows the result after wiping the shoe at least twice on Dr. Doormat BEFORE AFTER How Does It Work? Dr. Doormat goes to work for you the moment your shoe makes contact. The antimicrobial treatment is infused deep into the microscopic layers of the doormat creating a positive charge. Through a physical mode of action the antimicrobial starts to disable the nasty odors from negatively charged microorganisms like bacteria, fungus and mold on the mat on contact. Just wipe your shoes thoroughly (at least twice) on Dr. Doormat before entering the home to guarantee the greatest results.

4 The Product Line: Product & Package Options Dr. Doormat comes in two different sizes Residential: 24 x 36 x 3/8 with a weight of 4 lbs. Apartment: 18 x 24 x 3/8 with a weight of 2 lbs. In 4 different colors Product Features Elegant bubble pattern acts like scrubbing brushes to remove dirt and grit on shoes while removing moisture at the same time Perfect for pets and children, safe for all family members. The mat is framed with a raised, inch wide border that forms a tray trapping water and dirt. Care Instructions: shake outside, vacuum, as needed hose down using mild detergent and hang to dry. Antimicrobial treatment is not poisoning the microbes but disables through a physical mode of action. 2-year Manufacturer s Warranty Antimicrobial is biodegradable, does not leach into environment or penetrate the skin. Surface area is made of the highest quality stain resistant recycled and virgin polypropylene fiber Durable, flexible, industrial strength, rubber backing with molded rubber nibs reduces mat movement. Helps reduce, control and minimize your homes exposure to harmful toxins and pollutants (heavy metals and pesticides) allergens, microorganisms (bacteria, mold, fungus) Dr. Doormat is attractive and ideal for all entrances of your home. For indoor use Product is 100% Made in the USA Eco-Friendly, Green Allergy friendly

5 Our Environmental Commitment Expert Testimonials In every step of manufacturing Dr. Doormat, we had to make decisions and remember our original goal to solve a problem without creating a bigger problem. We are making a conscious choice to minimize waste on our planet. The yarn in Dr. Doormat is woven from 25% recycled and virgin polypropylene. We created our own blend of natural/virgin and recycled rubber giving us a unique ability to incorporate natural, sustainable resources with existing materials, minimizing our footprint on the environment. When choosing rubber, we needed to be sure the oils in the rubber were non-leaching. Knowing the origin of the raw materials and blending and curing the ingredients gave us the level of control and confidence we were looking for. Dr. Doormat is made in a controlled environment in the United States. Given the large number of fecal bacteria and mold we carry in on our shoes ( About 93% of the bottom of all shoes contain fecal bacteria ) I believe that Dr. Doormat, an antimicrobial treated doormat is a great way to reduce and control our exposure at the entrance before it can enter our homes. Dr. Chuck P. Gerba, Professor of Environmental Virology, University of Arizona "A typical doormat becomes a growth site or reservoir for microbes and can contaminate the sole of a shoe prior to entering a home. Dr. Doormat effectively inhibits the growth of microbes on the surface of the doormat minimizing the transference of pollutants into the home, helping to support a healthy home environment." Dr. Ernest Crutcher, Microbiologist Redmond, WA Dr. Doormat is perfect for our four-legged family members. We can t completely prevent our pets paws from encountering potentially harmful environmental toxins, allergens and microorganisms. However, Dr. Doormat's technology can certainly help reduce their exposure to these elements and disable harmful microorganisms while offering our pets a unique line of protection. It is sturdy enough that they can t destroy it and soft and comfortable enough for them to sleep or eat on. I personally recommend it to all my family, friends and patients. Mel Davis, DVM, Woodstock MD "Dr. Doormat is a functional, durable product that I enjoy using in my own home." Dr. Rachel Schreiber, Allergist, Rockville & Germantown, MD Dr. Doormat is more effective than the average doormat in removing dirt and debris from the bottom of our shoes. I use it in my home. Jeffrey C Philibert DVM DACVIM (O), New England Veterinary Oncology Group LLC Dr. Doormat Appeals to a Wide Audience Pet Lovers (Dogs & Cats) New Parents (Baby) and families Allergy & Asthma sufferers Seniors Germophobes clean freaks Buy Made in America People concerned about toxins & home environmental issues. Environmentalists (Tree huggers) New Home Owner

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