One click payments. Axcess Merchant Services. How merchants can benefit. Prepared by: Date Issued:

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1 Date Issued: One click payments How merchants can benefit Prepared by: Axcess Merchant Services Leeds Innovation Centre 103 Clarendon Road, Leeds, LS2 9DF info@axcessms.com Key premise One click payments help merchants compete in today s ecommerce arena by minimising the number of steps included in a transaction.

2 How merchants can benefit from one-click payments 2 TABLE OF CONTENTS 03 Introduction 04 How it works 05 Key benefits 05 Security

3 How merchants can benefit from one-click payments 3 TODAY S M-COMMERCE WORLD IS CHANGING PAYMENT METHODS 01. INTRODUCTION What are one-click payments? One click payments create an easier online shopping experience by minimizing the number of steps included in a transaction. The one click checkout feature offered by Axcess allows a repeat customer to make additional purchases from a merchant website, all without having to enter personal details or card details again. Depending on the integration method, merchants do not have to store or process card details if they prefer Ease of use A merchant can choose whether they would like to ask their returning customers to validate the purchase by reentering the CV2 (security code) from the back of their card. Remembering a three digit number is a much simpler option than the rigmarole of entering your complete details every time you make a purchase. In this content, one click checkout refers to CopyandPAY integration, but one click payment is used for server-toserver integrations.

4 How merchants can benefit from one-click payments HOW IT WORKS The first time a customer visits a merchant website and makes a purchase, they are asked if they would like to register their details. These include the card details and sometimes the billing address. If the customer consents to this, they are directed from the merchant website to a secure page where they can enter their details. Some merchants allow customers to do this when they are on the same page as the initial payment. Once a customer has entered their name, address, delivery details and anything else the merchant needs, they also enter card details and submit the payment. The merchant stores all the general information that s been collected and Axcess take the card data the customer has just entered and submits the first payment for approval. When this happens, the card data is encrypted and a token is created and assigned to that particular card within our gateway. The gateway hands this token back to the merchant for them to store and when the customer returns to make another purchase, the merchant simply sends the token, and the amount of the purchase, in the payment request and it is processed. The same process happens for the third, fourth, fifth visits and so on.

5 How merchants can benefit from one-click payments BENEFITS There are a great many benefits to implementing one-click payments into your payment system. Companies like Amazon, itunes and more are seeing roaring success from implementing this. Smaller businesses are utilising this too. Why not join the growing number of merchants taking on this incredible technology? Here are the top benefits of one-click payments for your business: Helps a merchant develop customer retention. More accessible for customers Lower cart abandonment levels Makes a more pleasant shopping experience 04. SECURITY One click payments use a tokenisation method to encrypt and store card details, making it a secure payment process. Our CopyandPay method removes many PCI concerns regarding transmission of card data and because the tokens are held either on the gateway or with the acquiring bank, the merchant does not need to plan for how to store sensitive card data. One Click payments can still be performed in conjunction with many risk and fraud tools, including 3DS, which is a significant point for many merchants wanting to remove chargebacks from their business model.

6 How merchants can benefit from one-click payments 6 Date Issued: End How to maximise growth in ecommerce sites Prepared by: Axcess Merchant Services Leeds Innovation Centre 103 Clarendon Road, Leeds, LS2 9DF info@axcessms.com

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