Investor Presentation Hong Kong 11 th March 2015
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1 Crowd Sourced Micro Jobs Investor Presentation Hong Kong 11 th March
2 Corporate Snapshot ASX Code: CM8 Shareholding breakdown Ordinary Shares on Issue 85m 25 cents 1.0m Market Cap (@ 19 cents) $16m Other shareholders 25% Board & Management 25% Cash at Bank c$2.5m Top 20 (excl Board & Management) 50% 2
3 December 2014 Trading Update Key Metrics moving in the right direction December 2013 (6 months) December 14 (6 months) Change Revenue ($m) é 20% Gross Profit ($m) é 23% EBITDA ($m) % Normalised EBITDA* ($m) é 40% Message volumes (million) é 30% *Normalised EBITDA for December 2014 period excludes Vendor company transaction/backdoor listing costs of approximately $0.4m. Supply agreements executed to launch services into Italy, Hungary, Portugal, Spain, Poland, Turkey and Norway (Now connected to over 44 mobile carriers globally) 3
4 Global Trends Significant growth forecast* Global Smartphone Subscriptions, (billion) 5.6 Global DCB/PSMS Volumes**, (billion) * Source: Outlined in the ASX QXQ Prospectus dated 20 th November 2014 Industry Report by Frost & Sullivan ** DCB refers to Direct Carrier Billing and PSMS refers to Premium SMS 4
5 Vision Crowd Sourced micro jobs Customer task Dedicated brands Experts typically answer in < 10 mins Tina wants gossip on her friend Bongo s Gossip expert answers the question ü Job complete CrowdMobile shares revenue with expert To build a global crowd sourced cloud based micro job workforce John asks for relationship advice What Would Jesus Do answers with the help of a religious expert ü Job complete Targets the growing app info and entertainment usage markets globally Kelly wants some advice on a dress she is about to buy Passion for Fashion has a fashion expert answer ü Job complete Platform strategy allows for scaling horizontally and vertically 5
6 Micro Job Cloud Platform Global distributed workforce Over 600 experts 24/7 platform manages all jobs globally Central location services all brands Platform investment largely completed Note: Some details have been removed to maintain customer privacy 6
7 Current Products & Brands Bongo Thinks Bongo Knows Passion For Fashion What Would Jesus Do BongoThinks.com AskBongo.com Passion4FashionApp.com WhatWouldJesusDoApp.com Over 3.4m million paid questions answered in FY14 & over 2.2m 1H-FY15 7
8 Mobile Apps Collection of future potential apps developed for a broad demographic around themes like entertainment, sports, lifestyle & healthcare 8
9 Partner Strategy Strategy Crowd Mobile builds the apps White label partnership with a major TV franchise (eg The Block) Marketed through TV program, social media and online Turnkey solution White label/b2b opportunities Celebrity and brand focus Partner with a major TV/Magazine franchise (eg Top Gear) Marketed through TV program, magazine and celebrities Leverage existing networks Gain market share & revenues rapidly Revenue share with partner 9
10 Global footprint Significant potential to grow organically and through acquisition Denmark UK Norway Netherlands Existing footprint Growth Opportunities North America Ireland Portugal Belgium Germany Switzerland Italy Poland Hungry Turkey Spain Asia South America Africa Australia New Zealand Current Language Footprint: English, German, French, Dutch, Portuguese, Italian, Spanish, Norwegian, Hungarian, Polish, Turkish 10
11 Who we get paid from Bluechip upstream providers & revenue splits Revenue Split Telco/ Carrier Revenue Split Apple Revenue Split Google Expert 15% Telco 50% Crowd Mobile 35% Apple 30% Expert 15% Crowd Mobile 55% Google 10% Expert 15% Crowd Mobile 75% 11
12 Board of Directors Global experience and Expertise Theo Hnarakis (Non Executive Chairman) Brings a wealth of experience working in the media industry and scaling Australian ASX listed technology businesses. He graduated from The University of SA with a Bachelor of Accounting and has held senior roles with News Corporation, Boral Group, PMP and was the Managing Director and CEO of Melbourne IT until Mr Hnarakis is also a non-executive Director of Newzulu Limited (ASX: NWZ). Hans de Back (Non Executive Director) Has significant experience across multiple high-technology industries including mobile, gaming, and social media. He holds a master degree in corporate law from Amsterdam University and has extensive international experience having worked with companies Globally. Mr. de Back is currently the Managing Partner at Incubasia Ventures working with innovative and scalable technology companies. He currently holds non-executive directorships for Moko (ASX: MKB) and icollege (ASX: ICT). Frank Giugni (Non Executive Director) Is an experienced finance professional with extensive profit-centre experience gained in several key accounting and management roles with major ASX and FTSE-listed companies. He specialises in restructuring and performance improvement, as well as mid-market merger & acquisition activities. Sophie Karzis (Company Secretary) Member of the Law Institute of Victoria and the Institute of Chartered Secretaries. She is a practising lawyer with over ten years experience as a commercial lawyer, and company secretary and in house counsel for a number of private and public companies. 12
13 Global Executive Team Experience and Expertise Domenic Carosa Executive Director & CEO Over 20 years of experience in technology and ASX listed companies including building destra into the largest independent media & entertainment company in Australia with revenues of over $100M. (Location: Melbourne) Christian Shaw CFO Significant ASX & NASDAQ company experience including Moko Social Media (ASX: MKB), Sunshine Heart (NASDAQ: SSH) & icash (ASX: ICP). (Location: Melbourne) Tobias Schlitzke COO Manages the growth and operations of the company across multiple countries and time zones. Significant start-up and growth focused roles Including Swisscom (Location: Europe) Iain Clark CTO Ensures that Crowd Mobile s core technology platforms globally are running and that new products are released on time. Previously with with Goldman Sachs. (Location: Melbourne) Gregor Cooney International Marketing Manager Responsible for Crowd Mobiles global expansion strategy including establishing relationships with MTV and other key partners. (Location: Europe) 13
14 Key Priorities for the next 12 months Launch existing products into new markets (This Half) Launch new products into existing markets (Next Half) Sign up global B2B partnerships for our Apps Review & Execute Strategic Acquisitions 14
15 Peer Analysis Strong financial position vs peers CrowdMobile Moko Mobile Mobile Embrace Freelancer MigMe Ticker CM8+ MKB** MBE** FLN*** MIG** Description Mobile Crowd Sourced micro-job platform Mobile social advertising platform Integrated mobile payments & marketing Online outsourcing marketplace Mobile social entertainment 1H-FY15 Annualised Revenue ($M) 1H-FY15 Annualised EBITDA ($M) Share Price (cents) 19.5c 15c 16.5c 90.5c 67c Market Cap ($M) 17m 91m 62m 394m 130m EBITDA Multiple* 6x N/A 18x N/A N/A Note: All share prices as at closing 3 March 2015 taken from Commsec +Based on the December half normalised operating results ** MKB, MIG and MBE 1H-FY15 Annualised results *** FLN results CY14 Annual Report (16/02/15) 15
16 Investment Highlights Right customer demographic technology take-up and spend Large brand portfolio and proprietary IP Proven profitable business model with solid margins Global growth opportunities with proven global marketing & distribution network Globally experienced team driving growth 16
17 Disclaimer The material herein is a presentation of non-specific background information about the current activities of Crowd Mobile Limited (Crowd Mobile or the Company). It is information given in summary form and does not purport to be complete. All persons should seek appropriate professional investment advice in reviewing or considering this presentation and all other information with respect to Crowd Mobile, its business, financial performance and operations. Neither the provision of this presentation nor the information contained therein, or any associated communication to any person should be taken as constituting financial advice regarding the purchase or dealing of shares in Crowd Mobile. This presentation does not purport to provide all information that might reasonably be required to complete a detailed assessment of Crowd Mobile. Individuals should conduct their own investigation of investment and financial parameters relevant to their personal requirements for investment purposes. The presentation may contain forward looking statements regarding the intentions of the Company, and these will be affected by many other factors beyond the control of the Company. Forward-looking statements include, but are not limited to, statements concerning Crowd Mobile s planned strategies and programs and other statements that are not historical facts. Although Crowd Mobile believes that its expectations reflected in these forward-looking statements are reasonable, such statements involve risks and uncertainties and no assurance can be given that actual results will be consistent with these forward-looking statements The presentation must be considered in the light of these uncertainties and investments in Crowd Mobile should be considered as speculative in nature. The presentation is not a prospectus or similar disclosure document and does not constitute an invitation to apply for shares in Crowd Mobile or ASX:CM8. 17
18 Participate in the Future of Mobile Contact: Domenic Carosa 18
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