Location awareness in Retail Where, when and who in your shop

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1 Location awareness in Retail Where, when and who in your shop March 16 th, 2017 Robert Voûte, Vice President Consulting Expert Geerten Peek, Director Consulting Services CGI Retail Xp360 TM CGI Group inc.

2 The CGI company The world is our home 2

3 Digitally connected value chain: essential to deliver on rising consumer expectations for a seamless, real-time and personalized experience Improving agility and time to market requires a technology-enabled, digitally connected value chain Convergence continues to accelerate the connected consumer can research, buy, receive products and services from a retailer, a manufacturer, or even directly from the source 3

4 Customer Journey CUSTOMER 4

5 Enhancing the Experience! OBJECTIVES THE PHYGITAL* STRATEGY OPTIMIZE AND MAKE THE CUSTOMER EXPERIENCE SEAMLESS Attract, thanks to digital, clients to stores. VALUE ADDED SERVICES & PRODUCTS INCREASE IN-STORE TRAFFIC DIFFERENTIATE FROM THE COMPETITION Satisfy customer expectations, at the point of sale, by creating/enhancing the shopping experiences by demonstrating new service and products Standardize the data collected and ensure that all previous customer interactions are understood across each customer contact point. 5 (*) : physical + digital

6 CGI Retail Xp360 TM Queue Management Customer StoreOps Sales assistant Loyalty Expert interaction Marketing Assistant CGI Retail Xp360 Foundation CGI provides Software to develop our customers Digital capabilities to accelerate their transformation 6

7 CGI Retail Xp360 TM Extra slides - Components explained

8 CGI Retail Xp360 TM Queue Management Customer StoreOps Sales assistant Loyalty Expert interaction Marketing Assistant CGI Retail Xp360 Foundation CGI provides Software to develop our customers Digital capabilities to accelerate their transformation 9

9 CGI Retail Xp360 TM Queue Management Customer StoreOps Sales assistant Loyalty Expert interaction Marketing Assistant Appointment Priority Order preparation Stock visualization Notification Digital Signage Catalog Personal shopper Customer Life cycle Enrolment Promotion Customer target Desk Queue Task allocation Predictive Replenishment Cabin Text message Customer 360 Order preparation Loyalty performance Segmentation Price Couponing Staff Allocation Queue Display Status Inventory Product filter Personalized Kiosk Profiling Recommend Gift card Targeting Performance Financial reporting Template Ticket dispenser Wish list RFID Click to call Vitrine Stock visibility Store KPI Security Price engine Stores Attendance reporting offers Payment Feedback Cart & Check-out Cross selling Employees Personalized message Digital ticket Account Self return Catalog Up selling Loyalty card 10

10 Public data Customer data CGI Retail Xp360 TM Foundation Data Integration Web Services Private Cloud Platform Administration Detection Management Relational Data base Big Data Public Cloud Data Collection Big Data It handles integration with the legacy system, external data, detection means & business workflows 11

11 CGI Retail Xp360 TM Admin Drive your store in real time Operational KPI Customer profiling Customer Interaction 12

12 CGI Retail360 TM Omnichannel Maturity Measure Maturity level & Business Priorities Maturity Grid Customer information Unkown Best in class Channels Unkown Best in class Loyalty Unkown Best in class Price & Promotions Unkown Best in class Inventory visibility and ATP Unkown Best in class Cart Unkown Best in class Orders Unkown Best in class After Sales Unkown Best in class Services Unkown Best in class Categories Unkown Best in class Product informations Unkown Best in class 13

13 CGI Retail360 TM Omnichannel Experience Framework Design required Services & Systems Personas Journey s steps Channels // Categories Required Services Data Management Applications Architecture 14

14 CGI Retail360 TM Proof Of Concept Use our Plug and Play Platform to find the best way to use a new device for your customers or employees 15

15 16 Location and Retail

16 Location in Retail Robert Voûte MSc Vice President Consulting and SME Geo-ICT CGI Nederland BV and TU Delft CGI Group Inc.

17 Location/3D Geodata Mobility Network Environment 3D Geodata facility Logistics Business Chains BIM Assets 3D/4D/5D 3D Geodata facility Static and real time data 100% geospatial Storage and services oriented A digital (virtual) representation of the environment Outdoor and indoor Open and closed data 18

18 3D Geodata are data Also in moving indoor environments! Location Analytics Realtime Big Storage Traditional environmental data Non integrated A must Mostly administrative Adding 3D Geodata facility CGI IP under construction In cooperation with partners Integrated, digital and virtual Earning capacity Operational Location enabled Compliancy Safety Efficiency 19

19 Shop analysis Product finder Employee finder 20

20 Needs Infra Tags Floorplan 21

21 Positioning vs Localization Positioning X,Y (,Z) Accuracy Reliability Localization / segmentation Location in a logical area Can be with only logic (counting) Reliability People/objects Numbers Goals Updates/frequency Accuracy/precision Constraints (environment) Use case Value Costs Business case Business case Positioning engine Hybrid solutions Energy consumption Infrastructure Positioning technique Use case Technology 22

22 ? Hybrid positioning Door to door navigation One coordinate system Mixed techniques 23

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26 Motivation GPS signal is often blocked indoors Indoor positioning is high potential market with many applications Hospitals & care centres Warehouses & retail centres Airports, train/subway stations Smart grocery shopping Musea, public areas etc.

27 Indoor Positioning with BLE

28 Factors influencing system performance Multipath (reflections) Fading of the signal Shadowing, Non line of sight Geometry dilution of precision

29 Collect real time data Determine criteria Big data (long data) Analytics Use criteria Decide Real time data (short data) Operation 30

30 Conferences and trade shows 31

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32 Use Case: safety of rail-employee Suspect seen Pushes Yellow button o. x Alarm button Situation escalates o. Security / survaillance Position emerges on the map Alarm emerges and positions of colleagues x Situation De-escalates Operational control o. x Map empty again 33

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