Alert by MicroStrategy

Transcription

1 Alert by MicroStrategy Go native, fast! Deliver a branded customer engagement app, complete with native shopping, in just weeks. Minesh Mehta Vice President May 14, 2014 Magento s Imagine

2 A transformation of the customer connection Loyalty cards Customer support marketing Coupons Website Webstore Social media 2 Converging

3 Companies need to embrace mobile Mobile technology will profoundly change consumer behavior and the basis of competition. Consumer Attention 2 hours per day Device Penetration 1B Smart phones WW Shopping Influence $160B per year 3

4 Companies need a mobile loyalty channel Your business connected to... Millions of customers Loyalty channel Products Services Conveniences Targeted marketing Customer service Your brand 4

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6 Alert is a complete platform Alert Mobile App Consumer-facing, customizable mobile app. Alert Campaign Intuitive system for segmentation and marketing campaigns. Alert Intelligence Detailed analysis of targeted marketing efforts. 6

7 Got mobile? Mobile website Custom development Alert Platform Targeted Promotions Geo-Fencing Social Loyalty Social Gifting Campaign monitoring Segmentation Full Analytics Passbook integration POS Integration 4-6 weeks to deployment Product Scanner Notifications Gift Card Integration Buy-again Receipts 8 Developers 6 Months 3 FTEs to maintain 7 Mobile Storefront Store Locator Loyalty Program Customer Service 2 Developers 3 Months 1 FTE to maintain

8 Alert embodies over 200 man-years of development Targeted promotions Receipts wallet Social loyalty Multimedia content Mobile storefront Gift cards Social gifting Targeted campaigns Loyalty cards Social integration Store locator Product QR reader Campaign creation POS integration Push notifications Cloud-based service Passbook integration Buy-again receipts Campaign analytics Geo-fenced offers Integrated payments Surveys and voting Segmentation Scalable enterprise software 8

9 Alert mobile app Personalized Loyalty Commerce Mobile shopping Targeted promotions Loyalty programs Social engagement Gifting Receipts wallet In-store conveniences Push notifications 9

10 Alert mobile app: geo-fencing notifications Alert uses geo-fencing trigger promotions whenever customers enter or leave a defined zone around your stores. Trela 30% off all purchases until 4PM today 10

11 Alert mobile app: receipts wallet All online and in-store purchase receipts are consolidated for consumers automatically, and are particularly useful for reordering favorite items and accessories. Item level detail Cross-sell and Re-order Favorite Items 11

12 Mobile commerce needs to be part of your app 43 percent of shoppers have downloaded a retailer s app 127 minutes a day are spent on mobile apps by consumers 25 percent of consumers engage in online shopping ONLY via mobile 76 percent of smartphone owners used mobile to holiday shop 24 percent of online black Friday sales was done by mobile shopping 112 percent Black Friday mobile shopping increase from last year 12

13 Go native! Your catalog synchronized with your app a seamless shopping experience 13

14 Demonstration

15 Alert Campaign System Create targeted campaigns Track campaign performance Create target customer segments Learn and adjust Create targeted promotions Launch campaign to target segments Monitor campaign performance 15

16 16 Alert CMS: Easy to Use

17 17 Alert CMS: Leverage Existing Assets

18 Alert Intelligence Understand Users Analyze Offers and Promotions Product Specific Analysis Channel Analysis 18

19 Alert Intelligence: users 19

20 Alert Intelligence: offers/promotions 20

21 Alert Intelligence: stores 21

22 Learn more Publish a branded mobile application with native shopping In just weeks! Visit MicroStrategy at Booth 100 and let us demonstrate what we can do for you.

23 Guess Promotional Video 4-6 weeks to Deployment 23