An Introduction to INTRANET ANALYTICS How to Measure and Optimize your Intranet Portal to Make Intelligent Business Decisions A publication of

Transcription

1 An Introduction to INTRANET ANALYTICS How to Measure and Optimize your Intranet Portal to Make Intelligent Business Decisions A publication of

2 1 AN INTRODUCTION TO INTRANET ANALYTICS WHICH METRICS SHOULD I BE TRACKING IN MY INTRANET? If your organization is leveraging analytics for your intranet, you may be stumbling upon this question, time and time again. Other questions you may be asking yourself: How can I increase portal productivity? What ways can I better engage with my portal users? What methods can be used to enhance user collaboration? By first discovering the most important metrics to track your intranet, you can then take the insights you have gathered, turn them into action, and increase portal productivity, enhance user collaboration, and spark portal engagement.

3 2 AN INTRODUCTION TO INTRANET ANALYTICS Analytics have the ability to give intranet stakeholders amazing insights into their internal activity, but often times it s not obvious what metrics are most critical. The wealth of intranet information that analytics solutions provide can be overwhelming. Don t let data overload prevent you from using analytics to improve your intranet. There are a handful of metrics you can begin using immediately to analyze, engage, and enhance your intranet portal.

4 3 AN INTRODUCTION TO INTRANET ANALYTICS CONTENTS Why Intranet Analytics? How to Measure Intranet Visitors How to Measure Intranet Content How to Measure On-Site Search Additional Resources/Conclusion

5 4 AN INTRODUCTION TO INTRANET ANALYTICS WHY INTRANET ANALYTICS? You can only manage what you measure MONITOR To get the most out of your intranet, you need to know exactly how it is being used and if it s achieving the goals for which you created the intranet. EVALUATE Making an investment in an intranet includes a large amount of resources in the form of budgets; for licenses and consultants, as well as human resources involving multiple teams; admins, developers, stakeholders, as well as ENHANCE the migration of key business assets. By leveraging analytics, you can find out whether your intranet is performing as expected, and whether its providing value to your organization.

6 CHAPTER 1 HOW TO MEASURE INTRANET VISITORS -5-

7 6 AN INTRODUCTION TO INTRANET ANALYTICS Adoption is one of the key challenges in any technology deployment. If you want to make informed business decisions, it s critical that you understand which users, as well as how these users are interacting within the intranet. Questions to consider for measuring your intranet visitors: Are your users using the intranet at all? Are your users finding the intranet useful? Do users find content compelling enough to make return visits? Are users abandoning old methods (such as ) and leveraging the collaboration tools within the intranet? These are just a few questions that can be answered by creating analytics reports. Let s dive in

8 7 AN INTRODUCTION TO INTRANET ANALYTICS UNIQUE USERS REPORTS DEFINITION The total number of individual users who visit a site during a specific period of time, not counting repeat visits by the same individual. HOW TO USE Unique user data shows if your content is successfully driving users to the intended sites. An upward trend over time is indicative of a useful intranet to users. If your unique user count is stagnant, you may need to reassess your intranet strategy or perhaps offer training to users with lower adoption rates.

9 8 AN INTRODUCTION TO INTRANET ANALYTICS VISITS REPORTS DEFINITION shows the number of times your visitors have been to your site (unique sessions initiated by all your visitors). HOW TO USE Gaining access to the number of times a user accesses a site is an indication of how much traffic a specific site is attaining.

10 CHAPTER 2 HOW TO MEASURE YOUR INTRANET CONTENT -9-

11 10 AN INTRODUCTION TO INTRANET ANALYTICS You ve probably heard it before, but we ll say it again. CONTENT IS KING. If you don t have relevant, useful, or interesting content, you may as well put your intranet efforts aside. Creating compelling content and providing your users with tools to allow them to easily use the intranet and be more productive is what will draw your intranet users in, and keep them coming back.

12 11 AN INTRODUCTION TO INTRANET ANALYTICS PAGE VIEWS REPORTS DEFINITION Displays the number of page views for a specific intranet site or item. HOW TO USE Utilize Page Views reports to understand which pages in the portal are attracting users, and what content is most popular. If you re trying to drive users to a specific site/page, and you see they re not accessing it, a new strategy should be implemented.

13 12 AN INTRODUCTION TO INTRANET ANALYTICS UNUSED CONTENT DEFINITION Displays the content that has not been viewed within a specific time period (make sure your reporting tool can provide data on content with 0 page views). HOW TO USE Once you understand which content is not being used you can take action! If the content is not needed delete or archive it. If it's needed and users don't know how to access it, make sure you have linked to this content from your home page or other main pages.

14 13 AN INTRODUCTION TO INTRANET ANALYTICS RECENTLY VIEWED REPORTS DEFINITION This report lets you see the recently viewed SharePoint pages or documents. HOW TO USE Recently Viewed Reports are useful for understanding what areas of the portal are most relevant to users in the most recent time period. If you see that many people are visiting a specific document, create a button for it on the homepage to assist your users in their portal experience.

15 CHAPTER 3 HOW TO MEASURE ON-SITE SEARCH SEARCH -14-

16 15 AN INTRODUCTION TO INTRANET ANALYTICS Do you know how well your search engine is performing within your intranet? Analytics can provide you with these answers, and more. Search is one of the most important features in an intranet, as it s often the default behavior of users(the first thing they do when they enter). Maximizing the effectiveness of your search engine is critical for enhancing the overall performance of your intranet.

17 16 AN INTRODUCTION TO INTRANET ANALYTICS ON SITE SEARCH PHRASES REPORTS DEFINITION The top number of search phrases entered within the portal HOW TO USE This report shows you exactly what users are searching for within the portal. Understanding the most common search terms can help you determine what content people are usually looking for and perhaps can t find in an easy way. Leverage these insights to create navigation paths and easy ways for users to access popular content. Linking popular content from the intranet home page can save your users lots of time!

18 17 AN INTRODUCTION TO INTRANET ANALYTICS FAILED ONSITE SEARCH PHRASE REPORTS DEFINITION The number of times a term was searched and retrieved 0 results HOW TO USE The failed searches report uncovers search terms that retrieve no results or so many that people are wasting lots of time browsing through hundreds of results. Once you can identify what searches are retrieving 0 results you can optimize the search for these phrases. Also, if you notice there many results populating and people select an option after scrolling through several pages of results you can modify the results to make sure the popular one appears on the first page of search results and help save users time.

19 18 AN INTRODUCTION TO INTRANET ANALYTICS CONCLUSION Analytics assist you in equipping your portal stakeholders and administrators with the data and insights they need to optimize and improve SharePoint. Now that you ve armored yourself with basic analytics knowledge, you can begin your assessment of your SharePoint portal. You now know the most basic metrics you can use to turn your data into action! Improve your user productivity, provide value to your employees, increase user engagement, and spark collaboration by taking some of these simple steps you learned from this Ebook. Actionable metrics are the key for turning your intranet portal from just a place to store documents, into a hub for employee networking, communication, and productivity. NOW JUMPSTART YOUR JOURNEY

20 19 AN INTRODUCTION TO INTRANET ANALYTICS CARDIOLOG ANALYTICS FOR SHAREPOINT PORTALS Over the course of a year, our customers were able to*... IMPROVE PORTAL ROI Engaged with over 3M enterprise users increased portal productivity by 157% Collect 30M insights from portal users Drove collaboration and improved portal ROI by 130% IDENTIFY USER CHALLENGES Facilitated 705 innovative survey discussions Empowered and improved user innovation by 210% Drove 508 real-world changes to business processes Expanded individual end-user influence by 330% ENHANCE PORTAL USABILITY Identified 6,290 videos viewed for 20 seconds or less Identified and replaced 2,956 ineffective video content Identified 12,300 unviewed announcements or updates Informed 489 site owners how to most effectively position content for increased viewing INCREASE CORPORATE PRODUCTIVITY Identified 820,000 failed search queries Saved 520,000 minutes of employee time by refining failed searches Identified 13,823 users accessing the portal less than 5 times per week Identified 3,890 employees in need of training ENGAGE WITH PORTAL USERS AND COLLECT FEEDBACK Identified 33,320 end-user product challenges?! Resolved over 31,030 of these end-user difficulties Revealed 11,110 managerial hurdles Overcame 1,080 managerial issues TRY CARDIOLOG ANALYTICS A Web Analytics Solution for SharePoint *The information herein was gathered through customer surveys.

21 20 AN INTRODUCTION TO INTRANET ANALYTICS ABOUT INTLOCK Intlock has been a leader in the field of SharePoint analytics since The company's products - SharePoint Marketing Suite and CardioLog Analytics - provide comprehensive web-analytics and online marketing solutions for enterprise-level websites and intranet portals. Intlock delivers deep insight into the performance of organization's web and portal initiatives through testing, tracking and targeting, ultimately enabling users to optimize their site's impact and maximize the return on investment. Intlock is led by a team of experts in the fields of application development, knowledge management, web analytics, portal monitoring and control, and software engineering. Intlock's products and solutions are installed in organizations from various industries, including financial services, telecommunication, entertainment services and others.

22 21 AN INTRODUCTION TO INTRANET ANALYTICS One of Intlock's key strategies is partner alliances. Intlock believes that working together with partners is crucial for cost effectiveness and ease of implementation. Partner alliances shorten implementation times and enable the adaptation vof Intlock's products to any technological environment a customer may have. Parties interested in a partnership with Intlock can contact the company: contact us and someone will gladly be in touch. Phone: Fax: info@intlock.com Blog: Twitter: Facebook: Linkedin: Youtube:

23 GET STARTED WITH CARDIOLOG ANALYTICS TODAY! REQUEST A PERSONAL DEMO