SALON GENIUS. Smart Software Solutions. Salon & Spa Management Made Easy WALK-IN CLINIC COLLEGE HAIR. the smart solutions company

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1 Smart Software Solutions SALON GENIUS the smart solutions company sg SPA WALK-IN BEAUTY Manage Salon Performance Client Care At The Chair Your 24/7 Receptionist Manage & Compare KPI s CLINIC COLLEGE HAIR Salon & Spa Management Made Easy

2 Get impressed At SALONGENIUS we ve been working closely with our customers since As a result, we have developed a rich suite of tools and features that help your businesses grow. Installed in over 50 countries worldwide SALONGENIUS focuses continued development on responding to, and meeting the needs of our customers. But most importantly, because of the Intuitive Touchscreen Interface, these tools are easy to use whilst providing powerful solutions to todays business problems. SALONGENIUS is suitable for all sizes of business from single salons to worldwide groups. Head Office reporting is available via MyTAKINGS for the control of salon groups, whilst RemoteGENIUS is on hand to let you control your salon whilst you are away. Data collection and operator job sheets are available on a choice of hand held devices. All designed to improve your customer experience and improve the efficiency of your business.

3 Know your potential SALONGENIUS is the Salon Management System designed to help you discover and grow your business. Would you like to know your: Client Return Rate Client Retention Figures Average Bill Value of No Shows Stock Costs Staff Utilisation Staff Performance Future Appointment Value Most Valuable Clients Best Selling Products Break Even Time Data Quality Giving you the answers SALONGENIUS not only provides answers to these questions but gives you a suite of tools to address any problems, increase your turnover and improve your business. 5 Ways to improve your business SG software is key to all aspects of running our day to day business, including point of sale, reconciliation and client database. We even get SG to process our credit cards making taking bills quicker and more seamless Sean Hanna We have seen a direct impact on our frequency of client returns as a result of the SALONGENIUS Client Contact Manager Daniel Galvin The marketing suite makes life much simpler allowing for automated hassle-free strategies to be implemented. Using text, , phone or letters is very efficient and allows us to spend more time on what we do best - looking after our clients Reeves & Gallagher 1. SALONGENIUS - Your complete management software 2. BookingsGENIUS - The 24/7 receptionist 3. MyGENIUS - Staff and client care made easy 4. MyTAKINGS - Estate management made easy 5. TileGENIUS - Live salon data directly to your phone We have used the SALONGENIUS system for many years, it has been the cornerstone in the development of our business which we couldn t do without Ellen Conlin Hair & Beauty salongenius.com 3

4 Increase your sales today! By looking after your clients, you will be looking after your business. Make sure that your quality of service is a reason for clients to come back. Business Management Software that covers all aspects of your business Point of sale The heart of your system starts and ends with the point of sale facility. Automatically collating client histories will in turn provide you with those all important statistics to enable you to address key areas of your business; from targeted marketing to identifying staff productivity and salon performance. Front of house Assigning bills to individual operators also caters for sharing the commission of services and products Retail sales are simple to process via a barcode reader or touchscreen Discounts can be applied on demand or automatically based on client status Sales Options Price check - easily access costs of services and products and even issue a printed client quotation Package sales on services and retail Courses - pre-purchase services/ products and track subsequent usage Deferred billing allows clients to pay friend and family bills Recommend products automatically - based on services with a reminder to repeat previously bought items Re-book, Recommend and Reward! Re-book - Automatic prompts to encourage repeat bookings. Recommend - The automated Reward a friend scheme to attract new clients. Vouchers are printed at the end of a sale offering an incentive for existing clients to recommend their friends and family. Reward - Discounts can be given to both existing clients and their friends upon the new client making a booking. No need to check validity, the discount is applied automatically when scanning the voucher. Payment made easy A variety of payment methods are available including; the use of loyalty points, gift cards, payment via customer accounts/direct debit or even through corporate accounts. Bookings Diary Appointments made easy Efficiently manage your appointment diary and reduce common errors such as double bookings and wrongly matched appointments. Multi search facility - quickly find and make appointments quickly. This is particularly helpful in salons where appointments may be scarce Automatic 2 way SMS appointment reminders help to eliminate noshows Contra-indications and skin test recording can ensure that only appropriate services are allowed or warnings given Client traffic lights and a starring system gives a simple indication of your client s worth to your business at a glance. It will highlight those troublesome clients and those who may be in need of a little TLC Technical histories - Detailed technical information on services is entered and stored where required 4 salongenius.com

5 Communicating with your clients and looking after them is key to client retention and a strong business Marketing SALONGENIUS marketing exploits the power of your data to enable you to grow your business. Accurate data entry is essential. Incomplete or inaccurate records can lead to missed opportunities with marketing campaigns and promotions. Client Loyalty - Why should I? Over the years client loyalty schemes have proven to increase both retention and client spend. SALONGENIUS incorporates a wealth of ways to automatically reward your clients and help you enjoy better return rates and higher spend. Full reporting is available on scheme activity. Available for single salons and across groups. Gift cards SALONGENIUS offers a choice of either single salon gift vouchers or vouchers that can be used across a group of salons. In both cases balances can be checked on demand. Full reporting on activity and liability is included. Stock Control SALONGENIUS stock control ensures that you never run out or overstock both saving you money. Keep a check on your costs and maximise your opportunity in handling retail sales. Stock movements are fully tracked and orders are suggested based on minimum stock levels set Stock orders are easily accepted onto the system once delivered and checked Track items via serial number especially useful for high value items Commission rates can be applied on a per product basis to refl ect margins Price increases and changes to stock information are easily done Stock check enables you to maintain and accurately monitor and report shortages Detailed usage reports on best sellers, non-movers and validation reports enable you to understand the worth of your stock 1. Reactive Marketing This gives you the option of data mining your business database and direct your marketing budget to where it can bring the greatest rewards. Of course it can search for client birthdays but it doesn t stop there. Sales history can be examined, client demographics explored, spend history evaluated, plus much more. These searches can be combined to provide you with details of your exact marketing fit. 2. Proactive Marketing Even more powerful is the ability to preset marketing activities in advance. These can be based on appointments or sales and marketing materials are sent out automatically to clients meeting the criteria. 3. Sending your campaign Once your selection has been made, contact is available via letter, or SMS. The option includes a HTML editor for producing eye catching output. Data Protection compliant - If you set a client as opted out they will not be contacted. Data quality reports also show you just how good your database is and how many clients you can contact. Security Access to all areas can be strictly controlled 10 levels of security are available letting you give staff access to the areas they need whilst protecting sensitive business information. Access is controlled via passwords or preferably via biometric fi ngerprint readers. Once security is set up access to all areas is recorded, unauthorised access attempts logged and a full audit trail is provided of who did what, when and from which terminal. salongenius.com 5

6 Business Measurement Providing you with accurate and up to date business performance information enabling you to make informed decisions about your business. Increase Revenue Reduce Costs Save Time Business Traffi c Lights provide an at-a-glance real-time snapshot of where you are against break-even. Detailed reports support this analysis with information on previous breakeven times together with details of the sales that got you there including best hour of day, hourly takings and appointment statistics. Business Performance Business performance gauges provide you not only with current live performance data but also what-if sliders that let you look at what gains could be achieved over a period. These Key Performance Indicators (KPI s) are an ideal starting point for a more in-depth examination of your business. You can even measure your business performance against your peers on a group, regional, national and world basis - see how you measure up. Staff Incentives Using KPI s you can see at a glance how each member of your team is performing in these areas. Information on client return rates, retail and technical percentage, no-shows and average bill is displayed for each staff member. This is helpful when carrying out staff development meetings and particularly when setting realistic targets for you, your staff and your business as a whole. Staff can check on their own performance from their appointment column, or print out status reports as required. Overall reports on targets are provided. Reporting Over 100 reports are available on all aspects of your business to provide you with information as required. A choice of graphs can be produced. The option to export to a variety of formats is included which aids the import into accountancy and payroll systems. Till reconciliation functions are provided to check the days takings. If you are away from the business, takings fi gures can be automatically sent to designated mobile phones as required. MyTAKINGS From the web portal at group salon owners are put in control of their business data. Exported data is automatically updated centrally. Individual business data can be looked at in isolation or groups of businesses created as required to allow comparisons or simply look at the entire estate. Marketing campaigns can be run and managed on a group basis and monitored centrally. Access is strictly controlled to allow you to decide which reports and functions are available to who, and there is a full audit control on activity. BookingsGENIUS Using the latest technology SALONGENIUS enables clients to book an appointment at any time of the day or night via SALONGENIUS online bookings facility. Fully secure, it offers flexibility for clients allowing them to book an appointment at times suitable to them. The mobile bookings App allows clients to book whilst on the move from any smartphone or tablet device. Also integrated with Facebook, it couldn t be easier! Full statistical information is available to deliver you the important facts on occupancy rates and value per hour. Visit the SALONGENIUS Facebook page and try our online bookings demo. 6 salongenius.com

7 RemoteGENIUS Thin client solution allows you to perform centralised bookings, or simply dial-in and see what s going on whilst you are away. Strictly password controlled ensuring that you decide who has access and to what. Access to data is available from anywhere with a web connection, so if you fancy running your business from the beach the option is available! ArchiveGENIUS Your secure 24/7 back-up Security of business critical data and business continuity are vital issues for most salons and spas. Loss of data can have an adverse and detrimental impact to your business. RecoveryGENIUS is a secure and automated back-up, intelligently storing critical fi les to a remote or local storage server, ensuring that your business data is safely under control and securely available from any connected computer should you need it. Training The best system in the world is of no use if you don t know how to use it. SALONGENIUS offer a full collection of training courses on all aspects of operation. MyGENIUS Make it easy for your staff members to view their column away from your reception desk. With MyGENIUS, individual staff members can access their column using a tablet or smartphone. This unique software allows staff to see at-a-glance their upcoming appointments and check and update client technical histories using their hand held device. Staff can manage their time slots more accurately giving them a real-time view of their day ahead, check their roster, minimise delays, reduce client waiting time and improve salon efficiency. Conduct surveys and questionnaires for valuable client feedback. TileGENIUS TileGENIUS allows you to compare your salon performance against SALONGENIUS CompareMySalon performance index. SALONGENIUS holds a repository of key performance indicators such as salon quality mark, no shows, return rate, retail % technical %, busy % and average bill among others. Live tiles are colour coded against key performance indicators so you can quickly see how your salon is performing. From Getting Started through to specialised courses on marketing and client care, we cover all areas. Business training courses and individual mentoring is also available. Training can be done in-house or at a selection of regional locations. Supporting you worldwide To ensure that you make the most of your investment in SALONGENIUS our dedicated teams of support staff around the world are on hand to answer your questions and solve any problems that may occur. Remote access via the internet provides instant help. You can even talk to our support team online. Increase revenue, reduce costs and save time... Visit our web site or contact your local representative to see how SALONGENIUS can benefi t your business! The App is invaluable when viewing how your salon compares with other salons; within your group, regionally, nationally and globally. salongenius.com 7

8 sg SALONGENIUS sg HEAD OFFICE SALONGENIUS 6 Dean Park Crescent, Bournemouth, BH1 1HL UK (t) +44 (0) (e) info@salongenius.com IRELAND SALONGENIUS Ireland (t) (e) sales@salongenius.ie AUSTRALIA/NEW ZEALAND Keystone Business Systems PTY Ltd Australia New Zealand (t) (e) sales.australia@salongenius.com SINGAPORE Innology Solutions Pte Ltd (t) (e) genius@innologysolutions.com MALAYSIA Innology Solutions Sdn Bhd (t) (e) genius@innologysolutions.com INDIA SALONGENIUS Soft Solutions Pvt Ltd (t) (e) info@salongenius.in EASTERN EUROPE Hospitality Management LLC (t) (e) info@hospitalitymanagement.ru ITALY GENIUSWARE Di Fulvio Orlandi (t) (e) info@geniusware.it MIDDLE EAST Information Village Consultants & Services FZE (t) (e) info@ivillageae.com TM SALONGENIUS the smart solutions company