USE CASES APAMA. Luis Ramos, Ph.D. Principal Solutions Architect. 3:15pm to 4:00pm May 3, 2016

Transcription

1 APAMA USE CASES Luis Ramos, Ph.D. Principal Solutions Architect 3:15pm to 4:00pm May 3, Software AG. All rights reserved. For internal use only

2 STREAMING ANALYTICS WHAT IS IT? Software that can filter, aggregate, enrich and analyze a high throughput of data From multiple disparate live data sources in any data format To identify simple and complex patterns To provide applications with context To detect opportune situations To automate immediate actions Forrester Research, July Software AG. All rights reserved. For internal use only

3 SOFTWARE AG IS A LEADER BIG DATA STREAMING ANALYTICS MARKET Software AG is a leading Big Data Streaming Analytics provider in this Wave! Software AG is the highest ranked market presence among 15 vendors A perfect score in operational management, stream handling, and business applications Source: The Forrester Wave : Big Data Streaming Analytics Platforms, Q3 2014, Forrester Research, Inc., July 17, 2014 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change Software AG. All rights reserved. For internal use only

4 COMPARISON OF BI AND STREAMING ANALYTICS Business Intelligence (BI) Streaming Analytics Kinds of Decisions Coarse-grained Strategic Medium to Long Term Fine-grained Tactical Instantaneous Visualization Pull-based Dashboards Real-time Dashboards Daily, Weekly, Monthly Reports Queries / Processing Data Input Batch Get data in snapshots via ETL, CSV, Databases, Hadoop (HDFS) Continuous Event Streams (such as messages, social media, news, market data, location IoT) Data Shelf Life Durable Perishable Alerts None Reactive, Proactive Software AG. All rights reserved. For internal use only

5 SOFTWARE AG STREAMING ANALYTICS PLATFORM Real-time Metrics & KPIs Manage Rules Push & Pull Adapters Event Feed Event Feed Event Feed I n g e s t i o n Monitor & Process Normalize Filter and Enrich Split, merge, route Streaming Analytics Engine Analyze Track journey Aggregation Correlation In-Memory Data Fabric Pattern Detection Discrete data Continuous stream Temporal Location Adapters Promo Alerts Initiate Process Analytics, State Distributed Cache Reference Data Plugin Real-Time Predictive / Scoring Models EDW Software AG. All rights reserved. For internal use only

6 LOCATION STREAM SOURCES Indoor Wireless Network Providers ALE ALE Adapter Ruckus Adapter Cisco Adapter Beacon Region Location Service ibeacon Adapter GRegion Adapter Location Analytics Geographic Region Software AG. All rights reserved. For internal use only Location Service

7 APAMA KEY USE CASES Use Case Description & Value Customers 1, Predictive Maintenance 2. Smart Manufacturing & Industrie Customer Engagement Management 4. Smart Logistics Continuous analysis of operational metrics to maintain & service equipment or infrastructure to prevent breakdown Save costs by minimizing downtimes Live sensor data analysis for real-time insights into production environments Save costs by improving product quality (minimize waste) Increase revenue by providing higher quality assurance and better service to customers Analyse customer behaviour & location in real-time to engage better with them Right-time, personalized, location-based targeting Improve customer loyalty & satisfaction Track assets in real-time for situational awareness & improved decision making Optimize the supply chain end-to-end Increase customer satisfaction 2015 Software AG. All rights reserved. For internal use only Software AG. All rights reserved. For internal use only

8 APAMA KEY USE CASES Use Case Description & Value Customers 5. Clickstream Analytics Analyze customer website clicks to better predict future customer interactions Increase customer satisfaction Major Financial Services Corporation 6. Connected Customer Provide actionable insight about traffic in-stores, hotels and other venues Create detailed heat-maps and analytics for floor plan optiomization Improved location analytics and customer service Major Australian Retailer 7. Fraud Detection / Prevention Track assets in real-time for situational awareness & improved decision making Optimize the supply chain end-to-end Increase customer satisfaction 8. IT Infrastructure Monitoring 2015 Software AG. All rights reserved. For internal use only Monitor IT systems and proactively detect impending failures Proactively manage downstream applications impacted by impending system failures Increase system and application uptime Large US Bank Software AG. All rights reserved. For internal use only

9 1. PREDICTIVE MAINTENANCE Opportunity Challenge Results Offer Premium Services at a premium rate with better SLA s to their customers Offer quicker better faster repairs with higher margins Customer calls in with equipment failure or malfunction resulting in costly truck rolls Imaging assets displayed on Map with Status Proactive automated realtime alerts based on predictive analytics Ability to adjust maintenance schedules on the fly Software AG. All rights reserved. For internal use only

10 1. PREDICTIVE MAINTENANCE Customer logo here O P P O R T U N I T Y : Monitor equipment condition & location at customer sites via sensors Obtain real-time equipment usage and apply predictive maintenance models to gain insight and improve service levels R E S U LT S : Identify when assets require maintenance or when consumables require replenishment Reduced equipment servicing costs Increased contracts expected due to better SLAs at a lower cost Expanded services: projected to grow 50+% through 2017 Internet of Things ENABLES INNOVATION PROJECTING 50+% service expansion 10

11 2. MANUFACTURING: CONTINUOUS QUALITY MANAGEMENT Ensure stability and continuous high product quality across ~140,000 km of copper wire daily Machine Data ERP Data Software AG. All rights reserved. For internal use only

12 3. REAL-TIME MARKETING Visualize campaign effectiveness; tweak campaigns Personal Concierge : Marketing the right offer at the right time Customer location Program triggers Customer profiles Promos Credit card activity Detect when customer comes within range of store with an offer & customer interests match offer If customer has opted in, push real-time offer to customer Software AG. All rights reserved. For internal use only

13 4. SMART LOGISTICS Pain: Inaccurate ETA resulting in inefficiencies of port operations and high fuel costs Solution: Monitor global shipping movements and improve ETA accuracy Value created: $10m+ per year cost savings in partners from reduced fuel and more optimal use of resources Software AG. All rights reserved. For internal use only

14 5. CUSTOMER INTENT (REAL-TIME PREDICTIVE SCORING) Overnight Batch Feature Calculations Hadoop Fast Access Layer ~2000 / second peak (Market Open) Web Site Click Stream Software AG. All rights reserved. For internal use only Detect Strong Patterns of User Intent for specific products and services Combine Real-Time and Batch Features to Re-Run Predictive Models for Call Center Agents

15 6. CUSTOMER ENGAGEMENT: SMART SIGNAGE Smart Signage Tailor messages to your audience in real time to increase conversion. Change advertisements, imaging, lighting and other environmental factors depending on who is viewing and time of day. Consider inputs from social media, weather, inventory and current campaigns Software AG. All rights reserved. For internal use only

16 7. FRAUD DETECTION Protecting Bank Card Transactions Prioritize and review fraud cases ATM Card Transactions FUTURE: Online Transactions FUTURE: Other Channels Detect fraudulent patterns based on point of origin, frequency and amount using the same card (i.e., card used in two different countries within 60 minutes Raise alert for investigation by Fraud Team Software AG. All rights reserved. For internal use only

17 8. IT INFRASTRUCTURE MONITORING Impacted Applications Downstream Software AG. All rights reserved. For internal use only

18 IRREGULAR OPERATIONS If a flight is delayed, correlate all crew that will be illegal then reprovision backup crews. Also, correlate all disrupted passengers and rebook them. SFO Flight 2850 MDW Flight 3440 Passengers Crew FLL Passengers Software AG. All rights reserved. For internal use only

19 IRREGULAR OPERATIONS: FLIGHT CREW LEGALITY "Orchestrate implicit and explicit business processes upon event detection and correlation to business rules" From Flight Delay to Cleared to Takeoff Apama correlates changes in operational events to the legality requirements for each flight crew. Upon identifying an exception or potential issue based on rules, an event is emitted and initiates a Workflow process. Apama alerts crew scheduler to interactively adjust the crew reserve pool to compensate for a flight delay before the flight schedule is impacted. Workflow Modify Crew Reserve Pool Priority Flight Hold / Release Notification Crew Substitution Software AG. All rights reserved. For internal use only

20 IRREGULAR OPERATIONS: FLIGHT CREW LEGALITY Regulation FAR , Flight Time Limitations and Rest Requirements: All Flight Crewmembers, reads that no certificate holder, i.e., the owner of the airplane, shall assign and no crewmember shall accept any duty in excess of the following, nor fly more than: 1,000 hours in any calendar year 1,000 hours in any calendar year 100 hours in any calendar month 30 hours in any 7 consecutive days 8 hours between required rest periods for a flight crew of two pilots SCHEDULED Flight Time (T) in 24 Consecutive hours NORMAL Rest Time (hours) required in same 24 CONSECUTIVE hours: Rest Time (hours) can be REDUCED to: T < * hours T >= 8 & T < * hours T >= * hours MUST Have COMPENSATORY REST during the next rest period of: Software AG. All rights reserved. For internal use only

21 Software AG. All rights reserved. For internal use only