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2 Safe Harbor Statement The is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Driving Recurring Revenue Through Cloud Billing Brian Kracik Director Product Marketing November 4,

4 Oracle at Cloud Expo 2013 Date Time Session Title Track Room 3:00pm 3:45pm TenMyths of Cloud Computing General Session All Tracks Ballroom A-H Monday Nov 4 5:10pm 5:55pm Driving Recurring Revenue Streams through Cloud Billing CloudComputing and Big Data M1 5:10pm 5:55pm An Introduction to Oracle s Cloud Application Marketplace Cloud Boot Camp Great America Room J Tuesday Delivering Database as a Service with Oracle Great America 6:25pm 7:05pm Deploying the Cloud Nov 5 Database 12c Room 2 Wednesday Nov 6 5:35pm 6:20pm Accelerating Your Journey to Self-Service IT Enterprise Cloud Computing B2 Thursday Nov 7 1:35pm 2:20pm Oracle s Strategy for Public Cloud Platform and Infrastructure Services Infrastructure Virtualization M2 Visit us in Booth #103 to learn more about Oracle Cloud Solutions 4

5 Changing Times 5

6 Changing Times 6

7 Changing Times 7

8 Recurring Revenue Through Digital Assets 8

9 Technology Drivers for Recurring Revenue Apps & Data Tell me more, so Social Smart-phones M2M 9

10 Social, Mobile, Cloud 10

11 Enterprises Focused On Recurring Revenue Streaming services Print services Subscriptions to access premium content online Usage driven model Promote socially Converting to deliver digital solutions Monthly subscriptions and usage Manage the clinical trial ecosystem Providers publish clinical data on platform Subscribers sign up to purchase data Cloud model - SaaS Changing the process Transaction based model enhancing the digital lifestyle 11

12 Media and Entertainment Sample Scenarios Paid Model $7.99 to stream TV shows and movies over the internet 1 month free trial Cancel at any point during free trail with no penalties Billing on anniversary date Buy and redeem gifts Freemium converting to Paid Model Free ad supported service offering TV shows, movies $7.99 for paid subscription service with access to premium programming 1 week free trial Gift subscription 12

13 High Tech Sample Scenarios High Availability Compute IaaS Sell to enterprises by basic packet of 50 VMs Set thresholds (global or specific) to notify customer Enhance 50 VM offer to rollover 10 un-used VMs per month Offer discounts on overage usage in new offers to incent customers to upgrade service Bundle SW with HW at a discount to enhance customer life time value Sell to enterprises by CPU usage consumed Introduce new offer to charge based on duration by using usage start and end time in usage record 13

14 High Tech Sample Scenarios Plans with included resources Grant 40 hours Compute for a $50 monthly charge When balance of Compute becomes 0, charge $1.50 per hour Configure rollover event to rollover unused Included Compute Incentives based on loyalty or amount spent 5 free video downloads with data package Include video service bundle with a grant and a usage product 50% discount on monthly charge for data service for first 6 months subscription Support customers get free viewings on weekends Include a 100% discount on charges when event occurs on Saturday or Sunday 50% discount on merchandise after spending $100 in month Use a Counter to track $ spent and apply 50% discount on items charge if Counter exceeds $100 14

15 New Models New Pains Bill for amount of service that customers use Revenue leakage through subscription sharing Expensive and tedious manual tasks and contract revisions Discounting across new bundles High volume processing Hierarchical account management Charge-sharing Diminished customer experience Lost revenue opportunity 15

16 New Requirements: Subscriptions and Usage Adopting Cloud Services Model Predictable Costs $$/month Fast Time To Market 16

17 Success Criteria for a Cloud Billing Solution Customer Data Security Predictable Opex Expert vendor to handle billing and financial management Flexibility Accounting Compliance Improve Customer Experience Cloud Heritage Expertise of Managed Services Lower Capex Integrations to Existing Systems 17

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19 Cloud Billing Functionality for Recurring Revenue Key Functional Considerations Pricing Reporting Financial Debt Cloud Billing Service Billing and Invoicing Account Rating and Discounting Usage Processing 19

20 Pricing Functional Highlights Flexible Pricing Definition Pricing, Bundles, Promotions, Discounts Adaptable for diverse business needs Reporting Financial Debt Cloud Billing Service Billing and Invoicing Account Rating and Discounting Usage Processing 20

21 Account Functional Highlights Reporting Financial Debt Pricing Cloud Billing Service Billing and Invoicing On-boarding subscribers Manage subscriber products / discounts Real-time balances management (currency and non-currency) Rating and Discounting Usage Processing 21

22 Rating, Discounting, Usage Processing Functional Highlights Pricing Reporting Financial Debt Cloud Billing Service Billing and Invoicing Account Unlimited rating flexibility (Subscription, one-time, usage based) Rate against any metric Complex discounting Rerating support Integrated taxation support 22

23 Billing and Invoicing Functional Highlights Pricing Reporting Financial Debt Cloud Billing Service Flexible billing cycle, variable billing date Trial, delayed, in-advance and ondemand billing Rebilling, Corrective Invoicing Multi-Format Invoicing Account Rating and Discounting Usage Processing 23

24 Financial & Debt Functional Highlights Pricing Reporting Multiple bills with multiple payments Full AR and GL support Complete payment management Chase Paymentech integration Revenue recognition support Full Collections support Cloud Billing Service Billing and Invoicing Account Rating and Discounting Usage Processing 24

25 Reporting Functional Highlights Pre-created financial reports Pre-created business reports Pre-created GL reports Customizable reports Financial Debt Pricing Cloud Billing Service Billing and Invoicing Account Rating and Discounting Usage Processing 25

26 Service Integration Approach Functional View - Integration CRM ERP Payment Gateways Cloud Billing Service Tax Engines Other Apps Out of the box Pre-built connectors Custom via API 26

27 Oracle Billing and Revenue Cloud Service Service/Operations View Operations Hosting Implementation Upgrade Monitoring Support 27

28 Summary Drive recurring revenue through digital assets and services Leverage cloud billing as a key differentiator Future proof your business 28

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