IoE services as a Business: LoRa, 5G and other Examples

Transcription

1 IoE services as a Business: LoRa, 5G and other Examples Hervé Bouvier - Andreas Polz - BearingPoint 2017 TM Forum 1

2 Classic Monetisation Models Business Models and Monetisation in classic data services: Build Time / subscription Volume (traffic in/out) Business Models and Monetisation in M2M Almost exclusively by subscription (per SIM) 2017 TM Forum 3

3 TMF Business Scenarios & Ecosystem Partnerships Within the Internet of Everything Program in TM Forum one area has been identified as #1 Challenge for IoE: 2017 TM Forum 4

4 TMF Business Scenarios & Ecosystem Partnerships In the Business Scenarios & Ecosystem Partnerships in the TM Forum IoE Program work is in progress to explore the options to tackle this challenge. An evolving whitepaper on IoE Monetization shows how multi-sided value relationships become most important: Customer Primary Partner Other Parties Contract Pay (Revenue) Service (Value) Marketplace Platform IoT Partner Other Parties Other Parties Cloud Partner Partner Partner Other Parties 2017 TM Forum 5

5 Hypothesis In a successful future for service providers, revenue must be drawn no longer only from linear metrics like subscription and volume, but from value in partnership Digital Services can be successful revenue contributors, if they are supported by a BSS architecture that is much more of a Digital Ecosystem Management platform, rather than just CRM, Billing and Network Orchestration strung together TM Forum 6

6 Examples of Exploration LoRa WIFI monetisation 2017 TM Forum 7

7 Early conclusions TM Forum Frameworx is the right background to model elements also for IoE (SID service specification, etom) Conformation that monetization model is best deconstructed Offering Model Revenue Model Pricing Model New Revenue streams need multi-tenant, cross-tenant, platform thinking. Digital Ecosystem Management required TM Forum 8

8 Next up: Moving forward to 5G services How does offering virtual network slices on shared core / shared RAN change requirements for BSS? How can charging based on criteria like latency delivered be designed? How is the shift in responsibilities over network function orchestration going to impact CRM? Idea for new TM Forum Project 5G impact on CRM, Billing SLAs and charging in a multi-sp, multi-ran 2017 TM Forum 9

9 Essentials Orange Digital Transformation Systems of Engagement Systems of Records Systems of Insights 1. Transform to an Internetized reinventing the customer relationship Enabling System : Build Digital Business Ecosystem - SHINE, Big Data 2. Managing Customer supporting the transformation of business customers diversifying by capitalissing on our assets 3 rd party systems Customers & Users Experience - CEM/Big Data Employees Connected objects A digital, efficient and responsible company 2017 TM Forum 10

10 Orange IT : focus at least on 5 Key Priorities Partner management New Business models with partners : develop new sources of revenues with digital services and build a new OTT IS called SHINE integrating an automated management of partners - BSS B2B2X Convergence and person centric Family and shared data bundle New features required on charging and policy control enablers, necessary for data sharing esim for consumer market API 100% digital and mobile customer journey through self service IT APIs offering efficient, agile and reactive services 2017 TM Forum 11

11 Essentials 2020 process & interactions 2017 TM Forum 12

12 Orange ITN Architecture for Essentials 2020 Systems of Engagement Systems of Records Systems of Insights 3 rd party systems Customers & Users Employees Connected objects party platforms WHO & WHY? offer & product platforms WHAT? factory platforms HOW? Systems of Records Target architecture for 2020 Party deals with WHO & WHY? handles people or legal entities involved in business processes handles customer-oriented functions (interaction management, invoicing, ), supplier & partners (settlement, ), and employees (HR management, ) Offer & Product deals with WHAT? organized by the catalogue of offers and products marketed by Orange covers functions at the offers & products level : e.g. order capture, orchestration of product delivery, rating of charges (recurring charges, usage rating according to tariffs defined in a rating plan ), product assurance. Factory deals with HOW? it is organized by : services delivered from the asset of resources, network, service platforms, IT systems production, operations and maintenance of the services and their usage (accounting, authentication & authorization, usage control and charging) 2017 TM Forum 13

13 Orange IT Strategy at the Heart of Essential 2020 S H I N E SHared Is to unify customer Experience The road to digital IT A digital, efficient and responsible company New business models with partners : develop new sources of revenues with digital services and build a new OTT IS called SHINE integrating an automated management of partners - BSS B2B2X 2017 TM Forum 14

14 SHINE to Enable an Open Digital Ecosystem S H I N E SHared Is to unify customer Experience The road to digital IT A new platform that contains Final customer (B2B & B2C) management Partner end to end management Web portal and API to interact with partners business process SHINE offers flexibility for business models, manages digital services in OTT mode (service independent from network access) and is a global IS that can be shared by different countries and BU. SHINE has to be integrated via API with different components from affiliate ecosystem like legacy IS, group identity tools, market place, service platform SHINE uses Orange Gateway to exchange with partners ecosystem 2017 TM Forum 15

15 SHINE Key aims 1Manage numerous partners in automated mode Automation API Mgt -Automated settlement/billing -Automated process using API 2Manage B2C & B2B users in OTT mode Service independent from network access Business models flexibilit y -Order to Bill OTT IS -B2B2X models 3Manage B2C & B2B users in digital mode Digitalization -Portal -Self registration, -Self ordering -Automated workflows 4Be international -Shared by several BU & countries (multi tenants) countrys -Multi VAT -Mutli currencies -Multi languages 5 SaaS mode Shared platform -To reduce TTM, -To minimize risks in term of costs inherents in new business -diversification 2017 TM Forum 16

16 SHINE Key aims 1Manage numerous partners in automated mode Automation API Mgt -Automated settlement/billing -Automated process using API 2Manage B2C & B2B users in OTT mode Service independent from network access Business models flexibilit y -Order to Bill OTT IS -B2B2X models 3Manage B2C & B2B users in digital mode Digitalization -Portal -Self registration, -Self ordering -Automated workflows 4Be international -Shared by several BU & countries (multi tenants) countrys -Multi VAT -Mutli currencies -Multi languages 5 SaaS mode Shared platform -To reduce TTM -To minimize ri in term of costs inherents in ne business -diversification 17

17 Mapping SHINE on Essentials 2020 architecture systems of engagement Front Ends API Hub 3rd party systems SHINE Finance Accounting Revenue Assurance collect events Fraud Management Employees Connected objects systems of insights Shine s scope 2017 TM Forum 18

18 SHINE Skill Centre By 2016, creation of Skill Centre for Infonova R6 and first country project To manage relationship with editor To influence Infonova R6 roadmap To implement in anticipation new use cases To pre integrate R6 with IS enablers To build a Corp platform in SaaS mode To support delivery project architecture, new use cases, relationships between actors, capitalization, training 2017 TM Forum 19

19 SHINE Infonova R6 -KPI 10 people followed the Infonova training session in June 2016 Less than 10 days in e-learning mode, with 1.5 hour session by phone by day with trainer 5 people certified Autonomy on the solution after less than 1 month Capability to define offers, customers (B2B, B2C, Partners), offers subscription, usage, rating and billing, settlements, invoice 6 use cases implemented in anticipation in the solution, without any specific development and 2 operational project started 2017 TM Forum 20