Empowering trade promotions

Transcription

1 Empowering trade promotions Revolutionizing operational efficiency DO BUSINESS BETTER

2 REALIZE THE FULL POTENTIAL OF TPM IMPLEMENTATIONS Many Consumer Goods (CG) companies have implemented some form of Trade Promotion Management (TPM) solution, typically achieving margin improvements and volume uplifts. However, industry analysts believe that only a very small percentage of TPM implementations realize the full potential of their trade promotion investments. With trade spending levels approaching 25% or more of revenue in some markets, companies are moving away from spreadsheets for automated technology solutions. It s more than just technology alone that s required to help CG organizations find solutions to the multiple challenges associated with TPM implementations. Companies need best in class TPM solutions complemented by deep business insights offered by TPO and backed by highly integrated and optimized processes to maintain competitive advantage. With a diverse portfolio of solution and services, Wipro brings together all the key ingredients to give your business a quantum leap on the ROI from your trade investments. Industry pioneers and a wealth of experience and expertise in understanding business processes and dynamics World leading product with 25+ years experience 60+ global customers successfully deployed In-house data scientists with specialist expertise in discovering relevant business insights from your data»» A full spectrum of delivery models which offer unmatched flexibility to suit your business needs, whether it be on-premise, SaaS or outcome based models

3 Trade Promotions Management(TPM) and Services Best in Class 100% focused TPM solution developed in collaboration with global CG manufacturers and retailers Rich functionality to address end-to-end TPM requirements for diverse CG customer segments & product categories Designed for rapid roll-out, global deployment and ease of usability Offered on-premise or as a SaaS hosted model enabling unmatched flexibility to scale without compromising data security and application availability Pre-configured Templates available designed to suit small geos and businesses or broker deployment Business consulting services to analyze, optimize and re-engineer TPM/TPO processes to meet Industry Best Practice TPO AS A SERVICE TPO offering insights into the best mix of product, price and promotion strategies Library of TPO models available to best suit your business requirements Risk-free Transition and Minimized Investment Costs - Delivered through our unique SaaS or Business Outcome models Improved Process Efficiency - Minimize data maintenance and manual overheads with system generated models to manage baseline and promotional predictions with accuracy Reduced Inventory Costs - Minimize out of stocks and short delivery impacts through improved forecast accuracy»» Improved Trade Spend ROI - Provide users visibility and insights into the effects of different causal factors on promotional uplift Outsourcing of business processes such as claims settlement, deductions, improving productivity and minimizing non-value add activities IT services to address custom requirements such as integrations and reports, minimizing risk and reducing capital investment costs

4 Advanced BI/Analytics Services Information Reporting - Traditional business reporting requirements on the performance and health of the business against KPIs Insight and Intelligence - Visibility and insights into key decisions and recommendations Effectively manage heterogeneous data sources, including POS and party syndicated data Tailored reporting and analytics Effective visualization tailored for key business functions to enable quick and effective decision making Reports and visualization specifically designed for executives on the move with seamless integration to smart devices Ability to quickly turn around ad-hoc custom reporting requirements Benefits Experienced by Our Customers 39% improvement in promotion related revenues (Fine Foods Distributor, Asia Pacific) 18% improvement in forecast accuracy (Global Beverage Company, Asia Pacific) 5% reduction in trade spend by eliminating inefficient promotions (Global Household Goods Company, USA) 50% cost and productivity gains by automating manual processes (Global Home & Personal Care Company and Global Household Goods Company, USA)»» 3-4% supply chain efficiency improvements on promoted products (Global Alcoholic Beverages Company, Europe) Leverage existing investments in data warehousing and report writing tools

5 WE COMMIT TO AND DELIVER BUSINESS OUTCOMES CONSISTENTLY Our consumer goods and retailer experts, who have extensive years of experience working with lead CG companies, have developed a framework of best practises which addresses the needs of marketers, trade planners, finance, supply chain and technology stakeholders. This framework captures the right inputs on products, tactics, timing and placement for trade promotion strategies and execution. The Best Practices Toolkit is the driving force that enables benchmarking and then making recommendations on each of the key elements in the end-to-end Trade Spend Process Customer Business Planning Business Planning Cross Functional Process Management Customer Collaboration Performance Evaluation Budget Management Allocate Promotional Budget Components Reconcile and Tracking Manage Enterprise Contracts Promotion Development & Modelling Cross-functional Process between Sales, Marketing and Finance Planning and Tracking at the right level Modelling and Scenario Building Retail Execution Auditing and Tracking Performance Communications and Event Management Evaluation of In-store Performance of Promotions 7 INDUSTRY BEST PRACTICE 3 5 Settlement & Deductions Reconciliation and Matching Manage and Track Evidences Deduction Reduction Processes Management Reporting & Post-Event Analysis Operational Reporting Capability Dashboards 5 7 Optimization & Insights Simulation Capabilities Analysis for Post-promotion ROI Evaluation of Causal Factors Insights into Design of Future Promotions

6 About Wipro Promax Analytics Solutions Wipro Promax Analytics Solutions (WPAS), a Wipro Group Company, is a world-leading specialist in delivering a combination of Trade Promotion Management and Optimization solutions and services designed to ensure clients achieve the most efficient and effective return on their promotion investment. With headquarter operations based in Australia and offices in North America, United Kingdom, Central Europe, India and New Zealand, WPAS boasts an impressive stable of global consumer goods companies. Promax solutions are the result of more than 25 years experience working in close collaboration with leading consumer goods manufacturers, retailers and distributors. For more information, please visit or us at WPAS-Promax@wipro.com About Wipro Ltd. Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of Business through Technology - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner s approach to delivering innovation and an organization wide commitment to sustainability, Wipro has a workforce of 140,000 serving clients across 60 countries. DO BUSINESS BETTER NYSE:WIT OVER 140,000 EMPLOYEES 60 COUNTRIES CONSULTING SYSTEM INTEGRATION OUTSOURCING WIPRO LTD., DODDAKANNELLI, SARJAPUR ROAD, BANGALORE , INDIA. TEL: +91 (80) , FAX: +91 (80) WIPRO PROMAX ANALYTICS SOLUTIONS, 1/7 SKY CLOSE, SHEARWATER BUSINESS PARK, TAYLORS BEACH NSW 2316, AUSTRALIA. TEL: +61 (2) , FAX: +61 (2) WIPRO PROMAX ANALYTICS SOLUTIONS, 3575 PIEDMONT ROAD NE, BLDG 15 SUITE 600, ATLANTA GA 30305, USA. TEL: +1 (404) , FAX: +1 (404) WIPRO PROMAX ANALYTICS SOLUTIONS, WEST WING, LEVEL 2, 3 SHELDON SQUARE, LONDON W2 6PS, UK. TEL: +44 (207) , FAX: +44 (207)