Getting to the heart of Service Oriented Architecture (SOA)

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1 Getting to the heart of Service Oriented Architecture (SOA) 2005 IBM Corporation

2 Questions You Need to Consider What is Service Orientation and SOA and why is it important for your business? Is it real? Are customers really using it today? What are the core elements brought together under SOA? How can IBM help you get started? 2

3 What is..? 3 a service? service orientation? A repeatable business task e.g., check customer credit; open new account A way of integrating your business as linked services and the outcomes that they bring service oriented architecture (SOA)? a composite application? An IT architectural style that supports service orientation A set of related & integrated services that support a business process built on an SOA

4 Why SOA for business flexibility and reuse? Traditional Business* Economics: globalization demands flexibility Business processes: changing quickly and sometimes outsourced Growth: at the top of the CEO agenda Reusable assets: can cut costs Information: greater availability Crucial for flexibility and becoming an On Demand Business Today s World-Class Business* *Sources: CBDi 4

5 What are the barriers to business flexibility and reuse? Lack of business process standards Architectural policy limited Point application buys to support redundant LOB needs Infrastructure built with no roadmap 5

6 SOA builds flexibility on your current investments The next stage of integration Enterprise Application Integration (EAI) Service Orientated Integration Messaging Backbone Point-to-Point connection between applications Simple, basic connectivity EAI connects applications via a centralized hub Easier to manage larger number of connections Integration and choreography of services through an Enterprise Service Bus Flexible connections with well defined, standards-based interfaces y Flexibilit As Patterns Have Evolved, So Has IBM 6

7 Why SOA now? To keep pace with global competition: We are taking apart each task and sending it to whomever can do it best, and then we are reassembling all the pieces from Thomas Friedman s The World is Flat The standards and technology are finally in place, with broad industry support Availability of best practices for effective governance The necessary software to get started is available today 7

8 What differentiates SOA from claims like this in the past? Organizational Commitment Standards Broadly adopted Web services ensure well-defined interfaces. Business and IT are united behind SOA (63% of projects today are driven by LOB)* Before, proprietary standards limited interoperability Before, communication channels & vocabulary not in place Degree of Focus SOA services focus on business-level activities & interactions Before, focus was on narrow, technical sub-tasks Connections SOA services are linked dynamically and flexibly Before, service interactions were hard-coded and dependent on the application Level of Reuse SOA services can be extensively re-used to leverage existing IT assets Before, any reuse was within silo ed applications *Source: Cutter Benchmark Survey 8

9 What are the core elements that SOA brings together? Coming together under Service Oriented Architecture Skills - assistance, and best practices Applications Industry know-how and best practices linked to business Flexible, robust infrastructure that reuses existing IT assets 9

10 Why IBM for SOA? IBM understands service orientation and your business Expertise in aligning business and IT processes Skills Partners Know-how & best practices Infrastructure 10 SOA consultants, architects and IT specialists Dozens of SOA-enabled business solutions Unique intellectual property and methods Thriving ecosystem of partners (ISVs, SIs, Resellers) 100+ partners in SOA community Extensive Industry experience and best practices Over 1000 customers worldwide Unmatched breadth and depth of products Over $1B/yr invested in SOA Leadership in open standards: active in 50+ committees Over 300 SOA-related patents

11 Gartner Magic Quadrants: IBM in the Leaders Quadrant IBM in Leaders Quadrant Object-oriented Analysis and Design Tools (as of 10/2004) Magic Quadrant for OOA&D Tools, Update for 2005, Michael J. Blechar, 17 September 2004 Web Services Platforms (as of 7/2005) Magic Quadrant for Web Services Platforms. David Mitchell Smith, Charles Abrams, Daniel Sholler, Daryl C. Plummer, Michele Cantara, 12 July 2005 Integration Backbone Software (as of 4/2005) Magic Quadrant for Application Integration Suites, 2Q04, J. Thompson, R. Schulte, M. Cantara, J. Correia, K. Iijima, L. F. Kenney, B. Lheureux, Y. Natis, M. Pezzini, J. Sinur, P. Malinverno,15 April 2005 Enterprise Application Servers (as of 4/2005) Magic Quadrant for Enterprise Application Servers, 2Q05, Y. Natis, M. Pezzini, K. Iijima, 15 April 2005 Programmatic Integration Servers (as of 2/2005) Magic Quadrant for Programmatic Integration Servers, 2005, Dale Vecchio, 25 February 2005 Horizontal Portal (as of 5/2005) Magic Quadrant for Horizontal Portal Products, G.Phifer, R. Valdes, D.Gootzit, K.S. Underwood, L. F. Wurster, 18 May 2005 Enterprise-Scope Application Platform Suites (as of 7/2005) Magic Quadrant for Enterprise-Scope Application Platform Suites, Yefim V. Natis, Massimo Pezzini, Daryl C. Plummer, Cameron Haight, Kimihiko Iijima, 20 July 2005 J2EE Application Server Management (as of 4/2005) Magic Quadrant for J2EE Application Server Management, 2005, C. Haight, 4 April 2005 The Magic Quadrant is copyrighted 2004 and 2005 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc. s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the Leaders quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise s requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner Research is intended to be one of many information sources, including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose. 11

12 IBM & SOA at Wachovia SOA Drove Business and IT Success 12

13 Summary of what we announced and introduced SOA allows customers to have a flexible, robust infrastructure to model, assemble, deploy & manage in real-time reusing existing assets Skills Partners Know-how & best practices Infrastructure 13 SOA Industry Teams, SOA Jumpstarts Partnership Initiative IBM SOA Industry Accelerators IBM SOA Foundation and new products to support it

14 Flexible business requires flexible IT Full Business view Process to optimize Case Study: Payments Processing Customer Bank Shared Service Bank 2 Supplier Outsourced Creating IT flexibility IBM SOA Foundation Software Skills & Support 14

15 How are customers thinking technically about flexible IT through SOA? The SOA Lifecycle Discover Construct & Test Compose Integrate people Integrate processes Manage and integrate information Gather requirements Model & Simulate Design Financial transparency Business/IT alignment Process control 15 Manage applications & services Manage identity & compliance Monitor business metrics

16 Introducing the IBM SOA Foundation Provides What You Need to Get Started with SOA IBM SOA Foundation: Integrated, open set of software, best practice, and patterns Supports complete lifecycle with a modular approach IBM SOA Foundation Software Extends value of existing investments, regardless of vendor Extensive business and IT standards support; facilitating greater interoperability & portability Scalable; start small and grow as fast as the business requires Skills & Support Leveraging existing IT Infrastructure CICS 16 IMS Custom Apps.

17 SOA Foundation Part of a broader portfolio to meet your every need WebSphere Integration Developer Rational Application Developer WebSphere Business Modeler Rational Software Architect 17 Process: WebSphere Process Server WebSphere ESB & Message Broker WebSphere Partner Gateway & Adapters People: WebSphere Portal WebSphere Everyplace Deployment Workplace Collaboration Services Information: WebSphere Information Integrator Application Infrastructure: WebSphere Application Server & XD WebSphere Business Monitor Tivoli Composite Application Manager Tivoli Federated Identity Manager Tivoli Access Manager for e-business

18 SOA lifecycle in action at Office Depot Enhancing customer order management using SOA Worked with business end users to define project Deployed through an Created new Web services Enterprise Service Bus with high availability, failover, and high-volume throughput and assembled with existing transaction systems Modeled hardware and Managed traffic load software infrastructure & version control SOA Adoption 4 Month Project Part of a plan expected to save over $20M! 18

19 Announcing New and Enhanced Products Strengthening the IBM SOA Foundation WebSphere Integration Developer* Rational Application Developer Workplace Designer WebSphere Business Modeler Rational Software Architect 19 Process: WebSphere Process Server* WebSphere ESB* WebSphere Message Broker People: WebSphere Portal WebSphere Everyplace Deployment* Workplace Collaboration Services Workplace Managed Client Information: WebSphere Information Integrator Application Infrastructure: WebSphere Application Server & XD WebSphere Business Monitor* Tivoli Composite Application Manager* Tivoli Access Manager for ebusiness * New products

20 Business process management is key to your SOA Flexible business demands automating and optimizing business processes Identify and eliminate redundancies and bottlenecks Reduce risk by gaining an understanding of process impacts prior to making operational Automate process implementation, eliminating manual deployment tasks Immediately execute new business rules and processes Visualize actual process performance against key performance indicators Pinpoint future process improvements Without business process management, this would be achieved manually or through a dis-integrated set of tools from multiple vendors 20

21 Model For the Business Analyst Design business processes for SOA roll-out Enhanced! WebSphere Business Modeler Expanded user experience and analytical capabilities More granular and precise modeling of activities Collaborative modeling to enable team work Ability to publish, share and comment on models through the web Business performance modeling Ability to identify, generate and receive feedback on Key Performance Indicators Microsoft Visio importing 21

22 Assemble Create composite applications with ease New! WebSphere Integration Developer Streamlining process design handoff between business and IT Import and work with business process models directly from the business analyst (WebSphere Modeler) Customer eligibility Review application Retrieve credit report Existing service from a partner Credit assessment Request additional info New service reusing SAP functionality New service reusing CICS functionality Simplifying and speeding development Easy to use tools where everything can be done through the GUI Maximizing re-use Ability to leverage existing services & save components for future service reuse 22 Final application review Generate approval & account info Generate decline Existing service

23 Deploy with an Enterprise Service Bus (ESB) Flexible connectivity infrastructure for integrating applications and services to power your SOA ROUTING messages between services CONVERTING transport protocols between requestor and service TRANSFORMING message format between requestor and service HANDLING business events from disparate sources 23 Color = Data type Shape = Protocol

24 Deploy: Integrating the applications in your SOA New! Enterprise Service Bus software from IBM WebSphere Flexible connectivity infrastructure for integrating applications and services to power your SOA WebSphere ESB: a new product delivering an Enterprise Service Bus Standards based connectivity including SOAP, XML, JMS, etc. WebSphere Message Broker: a new version delivering an advanced Enterprise Service Bus Universal connectivity including SOAP, XML, JMS, COBOL copybook, SCADA, etc. Advanced message transformation, enrichment and routing 24

25 Deploying processes within BPM enhances your SOA project New! WebSphere Process Server V6 Simple, flexible deployment of processes Built and optimized on the market leading application server, IBM WebSphere Application Server Powered by Enterprise Service Bus (ESB) Built on top of an open standards based ESB Flexible connectivity infrastructure for integrating applications, data, and services to power your SOA Dynamically modify deployed processes Making plug-and-play of process components a reality Change business rules quickly and easily 25 es WebSphere Proc s Server

26 Manage - For Business Monitoring business performance across your SOA Enhanced! WebSphere Business Monitor Real-time visibility into process execution Management dashboards and reporting capabilities, including trending information Event alerts tailored to various types of users Active intervention in process execution Action Manager supporting real-time response and action as performance data is received Supporting continuous process improvement Ability to export data to WebSphere Business Modeler for analysis and process improvement 26

27 End-to-end process capabilities for your SOA New! From IBM WebSphere software WebSphere Integration Developer Easy-to-use integration to simplify and speed the assembly of composite applications WebSphere Business Modeler Simple to use process modeling for the business analyst to help maximize process and business resource re-use 27 WebSphere Process Server Flexible deployment of business processes, making plug-and-play of components a reality WebSphere ESB Connectivity infrastructure for integrating applications and services to power your SOA WebSphere Business Monitor Real-time visibility into process performance enabling process intervention and continuous improvement

28 SOA Foundation demo IBM SOA Foundation Software Skills & Support 28

29 SOA is not just for new development Bank of Montreal assembles mainframe-based assets What is the business challenge? Revitalize customer relationship management across multiple banking channels Benefits Action taken Re-used and assembled CICS assets with Unified view of customer for personal banking line of business Existing investments preserved and re-used new Web services interfaces into new CRM business process Used WebSphere Studio Application Developer-Integration Edition and CICS Transaction Server Web service interfaces deployed on WebSphere Application Server on zseries to access CICS assets 29

30 SOA Foundation is more than just software IBM SOA Foundation Software Skills & Support Governance and Process SOA Center of Excellence Rational Unified Process (RUP) IT Infrastructure Library (ITIL) Best Practices SOA-Related IP Patterns Redbooks Engagement Experience 30 Education Introduction to Value and Governance Model of SOA Web services for managers Technologies and Standards for SOA Project Implementation Design SOA Solutions and Apply Governance

31 SOA Reference Architecture Supporting your SOA Lifecycle Business Innovation & Optimization Services Integrated environment for design and creation of solution assets Process Services Information Services Enables collaboration between people, processes & information Orchestrate and automate business processes Manages diverse data and content in a unified manner Facilitates communication ESB between services Partner Services Business App Services Access Services Connect with trading partners Build on a robust, scaleable, and secure services environment Facilitates interactions with existing information and application assets Infrastructure Services Optimizes throughput, availability and performance 31 IT Service Management Interaction Services Apps & Info Assets Development Services Facilitates better decision-making with real-time business information Manage and secure services, applications & resources

32 Introducing IBM SOA Industry Accelerators Industry-specific Assets Extend the SOA Foundation Best Practices practical how-to guides in applying proven practices to solution implementation. Reference Architectures validated, best practice driven business and IT architectures. Models industry standards based models including business process, information and UI models. Software components industry specific software from IBM and ISVs to accelerate solution assembly and deployment. Know-how & best practices 32

33 Industry accelerators will have broad availability Available in the open source community Available 4th Quarter 2005 Available through business partners Purchase directly Through IBM engagements 33

34 The IBM SOA Business Partner Community enables, supports and energizes business partners (100+) Wide access to key assets and skills Extensive community of application vendors, utility software vendors and integrators Lower risk and rapid integration of new software Partners Open standards -- Applications built on open standards supported by IBM Software High enablement -- IBM training and resources for Partners minimize implementation risk Partners 34

35 IBM SOA Assessment Tool On line or on site Receive actionable recommendations customized to your level of SOA maturity How Do I Get Here? You Are Here Find out at ibm.com/soa or contact soa@us.ibm.com 35

36 Some entry points along your roadmap Example Entry Point SOA a strategic initiative for application development and integration at an Enterprise level Component Business Modeling Line of business level, or across a set of related projects Client Architecture Readiness Evaluation Single project implementation at IT group level. Testing the waters gradual adoption approach 36 How To Get Started SOA Jumpstart

37 Get started today! Three ways to help you! SOA Industry Teams Skills Industry aligned SOA expert teams Deep vertical industry knowledge/expertise Identify/resolve your unique business problem Ability to leverage resources/assets across IBM to enable SOA deployment in weeks vs. months Client Architecture Readiness Evaluation Review business/it Initiatives and architecture alignment Evaluate enterprise architectures SOA support readiness Analyze governance maturity Provide SOA-based solution adoption roadmap SOA Jumpstart 37 Free! Free! Multi-day on-site session Available worldwide at no charge Skill development and governance Integration architecture workshop Actionable next steps

38 Comprehensive SOA professional services: IBM SOA Transformation Roadmap: Component Business Modeling (CBM) IBM s Service -Oriented Architecture Services [new] Business Enablement Services for SOA Assessment for SOA Strategy & Planning for SOA Service-Oriented Modeling & Architecture (SOMA) COE & Governance Design Ser vices for SOA Implementation Services for SOA Web Services Assessment Architecture & Planning for Web Services Service-Oriented Modeling & Architecture (SOMA) Service- Oriented Development Service-Oriented Integration Management Services for SOA Service Monitor Service Security Service Performance Business Requirements Verification Application Value Optimization Services [new] Integrated Technology Services Infrastructure Service Readiness Engagements Infrastructure Services Architecture & Design 38 -CBDI Forum, April 6, 2005

39 Summary of what we announced and introduced SOA allows customers to have a flexible, robust infrastructure to model, assemble, deploy & manage in real-time reusing existing assets Skills SOA Industry Teams, SOA Jumpstarts Partnership Initiative Partners Know-how & best practices Infrastructure 39 IBM SOA Industry Accelerators IBM SOA Foundation and new products to support it

40 Summary Based on Customers Experiences SOA is a team sport: Business Team and IT Team work hand-in-hand SOA Foundation is critical: Establish an enterprise architecture & infrastructure, based upon SOA principles to enable your journey Project Entry points are important Avoid The Big Bang Approach Governance is a must for success The first step is the most important so plan ahead 40

41 Getting to the heart of Service Oriented Architecture (SOA) 2005 IBM Corporation

42 SOA lifecycle in action at Standard Life Improving customer service using SOA Worked with business end users to define project Created new services and assembled with existing IT assets Deployed through an Enterprise Service Bus Managed performance Modeled the framework to support SOA through financial advisor portal SOA Adoption Over 300 services providing business functions to over 70 channel applications Over 2m in savings due to Business Service reuse 42

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