Trends in analytics, big data en mobile. 5 May 2015 Paul Vandenhende - Capgemini

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1 Trends in analytics, big data en mobile 5 May 2015 Paul Vandenhende - Capgemini

2 Big Data & Analytics Business Development Leader Big Data is a technology and solution that enables companies to operate in the connected economy. Massive volumes, real-time analytics, Internet of Things are all drivers that change the way a company is doing business. In Capgemini, I m responsible for business development and startup of delivery for all Big Data engagements. Also, I m acting a the visionnair for Big Data & Analytics to the Belgian market. There is only one certainty in this world : everything is constantly changing. INSIGHT & DATA 2015 Capgemini. All rights reserved. 2

3 The Connected Economy depends on data Volume : Exponential as More and more devices and Each device generates more and more data Variety : This is not about structured / unstructured This is about an interconnected world with many external partners And so working with no or low-modeled data Velocity : This is not about technical speed This is about data value Data value decreases every minute!

4 The ever increasing speed of the analytics wheel. 06/05/2015 4

5 Do you want to become a Digital Leader? 06/05/2015 5

6 Example : The Automotive Industry faces disruptive change Martin Winterkorn, VW: Our sector faces a disruptive change... Those who are not willing to change will not exist in the future Ian Robertson, BMW: The Auto industry will see more change in the next five years than in the previous 100 years. Michael Gorriz, Daimler: We are very close to a radical change in our industry Earl Hesterberg, GroupOne: Our USP is having the best systems, processes and data in the industry

7 Cars Online: Tracking the end-to-end customer journey for 15 years Screening Customer Care Loyalty & Repurchase Demographics & Sociographics Dealer Experience Purchase Experience Online Vehicle Buying Service Experience Parts & Accessories Online General Considerations Information Search Social Media Future Mobility Connected Car Market scope 2014: Brazil China France Germany India Indonesia Russia South Korea UK US

8 Retail - Enhancing the shopping experience

9 9 Manufacturing and the 4 th industrial revolution Digital Transformation in manufacturing The fourth industrial revolution Technology Push Market Pull Mobile Cloud Analytics M2M Social First Industrial Revolution through the introduction of mechanical production facilities with help of water and steam power Second Industrial Revolution through the introduction of a division of labour and mass production with the help of electrical energy Third Industrial Revolution through the use of electronic and IT systems that further automate production Fourth Industrial Revolution through the use of cyber-physical systems Degree of complexity Global manufacturing networks Customized products Shrinking margins in the manufacturing business Volatility of demand Expansion of service business 3D Printing Robotics First mechanical loom, 1784 First assembly line Cincinnati slaughter houses, 1870 First programmable logic controller (PLC), Modicon 084, Time Increasing cost pressure Increasing innovation pressure

10 Many companies have the ambition to become Service Driven. Inside-out: The extended S-Business model* Outside-in: The extended S-Business model* Products and services are not equal as source of revenue and competitive differentiation level * The extended service business model is a derivative of the S-business philosophy of customer service by Alexander & Hordes (2003).

11 Also Public Sector is getting Smart(er) PoV; Maximo-aaS Template Bcase; 6 city targets (incl London & Swe cities) City Leadership Asset Mgmt PoV & Fr / UK pilots Urban Mobility Health & Wellbeing Care Optimiser App connects Social Care & Healthcare. Swe roll-out. London Energy event; Mayor s C.o.Staff calling for follow-on Transform 1 2 way Energy chain In-Touch Gov Public Lighting Customer Insight Technical Masterplan Customer Access OneOracle IT Landscape Rationalisation Major Event Mgmt Business Friendliness Community Safety Stockholm; BCN; Rio; A dam Operations Centres

12 Grand Nancy Grand Nancy, a French district innovating in transport and mobility Capgemini s solution Grand Nancy launched a new tramway line in August 2013 Their need: to provide citizens with a mobile solution combining real-time information from all modes of transport: public transport, bicycle, parking, traffic, points of interest Grand Nancy wished the mobile solution to enable mobile citizen participation, and to support the local transport strategy Provided Chronomove, a cloud-based technology to mix heterogeneous transport data flows Integrated the solution and GIS on three supports: Android, iphone and Web, using Agile Methods, in 3 months The mobile solution features location-based incident reporting (@llo-voirie)

13 So, wouldn t it be nice...?

14 Wouldn t it be great..if I could become a Digital Leader? Machine Interface (IoT) Human Interface Wouldn t it be great if you were connected with your customers and could get all the relevant data you would require?? So what is it you need to know and What is it you want to bring Corporate Backoffice Systems Big Data Lake Wouldn t it be great if you knew everything about your customers and were able to excite and surprise him by providing them with personalised relevant data

15 Digital Capability The Characteristics of Digital Leaders the What: Using digital technology to transform the customer experience, operational processes and business models the How: Successful transformations depend as much on how firms manage digital transformation than solely on implementing new technologies Leadership Capability

16 The What: Building Blocks of Digital Capability CUSTOMER EXPERIENCE OPERATIONS BUSINESS MODEL Customer Understanding Process digitization Digitally-modified business Top Line Growth Worker enablement New digital business Customer Touch Points Performance management Digital globalisation Digital has informed and amplified customer expectations Digital is removing traditional constraints in operations Digital business models can reorder value chains and create new opportunities

17 17 The How: Leadership Balance for digital advantage and differentiation Leadership Balance Identify strategic assets TECHNOLOGY VISION Define a clear intent and outcome Connect the organization Key mechanisms GOVERNANCE ENGAGEMENT Encourage wider conversations

18 The overall vision for Innovation thru Data Copyright 2015 Capgemini All rights reserved. 18

19 Business and now we are going to implement One view for all Stop local data marts Long-term solution Share everything Govern everything IT My view Access what I want when I want Short-term change Sharing where I need it Why do I have to agree on everything? The IT culture fights the business culture

20 The new philosophy Encourage local Govern only the common Store everything Business Data Lake Treat global as a local view

21 HDFS HAWQ What does this mean? Business driven North America operations Marketing campaign EMEA data mart Distill Keep the history Load everything Transactional systems Web Sensor Network ERP CRM PLM Supplier Social Media Market We call this The Business Data Lake

22 And now we start building APPS! 06/05/

23 You need a mobile services stack 06/05/

24 Value Do not under-estimate the effort! Mobile Gimmicks Non-transactional Mobile Access Optimize existing business processes Business Changer New ways of doing business built on mobile solutions Complexity Effort Frontend `80% 20% 20% Effort Backen d 20% 80% 80%

25 Built for Agile Teams and Continuous Delivery provision <my cloud> target <my cloud> push <my app> bind <my services> scale <my app> +100 upgrade/scale <my cloud>

26 Enterprise Mobility Service Trends compared to /05/

27 The full Information Value Chain? Our missing opportunity?

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29 Together. Free your energies