Accenture conducted a global survey of 13,000 drivers in 11 countries including the US*

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1 Consumers would like the Auto Industry to offer a better customized online experience. They also believe better digital marketing could make the car-buying process faster and that the industry should adopt online innovations such as web chat and mobile-enabled websites. Accenture conducted a global survey of 13,000 drivers in 11 countries including the US* To learn more about Accenture Automotive Industry, *The consumer survey was conducted by Coleman Parkes Research on behalf of Accenture. It was carried out online from August through September 2012 in multiple languages. The markets covered were Brazil, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, South Korea and the United States. Interviews were conducted with 13,000 drivers, between the ages of 18 to more than 65, who have a vehicle that is no more than three years old.

2 Drivers are seeking more integrated digital marketing experience from manufacturer and dealer sites Customers want dealer sites with better integrated digital marketing: Would like more intuitive, customized content made available to them 85% 91% Favor a process that will enable them to obtain more simplified information online 74% With multiple touch-points both online and off-line/ at the dealer, the process needs to be seamless or consumers may go elsewhere Site content must be variable to provide different visitors with customized experiences OEMs & their dealers need to be able to provide an end-to-end purchase capability online Carmakers must tap the power of the mobile internet & should enable their dealers to embrace Digital Carmakers should consider digital technologies to create a Virtual Dealership Would like the comparison process simplified 60% Welcome the ability to chat online with a dealer 33% browse more than 20 websites to get the information they seek 90% visit at least six websites before buying a vehicle 3 To learn more about Accenture Automotive Industry, 73% turn to traditional offline media for information to make a car-buying decision

3 Customer experience & engagement is vital 91% want easier and clearer pricing to help expedite the car-buying process 75% would welcome more mobileenabled websites 88% want dealers to provide them with a simpler way to configure a vehicle OEMs need new forms of differentiation while dealing with the current macroeconomic pressures The customer experience will be led by digital Attention spans are reducing while expectations are on the rise Consumers are open to offers for loyalty, maintenance plans etc and would like customized landing pages OEMs need to be pairing the digital message with the customer s reason for buying 95% would like to have the ability to compare additional options with the same automaker s product line 68% would like to see more integration with dealer sites & inventory search functions

4 Better digital marketing sites key to future car-buying 90% agree that improved digital media would significantly reduce the time needed to purchase a vehicle 79% feel that the auto sector significantly lags other retail industries in the use of digital media tools such as video and 360-degree website tours 82% of the respondents believe that better interactive digital marketing is a must for the auto industry

5 Major influencers that impact car buying decisions SOLD Survey respondents essentially gave equal weight across the board:? 61% Manufacturer Sites 60% Recommendations of Friends and Colleagues 62% Advice from Family 53% Social Media

6 Importance of mobile and internet varies among countries In both developed and emerging markets, the level of digital penetration has created an appetite among buyers for using digital channels. However, the research also uncovered some disparities among consumers in the countries represented in the survey. Most likely to turn to social media when buying a car: 94% 58% 75% Visits to car-buying websites: <5 >20 56% 20% Interest in using digital communications to find out more about new in car-technology: 82% Likeliness to use manufacturers websites when making online searches for a car: 60% 84% 72% Interest in chatting with dealers on line in order to make the online purchase process easier: 81% 58% 59% Interest in seeing easier and clearer online pricing: 93% 93% Interest in carrying out the entire vehicle purchase online: 96% Desire to see more mobile-enabled websites to help them in the carpurchasing process: 83% 54% Likeliness to have bought current car online: 37% 13% *The consumer survey was conducted by Coleman Parkes Research on behalf of Accenture. It was carried out online from August through September 2012 in multiple languages. The markets covered were Brazil, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, South Korea and the United States. Interviews were conducted with 13,000 drivers, between the ages of 18 to more than 65, who have a vehicle that is no more than three years old. 3