Digital Transformation with Oracle Commerce Cloud

Transcription

1 Digital Transformation with Oracle Commerce Cloud

2 Oracle Commerce Cloud is a fully featured, extensible SaaS commerce solution, delivered in the Oracle Cloud, supporting B2C and B2B models in a single platform. Commerce Cloud grants greater agility and cost savings, with the extensibility and control required in the ultra- competitive digital commerce market. SIMPLIFY your technology footprint. INNOVATE to stay ahead of consumer demands and competitors in a low- risk way. DELIVER to every customer, every time to increase loyalty and revenue. updated as of version 17.4, September 2017 Commerce Cloud has frequent releases, please ensure you have the latest document.

3 CONTENTS BUSINESS TRANSFORMATION: WHAT S GAINED MOVING TO COMMERCE CLOUD Decrease Total Cost of Ownership Simplify purchasing Support multiple business models Grow with Customer Success Program Reduce IT Complexity Scale with an API- first architecture Create beyond the boundaries of SaaS FEATURES: EVERYTHING YOU NEED, NOW DELIVERED IN MODERN SAAS Unified Admin Platform and APIs Server- side Extensions Responsive Storefront Guided Search SEO Experience Creation Content Catalog Management Promotions Multisite Personalization A/B Testing Product Recommendations Transactional s Social wish list and plug- ins B2C and B2B models Payments and Tax Agent Console Assisted Selling Application Reporting Adaptive Intelligence Oracle Marketplace Oracle integrations DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 2

4 SUCCEEDING IN THE NEXT ERA OF COMMERCE Years of acquiring and integrating technologies have made online merchants unintended IT companies. In the last two years alone, digital commerce has undergone substantial disruption, and legacy technology and processes are not equipped for the new rate of change. ecommerce matured, and so did the technology that companies collected to deliver experiences. Legacy investments aren t yielding the value they once did. Managing integrations and upgrades proved to be time consuming, expensive, and distracting from the business. Online businesses are realizing that managing a patchwork of products deters their focus on what drives revenue, loyalty, and profitability. Merchants: your value lies in the unique experience you can curate and the products you can deliver to shoppers. Outsource what doesn t drive revenue. Simplify your footprint. Invest in what grants you greater agility. Speed wins in the new era of commerce. Speed delivering on shopper needs. Speed getting innovations to market. Speed to experiment and execute on new growth opportunities. Commerce will continue to evolve embrace it and grow with a new approach and the right technology solution. Evolving Together with Oracle Commerce Cloud Over the last twenty years, Oracle Commerce (ATG and Endeca) has evolved with the maturing ecommerce industry to become a robust on- premise and managed services product. As our customers rush to keep up with changing consumer demands and market dynamics, a new approach is needed to ensure greater agility and scalability that will be required through the evolution of commerce. Our customers asked for a scalable, flexible SaaS platform enabling them to deliver bespoke experiences rapidly without the worry of managing performance, infrastructure, and upgrades. Based on decades of experience, we invested in streamlining complex merchandiser and development tooling to simplify management while reducing cost and time to market. Oracle Commerce Cloud is a fully featured, extensible SaaS commerce solution, delivered in the Oracle Cloud. Commerce Cloud grants greater agility and cost savings, and a unique extensibility and customization model, required in the ultra- competitive digital commerce market. Oracle Commerce Cloud will help you: Simplify your technology footprint Innovate to stay ahead of consumer demands and competitors in a low- risk way Deliver to every customer, every time to increase loyalty and revenue DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 3

5 ORACLE COMMERCE CLOUD BUSINESS TRANSFORMATION BUSINESS GAINS: MOVING TO ORACLE COMMERCE CLOUD Oracle Commerce Cloud takes the burden of infrastructure, custom development and costly upgrades off of your hands, and lets you focus exclusively on continually optimizing and innovating on the customer experience. Merchandisers and Marketers can deliver experiences that drive more revenue and loyalty faster. Developers can enable business to meet their goals, simplify integrations, and experiment with modern technology in a low- risk way. Reduce Total Cost of Ownership Oracle Commerce Cloud moves away from an on- premise license, own, and develop model to a subscription service model, with upgrades pushed automatically via SaaS model, and sites delivered via the Oracle Cloud. Commerce Cloud reduces TCO in the following ways: Full compliance and security management, and SLA: Oracle delivers all Commerce Cloud sites in the Oracle Cloud. We guarantee uptime and handle all necessary PCI compliance and security. All service delivery fees are built in to the subscription cost. Automatic upgrades included in subscription: Instead of spending multiple months (and heavy investment) to upgrade your on premise or hosted solution, Commerce Cloud pushes regular automatic updates throughout the year. This way, merchants get access to the most modern technology faster, and don t need invest heavily in order to deliver innovation. There is no additional fee for upgrades; they are included in the subscription cost. Storefront with Pre- integrated Features: Commerce Cloud has a fully featured storefront application ready for configuration, versus full development. The Commerce Cloud storefront has built- in features that allow our customers to eliminate additional vendor technologies, while reducing costly integrations. Features like drag and drop experience management, responsive design, A/B testing, product recommendations, Image Scaling, Akamai Edge Caching (CDN), and others come out of the box, included with subscription cost. Simplified integrations to other cloud and on- premise technologies: Commerce Cloud s API and Webhook architecture reduces the time, cost, and complexity of integrations to other Oracle, third- party, or homegrown solutions critical to doing business. Additionally, Commerce Cloud customers can leverage the Oracle Cloud Marketplace to access prebuilt extensions and connectors with various technology partners to reduce costs and accelerate integrations. More readily available skills required: instead of requiring platform- specific development skills, Commerce Cloud leverages standards- based languages. Within the Oracle Cloud, you can manage development in any language using environments provisioned in seconds and integrated with popular IDEs. This makes finding developers easy and more affordable, and developers can build and extend experiences with modern, scalable technology. DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 4

6 Simplified Purchasing Service model: Oracle handles the infrastructure and eliminates the need for customers to purchase and manage additional systems. (e.g., database, app server, hardware, software, etc.). We offer a variety of cloud- based services to assist with any virtual infrastructure, integration, or platform needs. Flexible subscription model: Commerce Cloud is sold as a subscription service, which helps our customers move from a CapEx to an OpEx model. Fees can be paid on a monthly, quarterly, or annual basis, per contract. Predictable, transparent pricing: Fees can be based on annual page views (consumption model) or revenue share, if desired. The Page View model sizes customers accordingly, and customers know exactly what they will pay within the page count allotted to them; there are no hidden fees or minimums. No more ongoing maintenance fees: because Commerce Cloud is a subscription service, there is no additional maintenance fee. Additionally, upgrades are free of additional change and come as part of the subscription cost. Support for B2C and B2B in a Single Platform Commerce Cloud simplifies how companies with multiple business models manage their site(s) and operations. In addition to delivering superior consumer shopping experiences, Commerce Cloud is designed to meet the complex needs of organizations selling to other businesses. It is the only enterprise SaaS commerce solution on the market that can support B2C and B2B selling in a single platform, with shared administration and site assets. With Commerce Cloud, manufacturers and merchants who sell to companies in addition to selling to consumers can reduce costs and complexity by leveraging one platform (B2B features listed in section 3). Dedicated Implementation and Customer Success Managers A key difference in the SaaS versus license model is the service aspect. With Commerce Cloud, Oracle is providing a subscription to a service, and it is our goal that we exceed our customers expectations. For enterprise customers, Oracle assigns named resources to guide our clients and partners through the lifecycle. This includes an Implementation Success Manager, who is responsible for supporting a successful implementation from the Oracle perspective, and a Customer Success Manager to assist with any needs during the entire term of the subscription. Oracle also provides support and product education for customers via Release Readiness, curriculum, documentation, and the Customer Handbook which serves as a guide for customer and partner success. DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 5

7 Benefit from a New SaaS Delivery Model A Software as a Service (SaaS) model revolutionizes how our customers can innovate and deliver. Rapid innovation and delivery: Due to the nature of SaaS development and delivery, our Development team can innovate at a rapid rate and push these innovations to our customers incredibly quickly in the Cloud. On- premise and managed services platforms typically have releases every months, Oracle Commerce Cloud regularly delivers automatic push upgrades to our customers many times throughout the year. Access to all upgrades is included in the subscription cost. Quick provisioning in the Oracle Cloud: When a contract is executed, Oracle provisions the instance of Oracle Commerce Cloud quickly. Due to the out of the box features and modern architecture that simplifies integration and customization, sites go live in a fraction of the time of a typical on- premise commerce deployments. Access to three environments: Oracle provides customers with two development environments and one production environment. Businesses can use the two pre- production environments to build their site(s), preview changes immediately, and push changes to the live production environment. Scale with a Modern API- first Architecture A major enhancement to Oracle Commerce Cloud is the modern architecture. Commerce Cloud was built from the ground up with an API- first architecture and a complete REST Web Services framework for agile, standards- based development and simplified integrations. API- first: All functionality is accessible through easy- to- use REST Web Services. Oracle- built, partner- built and customer- built storefront and applications all use exactly the same APIs. API documentation is publicly available. Standards- based, flexible: There is nothing proprietary about working with Oracle Commerce Cloud. Commerce Cloud leverages standards- based skills, allowing for fast development and scalability. The storefront is built in HTML5, CSS3, JavaScript, and NodeJS. Extensions can be built client- side and server- side depending on the requirement. Simplified integrations: The API and Webhooks framework allows for faster, cheaper, less complex integrations to Oracle, third party, and homegrown solutions. Additionally, Commerce Cloud features an adapter for Oracle Integration Cloud Service (ICS) for drag and drop integrations and data mapping between Oracle and third party applications. Another benefit is being able to leverage the Oracle Cloud Marketplace to access prebuilt extensions and connectors with various technology partners to reduce costs and accelerate integrations. DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 6

8 Create Beyond the Boundaries of SaaS Commerce Cloud is unique for enabling the total experience customization merchants need, in a SaaS model. Merchants can: Customize the look and feel of their site(s) without limits using HTML5, CSS3, and JavaScript. Customize and extend the site with unique, modern server- side extension model using NodeJS. Maintain upgradability and compatibility: extension and customization model allows merchants to take new push upgrade releases without disrupting existing customizations or site(s) functionality. Drive Business Transformation and Reduce IT Complexity with Oracle Cloud Services A major advantage with the Commerce Cloud service is the ability to leverage the broader Oracle Cloud fabric of services. The Oracle Cloud allows merchants to modernize their infrastructure and business processes to focus on innovation and meeting goals faster, all while substantially reducing technology footprint and simplifying integrations (details in section 3). DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 7

9 ORACLE COMMERCE CLOUD FEATURES EVERYTING YOU NEED: THE FEATURES & FLEXIBILITY OF ON- PREMISE NOW IN A SAAS MODEL Oracle Commerce Cloud marries the control and feature richness of an on- premise solution, with the agility and cost savings of the cloud. With a modern architecture, fully featured storefront, and a unique customization model Oracle Commerce Cloud redefines what s possible in SaaS. Streamline Management with Unified Admin and All New UIs Commerce Cloud unifies all Admin tools in a single interface to simplify management and consolidate activities in a singe location. Commerce Cloud features different studios for developers and business users, and UIs that streamline daily tasks. These intuitive admin UIs are mobile- ready, and are supported in 30 languages. Design Studio: optimized UI for business users to easily create and personalize experiences with total creative control via drag and drop tools Merchant Studio: all of the tools needed to manage and merchandise the site experience for shoppers Developer Studio: provides capabilities for Developers to build and manage their configurations and customizations for any device Empower the Business with All New Design Studio for Drag- and- Drop Control Commerce Cloud Design Studio features UIs to easily create experiences with a full drag- and- drop interface. A layout and widget framework delivers dynamic experiences based on unique needs. Widgets are modular pieces of functionality with business rules that fit in to layouts. Commerce Cloud ships with 15+ out of the box page templates and 50+ widgets and elements. Merchants can also create their own templates, layouts and reusable widgets. Functionality includes: Out of box widget library, page layouts, and themes Ability to drag- and- drop widgets onto page layouts and resize / organize them Widget configuration including ability to edit HTML, JavaScript and CSS Ability to manage and configure storefront themes Ability to create new widgets, layouts, and themes Business- user- friendly configurations for widget behavior Associate Page Layouts to Products, Collections, and Product Types Layout management for viewports Ability to select a subset of items for publishing to production DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 8

10 Get Live Quickly with a Fully Featured, Flexible Storefront A customizable, out of the box Responsive storefront helps merchants get live quickly with fully featured experiences. Storefronts are supported in 35 languages and 60 global currencies. The storefront, which is easily configured by business users, can be customized and extended to meet branding and experience needs. The storefront has pre- integrated features providing customers extra value while accelerating time to market. Sample storefront features included with the subscription include: Commerce Cloud includes the Akamai Terra (CDN) product capabilities in the platform, included with subscription cost. All other Storefront features are native to the Commerce Cloud platform and included with subscription cost. DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 9

11 Streamline Catalog Management with Enhanced Tools Commerce Cloud delivers robust catalog management capabilities that give merchants total control over their products, pricing, and inventory. Business users have full control over their products with an intuitive UI, and can simplify SKU management, associated media, custom properties, and search. With Commerce Cloud, business users can: Import and export catalog data Curate catalog and organize products into Collections (categories) Manage product types, custom attributes, variants, and child SKU definition Create SKU properties at the base or custom product type level Create SKU bundles Support for Pre- Order and Back Order Simplify management of product properties to drive Collections and search faceting Use embedded search to easily find what you need in the catalog Manage list, sale, and VAT- inclusive pricing Easily manage inventory, support for location- based inventory Leverage support for external pricing, if desired Use the Media Library to manage Collection, Product, and General media assets; upload and assign product images to support different image sizes Select a subset of items for publishing to production Additional B2B- specific catalog features: support for customer- specific, account- based catalogs, pricing, payments, and custom orders. Leverage Unified Preview Legacy on- premise solutions struggle to provide a unified view of the customer experience (including catalog, experience, and search in a single view). Commerce Cloud offers preview in the context of a site visitor so you can see site updates before pushing changes live. DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 10

12 Simplify Guided Search Management Site search and navigation is a critical element to any shopping experience, but search is traditionally hard to manage for the business user and requires long IT queues. Our goal was to make delivering powerful search features much more user friendly. Commerce Cloud features leading Search and Guided Navigation capabilities, with streamlined admin tools for more efficient and scalable management of search within the shopping experience. Commerce Cloud includes: Pre- integrated storefront search and navigation features, like the search type ahead mega- menu, did you mean?, spell correction, autocorrect, keyword redirects, thesaurus, and more Access to many back- end configuration options via Search Application Configuration API, enabling customization for advanced search functionality International language support Keyword redirects Thesaurus support API support to control the order of Navigation search facets Streamline SEO Commerce Cloud simplifies how a business user can optimize their site(s) for SEO gains, including: Delivering a full https site (Google desired) Integrated Akamai Edge Caching (CDN) for faster load time (Google desired) Mobile- friendly support for both responsive and adaptive models (Google desired) Streamlined ability to customize, optimize and configure URLs, tags, and metadata to impact search ranking Auto- generation of sitemap Pre- render based snapshot generation service including ability to configure web crawlers to receive snapshot Ability to manage robots.txt Automatic application of canonical tags and rel attribute Supports Open Graph social metatags, and schema.org microdata out of the box DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 11

13 Deliver Promotions Faster and Easier Commerce Cloud has out of the box promotion templates and a streamlined UI for simplified set up and management. In addition to out of the box templates, an open promotions API framework allows merchants to create custom promotions of their choice. Out of the box promotions templates include: Order, item, and shipping levels Get item discount Spend Y in X, get item discount Buy One Get One Buy X get discount Buy X get Y Tiered order discounts Batch coupons Gift with Purchase Support for tiered offers Support for stacking rules Support for single- use coupons Support for multiple promotions per coupon Support for promotions by credit card type Open API to create custom promotions Summary view allows merchants to browse list of promotions created and those that are active Ability to clone promotions Ability to assign promotions to folders More templatized promotions being delivered with each product release Expand Rapidly with Multisite Deliver multiple websites on the same scalable infrastructure with a single subscription of Oracle Commerce Cloud. Commerce Cloud multisite enables merchants to quickly add country- specific, branded and microsites - with the flexibility to make each site consistent, or completely unique. With a single admin tool, central (or distributed) teams can deliver sites that engage their target audience, without starting from scratch. Rapidly deploy new country, brand, and micro sites Getting to market quickly without heavy investment Share or customize catalogs, pricing, content, layouts, settings, and promotions Localize languages, shipping methods, and payments Manage personalization, search, and SEO strategies Preview by site Filter reports by site Manage shopper settings by site Manage multiple B2B sites Manage global settings by / across sites Agent Console call center support for multiple sites (Agent Console details page 16) DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 12

14 Personalize Experiences with all new Audiences Commerce Cloud introduces the concept of Audiences a new way to manage and scale personalization in user and site- friendly way. Audiences includes: An optimized UI to easily set up and manage Audience definitions and presentation Ability to build Audiences using standard and custom shopper profile attributes. Samples include: o Lifetime spend, lifetime average order value, last purchase amount o Number of orders o Registration date, first purchase date, last visit date Support for rule building based on standard or custom date properties Ability to use slots to show different content to shoppers in different Audiences Support for rule building Integrated with Experiments A/B testing to allow for A/B testing by Audience Audiences will also be used in conjunction with Oracle Adaptive Intelligent Apps for CX and Oracle Data Cloud to improve targeting and provide rich reporting and insights to help maximize revenue of the site(s) Optimize with A/B Testing: Experiments With the goal of delivering more value and better customer experiences in a streamlined service, Commerce Cloud is the only SaaS commerce solution that delivers native A/B Testing out of the box. Commerce Cloud delivers integrated Experiments A/B testing for site optimization, while reducing spend and eliminating the need for an integration. Native A/B testing gives merchants greater insight, more control over what can be tested, and the ability to immediately update sites to focus on high- value optimization. At a high- level, Experiments: Grants flexibility to support precise or broad experiment targeting for both simple and advanced page modifications Can be associated to layouts, widgets, collections, and product types Updates results dynamically to show impact of in- progress Experiments Allows business users to set goal metrics for each test Integrated reporting gives merchants visibility to core KPIs, including site metrics and monetary metrics (measured for each currency on the website) Allows merchants to schedule tests in advance and allocate traffic percentages for each variation Enables business users to Experiment on variations of the same widget, or even compare different widgets Is integrated with Audiences personalization for A/B testing capabilities by Audience DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 13

15 Increase Order Values with Product Recommendations Commerce Cloud has embedded product recommendations to expose more products via tailored suggestions. Merchants can automatically deliver contextually relevant upsells and cross- sells to promote more of their catalog, and to drive higher order values. Because recommendations come out of the box and can be placed with page layouts using Widgets, the cost of having a third party product recommendations engine is eliminated, and complexity of integration and management is greatly reduced. With Commerce Cloud products recommendations, business users can: Deliver dynamic or curated recommendations for suggested or related products Surface related upsells and cross sells to increase order values Deliver in- session or cross- session (multiple sessions) recommendations Enable in- category restrictions Include product recommendations in abandoned order and new account s Easily Create Content Commerce Cloud has native content creation and management capabilities to assist with non- catalog pages. Easily create non- catalog pages, Article pages Use business tools to drag and drop product content and inspirational content within a single layout If desired, leverage external content creation systems and repositories via API, or leverage Oracle Content and Experience Cloud for specialized needs Automatically Send Transactional s Commerce Cloud can be configured to send s to shoppers based on site- related activities. Business users can control branding and timing of communications. Sample transactional s include: New customer account Thank you for your order / order completed Idle cart reminder / abandoned cart Return request Refund issued Scheduled order Manage global settings across sites (if leveraging multisite) Marketing orchestration s can be supported via native integration with Oracle Marketing Cloud or via Oracle Marketplace connectors to non- Oracle systems DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 14

16 Enable Sharing with Social Wish List and Plug- ins Empower shoppers to share your products across their social networks with out of the box plug- ins and shareable wish lists. Merchants can: Allow shoppers to create, manage and share any product wish list to Facebook, Twitter, Pinterest, or Allow wish lists to be set to Private, Shared, or Group mode to allow for collaborative shopping Allow users to create wish lists per site (if leveraging multisite) Post comments on any product in a wish list Allow shoppers to have unlimited wish lists Support sharing products from any product detail page on Facebook, Twitter, Pinterest or Leverage the Social Metatag Widget, which includes Open Graph and schema.org microdata support to enable better discovery of site, brand, and products Simplify Payments and Tax Integrations Commerce Cloud reduces the complexity of integrating to payment and tax systems. Commerce Cloud has out of the box integrations that only require entering credentials to get started, and also enable merchant to configure custom payment types and tax processors of their choice. Commerce Cloud features: Out of the box integrations with PayPal, Cybersource, Chase, and PayU LATAM Out of the box integrations with Avalara and Vertex for tax processing and collection An open payment and tax framework to integrate with payment providers of choice Connectors with various global payment technologies via the Oracle Cloud Marketplace Ability to pay by invoice Ability to support split payments Pay by gift card Ability to support deferred payments (i.e.: cash on delivery) External tax Webhook Support for VAT- inclusive pricing Tax Included/Excluded by Price Group Support for tax exemption management DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 15

17 Support B2C and B2B Models in a Single Platform Commerce Cloud simplifies how companies with multiple business models manage their site(s) and operations. In addition to delivering superior consumer shopping experiences, Commerce Cloud is designed to meet the complex needs of organizations selling to other businesses. It is the only enterprise SaaS commerce solution on the market than can support B2C and B2B sales natively, in a single platform. Sample B2B- specific functionality includes: Native account management: contacts, contracts, roles and permissions Simplified UI for scheduled orders, account hierarchies Account- specific catalogs & price groups Volume- based pricing Custom payment terms, pay by invoice Recurring (scheduled) orders Support for account hierarchies Roles with Access Control for Account (Storefront) and users (Buyer and Admin) Delegated Administration Support for custom order approvals Support for B2B in the Agent Console call center application (described below) Agent Console Call Center Application (10 seats included with subscription) Commerce Cloud features an integrated call center application that enables service representatives to deliver informed, consistent experiences to shoppers with a complete view of cross- channel behavior and history. Customer Service Representatives (CSRs) can use Agent Console to deliver superior customer experiences and uncover additional sales opportunities. Sample Agent Console capabilities include: Access to customer shopping carts and profiles Create, edit, and delete orders, and initiate returns and refunds Assist with completion of orders initiated in other channels Initiate and complete new orders Support for: coupon usage, price groups, tiered discounts, custom order properties, custom shopper profile properties Ability to reset customer passwords DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 16

18 Assisted Selling Application for Store Associates (10 seats included with subscription) Commerce Cloud includes an ipad application for store employees to use while assisting shoppers on the floor of a retail store. Associates have access to shopper carts, history, personalized recommendations, and the ability to place orders and process payments in- store on the shopper s behalf. Some capabilities include: Unified shopper omnichannel order history, profile, and persistent cart Ability for store associate to search, select, and purchase directly in the application Support for Endless Aisle with ability to place orders via ipad for home shipping Allow associates to process in- store purchases (line busting checkout), including support for multiple currencies, gift cards, and promotions Customization capabilities to brand the application and tailor catalog results Associate Dashboard displays featured collections and a spotlight for administrators to communicate with and merchandise specifically for in- store associates Support for credit card image capture Returns supports Ability to edit cart contents directly on the cart page Split view of Order History and Order Details pages Gain Insight with Robust Reporting Commerce Cloud has integrated reporting to help you continually monitor and measure your site performance, and to put insight in to action. Sample reporting capabilities include: Reporting based on core commerce KPIs Sales Reports: by time, products, and other attributes Site Traffic Reports: by key traffic indicators (e.g., page views, visits, conversions) Embedded Experiments AB testing reporting Ability to export reports for further analysis Account support Ability to filter reports by site (if leveraging multisite) DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 17

19 Deliver Data- Driven Experiences with Oracle Adaptive Intelligent Apps Commerce Cloud enables merchants to use the latest in Machine Learning (ML) and AI to drive more revenue and engagement throughout your sites. Leverage an out of the box integration with Oracle Adaptive Intelligent Apps for CX to seize micromoments that drive engagement and sales. Connect with shoppers on first visit and deliver a personalized, contextually relevant experience on Commerce Cloud sites and within s from Oracle Responsys Know shoppers before they know you by tapping into over 5 billion global consumer and business profiles, $3 trillion in consumer transactions, and over 1,500 data partners in the Oracle Data Cloud Automatically adapt and serve shopper experiences in real time, click- by- click based on behavior, weather, geolocation, life events, social activity, in store activity, and much more. Impact: products, content, pricing, promotions, product sequencing and sorting. Leverage the Oracle Cloud Marketplace for Prebuilt Connectors to the Latest Ecosystem Technologies The Oracle Cloud Marketplace allows merchants to access prebuilt extensions and connectors with various technology partners for use within their storefront to reduce their integration complexity and costs. Technology partners include: Payments: CyberSource, Chase, PayPal, PayU, SnapPay, AliPay/WePay Tax: Avalara, Vertex Ratings and Reviews: PowerReviews, Bazaarvoice Video Commerce and Advertising: Invodo, TVPage, Buzztala, FuelX Social: Facebook, Twitter, Pinterest, AddShoppers, SocialAnnex Channels and Product Data: GoDataFeed, Edgecase, Mirakl Order Management: JaggedPeak, Freestyle Marketing / Bluecore, SmarterHQ, Infinite Analytics Visual Merchandising: ZMags, Amplience, Attraqt DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 18

20 Take Advantage of Pre- built Integrations with Oracle Applications Commerce Cloud has a growing list of out of the box connectors and integrations with Oracle applications to reduce our customers costs and time to market, while improving the customer experience. These include: Oracle Integration Cloud Service (ICS) Adapter: ICS is a drag and drop environment for mapping and integrating multiple Oracle and third- party applications. ICS can help merchants dramatically reduce the time and cost of integrating applications and mapping / passing data. Oracle Marketing Cloud (Responsys): connect commerce with orchestrated marketing communications to send abandoned cart s, make personalized suggestions, and complete user profile data. Oracle Fusion Order Management Cloud: designed to improve order execution with predefined integrations, centrally managed orchestration policies, and global availability and fulfillment monitoring that can help increase customer satisfaction and order profitability. Oracle Retail Order Management System: leverage customer information more effectively throughout the purchasing transaction and as part of marketing merchandising, and customer service efforts. Oracle CPQ Cloud: configure, price, quote engine for custom product configuration. Oracle Adaptive Intelligent Apps for CX: automatically adapt and serve shopper experiences in real time, click- by- click based on behavior, weather, geolocation, life events, social activity, in store activity, and much more. Reduce IT Complexity and Cost with Oracle Cloud Services Oracle Cloud helps organizations drive innovation and business transformation by increasing business agility, lowering costs, and reducing IT complexity. The Oracle Cloud allows merchants to meet their goals faster, providing a platform for fast development and innovation, while substantially reducing infrastructure footprint and simplifying integrations. Some of the Oracle Cloud Services that compliment Commerce Cloud are: Oracle Integration Cloud Services (ICS): maximize the value of your investments in SaaS and on- premises applications through a simple and powerful integration platform in the cloud that enables simplified data passing. Oracle Data as a Service (DaaS): leverage a myriad of data sources to connecting you to the right customers, making every interaction personal, and effective. Oracle Infrastructure as a Service (IaaS): offers a set of core capabilities, such as elastic compute, storage, networking, bare metal, migration tools, and container to help you quickly increase business value and performance. Oracle Platform as a Service (PaaS): develop, test, and deploy the next generation of applications in the cloud in a secure, cost- effective manner that speeds time to market and increases competitive advantage. Oracle Developer Cloud Service: allows developers, IT professionals, and business leaders to quickly develop, test, and deploy the next generation of extensions and custom applications in any language in a secure, cost- effective manner. Development can be done in popular IDEs using Oracle Cloud environments provisioned in seconds. Oracle Mobile Cloud Service: makes mobile app development and integration quick, secure, and easy to deploy. DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 19

21 USING ORACLE COMMERCE CLOUD Working with Oracle Commerce Cloud Business users: many daily tasks can be easily managed by a non- technical business user. Intuitive UIs, and drag and drop tools make traditionally complex IT tasks streamlined and accessible by the business user. Developers: there is nothing proprietary about working with Oracle Commerce Cloud. Commerce Cloud leverages standards- based languages: HTML5, CSS3, JavaScript, and NodeJS for client- side and server- side extensions. Functionality can further be extended while maintaining upgradability in the Oracle Cloud. This makes finding developers easy and more affordable, and developers can build and extend experiences with modern, scalable technology. Create Beyond the Boundaries of Traditional SaaS Customize the look and feel of your site(s) without vendor boundaries using HTML5, CSS3, and JavaScript. Extend functionality with unique, modern server- side extension model using Node JS, and leverage other components of the Oracle Cloud without impacting upgradability. Maintain upgradability and compatibility: client- side extension and customization model allows merchants to take new push upgrade releases without disrupting previous customizations, or the site(s). Oracle Commerce Cloud is the only SaaS commerce platform that can deliver the features, flexibility and brand control merchants need to grow in the next era of commerce. Predictable costs, rapid delivery model, and a modern scalable architecture allow our customers to lead change and grow. Learn more about Commerce Cloud can transform your business: Website: cloud.oracle.com/commerce Public Documentation: Oracle Marketplace: YouTube Channel: DIGITAL TRANSFORMATION WITH ORACLE COMMERCE CLOUD 20