Let your money move you. Automated apps to redefine consumer finance

Transcription

1 Let your money move you. Automated apps to redefine consumer finance

2 2008 Stock Market Crash 54% 2018 Crypto Market Crash 71% PROBLEM Humans trade on emotion and get below average market returns. Cryptocurrencies are exciting, but riskier, making the human element even more dangerous. Institutions use automation to beat the market, but their tools are kept far away from consumers. Retail investors need low-cost automated services to improve their performance.

3 SOLUTION Heleum is an automated trading web app, available 24/7 anywhere in the world. Newest code update V2.1 Simulated Returns 48% During a crash It s built to reduce risk and improve returns with no experience required. Our custom algorithm uses a mix of technical tools and risk management to protect users from market crashes.

4 PRODUCT Heleum is easy to use in two steps: 1 - Log in via Uphold 2 - Add funds to Heleum The app does the rest. Funds are diversified into balloons, automatically move between currencies, and pop when profitable. Users can withdraw funds at any time. 6 TOP CURRENCIES: BTC BCH ETH XRP LTC DASH

5 Profit Share BUSINESS User 60% Heleum 40% MODEL Heleum is win-win. Our only fee is a share of balloon gains. 9.4% of users have over $ % of users have referred others Users can increase their share of gains by depositing funds and referring users. Account Boosts + 5% for adding $1k + 10% for adding $10k + 15% for adding $100k + 20% for adding $1M Referral Boosts + 2% per active referral

6 User Growth 5,000 4, users in 94 countries in US outside US 3,000 2,000 1,000 0 TRACTION Oct '17 Jan '18 Apr '18 Jul '18 10,000+ Lines of code 2,000+ Back-testing simulations $2.75M in total deposits $611 average account size 53,925 balloons 449,458 transactions 17.7% Average profit per popped balloon

7 ROADMAP Beta Test Heleum v1.0 Release Web App Launch Soft Launch Heleum v2.0 Release Back-testing Simulator 2019 Mobile apps. Instant bank funding. P2P Loans. Multiple Exchanges. Lower fees. More Cryptos. More Boosts. Smarter Bots. Bigger Returns. Fixed Returns. Tax-advantaged accounts.

8 PricewaterhouseCoopers 2025 market projections Global Asset Management $145.4T Passive Asset Management $36.6T 2018 Cryptocurrency Market $276.7B MARKET Heleum has the opportunity to capture a portion of the global passive asset management market. By 2023, Heleum can command: $1B valuation 1 million users $100 million annual revenue Services: Automated Trading (all assets) P2P lending Personal Budget Management Retirement Planning This slide reflects management s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not represent guarantees of future results, levels of activity, performance, or achievements.

9 COMPETITION Heleum competes against Traditional Robo-advisors but offers cryptocurrencies Heleum competes against Cryptocurrency Trading Apps but offers automation for non-professionals Digital Currencies Automation

10 GROWTH Referral Marketing - Over 25% of users were referred by other users who get rewarded with higher profits. - Mobile apps will boost access to viral links. Social Media Advertising - Personally invited to the Google Advantage Program for Google AdWords. - Large Facebook and Twitter presence. Media Platforms - High Impact viral videos and how-to's for YouTube & Instagram. - Networking on LinkedIn and through user networks to arrange news/blog coverage.

11 Cap Table Pace Ellsworth 41.25% Taylor Ellsworth 41.25% Laurett Ellsworth 5.0% Dan Pratt 5.0% Ben Pratt 2.5% Scott Dobbins 2.5% Nathan Dobbins 2.5% Monthly Burn $27,600 Monthly Revenue FINANCIALS $150,000 raised from founders $91,761 in app revenue from users Projected Revenue Growth: Year Users Balances Revenue ,000 $50,000,000 $1,000, ,000 $200,000,000 $4,000, ,000 $500,000,000 $10,000, ,000 $1,500,000,000 $30,000, ,000,000 $5,000,000,000 $100,000,000 $10,195 This slide reflects management s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not represent guarantees of future results, levels of activity, performance, or achievements.

12 TEAM Pace Ellsworth Scott Dobbins CEO COO 8 years of fintech, management, and marketing experience. Passionate about languages, automation and future tech. 5 years as a senior field operations manager at Bass Cabinets. Owned and managed businesses for over a decade. Taylor Ellsworth CTO 5 years as a software engineer. CS major at SVU. Dan Pratt CMO 6 years experience in online teaching and cryptocurrency experience. Ben Pratt CIO 7 years as an Electronics and Data Engineer. MS in Physics. Nathan Dobbins Human Resources 12 years of high level business management and entrepreneurship. Skyler Collins Customer Service 10 years of customer service, technical support, software quality assurance, business operations management, bookkeeping, hospitality, and self-publishing. David Hamaker Tech Support 7 years Operational Support. Full Stack Ruby Developer. Morgan Aldous Events 15 years small business experience. Viral Video Production (over 3M views). Marc Goldsen Legal Counsel Distinguished rating by Martindale-Hubbell. Named in Who s Who in American Law, Cambridge s Who s Who of Executives & Professionals, and Arizona s Finest Lawyers.

13 FUNDING Raising $1.07M on WeFunder (Reg CF). 18-month Budget App Development $650k Marketing $150k Office Expenses $120k Legal/Advisor $80k Fees Platform Fees $70k Total $1.07M Convertible SAFE with $10M valuation cap. Early Bird Bonus on first $100,000 raised. Major goals with raised funds: - Fund ios & Android app development - Create viral user and asset growth - Improve app performance A round planned for late 2019/early 2020 with a $100M+ valuation. This slide reflects management s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not represent guarantees of future results, levels of activity, performance, or achievements.

14 SUMMARY Automated Consumer Finance Apps Trading 6 Top Cryptocurrencies Adding New Apps and Services 4600 users in 94 countries Passionate, Experienced Team Raising $1.07M for a quick 10x ROI Let your money move you