Evolution of the profession of forest entrepreneur
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1 Evolution of the profession of forest entrepreneur Simo Jaakkola Chairman of ENFE Vice president of Ceettar Vice managing director - Trade Association of the Finnish Forestry and Earthmoving Contractors 1
2 Evolution of associations Merger forestry agriculture, rural agriculture, forestry and rural contracting 2
3 This is new Ceetar- Enfe -representing agricultural contracting forestry contracting rural contracting A A A A A F = only forestry A = only agri Red=both missing A A F F 3
4 -Bioeconomy -Horizon 2020 Research/ DG ENTR -Industrial policy -Training -Safety, health -Workers rights -Social dialogue Lobbying map where decisions are made? -Green economy Action plan *) Industry/ DG ENTR Work Force DG Labour -Eco labels -Green public procurement *PEFC, FSC UNECE/ FAO Environment / DG ENVI -Birds directive -Naturea Habitat directive -Green infrastr. Forest Certification Contractor issues 25 Forest Europe -Illegal logging EU Rural policy/agri EU Forest Strategy DG AGRI Bioenergy/ DG ENER Climate change / DG CLIMA Rural development policy -Forest Strategy SFM Criteria -Sustainably criteria -Lulucf -Emission regulation (motors) 4
5 Contractors role in Forest based value chains who they are and how many? Manual workers Ltd Wood buyers, planning and logistic experts, managers Paper Pulp Hauliers Mechanized harvesting service providers Long distance transportation Plywood Sawmill Road constructors Energy wood suppliers Energy -warm -electricity Diggers Planters Site preparators and they employ > people!!! Terminal contractors Biorefinery 5
6 Contractors in forest based value chains conclusion Paper Pulp Contact to different types of forest owners Linking pin between forests and (end)users Plywood Sawmill Forests -multi functional Sustainable forestry needs viable contractors need for good practises, research, development, training, funds to risk investments, etc.. Market raw material users Energy -warm -electricity Bio refinery 6 6
7 Message: Lack of managing skills, tools and attitude -managing operations -human resources management -business management Why? 7
8 Forestry contracting : Basic features (almost everywhere in Europe) Small or medium size business Family business Local Rural Business of self made men learning by doing Oriented on work and technique, Not so focused on selling / buying services / solutions to / by clients?? A business located between wood and bark (forest owners contractor forest based industry) 8
9 Forest entrepreneur as profession - Case Finland Forest worker - hard work with own farming based equipment / horse 1950 s 1960 s 9
10 Mechanization, contractor was like employee-contractor Machine operator with own special equipment;; Developing and testing machines Machine operator + employer Period of common price lists 1970 s 1980 s 10
11 2. Raod maintenance 4. Stump treatment 1. Selling, orders, work planning 3. Harvest and measure Contracting business is in transition and development. 5.Forwarding 11.Young forest treatment 12. Data collection for managing and for valuechain + for invoicing + whatever purposes 6.Energy wood 10.Planting 9. Site preparation 8. Work quality self monitoring 7.Machine transportation Contractor, Employer (biggest in forestry), Multi service provider 1990 s 2000,s 2010 s 11
12 Forest entrepreneur - business requirements Hard worker Employer pays for work Hard worker Planning of Investments Cash management Common contracting prices and terms, negotiated by trade associations Customer measured volumes (m 3 ) and payments based on it Employer duties Marketing, selling skills Planning of Investments Negotiations of prices and terms by contractor himself Price setting by contractor HR-management Operational management Measurement and Self billing Cash management Business follow up Forest certification Working hard -> managing business + MORE FORE- MAN or OFFICER One two customers One some customers 1960 s 1970 s 1980 s 1990 s 2000 s 2010 s 12
13 Forest entrepreneur -> Key words: -Multiservice provider for several customers -Contractor server / IT (Wood force) to help contractor in - receiving e-orders from several customers - planning operations - managing operators/operations - sending work instructions - follow up production on-line - helping invoicing/self billing -Specialized sub contracting /networks -Networking -Focus on improving competitiveness -development of machinery -improved ergonomy -enhanced IT guiding systems for operators -IT aided management -productivity and profitability follow up -salary based on performance -Wood deliveries (industrial round wood, energywood) 13
14 Forest entrepreneurship in the future What is needed to run business in the future? Suo Jyrsinturpeen karheaminen -salesmen GPS Metsä -purchasing staff -foremen Kotitalousjätteestä tehty polttoaine (REF) Hakkuutähteiden paalaus CHP - laitos Turve Pienet CO -päästöt 2 -machine operators -truck drivers -chipper oprators Kuori ja muu puutähde Kaukolämpö Peltobiomassat Prosessilämpö Joustava eri polttoaineiden käyttö Sähkö Niitto Pelto -forest workers (manual) -IT-knowledge -administration Tehdas Metsähake Hakkuutähteet Puuraaka-aine Kuljetus Silppuaminen Metsä -sub contractors - networking -MANAGING SKILLS 14 14
15 To enhance and promote the development of contracting business in forestry -More basic vocational training is needed -Investments on training methods -Development of IT to support workers at working place -Development of software to help contractors in management *data collection; produvtion, working time, costs, income etc basic information,automatically *data analyzing tools *easy and quick reporting + right political decisions concerning different policy areas and research behind decisions 15
16 New initiative - Business cabin, under preparation Tool and Interface for contractors to help them in business management Sources of data Machinery Maintenance Decision making process of a contractor Value net Production, Logistics Contracts Method Personell Economy Work hours Information database Help tool and simulation of decision making Technology Business view control interface Business model Desicion making, simulation (what if) Service products Photos:Metsäopetus.fi, Novia merenkulku Added value: Knowledge about processes, company economy, productivity, operating profit and trust on information 16
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