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1 CURRICULUM VITAE YUHANIS ABDUL AZIZ Associate Prof Dr. Deputy Dean (Graduate Studies) A. BUTIR-BUTIR PERIBADI (Personal Details) Nama Penuh (Full Name) Yuhanis Abdul Aziz Gelaran (Title): Associate Professor No. MyKad / No. Pasport (Mykad No. / Passport No.) Jawatan (Designation) Warganegara (Citizenship) MALAYSIA Deputy Dean (Graduate Studies) Bangsa (Race) MALAY Tarikh Lahir (Date of Birth) Jantina (Gender) FEMALE 11 October 1969 Alamat Semasa (Current Address) 38, JALAN 3/10, SECTION 3, BANDAR BARU BANGI, BANDAR BARU BANGI, SELANGOR Tel: Jabatan/Fakulti (Department/Faculty) Department of Management & Marketing Faculty of Economics and Management University Putra Malaysia Tel: Fax: E-mel dan URL ( Address and URL) yuhanis@upm.edu.my URL: H/P: Page 1 of 19

2 B. KELAYAKAN AKADEMIK (Academic Qualification) Nama Sijil / Nama Sekolah Kelayakan (Certificate Institusi (Name of / Qualification obtained) School / Institution) PhD in Business Management The University of Nottingham, UK Tahun (Year obtained) Bidang pengkhusususan (Area of Specialization) Services Marketing and Tourism Marketing MSc. in International Hospitality Management Strathclyde University, Glasgow, Scotland Hospitality Management BSc. (Hon) Hotel and Restaurant Management Middlesex University, London, UK Hotel Management Diploma in Food Service Management MARA Institute of Technology, Shah Alam Food Service Management C. KEMAHIRAN BAHASA (Language Proficiency) Bahasa / Language English Bahasa Melayu Chinese Lemah Poor (1) Sederhana Moderate (2) Baik Good (3) Amat Baik Very good (4) Cemerlang Excellent (5) Lain-lain (other): D. PENGALAMAN SAINTIFIK DAN PENGKHUSUSAN (Scientific experience and Specialisation) Organization Position Start Date End Date Expertise Academy of Marketing Member September 2008 Ongoing Services Marketing American Marketing Association Member 2012 Ongoing Services Marketing E. PEKERJAAN (Employment) Majikan / Employer Jawatan / Designation Universiti Putra Malaysia MARA Institute of Technology Associate Professor Lecturer Jabatan / Department Management and Marketing Food Service Department Tarikh lantikan / Start Date September 2007 January 1996 Tarikh tamat / Date Ended - May 2000 Page 2 of 19

3 F. ANUGERAH DAN HADIAH (Honours and Awards) Name of awards Title Award Authority Award Type Year Academic Awards Non-Academic Awards 2014 Highly Commended Paper Award (Marketing Intelligence & Planning) Certificate of Best Paper (Developing an Index for Medical Tourism Certificate of Best Presentation (Global Trends in Academic Research gtar 2014) Best Paper Award (Hospitality Research Best Student for Diploma in Food Service Management year 1992 Best Student for Certificate in Housekeeping year 1989 Anugerah Perkhidmatan Cemerlang Emerald Literati Network Telkom University, Indonesia Telkom University, Indonesia Asia-Pacific Chrie-Kuala Lumpur 2014 MARA Institute of technology, Shah Alam Selangor MARA Institute of Technology, Terengganu Universiti Putra Malaysia 2014 Highly Commended Paper Award Best Paper Award Best Presentation Award International 2014 University 1992 Insitute 1989 University 2008 Anugerah Perkhidmatan Cemerlang Anugerah Perkhidmatan Cemerlang Anugerah Page 3 of

4 Awards of Merit Perkhidmatan Cemerlang G. SENARAI PENERBITAN (Sila masukan nama pengarang, tajuk, nama jurnal, jilid, muka surat dan tahun diterbitkan) (List of publications author (s), title, journal, volume, page and year published) Journal Articles 1. Balouchi, M., Aziz, Y.A. Hasangholipour, T., Khanlari, A., Abd Rahman, A. and Raja-Yusof, R.N.(2017), Explaining and predicting online tourists behavioural intention in accepting consumer generated contents, Journal of Hospitality and Tourism Technology, 8, (2), pp Kani, Y., Aziz, Y.A., Sambasivan, and M., Bojei, J. (2017), Antecedents and outcomes of destination image of Malaysia, Journal of Hospitality and Tourism Management, 32, pp Punitha, S. Aziz, Y.A., and Rahman,A. A. (2016), Consumers Perceptions of Green Marketing in the Hotel Industry, Asian Social Science, 12(1), pp Sherbini, A., Aziz, Y.A, Raja Yusuf, R.N., Md Sidin, S. (2016), Income Diversification For Future Stable Economy In Saudi Arabia: An Overview of The Tourism Industry, International Journal of Economics, Commerce and Management, IV (11), pp Guliling, H., Aziz, Y.A, and Bojei, J (2016), Destination Image as a Determinant of Tourist Satisfaction and Loyalty, Borneo Akademika, 1(1), pp Tan, J.X., Zawawi, D and Aziz, Y.A. (2016), Benevolent leadership and its organisational outcomes: A social exchange theory perspective, International Journal of Economics and Management, 10 (2), pp Rahman, A.A., Tay, M.Y., Aziz, Y.A. (2016) Potential of knowledge management as antecedence of sustainable supply chain management practices, International Journal of Supply Chain Management, 5, (2), pp Delbari, S. A, Ng, S.I., Aziz, Y.A., and Ho, J.A. (2016), An investigation of key competitiveness indicators and Page 4 of 19

5 drivers of full-service airlines using Delphi and AHP techniques, Journal of Air Transport Management, 52, pp Delbari, S. A, Ng, S.I., Aziz, Y.A and Ho, J.A. (2016), Measuring the influence and impact of competitiveness research: a Web of Science approach, Scientometrics 105 (2), Ojo, B.Y., Yusof, R.N.R., Ab Aziz, Y., Awang, K.W. (2016), Choice of Malaysia as an edu-tourist destination among international edu-tourists: An exploratory factor analysis, Pertanika Journal of Social Sciences and Humanities, 24 (November), pp Zamzuri, N.H., Awang, K.W., Aziz, Y.A., and Samdin, Z. (2016), Modelling sustainable business event: Extension of drivers and barriers model,social Sciences 11 (18), pp Aziz, Y.A., Samdin, Z., Awang, K.W., Abdullah, Z. (2015), Developing an Index for Medical Tourism,International Business Management, 9 (4), pp Tan, S.E., Aziz, Y.A., Khairil, W.A., Zaiton, S. (2015), Linking servicescape, tourist satisfaction and overall tour guiding experience: The case of Taman Negara National Park, Malaysia, Pertanika Journal of Social Science and Humanities 23 (January), pp Mee Yean Tay, Azmawani Abd Rahman, Yuhanis Abdul Aziz, and Shafie Sidek (2015), A Review on Drivers and Barriers towards Sustainable Supply Chain Practices, International Journal of Social Science and Humanity, 5 (10) 15. Nezakati, H., Amidi, A., Jusoh, YY., Moghadas, S and Aziz, Y.A (2015), Review of social media potential on knowledge sharing and collaboration in tourism industry, Procedia-social and behavioral sciences 172, pp Osman, F.N., Hashim, H., Nezakati, H., Aziz, Y.A., Raja- Yusof, R.N.(2015) A review of family influences on travel decision making, in Theory and Practice in Hospitality and Tourism Research pp Page 5 of 19

6 17. Awang, K.W., Ong, M.F., Aziz, Y.A., and Jeahnichen, G. (2015), Understanding the impact of cultural tourism in small town sustainable development in Theory and Practice in Hospitality and Tourism Research, pp Lee, Shin Yiing, Yuhanis Ab Aziz, Samsinar Mohd Sidin, and Rosli Salleh (2014), The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tour, International Journal and Economics and Management, 8 (S), Yuhanis Ab. Aziz and Chok Nyen Vui. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslim in Malaysia : A Structural Equation Modelling Approach. Journal Of International Food & Agribusiness Marketing, 25: Yuhanis Ab. Aziz and Christine Ennew. (2013). Assessing the Effects of Empowerment and Emotions on Job Satisfaction in Hotel Services Environments. Pertanika, 21(s): Aslinda Mohd Shahril, Yuhanis Ab. Aziz, Mohhidin Othman and Jamil Bojei. (2013). The Relationship between Services Guarantees, Empowerment, Employee Satisfaction and Service Quality in Four And Five Star Hotels in Malaysia. Journal of Economics, Business and Management, 1(1): Zulhamri Abdullah and Yuhanis Ab. Aziz. (2013). Institutionalizing corporate social responsibility: Effects on Corporate Reputation, Culture, and Legitimacy in Malaysia. Social Responsibility Journal, 9(3): Zaiton Samdin, Yuhanis Ab. Aziz and Mohd Rusli Yacob (2013). Ecotourism in Taman Negara National Park. Pertanika, 36 (s): Zaiton Samdin, Yuhanis Ab. Aziz, Alias Radam and Mohd Rusli Yacob. (2013). Sustainability of Ecotourism Resources at Taman Negara National Park: Contingent Valuation Method. International Journal of Business and Society, 14 (2): Page 6 of 19

7 25. Fatihah, N.I., Zaiton, S., Aziz, Y.A. (2013), Psychographics Segmentation in Mulu National Park, Malaysian Forester 76 (1), pp Noor Izza Rozian Binti Sanib, Yuhanis Ab. Aziz, Zaiton Samdin and Khalid Abdul Rahim Comparison of Marketing Mix Dimensions Between Local and International Hotel Customers in Malaysia. International Journal of Economics and Management, 7(2): Zulhamri Abdullah, Shahrina Md. Nordin and Yuhanis Ab. Aziz. (2013). Building a unique Online Corporate Identity. Marketing Intelligence & Planning, 31 (5): Zamzuri, N.H., Awang, K.W., Aziz, Y.A., Samdin, Z. (2013), Event sustainability practices among professonal company organizers: An exploratory study, Jurnal Teknologi (Sciences and Engineering) 64 (2), pp Roslizawati Che Aziz, Mohani Abdul, Yuhanis Ab. Aziz and Azmawani Abd Rahman. (2013). Appreciative Inquiry: An Alternative research Approach for Sustainable Rural Tourism Development. Journal of Tourism, Hospitality & Culinary Arts, 5(2): Yuhanis Ab. Aziz and Zaiton Samdin. (2012). The Impact of Empowerment on Emotional Labour : A Conceptual Framework. PERTANIKA Social Sciences & Humanities Journal, 20 (2): Yuhanis Ab. Aziz, Khairil Wahidin Awang and Zaiton Samdin. (2012). Challenges Faced by MIcro, Small, annd Medium Lodgings in Kelantan, Malaysia. International journal of Economics and Management, 6(1): Tan, S.E., Aziz, Y.A., Awang, K.W., Zaiton, S. (2012), Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia in Current Issues in Hospitality and Tourism Research and Innovations, pp Yiing, L.S., Aziz, Y.A., Md. Sidin, S., Saleh, R. (2012), Effects of emotional labor on customer outcomes: Tourists' perspectives in Current Issues in Hospitality and Tourism Research and Innovations, pp Page 7 of 19

8 34. Mohd Shahril, A., Aziz, Y.A., Othman, M., Bojei, J. (2012), Impact of service guarantee on empowerment, employee responsiveness in service recovery and service quality in the Malaysian upscale hotels in Current Issues in Hospitality and Tourism Research and Innovations, pp Awang, K.W., Aziz, Y.A., Samdin, Z. (2012), The growth of micro, small, and medium-sized hotel enterprises: The roles of the state, Arab World Geographer, 15 (4), pp Rozana, N. N. M., Aziz, Y.A and Khairil, W. A. (2011). Potential Antecedents and Outcomes of Frontline Employees Service Recovery Performance, International Journal of Economics and Management, Vol. 5, No 1. pp Rozana, N. N. M., Aziz, Y. A and Khairil, W. A. (2011). Impact of Selected Organizational Characteristics on Psychological and Behavioural Outcomes of Hotel Frontline Employees, Pertanika, Vol. 19, No. 2, pp Abdullah, Z., and Aziz, Y.A. (2011), Managing corporate reputation, stakeholder relations, and corporate social responsibility: A Southeast Asian Perspective, International Journal of Economics and Management, 5 (2), pp Abdullah, Z., and Aziz, Y.A. (2011), Institutionalizing corporate social responsibility: Its effects on corporate reputation, culture, and legitimacy in Malaysia In Innovation and Knowledge Management: A Global Competitive Advantage 4, pp Yen, F.L., Othman, M. Shahrim, M and Aziz, Y.A (2011), Efficiency Measurement of A Malaysian Hotel Chain using DEA, Journal of Social Science and Humanities (PERTANIKA), 19(1). 41. Aziz, Y.A. and Khairil, W, A. (2010), Conceptualising the Service Excellence and Antecedents: The Development of Structural Equation Model, Journal of Tourism, Hospitality and Culinary Art, 2(1). Page 8 of 19

9 42. Aziz, Y.A. (2010), Development of A Structural Equation Model for Tourist Service Experience: Service Marketing Perspective, Journal of Educational Travel, 1(1), pp Zaiton, S., Aziz, Y.A. Radam, R. and Yacob, M.R, (2010), Factors Influencing the Willingness to Pay for Entrance Permit: The Evidence from Taman Negara National Park, Journal of Sustainable Development, 3(3), pp Othman, M., Yen, F.L., Shahrim, M., and Aziz, Y.A. (2010), Total Factor Productivity Efficiency Changes in a Malaysian Hotel Chain, International Journal Revenue Management, 4(3/4), pp Aziz, Y.A. and Zaiton, S., (2010), The Impact of Empowerment on Emotional Labour: A Structural Equation Modeling Approach,Forthcoming for: Journal of Social Science and Humanities (PERTANIKA), 19(1). 46. Khairil W..A, Aziz, Y.A. and Zaiton, S. (2009) The Ever Changing Tourism. Research Bulletin of the Faculty of Economics and Management, UPM, 4 (March): Aziz, Y.A. (2008) The Effects of Emotional Dissonance and Employee s Empowerment on Service Quality and Customer Staisfaction Perception: Customer Level Analysis, International Journal of Economics and Management, Vol 2(2), pp Aziz, Y.A. (2008) Structural Equation Modeling (SEM): An Alternative Approach in Data Analysis for Social Science Studies, Integration & Dissemination, Vol 3, Issue September, pp Books/Monographs 1. Ramachandran, S., Khairil, W.A, Aziz, Y.A. and Yacob, R.M. (2011), Selected Readings in Hospitality & Tourism, UPM Publisher. 2. Khairil, W.A, Aziz, Y.A. and Zaiton, S, (2010) Selected Issues in Hospitality and Tourism, UPM Publisher. 3. Aziz, Y.A., Othman, S.M., Hassan, H and Wan Hassan, W.M. (2009), Current Issues in Tourism and Hospitality Services in Malaysia, UPM Publisher. Chapter in Book 1. Punitha, S., Aziz, Y.A and Rahman. A.A, (2016), Adoption of Sustainable Chain Management (SCM) by the Hotel Page 9 of 19

10 Industry, In: Azmawani Abd Rahman and Hossein Nezakati) Achieving Sustainable Chain through the Creation of Economic Growth, Environmental Protection and Social Progress. UPM Press, pp Mean., M.T., Abd Rahman. A.A. Aziz, Y.A. and Sidek, S (2016), Sustainable Supply Chain in the Service Industry: Analysis on the Three Major Sectors.In: Azmawani Abd Rahman and Hossein Nezakati) Achieving Sustainable Chain through the Creation of Economic Growth, Environmental Protection and Social Progress. UPM Press, pp Nadzirah Mohammed, Yuhanis Abdul Aziz, Khairil Wahidin Awang, and Zaiton Samdin, The Influence of Destination Attractiveness on Satisfaction and Environmentally Responsible Behaviour in Marine Park of Terengganu, Malaysia: A Conceptual Perspective. In: (Ed., Haslinda Hashim and Nor Azlina Kamarohim), Marketing Issues and Practices Across Different Industries. UPM Press, pp Kani, Y., Aziz, Y.A, Bojei, J. and Sambasivan, M.(2014), Conceptualising the Mediating Effects of Destination Image between Destination Source Credibility and Destination Attachment among Tourists from West Asia, In: Mass Hareeza Ali, Nor Azlina Kamarohim and Manisah Othman, The Nature of Services Management UPM Press, pp Sohrabinez, R., Nezakati, H, Aziz, Y.A. and Zawawi, D. (2014), Marketing Mix and Toursit Behavioural Intentions Towards Malaysian Food: Mediating Role of Tourist s Food Satisfaction, In Eds: Hamimah Hassan and Hossein Nezakati, Selected Issues in Hospitality and Tourism Sustainability, UPM Press, pp Noor Izza Rozian Binti Sanib, Yuhanis Ab. Aziz, Zaiton Samdin and Khalid Abdul Rahim. (2013). Marketing Mix and its Implication on Emotions of Hotel Customer in :( Ed., Haslinda Hashim and Rosli Salleh), Marketing Towards Delivering Consumer Value. Mc Graw Hill. Pp Lee Shin Ying and Yuhanis Ab. Aziz Service Quality Attributes of Group Package Tour Guides in Malaysia In :(Ed., Ng Siew Imm, Hamimah Hassan and Lee Shin Page 10 of 19

11 Ying), Readings on Hospitality and Tourism issues. Mc Graw Hill. Pp Aslinda Mohd Shahril, Yuhanis Ab. Aziz and Mohhidin Othman Service Guarantees: The Impact on Empowerment and Five Star Hotels in Malaysia In :(Ed., Ng Siew Imm, Hamimah Hassan and Mohhidin Othman), Readings on Hospitality and Tourism issues. Mc Graw Hill. Pp Yuhanis Ab. Aziz, Amir Mohamadi and Zaiton Samdin The Effect of Online Marketing on Customer Satisfaction In :(Ed., Zahira Mohd Ishan, Zuraina Dato Mansor, Wong Foong Yee and Ho Jo Ann), Business Practices in Malaysia. McGrawHill. Pp Aziz, Y.A. (2011) Critical Success Factors in Managing Hotel Front liners: Services Marketing Perspectives, Selected Reading in Hospitality and Tourism, UPM Publisher. 11. Aziz, Y.A. and Othman, M. (2011), Pembangunan Program Homestay di Malaysia: Perkembangan Semasa dan Hala Tuju Masa Hadapan dalam PELANCONGAN, HOMESTAY DAN PEMBANGUNAN KOMUNITI, USM Publisher (Forthcoming). 12. Khairil, W.A. and Aziz,Y.A. (2010). Small Tourism Enterprises in Kelantan, Malaysia: Issues and Challenges. In Khairil, W. A., Y. A. Aziz and Z. Samdin (Eds.) Issues In Hospitality and Tourism Industries. Serdang: Penerbit Universiti Putra Malaysia. 13. Khairil, W.A., Aziz, Y.A., Zaiton, S. and Rozana, N. M. M. (2010). A Brief Remark on the Hospitality and Tourism Industries. In Khairil, W. A., Y. A. Aziz and Z. Samdin (Eds.) Issues In Hospitality and Tourism Industries. Serdang: Penerbit Universiti Putra Malaysia. 14. Aziz, Y.A. Othman, S.M. Hassan, H and Wan Hassan, W.M. (2009), Introduction to Tourism and Hospitality Industry in Current Issues in Tourism and Hospitality Services in Malaysia, UPM Publisher. Page 11 of 19

12 15. Aziz, Y.A. (2009), An Overview of the Growth of Tourism Products in Malaysia, in Current Issues in Tourism and Hospitality Services in Malaysia, UPM Publisher 16. Aziz, Y.A. (2009), Managing Employee s Emotional LABOUR FOR Excellent Services in the Tourism and Hospitality Industry in Current Issues in Tourism and Hospitality Services in Malaysia, UPM Publisher 17. Othman, M., Aziz, Y.A. and Ai Ling, T. (2009), Uncovering Service Quality Attributes Using Profile Accumulation Technique (PAT) in Full Service and Quick Service Restaurants, in Current Issues in Tourism and Hospitality Services in Malaysia, UPM Publisher Proceedings The 7th Global Islamic Marketing Conference 'Islamic Marketing Researching The Parameters, Casablanca, Morocco, 4-6 May 2016 Asia International Conference, Kuala Lumpur, December, th World Conference for Graduate Research in Tourism, Hospitality and Leisure: , June 2014 Yuhanis Abdul Aziz, Zaiton Samdin, Khairil Wahidin Awang, Zulhamri Abdullah, Developing an Index for Medical Tourism, International Conference on Global Trend in Academic Research, June 2-3 (2014) Roslizawati Che Aziz - Mohani Abdul - Yuhanis Abdul Aziz - Azmawani Abd Rahman, (2014) Appreciative Inquiry Approach: A Promising Research Tool for Rural Tourism Development, 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: , June 2014 Bello Yekinni Ojo, Raja Nerina Raja Yusof, Yuhanis Ab Aziz and Khairil W. Awang, (2014), CONCEPTUALISING THE INTRINSIC AND EXTRINSIC PUSH FACTORS INFLUENCING INTERNATIONAL EDU-TOURISTS DECISION TO STUDY ABROAD: THE MALAYSIA PERSPECTIVE, Proceedings of the Australian Academy of Business and Social Sciences Conference 2014 (in partnership with The Journal of Developing Areas), ISBN Page 12 of 19

13 Aziz, Y.A. (2011), Assessing the Effects of Empowerment and Emotions on Job Satisfaction in Hotel Service Environments, Proceeding of The 2nd International Research Symposium in Service Management Yogyakarta, Indonesia, July 2011 pp Aziz, Y.A. Khairil, W.A and Zaiton, S. (2011), Evidence of Empowerment in Hotel Industry: the Case of Hotel Front Liners in Malaysia, Proceeding of The 2nd International Research Symposium in Service Management Yogyakarta, Indonesia, July 2011 pp Zaiton, S. and Aziz, Y.A. (2011), The Role of Sociodemographic and Economics on Ecotourism Activities at the Penang National Park, Malaysia: a Services Marketing Perspective, Proceeding of The 2nd International Research Symposium in Service Management Yogyakarta, Indonesia, July 2011 pp Khairil, W. A., Aziz, Y. A. and Zaiton, S. (2011) Micro, Small and Medium-sized Hotel Development: A View from the Practitioners. Proceedings of 12 th International Joint World Cultural Tourism Conference, 7-9 October 201, Istanbul. Abdullah, Z., Aziz, Y.A., and MD Nordin, S. (2011), Building a Unique Corporate Identity: A Study on the Mission & Vision Statements on Corporate Websites of Malaysian and Singaporean Corporations, Proceeding of 1st International Colloquium on Corporate Branding, Identity, Image and Reputation, Zurich, Switzerland. Aziz, Y.A and Zaiton, S. (2010), The Impact of Empowerment on Emotional Labour: A Structural Equation Modeling Approach, in the Proceeding of World of Academy of Science, Engineering and Technology, Issue 66, June 2010, ISSN ( ISI Cited) Aziz, Y. A., Awang, K.W. and Hassan,H (2009), The Impact of Internal Marketing on Resident s Quality of Life and Attitude towards Additional Tourism Development; a Structural Equation Modeling Approach, in Proceeding at Tourism and The Third Sector: Releasing the Potential, International Conference of the Educational Travel Foundation Limited, Neuchatel, Switzerland. Aziz, Y. A. (2009), Development of Structural Equation Model Page 13 of 19

14 for Tourist Service Experience, in Proceeding at Tourism and The Third Sector: Releasing the Potential, International Conference of the Educational Travel Foundation Limited, Neuchatel, Switzerland. Aziz, Y.A. and Zaiton, S. (2009), The Impact of Empowerment in Moderating the Emotional Labour: A Structural Modeling Approach, proceeding paper at 2 nd International Conference on Marketing and Retailing, Equatorial Hotel, Melaka. Aziz, Y.A. and Ennew, C. (2008), Emotional Labour and Employee-Customer Relationships: Empirical Evidence from the Hotel Sector, in Proceeding at Academy of Marketing Conference, Robert Gordon University, Aberdeen, UK. Aziz, Y.A (2008), Emotional Labour: An Emerging Concept in Services Marketing, in Proceeding at Applied International Business Conference, Labuan, Sabah. Aziz, Y.A and Ennew, C. (2006), Emotional Labour and Service Delivery: An Evaluation in the Hotel Sector, in the proceedings of the Academy of Marketing Conference 2006, Middlesex Business School, London, UK. Aziz, Y.A (2007), Empowerment and Emotional Dissonance: Employee-Customer Relationships in the Malaysian Hotel Industry, Unpublished PhD Thesis. Other publications Conference Presentations Aziz, Y.A, Othman, M, Karim, M.S and Foo, L.Y (2014), Learning from the Past: A Case Study of a Malaysian Hotel Chain s Performance Using Data Envelopment Analysis, paper presented at 12 th Asia Pacific Chrie (APacCHRIE) Conference 2014, May K.W. Awang, M.F. Ong, Aziz, Y.A, and Jeahnichem, G, (2014), Understanding the impact of Cultural Tourism in Small Town Sustainable Development, 2-4 September 2014, paper presented at 2 nd International Hospitality & Tourism Conference, Penang, Malaysia. Chok, N.V., Aziz, Y. A., Awang, K. (2013), Ecotourism s Experience, Satisfaction and Word of Mouth Recommendation in Ecotourism Malaysia, paper presented at Global Conference on Business and Economics Research 2013, Palace of Golden Horses, Mines Resort City, Selangor, Malaysia, Oct Kani, Y., Aziz, Y.A., Bojei, J (2013), Factors Influencing Destination Image of Malaysia among Tourist from Middle Page 14 of 19

15 East, paper presented at Global Conference on Business and Economics Research 2013, Palace of Golden Horses, Mines Resort City, Selangor, Malaysia, Oct Sanib, N., Aziz, Y.A, Samdin, Z and Rahim, K. (2013), Marketing Mix Perception between Male and Female Hotel Customers in Malaysia, paper presented at Global Conference on Business and Economics Research 2013, Palace of Golden Horses, Mines Resort City, Selangor, Malaysia, Oct Moghades, R., Nezakati, H, Aziz, Y. A., Zawawi. (2013), Preliminary Study of 4A Marketing Mix Impacts on Tourist, paper presented at Global Conference on Business and Economics Research 2013, Palace of Golden Horses, Mines Resort City, Selangor, Malaysia, Oct Yiing,L.S., Aziz, Y. A., Md Sidin, S. (2013), Emotional Labour Strategies of Package Tour Guides in Malaysia; Tourist s Perspective, paper presented at Global Conference on Business and Economics Research 2013, Palace of Golden Horses, Mines Resort City, Selangor, Malaysia, Oct Satisfaction in Hotel Service Environments, (2011), paper presented at The 2nd International Research Symposium in Service Management Yogyakarta, INDONESIA, July 2011 pp Aziz, Y.A. Khairil, W.A and Zaiton, S. (2011), Evidence of Empowerment in Hotel Industry: the Case of Hotel Front Liners in Malaysia, paper presented at The 2nd International Research Symposium in Service Management Yogyakarta, INDONESIA, July 2011 pp Abdullah, Z., Aziz, Y.A., and MD Nordin, S. (2011), Building a Unique Corporate Identity: A Study on the Mission & Vision Statements on Corporate Websites of Malaysian and Singaporean Corporations, paper presented at 1st International Colloquium on Corporate Branding, Identity, Image and Reputation, Zurich, Switzerland. Aziz, Y.A and Zaiton, S. (2010), The Impact of Empowerment on Emotional Labour: A Structural Equation Modeling Approach, paper presented at World of Academy of Science, Engineering and Technology, Paris, France. Aziz, Y, A., Awang, K.W. and Hassan, H (2009), The Impact of Internal Marketing on Residents s Quality of Life and Attitude towards Additional Tourism Development: A Page 15 of 19

16 Structural Equation Modeling Approach, paper presented at Tourism and The Third Sector: Releasing the Potential, International Conference of the Educational Travel Foundation Limited, Neuchatel, Switzerland. Aziz, Y, A. (2009), Development of Structural Equation Model for Tourist Service Experinece, paper presented at Tourism and The Third Sector: Releasing the Potential, International Conference of the Educational Travel Foundation Limited, Neuchatel, Switzerland. Aziz, A.Y. and Samdin, Z. (2009), The Impact of Empowerment in Moderating the Emotional Labour: A Structural Modeling Approach, paper presented at 2nd International Conference on Marketing and Retailing, Equatorial Hotel, Melaka. Aziz, A, Y, and Awang, K.W. (2009), Conceptualising the Service Excellence and its Antecedents: The Development of Structural Equation Model, paper presented at 6th Ubaya International Annual Symposium on Management, Surabaya, Indonesia. Aziz, A.Y. and Samdin, Z. (2008) The Impact of Marketing Mix on Tourists Service Experience and its Outcomes: A Conceptual Framework and Model Development, paper presented at Seminar FEP 2008, Mahkota Hotel, Melaka. Aziz, A.Y (2008), Emotional Labour: An Emerging Concept in Services Marketing, paper presented at Applied International Business Conference, Labuan, Sabah. Aziz, A. Y. and Ennew, C. (2008), Emotional Labour and Employee-Customer Relationships: Empirical Evidence from the Hotel Sector, paper presented at Academy of Marketing Conference, Robert Gordon University, Aberdeen, UK. Aziz,A.Y. (2007), Empowerment and Emotional Labour in the Organisation: Evidence from the Malaysian Hotel Industry, paper presented at Seminar FEP 2007, Swiss Garden Lumut, Perak. Page 16 of 19

17 H. PROJEK PENYELIDIKAN TERDAHULU(Past Research Project) Project No. Project Title Role Year Source of fund RU RU The Impact of Employee s Empowerment and Emotional Labour: Evidence from Customer s Perspectives Willingness to Pay in a National Park in Malaysia: A Case Study of Taman Negara. Project Leader Co- Researcher RUGS, UPM RUGS, UPM Status RU/F1) Rising the Power of Asian Tigers: Institutionalising Corporate Social Responsibility on Corporate Communication Co- Researcher Page 17 of 19 RUGS, UPM Developing a Co- 783FR (FRGS) New Branding Researcher FRGS, MOHE Index in 2012 Corporate Communication for An Asian Country Robust Index for Co MOHE 783FR Ecotourism Researcher Sustainable Growth of Small and Medium- Sized Tourism Enterprises Co- Researcher RUGS, UPM An Investigation of Tourist Project RUGS, UPM 1113(RUGS) Service Leader 2012 Experience; Development and Validation of a Structural Equation Model Malaysian Project Malaysian

18 1104FR KTP Project GP-IPS/ 2014/ FR GP-IPS/ 2016/ Robust Index for Health Tourism. Impact of Food Quality, Food Image and Perceive Value on Tourist Satisfaction and Intention to Revisit Malaysia. Sustaining the Honey Industry all Along the Value Chain- Upgrading the Production, Processing and Marketing. Support and Drivers for Sustainable Supply Chain, and Green Practices in Manufacturing and Service Industry in Malaysia. Developing Tourism Typology in Emerging Tourism Sectors Tourist Behavior towards Green Consumption in Malaysia Hotel Industry Evaluation of Actual Potential of Halal Tourism and Its Impact on The Malaysian National GDP The Impacts of destination Attractiveness, Place Attachments, Leader FRGS, MOHE Co Researcher 2015 Co- Researcher Co- Researcher Co- Researcher Project - Leader Project - Leader Project - Leader Page 18 of 19 MOHE/USM GUPM/MOHE GUPM/MOHE GUPM/IPS FRGS GUPM/IPS Ongoing

19 Activity Involvement and Satisfaction Towards Environmentally Responsible Behaviour of Tourist in Marine Park of Peninsular Malaysia. GP-IPS/ 2016/ Identifying the Factors that Effects on Consumer Behaviour Intention in Green Hotel of Malaysia Project - Leader GUPM/IPS Ongoing I. Other Professional Services Position Institution Year Panel of Assessor for Programme MQA Accreditation Senior Assessor for Programme MQA Accreditation Panel of Assessor for Master of Customer UiTM 2017 Service Management External Verifier for Associate Diploma in Saudi Skill 2017 Business qualification for Laureate Wadi Al- Dwaser Female College, Saudi Arabia. Standard (SSS) Panel of Assessor for APEL (C) MQA MQA External Examiner for Staff Promotion to UITM Associate Professor DS 54 Self-Accreditation University UNITEN 2015 Assessor MQA Self-Accreditation University Assessor MQA UUM 2015 Panel of Assessor for "HND Hospitality Management" Programme SQA Scottish 2014 Qualification Authority (SQA) UPNM 2014 Panel of Advisory Board for Diploma in Logistic Management External Examiner Nilai University External Examiner KDU University College Page 19 of 19