KELOWNA S WATER CONSERVATION EXPERIENCE

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1 KELOWNA S WATER CONSERVATION EXPERIENCE

2 Introduction - Background - Water Rates - Education Initiatives - Re-Focus - Innovations - The Next Steps - Conclusion: Innovation Involves Risk

3 Background - Kelowna experiencing rapid growth, starting in the 1980s. - Water supply (Okanagan Lake) is large and reliable, but spiraling costs of infrastructure created need for water conservation - Initiated Universal Water Metering and Water Smart program in 1996

4 Water Rates - Implemented user pay rates in Experienced a 20% reduction in overall consumption - Increasing block rates introduced in 2005, revised in 2006, and under review for the future

5 Education - Initiated Typical public education program in Residential, School, and ICI programs - Program included advertising, brochures, workshops, etc - Results seemed to flatten out in 2000/2001

6 Education - Less education and more social marketing - Started targeting high water users - Conducted focus groups, interviews, and surveys with customers - Used research results to develop innovative approaches

7 Re-Focus January Summer January

8 Re-Focus Indoor Water Consumption January Summer January

9 Re-Focus Indoor Water Consumption - Tends to be Essential water use (toilet flushing, showering, clothes washing, etc) - Tends to remain the same throughout the year January Summer January

10 Re-Focus Indoor Water Consumption - Reducing essential consumption tends to involve technology: low flow toilets, showerheads, etc - Behavior change has relatively small impact January Summer January

11 Re-Focus Outdoor Water Consumption January Summer January

12 Re-Focus Outdoor Water Consumption - Tends to be Discretionary - Peaks in July/August January Summer January

13 Re-Focus Outdoor Water Consumption - Tends to be Discretionary - Peaks in July/August - Infrastructure needs driven by peak January Summer January

14 Re-Focus Water Conservation Efforts Average Home - If we concentrated resources on indoor water use and reduced it by 25%, the impact on peak water use would be.. January Summer January

15 Re-Focus Water Conservation Efforts Average Home - Less than 4%. January Summer January

16 Re-Focus Water Conservation Efforts Average Home - Decided that outdoor water use would be our focus - Recognized that peak demand was caused by residential irrigation - Conducted customer research January Summer January

17 Innovations Customer Research High water use caused by 1) Poor soil conditions 2) Inefficient irrigation systems 3) Questionable lawn care practices 4) Inappropriate landscaping

18 Innovations Indoor (essential) water use: Technical solutions

19 Innovations Indoor (essential) water use: Technical solutions Outdoor (discretionary) water use: Behavioral solutions

20 Innovations QUESTION: What if we found technical solutions to outdoor water consumption problems created by behavior?

21 Innovations SOIL AMENDMENT - Top dress lawns with compost - Improves soil s capacity to hold water - Can reduced water use from 25 35%

22 Innovations IRRIGATION SYSTEM ASSESSMENTS - Provide customers with free irrigation system assessments -Can reduce water consumption from 5 to 45%

23 Innovations COMPOST TEA - Alternative to nitrogen fertilizers -Creates microbes that turn thatch into humus - Improves soil quality and moisture retention

24 Innovations BEFORE AFTER GRASS - Experimenting with alternatives to Kentucky Bluegrass - Eco-Lawn is drought tolerant, and requires no fertilizer/pesticide - Customers delighted with lawn quality

25 The Next Steps ACHIEVE AN ADDITIONAL 15% REDUCTION IN PEAK DEMAND BY 2012

26 The Next Steps 1) Continue to work with existing customers - Retrofit, repair, and remove lawns - Review and revise water rates 2) Develop new landscaping standards - Proper soil and appropriate landscaping - Approved plant list - Irrigation system standards

27 Conclusion Innovation Involves Risk ZOYSIA GRASS - Replaced 20,000 square feet of turf at high profile location - Program did not go as well as planned - Ultimately, these innovations will pay off

28 Questions?

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